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☆ A creator made 5 figures with a dating podcast and quit her job to focus on her side hustle full-time. She breaks down her income from brand deals, sponsored events, and more.
▼ + stars: | 2024-04-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Most nights, you'll find Ariana Nathani in the middle of a crowded bar, surrounded by young people waiting to meet her. In 2019, she launched a dating podcast called "Drinks First," where she would interview anonymous singles about their dating preferences and history. She promotes the podcast and posts food and lifestyle content on her personal TikTok and Instagram accounts, too. She has an upcoming event with the dating app Bumble, which is paying her $5,000 to host an event at the restaurant Ketchy Shuby. Outside Drinks First, Nathani has built her own brand as a food and lifestyle creator.

Persons: you'll, Ariana Nathani, Zers, Nathani, I've, it's, Brands, She's, Johnson, she'd, It's Organizations: Business, Brands, Soho, Soho House, Nathani, Johnson Locations: New York City, TikTok, Soho, New York, Georgia

☆ Avoiding 'blackout shopping' could be the key to saving money, according to a 'frugal living' YouTuber
▼ + stars: | 2024-04-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

It's called "blackout shopping," and it's one of the worst things you can do if you're trying to save money, according to Kate Kaden, a YouTuber who gives advice on "frugal living." Living below your means is the best way to save money consistently, Kaden told Business Insider. AdvertisementOne of those is "blackout shopping," Kaden said, when we go out for something specific but get tempted into picking up impulse purchases around the store. Some of Kaden's most popular videos are about consistent ways to save money, things people should stop buying, and how to form a "frugal cocoon." "So shop for where you're really at and what you're going to do."

Persons: —, It's, Kate Kaden, Kaden, you've, Gen Zers, millennials, decluttering Organizations: Service, Business, McKinsey, Federal, YouTube

☆ Gen Zers are in their 'boycott era', even when it comes to which jobs they apply for
▼ + stars: | 2024-04-17 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Gen Zers are in their boycott era, turning against anything that doesn't align with their beliefs. But McGoff said Gen Zers wanted their workplace to align politically — so they had to talk about it. Getty ImagesGabrielle Yap, who's 26, said Gen Zers grew up in a time when information was available at their fingertips 24/7. "The company's public stance on these points, as well as the managers' views, affect the organization's capacity to hire Gen Zers," he said. It was a 2018 survey by Deloitte, not Deloitte's 2023 Gen Z and Millennial Survey.

Persons: Zers, —, there's, Gen, Z, Gen Zers, Karim Adib, Omar Taleb, Zer, George Floyd, Erin McGoff, McGoff, Adib, Gabrielle Yap, We've, we're, Yap, It's, Khalid Machchate, Zoomers, would've, Taleb Organizations: Service, Starbucks, McDonalds, Hyundai, HP, Siemens, Deloitte, Survey, ClickThrough, Bright Network, W Technology Locations: Israel, Gaza, who's, Lindsey, Africa

☆ A millennial with side hustles as a startup founder booking 6 figures and a professional dancer shares her tips for balancing both
▼ + stars: | 2024-04-14 | by ( Allie Kelly | ) www.businessinsider.com time to read: +6 min

Danielle Shultz is a professional dancer and runs her own corporate wellness business. Her business, Triangle Sessions, has landed contracts with Google, Meta, and Deloitte. She also runs her startup Triangle Sessions, which offers corporate wellness and team-building events. When she's not at dance rehearsal, Shultz teaches Triangle Sessions classes on topics like relaxation and terrarium building. Danielle Shultz, 36, is a dancer with The Metropolitan Opera and runs her own corporate wellness business.

