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☆ How micro influencers reach out to brands and get paid partnerships
▼ + stars: | 2022-11-15 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Micro influencers are landing lucrative paid partnerships with brands by pitching themselves. Several micro influencers on Instagram, TikTok, and YouTube shared the templates they use. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicyThe creator economy has grown so much that there are now different tiers — nano influencers, micro influencers, macro influencers, and more. Insider spoke with 15 micro influencers who have all pitched brands and landed paid collaborations using unique templates and documents. Micro influencer media kit examples:Email templates creators use to pitch brands:How influencers DM brands on social media:Other types of documents creators use for brand deals:

☆ Twitter insiders are getting more worried that the site is at massive risk of crashing under Elon Musk's reign
▼ + stars: | 2022-11-15 | by ( Kali Hays | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Thousands of Twitter employees have been laid off, and Twitter cut costs in infrastructure. Twitter is already under strainA big test for Twitter will be the FIFA World Cup, which kicks off this weekend. In 2018, Twitter boasted its "massive role" in World Cup fandom that year and live matches, which drove 115 billion views of tweets with the World Cup hashtag. The tool was affected by Musk's decision on Monday to turn off the many "microservices" at Twitter, a current employee said. But convincing people to return to the chaos under Musk has been a tough sell, two current employees said.

☆ Ticketmaster was 'experiencing technical difficulties' and outage reports surged as presale started for Taylor Swift's Eras tour
▼ + stars: | 2022-11-15 | by ( Travis Clark | ) www.businessinsider.com time to read: +3 min

Ticketmaster was experiencing technical difficulties on Tuesday as presale started for Taylor Swift's new tour. Swift's Eras tour, her first in five years, kicks off in 2023. Ticketmaster appeared to be crashing for some people hoping to snag tickets for Swift's upcoming Eras Tour, her first tour in five years. The presale kicked off Tuesday at 10 am EST, and outage reports surged at Downdetector.com leading up to the presale, and continued after. Needless to say, demand is high for Swift's tour.

You can close your Twitter DMs to people you follow in the Privacy and safety section of settings on the website or mobile app. How to close your Twitter DMs on desktopYou can close your DMs to allow messages from only the accounts you follow with just a few clicks in the Twitter website in any browser. To stop spam cold in its tracks, don't allow people whom you don't follow to message you. Dave JohnsonHow to close your Twitter DMs on mobileYou can also close your DMs to allow messages only from accounts you follow using the Twitter mobile app. Go to the Direct Messages settings to stop people you don't follow from messaging you.

☆ Inside the week that changed Facebook forever: Record Meta layoffs have sowed confusion and rising anger among employees who are beginning to lash out at CEO Mark Zuckerberg.
▼ + stars: | 2022-11-12 | by ( Kali Hays | Rob Price | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

Meta let go of 11,000 employees, and it's not clear which divisions and roles were most affected. After a harrowing week of record layoffs at Meta, CEO Mark Zuckerberg and other executives convened a town hall meeting on Friday for everyone who survived the cull. During the Q&A part of the call, an employee asked a question referring to Twitter's job cuts, and Zuckerberg weighed in, according to people who attended. Roughly 11,000 staff were let go, the first major job cuts in the company's 18-year history. Analysts at Jefferies called it a "Zuck U-Turn" in a research note to clients, saying the job cuts will boost profits while not impacting Meta's growth trajectory.

☆ After huge Meta layoffs, Mark Zuckerberg tells employees that he cut jobs more thoughtfully than Elon Musk at Twitter
▼ + stars: | 2022-11-12 | by ( Sydney Bradley | Rob Price | ) www.businessinsider.com time to read: +3 min

After a terrible week for thousands of Meta employees, Mark Zuckerberg shared some heartening thoughts at a companywide meeting on Friday: At least we didn't mess up as much as Elon Musk did at Twitter. Musk cut roughly 3,700 workers via an unsigned email, after making many staff work most of the prior weekend. On Friday, the Meta CEO and other executives hosted a town hall meeting for remaining employees and answered their questions. The Q&A touched on Twitter, and Zuckerberg weighed in, according to people who attended. Contact Rob Price via encrypted messaging app Signal (+1 650-636-6268), encrypted email (robaeprice@protonmail.com), standard email (rprice@insider.com), Telegram/Wickr/WeChat (robaeprice), or Twitter DM (@robaeprice).

