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[1/2] Shoppers walk with Steve Madden bags as pre-Thanksgiving and Christmas holiday shopping accelerates at the King of Prussia Mall in King of Prussia, Pennsylvania, U.S. November 22, 2019. The Steve Madden sneakers feature an "S" design that is likely to mislead consumers into thinking Skechers made or endorsed them, the lawsuit said. Representatives for Steve Madden did not immediately respond to a request for comment Wednesday. Manhattan Beach, California-based Skechers asked the court to order Steve Madden to stop the alleged misuse of its trademarks and requested an unspecified amount of money damages. Skechers also sued Long Island City, New York-based Steve Madden in 2015 for allegedly infringing several design patents covering aspects of its sneakers.

Persons: Steve Madden, King, King of Prussia, Mark Makela, Skechers, Steve Madden's, Berkshire, Hermes, Steven Madden, Daniel Petrocelli, Jeffrey Barker, O'Melveny, Myers, Brooks, Hermès, Blake Brittain Organizations: REUTERS, Manhattan, Nike, Adidas, Berkshire Hathaway, Brooks Sports, Inc, Steven Madden Ltd, Central, Central District of, Thomson Locations: Prussia, King, King of Prussia , Pennsylvania, U.S, Los Angeles, Manhattan Beach , California, Long Island City , New York, Central District, Central District of California, NY, Washington

☆ Ahead of World Refugee Day, dozens of multinationals pledge to hire and train 250,000 refugees in Europe
▼ + stars: | 2023-06-19 | by ( Jeanne Sahadi | ) edition.cnn.com time to read: +4 min

New York CNN —Just ahead of World Refugee Day, 41 multinational companies on Monday publicly pledged to provide jobs, training and connections to work opportunities for more than 250,000 refugees in Europe. What different companies are doingAmong the companies that are making new pledges this week, many have already been hiring or training refugees in Europe over the past year. ISS, for instance, has already hired 500 refugees in Europe — a majority of them Ukrainian women — since March of last year. Others making hiring commitments include Adidas, Blackstone, BP, Hyatt, Ipsos, L’Oréal Group, Novartis, PepsiCo, Pfizer and The Kraft Heinz Company. The United Nations High Commissioner for Refugees estimates the number of refugees worldwide is now approaching 35 million people, with more than 12 million of them in Europe.

Persons: ”, Margot Slattery, Slattery, Margaritis Schinas, —, Catherine Shoichet Organizations: New, New York CNN, Accenture, Adecco, Cisco, Generali, Marriott International, Microsoft, Starbucks, Tent Partnership, Refugees, ISS, Union, European Commission, Hilton, Marriott, Adidas, Blackstone, BP, Hyatt, L’Oréal, Novartis, PepsiCo, Pfizer, The Kraft Heinz Company, Cisco’s, Tent, United Nations Locations: New York, Europe, Amazon, Hilton, Paris, Ukraine, Ipsos

☆ While fights rage over big brands like Bud Light and Target, other companies have stepped back and are quietly improving LGBTQ+ representation from the inside
▼ + stars: | 2023-06-18 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

Big brands from Bud Light to Disney to Starbucks have recently been entangled in the culture wars. Their involvement in LGBTQ+ representation has made waves among advocates and conservatives alike. But more big companies are quietly working behind the scenes to boost LGBTQ+ representation. Among these same big companies, the number of LGBTQ+ board members rose to 39 from 26 last year. The fracas has now pushed Bud Light from atop the list of best-selling beers in the US.

Persons: Bud Light, —, Garth Brooks, Paul Washington, Washington, they've, Roe, Brian Bueno, Dylan Mulvaney, Sarah Kate Ellis, Ellis, Bueno Organizations: Starbucks, Service, Disney, Adidas, LA Dodgers, Fortune, Nasdaq, Leadership, Companies, ESG, Board, Supreme, Farient Advisors, Global Governance, Group, GLAAD, Nike Locations: Americana, Wade, America

The pan-European STOXX 600 index (.STOXX) closed 0.2% higher, with the DAX (.GDAXI) up 0.9%. Luxury majors LVMH (LVMH.PA) and Hermes (HRMS.PA) climbed 1.8% and 3%, respectively, further supporting the STOXX 600. Meetings of the U.S. Federal Reserve, the European Central Bank and the Bank of Japan are lined up for the week. The STOXX 600 started the year on a stronger footing compared to the S&P 500 index (.SPX) but lost steam during the second quarter due to a rise in preference for growth-oriented stocks as opposed to value stocks. Shares in SES tumbled 14.6% to the bottom of the STOXX 600 after the satellite company announced its chief executive Steve Collar would step down.

