Peloton is adding a line of rowing machines to its lineup as the company works through a restructuring to expand its customer base and return to a profit.
The fitness machine maker said on Tuesday it's launching Peloton Row, which starts at $3,195 and is now available for pre-order on its website.
The rowing machine, which also requires a $44-a-month membership to Peloton's exercise classes and programs, joins the lineup of Peloton Bike, Peloton Bike+, Peloton Guide and Peloton Tread.
Peloton Row, which had reportedly been in the works for some time, comes as the company has been working through a restructuring in recent months.
Peloton had said it aims to reach break-even cash flow on a quarterly basis in the second half of fiscal 2023.