LeBron James and Maverick Carter's SpringHill has had conversations about buying BuzzFeed's Complex Networks, sources said.
SpringHill Co., LeBron James and Maverick Carter's media and entertainment venture, has explored buying troubled BuzzFeed's Complex Networks, two sources familiar with the situation said.
In addition to Complex Networks, BuzzFeed has HuffPost; food vertical Tasty, which includes licensed cooking products; as well as video series like travel-themed "Bring Me."
Complex built long-form, host-driven video series like "Hot Ones" and "Sneaker Shopping" into high-profile brands in their own right.
SpringHill Co. is a rollup including SpringHill Entertainment, which Carter founded with LeBron James, his childhood friend.