Persons: BOJ, Bernstein, DAX, Lionel Messi's, Hermes, Daniela Hathorn, Sergio Ermotti, he’s, Michael Hewson, Silvio Berlusconi, Steve Collar, Shreyashi Sanyal, Bansari, Eileen Soreng Organizations: Fed, ECB, Adidas, UBS, CS, Inter Miami, U.S . Federal Reserve, European Central Bank, Bank of Japan, Credit Suisse, CMC Markets, MEDIAFOREUROPE, Italian, Novartis, Seattle, Chinook Therapeutics, SES, BNP, Exane, Thomson Locations: Europe, Bengaluru

☆ European shares rise at open, all eyes on c.bank meetings
▼ + stars: | 2023-06-12 | by ( ) www.reuters.com time to read: +1 min

June 12 (Reuters) - European shares edged higher on Monday at the start of a week packed with major central bank policy meetings, while shares of Swiss drugmaker Novartis rose after it agreed to buy U.S.-based Chinook. The pan-European STOXX 600 index (.STOXX) rose 0.3% by 0715 GMT. Meetings from the U.S. Federal Reserve, the European Central Bank and the Bank of Japan are lined up for the week. The European healthcare sector index (.SXDP) was up 0.6%, while the personal & household sector index (.SXQP) led gains with a 0.9% rise. German sportswear maker Adidas (ADSGn.DE) jumped 3.1% after Bernstein raised its rating on the stock to "outperform" from "market perform".

Persons: Bernstein, Shreyashi Sanyal, Eileen Soreng Organizations: Swiss, Novartis, U.S . Federal Reserve, European Central Bank, Bank of Japan, ECB, Seattle, Chinook Therapeutics, Adidas, Thomson Locations: Bengaluru

☆ The recycling idea at Levi's, Adidas, Zara to stop trillions in fast fashion from going to waste
▼ + stars: | 2023-06-11 | by ( Carolyn Chun | ) www.cnbc.com time to read: +8 min

The multi-trillion dollar fashion industry contributes significant greenhouse gas emissions, between 8% to 10% of total global emissions, according to the United Nations. With the majority of textiles in the fashion industry blended, it is harder to recycle one fiber without harming another. Spinnova partnered with the world's largest pulp and paper company this year, Suzano, to turn wood and waste into recycled textile fiber. Textile waste, by some measures, is a bigger issue than plastics waste, and it has a similar problem. Late last year it worked on a limited collection with fast fashion clothing giant — and consumer consumption flashpoint — Zara, using its recycled textile waste material.

Persons: LEVI, Alexander Donka, Paul Dillinger, Levi Strauss, Spinnova, Chloe Songer, Songer, Victor J, Levi's Levi Strauss, Dillinger, You've, we're, —, Stacy Flynn, Flynn, Levi's, Stella McCartney, — Zara Organizations: McKinsey, United Nations, McKinsey Sustainability, Co, Shoppers, Blue, Bloomberg, Getty, Adidas, CNBC Locations: Sweden, Africa, Zara, New York

☆ Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models
▼ + stars: | 2023-06-11 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

Nike is striking new deals with retailers as brands realize the DTC model isn't all it's cracked up to be. Designer Brands, Macy's, and Foot Locker have each announced expanded relationships with Nike. But, more recently, Nike has expanded partnerships with retailers, including Macy's and DSW owner Designer Brands, the Wall Street Journal reported. In a May presentation, Daniel Heaf, vice president of Nike Direct, said, "People always ask me: Are you a direct business or a wholesale business? Nike's wholesale business grew faster than its direct business between September and November, showing it's still key to the overall business.

