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☆ My life in NYC revolved around drinking. After I got laid off from Hinge, I moved across the country and started a non-alcoholic wine brand. I'm never going back.
▼ + stars: | 2022-11-18 | by ( Hannah Towey | ) www.businessinsider.com time to read: +8 min

During the pandemic, she moved across the country and started a non-alcoholic wine company. After I was laid off, I started a non-alcoholic wine companyCourtesy of Molly FedickIn December of 2020, I was laid off from Hinge along with a few other people on the marketing team. It was during that time that I came up with the idea for my business Buzzkill Wines, which is a non-alcoholic wine company. So when I stopped drinking, I Googled non-alcoholic wine. I love how inclusive the "sober-curious" movement isLondon's first adult non-alcoholic drink store.

☆ Can Trump Change His Stripes?
▼ + stars: | 2022-11-17 | by ( Daniel Henninger | ) www.wsj.com time to read: 1 min

Until Wednesday, my favorite New York Post headline of all time ran above the obituary for the owner of the Elvis-sighting tabloid National Enquirer: “National Enquirer Owner Goes to Meet with Elvis.” It will be hard to top the hed they ran along the bottom of Wednesday morning’s front page: “Florida Man Makes Announcement. Page 26.”The day before the midterm elections, Donald Trump promoted the speech as a “very big announcement.” Mr. Trump must have assumed he’d be surfing atop a red Republican wave, his hand-picked Senate and gubernatorial candidates in tow.

☆ Ad prices are now cheaper than they've been all year. Here's how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
▼ + stars: | 2022-11-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. Ad buyers usually anticipate a 15% to 20% increase in ad prices during the fourth quarter, said Vic Drabicky, founder and CEO of ad agency January Digital. As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working
▼ + stars: | 2022-11-03 | by ( Megan Graham | Ceo Brian Chesky | ) www.wsj.com time to read: +5 min

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said. It has also made deep cuts to its overall marketing spending. “Our brand marketing results are delivering excellent results overall with a strong rate of return, and it’s been so successful that we’re actually expanding to more countries,” he said. But the brand could be tested if its competitors ratchet up spending in a downturn, Mr. Zucker said.

☆ As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they've been all year — but marketers don't expect it to last
▼ + stars: | 2022-11-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. For ads designed to get people to take more immediate action, like Amazon's and Google's shopping and search ads, we looked at cost per click (CPC). As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ Serena among big-name investors behind Woods and McIlroy's TMRW Sports
▼ + stars: | 2022-11-02 | by ( ) www.reuters.com time to read: +2 min

Mandatory Credit: Danielle ParhizkaranNov 2 (Reuters) - TMRW Sports, a tech-focused company co-founded by Tiger Woods and Rory McIlroy, announced on Wednesday a star-studded investor group that includes tennis great Serena Williams and seven-times Formula One world champion Lewis Hamilton. The team of investors also includes four-time NBA champion Stephen Curry, three-times tennis Grand Slam winner Andy Murray, Japanese two-way standout Shohei Ohtani of Major League Baseball and two-time women's World Cup champion Alex Morgan. According to TMRW Sports, the initial investment group's sports experience also includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf. TMRW Sports -- pronounced 'tomorrow sports' -- was launched in August with the goal of using technology to help create new pathways for the next generation to enjoy sports. "Connect Ventures is thrilled to work alongside this world-class group of investors to support Tiger, Rory and Mike's vision to further accelerate the evolution of sports and make it more accessible for all."