Persons: Danielle Shultz, Shultz, —, Zers, Bankrate —, she's, I've, Robert Nickelsberg, It's, Schulz Organizations: Triangle, Google, Deloitte, Service, Metropolitan Opera, YouGov, Triangle Sessions, The, Sessions Locations: Philadelphia, New York City, York

Read previewGen Zers are facing plenty of challenges as they slowly but surely rise through the ranks of school, work, and the economy. Gallup sampled 2,271 Gen Zers ages 12 through 26 at the end of November 2023. Related storiesThe places where Gen Z finds purpose — school and work — are becoming more elusive for some as the rate of "disconnected youths" rises. Just six in 10 Gen Zers responded that they always or often feel their life has direction, with feelings of significance and purpose lower among older Gen Zers. This drop was most pronounced for Gen Z employees — down six percentage points from last quarter — who increasingly feel less connected to their company's culture.

Persons: —, Gen, Gallup, Zers, Gen Zers, Gen Z, Z Organizations: Service, Gallup, Business

☆ Gen Z is less happy than previous generations, and it may be because they value this one thing
▼ + stars: | 2024-04-11 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +3 min

AdvertisementHappiness may be hard to define, but Gen Z knows at least one thing that helps them achieve it. But while nearly two-thirds of Gen Z identify as happy, that percentage drops significantly as people in the age group right as they reach adulthood (ages 18 to 26). The Gallup study isn't a direct comparison but did use previous surveys to assess differing happiness levels between Gen Z and prior generations, Hrynowski told the outlet. Adequate amounts of sleep and relaxation ranked second among factors contributing to Gen Z happiness. Advertisement"There's this perception that Gen Z is really connected, but are those connections of a high quality in there?

Persons: —, Gen Z, Zach Hrynowski, Hrynowski Organizations: Gallup, Service, Walton Family Foundation, CNN, Business, CNBC

☆ This is the No. 1 thing that influences Gen Z's happiness, a new survey shows
▼ + stars: | 2024-04-10 | by ( Renée Onque | ) www.cnbc.com time to read: +2 min

But a recent survey may provide some insight about what drives Gen Z's happiness. 73% of Gen Zers consider themselves to be very happy or somewhat happy, the survey found. 1 thing that influences Gen Z's happiness is having a purposeOne of the most significant findings of the survey is that what influences the happiness of Gen Zers the most is "their sense of purpose at work or school." Yet, "between 43% and 49% of Gen Zers do not feel what they do each day is interesting, important or motivating," the report states. 4 major influences on the happiness of Gen Zers

Persons: Arthur C, Brooks, Gen Zers, Zach Hrynowski, Gen Z, Gen, Zers, David Spicer, Spicer, Taylor Swift Organizations: Gallup, Walton Family Foundation, Harvard University, CNBC

☆ Gen Z is full of financial angst despite inheriting a golden labor market
▼ + stars: | 2024-04-10 | by ( Allison Morrow | ) edition.cnn.com time to read: +6 min

Compared with Millennials, especially, who entered the workforce in the Dark Ages known as the Great Recession, the Gen Z experience is a dream. But Gen Z isn’t having an easy go of it either. Gen Z hasn’t had a chance to get a foot in the door. “Many Gen Zers also indicated their first step in managing behavioral-health challenges was going to TikTok or Reddit for advice,” the report said. It’s hard to blame them: Many in Gen Z had their formative school years blown up by a global pandemic.

Persons: CNN Business ’, Z, Zers —, ” Brendan Duke, they’re, haven’t, ” Duke, “, Z hasn’t, Duke, ‘, ”, Gen Zers, Zers, Gen Z, that’s, that’ll, We’re, X, Charles Schwab Organizations: CNN Business, New York CNN, Boomers, Center for American, Federal Reserve, McKinsey, Bloomberg Locations: New York

☆ Gen Z's Dream of Becoming Influencers Is Getting Harder Thanks to AI
▼ + stars: | 2024-04-09 | by ( Clem De Pressigny | ) www.businessinsider.com time to read: +13 min

Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.

Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada

☆ Jamie Dimon had a lot to say in his annual letter to shareholders
▼ + stars: | 2024-04-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at Jamie Dimon's annual letter to shareholders and why this edition is so different . The big storyDimon sounds offWin McNamee/Getty Images; Chelsea Jia Feng/BIWhen Jamie Dimon talks, people tend to listen. Dimon's annual letter to shareholders grabs the business world's attention in ways most executives can only imagine. Dimon described the tech as just as innovative and impactful as the printing press, steam engine, electricity, and the internet, writes Business Insider's Jyoti Mann. The polarization of politics was something Dimon touched on in his letter, urging people to resist being "weaponized."

Persons: —, Jamie Dimon's, Jamie's, Win McNamee, Chelsea Jia Feng, Jamie Dimon, Larry Fink, Dimon, Insider's Jyoti Mann, BI's Theron Mohamed, BI's Juliana Kaplan, Alex Brandon, Rebecca Zisser, he's, it'd, David Rosenberg, Jenny Chang, Rodriguez, Elon Musk, Tesla, Musk, Gabor Cselle, Brooks Kraft, Zers, they'll, they've, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, JPMorgan, Democratic, Monetary Fund, Microsoft, Google, Twitter, Brooks Kraft LLC, Getty, Warner Bros, Oxford High, Boeing Locations: Pennsylvania, Asia, Hong Kong, Singapore, Dubai, Abu Dhabi, London, New York

☆ 13 slang words Gen Zers are using in 2024 and what they really mean
▼ + stars: | 2024-04-09 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

Just like the generations before them, Gen Z uses an extensive list of slang words. "Bussin," "ick," and "mid" are popular among Gen Z. Social media helps slang spread rapidly, but proper credit is often lost along the way. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: Gen Z, Z, —, John Baugh, Louis Organizations: Service, Washington University, Business Locations: YOLO, St

☆ China's plan for reinvigorating its economy has the West worried, but others still see an opportunity
▼ + stars: | 2024-04-08 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at how China's plan for reinvigorating its economy has the rest of the world worried . The country is overproducing goods and then flooding global markets with them to save its struggling economy, writes Business Insider's Huileng Tan. Decades ago, as the country opened up its economy, China underwent rapid industrialization, allowing it to produce cheap goods. AdvertisementUS Treasury Secretary Janet Yellen has already warned China shock 2.0 could destabilize the global economy, specifically impacting green-energy exports . He pointed to China's GDP growth outpacing the US when the numbers are adjusted for disinflation and inflation in each country, respectively.

Persons: —, Chelsea Jia Feng, Huileng Tan, Huileng, China's, Janet Yellen, Tyler Le, Ray Dalio, that's, it's, Dalio's, Nicholas R, Lardy, Donald Trump, M, There's, Angus Deaton, Walter Huang, Sevonne Huang, Justin Sullivan, Alyssa Powell, Tesla, Hubspot, Mikel Jaso, Zers, That's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Service, Business, West, New York Federal Reserve, Bridgewater Associates, Getty, Apple, Reuters, Google, McKinsey Locations: China, Glendale, Ariz, New York, London, Chicago

☆ A millennial shared how her family is pursuing their American dream after moving from Scotland to Florida. She's enjoying the beaches and weather but finds Florida can be expensive.
▼ + stars: | 2024-04-07 | by ( Madison Hoff | ) www.businessinsider.com time to read: +11 min

Now her family is living their American dream in South Florida. Peacock's family is just one example of people pursuing the American dream, which can mean different things to different people, like achieving homeownership. Some Gen Zers see the American dream has changed from how older peers may have seen it. For us, the American dream is also the weather and the beach lifestyle, and we have that." "We're legally entitled to do the last stage from within the country, but it's a very complicated and lengthy process," Peacock said.