☆ Fact Check-Photo shows Maricopa County worker - not Katie Hobbs - at tabulation center
▼ + stars: | 2022-11-11 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

A widely shared image showing an elections worker at the Maricopa County Tabulation and Election Center on Nov. 9 has been miscaptioned online, with some on social media falsely claiming it depicts Arizona’s Secretary of State and the Democratic hopeful for Governor, Katie Hobbs. The Maricopa County Elections Department told Reuters that the image does not depict Arizona Secretary of State Hobbs. “We can confirm those [people] are Maricopa County Elections Department staff,” the Maricopa County Elections Department told Reuters via Twitter DM. Katie Hobbs has no role in counting ballots and is not the woman pictured,” Sarah Robinson, Communications Director for the Katie Hobbs for Governor campaign said in a statement sent to Reuters. This image does not show Katie Hobbs at the Maricopa County tabulation center, but a worker at the county’s Elections Department.

☆ Elon Musk tells Twitter staff that the company spoke with the FTC and will do 'whatever it takes' to comply with government regulations
▼ + stars: | 2022-11-11 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Elon Musk told Twitter staffers that he intends to fully comply with requirements the company is under from the Federal Trade Commission. "I cannot emphasize enough that Twitter will do whatever it takes to adhere to both the letter and the spirit of the FTC consent decree," Musk wrote in his email. Spiro went on to note that Musk is already taking steps to ensure Twitter remains in compliance with the consent decree. Email from Elon Musk, subject line: FTCI cannot emphasize enough that Twitter will do whatever it takes to adhere to both the letter and the spirit of the FTC consent decree. We will of course remain in compliance with teh consent decree and the legal department is handling it and happy to answer any questions.

☆ These 10 used cars have held their value the most
▼ + stars: | 2022-11-11 | by ( Sarah O'Brien | ) www.cnbc.com time to read: +1 min

martin-dm | E+ | Getty ImagesSports cars, Jeep models among slowest to depreciateThe top three cars that have held the most value over the last five years are the Jeep Wrangler, which showed the least depreciation (7%), followed by the Jeep Wrangler Unlimited (8.7%) and the Porsche 911 (14.6%), according to the iSeeCars analysis. "The relative scarcity of late-model used cars due to pandemic-related new car production disruptions has kept used car values high for more than a year," said Karl Brauer, executive analyst for iSeeCars. The report also showed that some 3-year-old cars have held their values to the point that they sell for above their sticker price. Average new car price is up 8.4% from a year agoThe cost of new cars also has been climbing through the pandemic-induced inventory shortages. While increases are easing, new vehicle prices are 8.4% higher than they were a year ago, according to the inflation data.

☆ In leaked a memo to staff, Elon Musk slightly softens his stance on remote work at Twitter, but still urges in-person work by praising the movie 'Being There'
▼ + stars: | 2022-11-11 | by ( Kali Hays | ) www.businessinsider.com time to read: +1 min

Elon Musk ever so slightly softened his stance on remote work at Twitter, according to a memo obtained by Insider on Friday. Musk stressed that employees feel more part of initiatives when working in person together, and are more effective that way. However, Musk also said that working remotely "is fine" if staff can't make it into the office and are performing exceptionally well. To reaffirm, working remotely is fine if if you cannot reasonably make it to the office and you are performing at an exceptional level. Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali.

☆ Meta employees are shell-shocked and angry after Mark Zuckerberg laid off 11,000 workers. Remaining staff are still unsure exactly who got fired.
▼ + stars: | 2022-11-10 | by ( Kali Hays | Rob Price | Sydney Bradley | ) www.businessinsider.com time to read: +11 min

Meta let go of 11,000 employees, and it's not clear which divisions and roles were most affected. Shortly before a somber video call with tens of thousands of employees on Wednesday, Mark Zuckerberg hosted a smaller call with managers at Meta. Zuckerberg fielded questions from managers asking how laid-off employees were chosen and how long the plan had been in the works. "Class act as always," one departing employee said sarcastically of Zuckerberg's call for laid-off workers. "This will add up to a meaningful cultural shift in how we operate," Zuckerberg told remaining employees.