☆ We compared all 5 current iPad models on price, features, storage space and more. Here's a full guide to help you decide which one to buy.
▼ + stars: | 2022-10-26 | by ( William Antonelli | Tech Reporter For Insider Reviews | Read More | ) www.businessinsider.com time to read: +15 min

There are currently five different versions of the iPad available: The classic iPad, the iPad mini, the iPad Air, and two iPad Pro models. Right now, Apple sells five versions of the iPad in a new condition: The classic iPad, the compact iPad mini, the thin iPad Air, the high-end iPad Pro 11-inch, and the premium iPad Pro 12.9-inch. The iPad, iPad mini, and iPad Air use Touch ID to let you unlock the device, while the iPad Pro uses Face ID instead. NYC Russ/ShutterstockSpeaking of the Apple Pencil, the iPad Pro models also include a feature called Apple Pencil Hover. You can buy the iPad, iPad mini, and iPad Air with 64GB or 256GB of storage.

☆ Elon Musk posted a video of himself entering Twitter's headquarters carrying a bathroom sink
▼ + stars: | 2022-10-26 | by ( Grace Kay | Kali Hays | ) www.businessinsider.com time to read: +2 min

Elon Musk shared a video of himself carrying a bathroom sink into Twitter's headquarters. Twitter staff were notified on Wednesday that the Tesla CEO would be in the office during the week. ET to close his $44 billion Twitter deal or face a trial. Musk captioned the video: "Entering Twitter HQ — let that sink in!" I'll be in the SF office shortly too, excited to see all of you!

☆ The new iPad got a major makeover and it's worth the extra $120
▼ + stars: | 2022-10-24 | by ( Sofia Pitt | ) www.cnbc.com time to read: +5 min

I've been testing the new iPad for the past several days and if you're looking for an entry-level iPad, I think it's worth spending the extra $120 on this year's version. The debut of the 10th generation iPad comes at a crucial time for Apple: right ahead of the all-important holiday shopping season. The new iPad AppleThe iPad I've been testing has 5G cellular, which costs an extra $150. It only works with the first-generation Apple Pencil, which is seven years old and isn't as comfortable to use. iPad (10th generation) Sofia PittShould you buy it?

☆ Red Bull owner Dietrich Mateschitz dies aged 78
▼ + stars: | 2022-10-23 | by ( ) www.reuters.com time to read: +3 min

Red Bull owner Dietrich Mateschitz (R) congratulates Red Bull Formula One driver Sebastian Vettel of Germany for winning the championship and the Abu Dhabi Grand Prix at the Yas Marina circuit November 14, 2010. REUTERS/Ahmed JadallahOct 22 (Reuters) - Dietrich Mateschitz, the Austrian billionaire founder and owner of energy drink company Red Bull, died on Saturday at the age 78 after a serious illness with cancer. The Styrian-born entrepreneur built a global empire around the energy drink Red Bull and was considered the richest man in Austria. The group achieved a turnover of 7.8 billion euros in 2021 and sold 9.8 billion Red Bull cans worldwide. Mateschitz was also the founder and owner of Red Bull Racing, a Formula 1 racing team based in Milton Keynes, Britain.

☆ The man who made Red Bull the world's best-known energy drink and amassed a $25 billion fortune has died aged 78
▼ + stars: | 2022-10-23 | by ( Sam Tabahriti | ) www.businessinsider.com time to read: +3 min

The Austrian billionaire saw the potential in a Thai energy drink before investing in Red Bull. The Austrian co-founded the energy drink in 1984 after seeing the potential in another energy drink created by Thai investor Chaleo Yoovidhya, who became his cofounder. Just over 9.8 billion cans of Red Bull were sold last year, 24% more than in 2020, with revenue jumping by almost a quarter to 7.8 billion euros. Through Red Bull, Mateschitz also owned football clubs including Austria's Red Bull Salzburg, New York Red Bull, and RasenBallsport Leipzig. Red Bull also sponsors sports such as surfing, cliff diving, winter sports, and mountain biking and hundreds of competitors display its branding.