Persons: Locker, —, Brands, Macy's, Matt Friend, Daniel Heaf, it's, Simeon Siegel, Siegel Organizations: Nike, Brands, Service, Wall Street Journal, Adidas, BMO Capital Markets, DTC

☆ Trump uses Matt Damon dialogue from Michael Jordan biopic 'Air' in campaign video
▼ + stars: | 2023-06-10 | by ( Taylor Berman | ) www.businessinsider.com time to read: +2 min

"Air" is director Ben Affleck's ode to Nike and the creation of the Air Jordan. Matt Damon's character gives an emotional speech convincing Michael Jordan to sign with Nike. The Trump campaign used the monologue in its own campaign video, posted to Truth Social. "Air" is director Ben Affleck's ode to then-corporate underdogs Nike and their pursuit of Michael Jordan for an endorsement deal that would lead to the creation of the iconic Air Jordan shoe. The Trump version of the clip, distributed on Truth Social, includes a link to donate to his campaign.

Persons: Ben Affleck's, Air Jordan, Matt Damon's, Michael Jordan, —, Donald Trump, Matt Damon, Ben Affleck, Sonny Vaccaro, Jordan, Damon, Trump Organizations: Nike, Air, Trump, Service, Adidas, Converse, UNC, Truth, Mar

☆ The Man Who Turned the World on to the Genius of Fungi
▼ + stars: | 2023-06-08 | by ( Jennifer Kahn | ) www.nytimes.com time to read: +3 min

Plants managed to leave water and grow on land only because of their collaboration with fungi, which acted as their root systems for millions of years. Even today, roughly 90 percent of plants and nearly all the world’s trees depend on fungi, which supply crucial minerals by breaking down rock and other substances. They can also be a scourge, eradicating forests — Dutch elm disease and chestnut blight are fungi — and killing humans. Without fungi, matter wouldn’t decay; the planet would be buried under layers of dead and unrotted trees and vegetation. But where “Fantastic Fungi” fell decidedly into the old-school, ’shroom-head camp, Sheldrake’s book is more embracing and more optimistic.

Persons: it’s, Sheldrake, twining, Suzanne Simard, ’ shroom, Iris Van Herpen, bodices Organizations: Adidas, HBO Locations: Ikea

☆ I'm a TikTok and YouTube creator with 10 million followers. Here are my top 3 tips to make videos go viral.
▼ + stars: | 2023-06-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

He's built a formula to make short-form videos go viral after working with other creators for years. This as-told-to essay is based on a conversation with Brandon Baum, a short-form content creator. One of my YouTube videos, "Turning Statues into Food," has almost 750 million views. After six years of creating short-form video content, here are my top-three tips to make videos that go viral. One creator that does this well in his short-form videos is MrBeast.

Persons: Brandon Baum, He's, Woody, Kleiny, I'd, we'd, you've, Guy Organizations: YouTube, Facebook, Sky, Adidas, Pixar Locations: TikTok

Instead, Mr. Messi appears to be headed to Inter Miami, the M.L.S. team co-founded by David Beckham. It’s a sign that near-limitless oil money can’t buy everything — but the complicated arrangements to bring Messi to Florida also hint at what it takes to trump Saudi riches. What Mr. Messi stands to get: Contract details haven’t been released, but what’s known about Inter Miami’s offer to the Argentine star includes a roster spot free from the limits of M.L.S. salary rules and, highly unusually, an ownership stake in Inter Miami once his playing career ends.

Persons: David Beckham, LIV —, Lionel Messi, Mr, Messi, It’s, haven’t Organizations: Inter Miami, Inter, Adidas, Apple Locations: Saudi Arabia, Florida, Saudi, Argentine, M.L.S

☆ Lionel Messi Makes a Deal With Inter Miami of MLS—and Apple and Adidas
▼ + stars: | 2023-06-07 | by ( Joshua Robinson | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones, lionel, messi Organizations: miami Locations: mls

☆ Lionel Messi says he’s joining Major League Soccer’s Inter Miami after exit from Paris Saint-Germain
▼ + stars: | 2023-06-07 | by ( ) www.cnbc.com time to read: +5 min

