Signet Jewelers CEO Gina Drosos told CNBC's Jim Cramer on Tuesday that marriage proposals are finally on the rise, years after Covid disrupted typical dating patterns and hurt the company's business.
"We know a lot about dating couples, and so we feel quite confident that our predictions are right, and that the engagement trough has happened," Drosos said.
Bridal jewelry, especially engagement rings, makes up about 50% of Signet's sales, said Drosos.
The company attributed poor sales in recent years to the slowed dating and stalled relationships brought on by isolation during the pandemic.
Signet's surveys also suggest that younger generations have a greater desire to get engaged than in years past, she added.
Persons:
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Organizations:
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