☆ How Nedd Brockmann 'went through hell and back 10 times' as he ran nearly 2,500 miles across Australia in 47 days
▼ + stars: | 2022-10-22 | by ( George Ramsay | ) edition.cnn.com time to read: +6 min

CNN —To get a sense of how vast Australia really is, just ask Nedd Brockmann. Brockmann finishes his record run at Bondi Beach in Sydney. With my little figure now, I was getting thrown around.”Over the course of his 47-day run, Brockmann learned to endure. “I think 70-80% of it was like: we’re in the depths of hell,” he says, “and 20% of it was pretty okay.”Huge crowds turned out to welcome Brockmann at Bondi Beach. “People were just so inspired by the getting up each day, and that’s what this run became,” says Brockmann.

☆ 15 venture capitalists that early-stage sports tech, health, and wellness founders should know if they're looking to raise capital
▼ + stars: | 2022-10-19 | by ( Matthew Kish | ) www.businessinsider.com time to read: +17 min

Other recent investments include Bumble, Goop, Spring Health, Chief, Found, Daily Harvest, and Blueland. Recent investments include the sneaker-trading platform Tradeblock, which touts itself as an alternative to StockX and Goat. Recent investments include AnyDistance, Balanced, and Juna. Her recent investments include Calibrate, DUOS, Dutch, and Buffalo Market, a food distributor focused on plant-based and organic foods. Recent investments include pickleball products company Revolin, live-sports artificial-reality company Quintar, recovery products company Alleviate, and community cycling app Preem.

☆ Tourists in Italy are behaving badly this year: Here’s why
▼ + stars: | 2022-10-15 | by ( Julia Buckley | ) edition.cnn.com time to read: +19 min

With Europe seeing an explosion of visitors a year after Covid travel restrictions dropped, incidents of visitors behaving badly in Italy show no sign of abating. Think that’s bad? Meanwhile in Venice, tourists routinely swim in the UNESCO-protected canals, which double as the city’s sewer system. “Tourists don’t know how to relate to the artistic heritage because they have no relation with our history – so they refer to their cultural imagination, and therefore to our cinema. “So many tourists have said to me over the years, ‘In Italy there are no rules.’ But they are mistaken.

Persons: Gennaro Sangiuliano, ”, Ivan, Haley, destructively, –, surfed, Augustus, ENIT, Eike Schmidt, Florence – Italy’s, we’ve, it’s, Schmidt, serena, panini, Luigi Brugnaro, Gianfranco Zarantonello, “, Zarantonello, zipping, you’d, Tom Jenkins, “ It’s, Nicola Bassano, Dolce, Federico Fellini, Marcello Mastroianni, Anita Ekberg, Trevi, Vita ”, Vita, ” Maria Pasquale, ” Jenkins, Giorgia, Dr Audrey Tang, We’re, they’d, “ Jung, it's, ” Tang, “ That’s, Tang, ” Zarantonello, Lord Byron, Byron, “ Byron, Michelangelo’s Organizations: CNN, UNESCO, carabinieri, Maserati, Vatican Museum, Uffizi, Roma, Tourists, European Tourism Association, United, Vita, Twitter, Parco, British Psychological Society Locations: Italy, Rome, Saudi, Venice, Australian, American, ENIT, Florence, ”, Italian, Czech, Belgian, eFoils, Southeast Asia, France, Spain, ‘, ” Venice, Europe, It’s, Grand, Vatican

☆ How this 41-year-old went from 'living on credit cards' to retiring at 36 with $3 millon in California
▼ + stars: | 2022-10-13 | by ( Ryan Ermey | ) www.cnbc.com time to read: +5 min

Today, the 41-year-old lives in San Diego, has a net worth of $4.4 million and runs a small business selling financial literacy courses online. Budgeting while building his business: 'I was living on credit cards'When he graduated from college, Schneider decided to bet on himself. Instead of taking a $74,000-a-year gig with Microsoft, where he'd interned as a software developer, he started his firm. Today, 41-year-old Jeremy Schneider lives in San Diego, has a net worth of $4.4 million and runs a small business selling financial literacy courses online. In 2019, Schneider started an Instagram account where he shared daily personal finance and money tips.