Lionel Messi has pulled off his latest stunning feat: He is headed to Major League Soccer, and joining Inter Miami. It took months of negotiations with MLS, the Inter Miami ownership, Adidas and even Apple getting involved in a creative pitch to bring Messi to Miami's pitch. Inter Miami needed six years from inception to playing its first match, and its first four seasons have been less than stellar. Messi met with Inter Miami co-owner Beckham this spring, and that was shared publicly almost to ensure that everyone knew the sides were still talking. Two days after Argentina won the World Cup, Miami Heat guard Kyle Lowry sat on his team's bench for a game unable to play because of injury.

Persons: Lionel Messi, Messi, David Beckham, Jorge Mas, Cristiano Ronaldo, didn't, Messi's, Ballon, Germain, Phil Neville, Beckham, — Pele, Thierry Henry, —, Kyle Lowry Organizations: Major League Soccer, Inter Miami, Miami, Inter, Mundo Deportivo, Sport, Al, MLS, Australia, Paris Saint, France, Eastern Conference, Adidas, Apple, MLS —, Argentina national football team, Messi, Argentina, Miami Heat Locations: Hilal, Saudi Arabia, Barcelona, Miami, United States, Argentina, Beijing, Indonesia, Jakarta, Paris, U.S, South Florida

"I made the decision that I'm going to go to Miami," Messi said in an interview with Mundo Deportivo and Sport newspapers. Inter Miami are co-owned by former England captain David Beckham, who was one of the first major European stars to move to the United States to play in the MLS, winning the MLS Cup twice with Los Angeles Galaxy. PSG EXITOnce the crown jewel of European football, Messi has effectively been let go by two super clubs in two years -- for free. His move away from PSG, however, is of his own volition as he felt the French club lacked a project for the future while fan unrest only hastened his exit. The highs after winning Argentina's first World Cup in 36 years were quickly offset by the lows he experienced in Paris.

Persons: Lionel Messi, Paris St Germain, Messi, I'm, Cristiano Ronaldo, Al Nassr, Karim Benzema, David Beckham, Phil Neville, Rory Carroll, Rohith Nair, Amy Tennery, Janina Nuño Rios, Angelica Medina, Ed Osmond, Toby Davis Organizations: Wednesday, Major League Soccer, Inter Miami, Paris St, PSG, Spanish, Mundo Deportivo, Sport, Ligue, French, U.S, Reuters, Adidas, Apple, MLS, Al, Los Angeles Galaxy, Eastern, Barcelona, Qatar Sports Investments, League, Thomson Locations: ANGELES, snubbing, Saudi Arabia, Barcelona, Miami, Europe, South Florida, Argentine, Spanish, Argentina, Qatar, Barca, Saudi Arabian, Al, Hilal, Al Ittihad, United States, Paris, Los Angeles, Bengaluru, New York, Mexico City

☆ Retailers battle for uncertain back-to-school demand after ‘volatile’ quarter
▼ + stars: | 2023-06-06 | by ( Katherine Masters | ) www.reuters.com time to read: +5 min

[1/2] Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022. U.S. shoppers' spending in the summer ahead of the college and K-12 school year has grown steadily since 2015, according to the National Retail Federation, a trade group. The chain is stocking Adidas' Samba and Gazelle sneakers ahead of the new school year, it said. The challenge for retailers is predicting whether parents will buy less clothing and sneakers when the cost of necessities - such as pencils, notebooks and laptops - strains many households. Retailers face a "volatile time," said Jessica Ramirez, a senior research analyst at Jane Hali & Associates.