☆ Elon Musk floats bankruptcy as a possibility, demands 'hardcore' culture in first meeting with Twitter employees
▼ + stars: | 2022-11-10 | by ( Grace Kay | Kali Hays | ) www.businessinsider.com time to read: +4 min

Elon Musk brought up bankruptcy as a possibility in a meeting with Twitter staff, people present said. At the meeting, Musk said Twitter staff will be expected to "perform hardcore." It took place after Musk earlier that morning sent Twitter staff an email, his first company-wide communication since he took over almost two weeks ago. Robin Wheeler, who Musk tasked with leading advertising at Twitter, just left the company, a person familiar told Insider. Are you a Twitter employee or someone else with insight to share?

☆ This chart shows S&P 500 rally could resume if inflation has peaked
▼ + stars: | 2022-11-09 | by ( Michelle Fox | ) www.cnbc.com time to read: +2 min

If inflation has peaked, then U.S. stocks have bottomed, according to strategists at Clocktower Group —and that's exactly what they think has happened. They then looked at the average S & P 500 return following peaks in the CPI since 1934, and found that the broad-market index rises. Economists also predict core CPI, which excludes volatile food and energy prices, to gain 0.5% month over month. Inflation figures came in hotter than expected for September , with CPI rising 0.4% month over month —more than the 0.3% Dow Jones estimate. While Clocktower strategists believe the bottom is in, they are urging caution right now.

☆ Facebook extends its broad hiring freeze indefinitely amid mass layoffs and a new wave of frugality
▼ + stars: | 2022-11-09 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Meta CEO Mark Zuckerberg has again extended a hiring freeze in place for months. Founder and CEO Mark Zuckerberg said in his Wednesday morning note to employees regarding layoffs that a current hiring freeze at Facebook would extend through March of next year at least. The freeze is taking place amid layoffs that impact more than 11,000 employees, or 13% of its workforce. Now, the company is looking to cut costs even beyond a hiring freeze and layoffs, especially after a disappointing third quarter that sent shares plummeting to a seven-year low. The company is looking at infrastructure costs, closing offices, and even moving to a "desk sharing" model for employees, Zuckerberg said.

Meta said Wednesday it plans to lay off more than 11,000 employees, or 13% of its workforce. Meta had 87,314 employees on September 30, 2022, according to its third-quarter earnings report. Such a move has been expected by employees for months, as Insider previously reported. FacebookZuckerberg said that affected US employees would get 16 weeks of severance plus an extra two weeks for every year of service. Affected employees would also still get their restricted stock unit vesting on November 15, he said.

☆ Mark Zuckerberg's giant middle finger to Wall Street backfired for Meta. Welcome to the 'biggest two week pivot' analysts have ever seen.
▼ + stars: | 2022-11-09 | by ( Alistair Barr | ) www.businessinsider.com time to read: +4 min

The move went stunningly wrong, crushing the shares of Facebook parent company Meta. What really surprised Wall Street were the other steps Zuckerberg is taking:Meta extended its hiring freeze through the first quarter of 2023. This one by Zuckerberg ranks at or near the top, with the analyst calling it "the biggest two week pivot we've ever seen." For Zuckerberg, Meta and even Silicon Valley, this is another sign that the eras of abundance and founder-friendly investing are ending. For Wall Street, this all came about two weeks too late.

☆ Facebook moves to 'desk sharing' for in-office employees as layoffs and cost-cutting continues
▼ + stars: | 2022-11-09 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Many Facebook employees will no longer have personal desk space. In an effort to reduce spending, the company is "shrinking" its office footprint. "We'll roll out more cost-cutting changes like this in the coming months," Mark Zuckerberg said. Sign up for our newsletter for the latest tech news and scoops — delivered daily to your inbox. Bloomberg reported in October that the company was backing out of one office space in New York.

☆ Elon Musk is asking Twitter employees who survived last week's mass layoff to ask their old coworkers if they'd like to return
▼ + stars: | 2022-11-08 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Twitter workers are being told to see if recently laid off colleagues would like to return to work. Still, current workers must persuade higher-ups that people who are interested should come back. Media engineering is a core organization at Twitter, and Musk had previously tweeted about wanting longer videos to be uploaded to Twitter. Even if laid off employees agree to return, Musk still isn't making it easy, according to additional messages seen by Insider. Thousands of Twitter employees found out they had been let go by Musk on Thursday night when they lost access to their work tools.

☆ Elon Musk is looking to rehire Twitter workers who can help with video and the Twitter Blue subscription service after laying off thousands last week
▼ + stars: | 2022-11-08 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Twitter workers are being told to see if recently laid off colleagues would like to return to work. Twitter is trying to rehire media engineering workers and those who would make Twitter Blue work. Still, current workers must "convince" higher ups why people who are interested should come back. Even if laid off employees agree to return, Musk still isn't making it easy, according to additional messages seen by Insider. Thousands of Twitter employees found out they had been let go by Musk on Thursday night when they lost access to their work tools.