☆ New York school official seen crowd surfing at high school football game is charged with DWI shortly after
▼ + stars: | 2022-10-10 | by ( Antonio Planas | Antonio Planas Is A Breaking News Reporter For Nbc News Digital. | ) www.nbcnews.com time to read: +2 min

A New York school district superintendent who crowd surfed among students at a high school football game on Friday night was arrested shortly afterward on suspicion of drunken driving and charged with DWI, police said. Police say Baldwinsville Central School District Superintendent Jason D. Thomson, 48, was seen reveling in the student section at Baker High School in Baldwinsville, about 13 miles northwest of Syracuse. Photos and videos of Thomson crowd surfing have circulated on social media and local news outlets. “Jason Thomson, had been observed by numerous individuals, 'crowd surfing' in the student section of the bleachers,” the statement said. "It is the expectation our district staff serves as role models for our students at all events," the school board said.

☆ Meta is using AI to generate videos from just a few words
▼ + stars: | 2022-09-29 | by ( Rachel Metz | ) edition.cnn.com time to read: +3 min

Now, Meta researchers are taking AI a step further: they’re using it to concoct videos from a text prompt. Meta CEO Mark Zuckerberg posted on Facebook on Thursday about the research, called Make-A-Video, with a 20-second clip that compiled several text prompts that Meta researchers used and the resulting (very short) videos. Even so, it demonstrates a fresh direction AI research is taking as systems become increasingly good at generating images from words. If the technology is eventually released widely, though, it will raise many of the same concerns sparked by text-to-image systems, such as that it could be used to spread misinformation via video. As with massive, popular AI systems that generate images from text, the researchers pointed out that their text-to-image AI model was trained on internet data — which means it learned “and likely exaggerated social biases, including harmful ones,” the researches wrote.

☆ Patagonia's founder just gave the company away — the latest unusual step in a history of corporate innovations, from being an early adopter of paid parental leave to donating $145 million to the envir
▼ + stars: | 2022-09-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

It gives 1% of sales to environmental causes and was an early adopter of organic cotton and paid parental leave. Staff can take time off to surf and nurse their babiesSince he founded the company, Chouinard has wanted staff to enjoy their jobs. "We encourage our parents to interact with their child by breast-feeding, having lunch together, or visiting at any time," Chouinard wrote. In 1991, Chouinard started leading weeklong seminars where corporate employees would camp out together and learn about Patagonia's business and environmental values. "Our mission statement says nothing about making a profit," Chouinard wrote in his autobiography.

☆ Patagonia's founder, who just gave his company to a non-profit, loves saving money. From eating cat food to living in beach shacks, here are some of the wackiest examples.
▼ + stars: | 2022-09-21 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Patagonia founder Yvon Chouinard has had a frugal lifestyle since his early days as a climber and surfer. This includes eating cat food and taking soda bottles from trash cans to redeem for money. Sign up for our newsletter to receive our top stories based on your reading preferences — delivered daily to your inbox. Before founding Patagonia, Chouinard made a living selling climbing equipment from the back of his car. In 1966, Chouinard set up a base for his equipment business, Chouinard Equipment, in a rented tin boiler room of an abandoned packing company slaughterhouse in California.

☆ Former world junior surfing champion Kalani David dies at 24
▼ + stars: | 2022-09-19 | by ( The Associated Press | ) www.nbcnews.com time to read: +1 min

SAN JOSÉ — Former world junior surfing champion Kalani David died over the weekend on a Costa Rican beach after suffering a seizure while in the sea practicing the sport in which he excelled, friends and authorities said. Kalani David Feeney Barrientos, known internationally only by his first names, was born in Hawaii to a Costa Rican mother and suffered from Wolff-Parkinson-White syndrome, a congenital heart disease that caused paralysis and seizures. He won the Junior World Surfing title in Panama in 2012, in the Under-16 category, while competing for the first places in the main skate circuits. Various figures from the world of surfing echoed the news shortly after, such as 11-time world champion Kelly Slater. “My condolences to the great family and friends that Kalani had on every beach around the world.”