Persons: Dado Ruvic, Locker, Spencer, hasn't, Ralph Lauren, Nordstrom, Doug McMillon, John David Rainey, Jessica Ramirez, Jane Hali, Moody’s, Moody's, Maxx, Martin Waters, Fran Horowitz, Jennifer Foyle, Abercrombie’s Hollister, URBN, Katherine Masters, Siddharth Cavale, James Davey, Gerry Doyle Organizations: Walmart, REUTERS, National Retail Federation, Ulta, Adidas, U.S . Commerce Department, Associates, Target, Moody's Victoria’s, Abercrombie & Fitch, Urban Outfitters, Abercrombie, Fitch, Free People, Thomson Locations: Britain, U.S, North America, New York, Bentonville , Arkansas, London

☆ Lululemon shares surge as consumers snap up pricier athletic wear
▼ + stars: | 2023-06-02 | by ( ) www.reuters.com time to read: +2 min

Lululemon's first-quarter results also moved past estimates as the company saw traffic across both its stores and online up about 30%. The company also reported a 79% rise in sales in China, bolstered by the rollback of COVID restrictions. The company's strong results also lifted shares of other athletic wear makers including Nike Inc (NKE.N) and Athleta owner Gap Inc (GPS.N) by 3% and 1%, respectively, in premarket trading. "We continue to believe that Lululemon is best positioned in a consumer slowing cycle," said Adrienne Yih, analyst at Barclays. Reporting by Savyata Mishra and Aishwarya Venugopal in Bengaluru; Editing by Krishna Chandra EluriOur Standards: The Thomson Reuters Trust Principles.

Persons: Piper Sandler, Abbie Zvejnieks, Lululemon's, Cowen, Adrienne Yih, Savyata Mishra, Aishwarya Venugopal, Krishna Chandra Organizations: Barclays, Nike Inc, Gap Inc, Adidas, Puma, Thomson Locations: China, U.S, Bengaluru

The Senate passed a bill late on Thursday to lift the government's $31.4 trillion debt ceiling, avoiding a catastrophic, first-ever default. The Labor Department's closely watched employment report, due 0830 ET, is expected to still show a tight labor market. Fed funds futures trading showed an over 70% probability that the Fed will hold interest rates steady at its June 13-14 policy meeting. ET, Dow e-minis were up 185 points, or 0.56%, S&P 500 e-minis were up 21.25 points, or 0.5%, and Nasdaq 100 e-minis were up 63 points, or 0.44%. Reporting by Shreyashi Sanyal in Bengaluru; Editing by Nivedita Bhattacharjee and Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

Persons: FEDWATCH, Russ Mould, AJ Bell, Germany's, Shreyashi Sanyal, Nivedita Bhattacharjee, Maju Samuel Organizations: Nike, Broadcom, Dow, Nasdaq, Federal, Fed, Labor, FEDWATCH Reuters, Dow e, Microsoft Corp, Apple Inc, Tesla Inc, Athletica, Dow Jones, Nike Inc, Germany's Adidas, Puma, Broadcom Inc, Nvidia Corp, Nvidia, Thomson Locations: Washington, United States, Europe, Bengaluru

☆ You can buy more Yeezys today, if you can get past the app crashes and error messages
▼ + stars: | 2023-06-01 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Customers took to social media to voice their displeasure with the company's Confirmed app. Among the issues, users reported crashes, error messages, and long wait times on draw results. Of the many silhouettes included in the restock, Yeezy Foam Runners, Yeezy Slides, and the "Pirate Black" 350 were the most coveted. Sneakers restocked on the Confirmed app via an online raffle or first-come first serve basis. Many sneakerheads could not enter a draw on the Nike SNKRS app because of app crashes or frozen screens.

Persons: —, Taylor Swift, Nike's SNKRS, Lucy Rouse Organizations: Adidas, Service, Kanye, Nike, Air, Ticketmaster Locations: Chicago

☆ Why bots make it so hard to buy Nikes
▼ + stars: | 2023-06-01 | by ( Sydney Boyo | ) www.cnbc.com time to read: +3 min

Sneaker bots can accelerate the checkout process, wait in a virtual line or even fill out billing information. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. According to Nike, bots can make up to 10% to 50% of entries depending on demand. "People are successfully able to still bot Nike SNKRS," said Nova. Watch the video to learn more about sneaker bots and how companies like Nike are handling them.

