Andy Jassy, CEO of Amazon and then CEO of Amazon Web Services, speaks at the WSJD Live conference in Laguna Beach, California, October 25, 2016.
Mike Blake | ReutersThroughout its first 25 years as a public company, Amazon has operated under a singular mantra, often to the chagrin of Wall Street: growth is more important than profits.
No wager was bigger than Amazon Web Services, the cloud-computing unit that Amazon launched in 2006 and that Jassy led until his promotion last year.
"They're completely unafraid to kill something that's not working," said Craig Berman, a former Amazon vice president for global communications.
Former Amazon employees Colin Bryar and Bill Carr wrote about the process in their 2021 book, "Working Backwards: Insights, Stories, and Secrets from Inside Amazon."