The water drop icon on your Apple Watch means that the Water Lock feature has been enabled. The water drop icon is associated with Water Lock, an Apple Watch feature that prevents you from accidentally touching or interacting with your Apple Watch screen when you're in the water. When you turn off Water Lock, your Apple Watch will emit a few short sounds to clear water from the watch speaker. You will see the blue Water Lock icon at the top of your watch face when Water Lock is turned on. How to turn off Water Lock on your Apple WatchIf your Apple Watch isn't responding to taps on the screen, Water Lock may be on.

☆ Patagonia's owner, who is giving the retailer away to a nonprofit, once lived in his car and still doesn't own a cellphone
▼ + stars: | 2022-09-15 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Patagonia's owner doesn't own a cellphone or computer, The New York Times reported. Yvon Chouinard lived out of his car and ate cat food as a professional rock climber in the 1960s. The 83-year-old is giving away Patagonia, worth about $3 billion, to a trust and nonprofit. He used to live out of his car and eat damaged cans of cat food that cost $0.05 each, the newspaper reported. Patagonia has annual sales of more than $1 billion, with profits of about $100 million, The Times reported.

☆ Here's a first look at the Apple Watch Ultra
▼ + stars: | 2022-09-07 | by ( Sofia Pitt | ) www.cnbc.com time to read: +1 min

In this article AAPLApple Watch Ultra Sofia Pitt | CNBCApple announced two new watches on Wednesday, including the Apple Watch Ultra. Apple Watch Ultra Sofia Pitt | CNBCApple designed the Ultra to be more rugged so it can withstand the elements better if you take it to the mountains or deep under water. Just look at it on my wrist:Apple Watch Ultra Sofia Pitt | CNBCThe screen has other cool features. Apple Watch Ultra Sofia Pitt | CNBCIt's thicker than other Apple Watches, but includes some new functions like a depth gauge for real-time measurements under water. The Apple Watch Ultra is available to order now and arrives on Sept. 23.

☆ These startups are beating Elon Musk in the race to let you mind meld with your computer
▼ + stars: | 2022-08-17 | by ( Adam Rogers | ) www.businessinsider.com time to read: +21 min

That's when I started reporting on them, and like any good nerd I was compelled by what scientists could learn with these "brain computer interfaces." The race for implantable brain chips has been a long, deliberate marathon. Graham Felstead, who has severe paralysis, was the first person to have a BCI inserted via the blood vessels. Brain chips will enable them to perform simple actions on their own and reduce the need for round-the-clock care. "When we started in 2015 and I was pitching venture capitalists on brain computer interfaces, no one knew what a brain computer interface was," says Matt Angle, the CEO of Paradromics.

Shivon Zilis was pictured for the first time alongside Elon Musk and their twins on Wednesday. Musk quietly fathered twins with Zilis, a director at Neuralink, in 2021. She has a high-level role at NeuralinkIn 2017, Zilis joined Neuralink, the futuristic brain microchip company also co-founded by Musk. Tesla's new Gigafactory is located near Austin, and court documents obtained by Insider show list Musk and Zilis as residents of that address. Zilis and Musk's twins were born in November, a few weeks before Musk and the musician Grimes had their second child via surrogate.

Persons: Shivon Zilis, Elon Musk, Musk, Zilis, Elon Musk's, Walter Isaacson, —, Isaacson, Musk wasn't, Twitter —, Justine, Grimes, he's, Ray Kurzweil, I've, Sam Altman, Neuralink, Tesla, Lorena Gonzalez Fletcher, ck Elon Musk, Gonzalez, Austin Zilis Organizations: Elon, Service, SpaceX, Twitter, Yale University, Yale, IBM, Bloomberg Beta, Forbes, Canadian, Conference, Neuralink, California Locations: Zilis, Wall, Silicon, Austin, Ontario, Canada, Markham , Ontario, California, Texas, Boca Chica, South Texas

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