☆ Facebook layoffs will likely hit most departments, including Mark Zuckerberg's beloved metaverse division
▼ + stars: | 2022-11-08 | by ( Kali Hays | Rob Price | ) www.businessinsider.com time to read: +5 min

Facebook employees have been told for weeks to expect layoffs, as Insider previously reported. Even Reality Labs is expected to be impacted, despite it building out Zuckerberg's metaverse vision. 'Investors are demanding more action'One of the people said Reality Labs is "Mark's baby" and could be somewhat insulated from cuts, compared with other divisions. Facebook disclosed it has already this year lost more than $9 billion on Reality Labs, including nearly $4 billion in the third quarter alone. The division lost $10 billion over the whole of 2021, yet the company said spending on Reality Labs is only going to keep growing.

☆ 'Desk-bombing' didn't die during the pandemic. It's back – and still infuriating plenty of workers.
▼ + stars: | 2022-11-05 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +4 min

Some workers welcome it as it can be more efficient than emailing, others think it's disruptive. Insider asked five workers what they think about desk-bombing. 'Approachable'George Fryer, a consultant, welcomes desk-bombing, especially in a post-pandemic world where employees are granted more freedom about where they work. "While desk-bombing may be uncomfortable or aggressive to the other party, it gets the work done," he tells Insider. Jack Devlin, a commercial director from London, says desk-bombing is nothing to feel guilty about.

☆ Elon Musk bars Twitter employees from the company's offices in the run up to layoffs, unless staff are working on one of his 'critical' projects
▼ + stars: | 2022-11-04 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Other than a few people on "critical" projects, employees have been told to go home. Elon Musk is closing Twitter's offices and ensuring that employees do not return for now, except for the few working directly on projects deemed "Elon critical." On Thursday evening, Twitter employees received their first communication from the company since Musk took over. "Badge access," which allows Twitter workers to enter offices with their company ID, was also being suspended without a date given for when the access would be back. Some workers are being allowed to stay however, one of the people said, those who "are working on his projects," referring to Musk.

☆ Twitter users could soon be able to pay to DM 'Very Important Tweeters' thanks to a new feature, report says
▼ + stars: | 2022-11-04 | by ( Kate Duffy | ) www.businessinsider.com time to read: +2 min

Elon Musk's Twitter is working on a paid direct messaging feature, the NYT reports. Twitter users would pay a few dollars to send a message to a "Very Important Tweeter," per the report. According to two people familiar with the plans and internal documents seen by The Times, Twitter is working on paid direct messaging to verified users referred to as "Very Important Tweeters." These paid direct messages would land in a separate area of the "Messages" section on Twitter, the report said. "Very Important Tweeters" would then select which paid messages they want to receive, The Times said.

☆ Elon Musk starts layoffs at Twitter shortly after an email went out telling employees cuts would start the next day
▼ + stars: | 2022-11-04 | by ( Kali Hays | ) www.businessinsider.com time to read: +5 min

Elon Musk began to terminate employees late Thursday, several people told Insider. The move came just hours after an email went out telling workers to expect layoffs to begin Friday. Twitter said all affected workers would receive an email Friday morning at 9 am ET or 6 am PT. When employees began to be cut on Thursday night, no one had received such an email, multiple employees said. Musk is now demanding people at Twitter "literally work 24/7" and at a "maniacal" pace, as Insider reported.

☆ Amazon bet big on a live radio service with Nicki Minaj and Halsey. The business is wildly undershooting a year-end goal and just laid off half its workers.
▼ + stars: | 2022-11-04 | by ( Katherine Long | Tom Dotan | ) www.businessinsider.com time to read: +4 min

Amazon launched the Amp live radio app earlier this year with A-list stars like Nicki Minaj. Earlier this fall, executives inside Amazon's live radio service, Amp, were dreaming about bringing on Taylor Swift as the next big name on the platform. The live radio app launched in March, touting a partnership with Minaj, who hosted a live call-in and music shows with her fans. An Amazon spokesperson said those figures were inaccurate but declined to specify how many monthly active users Amp has. "We've continued to see success since launching the product and are optimizing for product growth as we release more features."

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