Persons: They're, Nova, Jesper Essendrop, Essendrop, Imperva, Paul Tonko, Richie Roxas, I'm, Travis Scott Organizations: scalpers, Cowen Research, Nike, Jordan, Twitter, YouTube, Adidas, Air Jordan, CNBC Locations: Olive

☆ Yeezy Sneakers Go Back on Sale as Adidas Looks to Move Past Kanye West Controversy
▼ + stars: | 2023-05-31 | by ( Trefor Moss | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/yeezy-sneakers-go-back-on-sale-as-adidas-looks-to-move-past-kanye-west-controversy-be628365

Persons: Dow Jones

☆ Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups
▼ + stars: | 2023-05-31 | by ( Melissa Eddy | ) www.nytimes.com time to read: +3 min

Adidas said its decision to sever ties with Ye cost the company €1.2 billion in lost sales and about €500 million in profit this year. Jonathan A. Greenblatt, chief executive of the Anti-Defamation League, which is among the groups that will benefit from the proceeds of the sale, welcomed Adidas’s decision as one fitting the complexity of the problem. But other groups noted that despite Adidas’s pledge to donate the proceeds, Ye will still make money off the sales. The Yeezy brand became a defining force in the sportswear industry and an incredibly lucrative cornerstone for Adidas. Adidas said it was considering further releases of the Yeezy inventory, but it did not give a timeline.

Persons: Ye, Gulden, Philonise Floyd, George Floyd, Jonathan A, Greenblatt, Mr, “, ”, Josef Schuster, Michael Jordan Organizations: Adidas, Keeta Floyd Institute for Social, Defamation League, Central Council of, Kanye, Nike Locations: Germany

☆ How to dress for your Wall Street summer internship, from Lululemon trousers to Allbird sneakers
▼ + stars: | 2023-05-29 | by ( Emmalyse Brownstein | ) www.businessinsider.com time to read: +10 min

From Allbirds sneakers to Lululemon pants, Wall Street work attire has gotten more casual. It's an awkward time for the Wall Street wardrobe. Trying to nail the modern Wall Street look can be intimidating. But blazers still have a place on Wall Street, even if they're not as omnipresent as they once were. All-white Sam Smith sneakers is now acceptable Wall Street internship attire.

☆ Jewelry That Adds Face Value
▼ + stars: | 2023-05-26 | by ( Alexandra Cheney | ) www.nytimes.com time to read: +1 min

Messika, a Paris jewelry brand that held a runway show in September 2022, paired Adidas streetwear silhouettes with its high jewelry, like the Golden Shield lip ring and Rising Soul septum rings. And during the fall 2022 runway shows, Louis Vuitton presented an androgynous shirt-and-tie tailored look accessorized with an oversized septum piercing. “Lips in our society are very important; there’s a femininity and sexuality that you can play with,” said Valérie Messika, founder and artistic director of her namesake jewelry house. “There’s a mood and a personality that you can assume that you can’t with classical jewelry. Prices range from $1,000 to $28,000.

☆ Adidas and Yeezy staff were told to carry on as usual and ignore Kanye West's antisemitic rants, new report says
▼ + stars: | 2023-05-25 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +2 min

Adidas and Yeezy staff were told to carry on as usual after Kanye West made antisemitic comments. A new Bloomberg report sheds light on the unraveling of the Adidas-Yeezy partnership. One unnamed source told Bloomberg that after Kanye West – now known as Ye – made antisemitic comments that led him to be suspended from Twitter and Instagram, Adidas was slow to react. Yeezy and Adidas workers were reportedly told "to keep working as if nothing unusual was happening," Bloomberg's Eugene Kim and Tim Loh wrote. "I can say antisemitic things and Adidas can't drop me.

☆ Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says
▼ + stars: | 2023-05-25 | by ( Grace Dean | ) www.businessinsider.com time to read: +2 min

Adidas ignored warnings from Nike that Kanye West was difficult to work with, Bloomberg reported. West started selling Yeezy sneakers with Nike in 2009, before later partnering with Adidas. Over the course of Adidas' partnership, West's behavior became increasingly erratic. Before Adidas partnered with him on its Yeezy range, Ye had already worked with Nike to develop the Air Yeezy range, with the first sneakers hitting shelves in 2009. Adidas staff were concerned about the rapper's actions for years, but the company's reliance on his sneaker range meant execs were reluctant to take action, per Bloomberg's report.

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