Persons: Amber Peacock, Peacock, we'd, didn't, Zers, She's, We've, we've, America Peacock, they're, We're, Brit Peacock, Aunty Bubs, they've, It's Organizations: Service, Business, Sunshine State, YouTube Locations: England, Scotland, South Florida, America, New York, Florida, Edinburgh, Lincolnshire, Memphis , Tennessee, Tennessee, Memphis, Nashville, Nashville , Tennessee, Texas, Chicago, West, East

☆ Gen Zers, take note: Some boomers have found a simple path to happiness
▼ + stars: | 2024-04-06 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +5 min

Loneliness and happiness are often related, and people of all ages have been battling those issues for years. The World Happiness Report, released in March, delved further into how people of all generations are experiencing loneliness and happiness globally. And when it comes to loneliness in the US, the younger generations were hit the hardest. This is despite the fact that actual social connections are much more frequent for Millennials than Boomers, and about as frequent as for Generation X." AdvertisementThe focus on meaningful connections might just be what splits older generations from younger generations when it comes to happiness.

Persons: —, Millennials, Preeti Malani, Malani, Zers, it's, Susan Skinner, Louis, That's, Xers, Maria Maki, Maki Organizations: Service, Business, Boomers, University of Michigan, Louis Federal, Equity Locations: North America

☆ A surprisingly large percentage of hiring managers don't want to hire Gen Zers — or older workers
▼ + stars: | 2024-04-05 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

About one-third of hiring managers in a survey admitted bias against Gen Zers or older candidates. That's because, according to a survey from Resume Builder, 36% of hiring managers said they were biased against Gen Z candidates. So why are some hiring managers not down with younger or older workers? Among the hiring managers who admitted to bias against Gen Z job seekers, more than three-quarters cited younger workers' lack of experience. Nearly two-thirds were worried older candidates would experience health problems, and almost half of all hiring managers identified worries that older workers didn't have sufficient experience with technology.

Persons: Gen Zers, —, Gen, Ageism, Stacie Haller, Haller, Zers, Barbara Corcoran, Gen Z, Nobody Organizations: Service, Facebook, Employment Opportunity Commission

☆ Hot girls love book clubs
▼ + stars: | 2024-04-05 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +7 min

All the "It Girl" celebrities have their own book clubs, from model Kaia Gerber to Kendall Jenner. TikTok is flooded with "book recommendations for hot girls," and young women are flocking to apps like Bookclubs to start or join a reading group. But in an age when people are lonelier — and more chronically online — than ever, book clubs have taken on new meaning. Book clubs on the riseBook clubs are nothing new. "We call it book club, but we're not actually doing a traditional book club," Shao said.

Persons: —, Gen, Korn, Kaia Gerber, Kendall Jenner, they'd, Anna Ford, Ford, Isa Tomlinson, Tomlinson, Amylynne Siroin, Reese Witherspoon, Oprah Winfrey, Gen Zers, It's, Micaela Primoff, Primoff, it's, Vivien Shao, we're, Shao Organizations: Service, Fan Locations: TikTok, Austin, Brooklyn , New York, New York

☆ A third of hiring managers don't want to hire Gen Z or older workers
▼ + stars: | 2024-04-05 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

Persons: Gen Zers, —, Gen, Ageism, Stacie Haller, Haller, Zers, Barbara Corcoran, Gen Z, Nobody Organizations: Service, Facebook, Employment Opportunity Commission

☆ Workers aren't going to the office, but they are hitting the bars
▼ + stars: | 2024-04-04 | by ( Jordan Hart | Tim Paradis | ) www.businessinsider.com time to read: +6 min

Read previewZachary Timms, a project engineer in Houston, has rules around how he does happy hour with coworkers. Late-afternoon spending may have slipped in New York, per Square data, but post-work socializing seems to be going strong later in the evening for office workers. Seasoned employees warning younger colleagues about bringing out their "weekend personality" at work happy hour haven't always deterred the newest class. One TikToker shared her excitement for 5:01 p.m. this summer and the start of happy hour with colleagues. Advertisement"Just a quick reminder that you were actually more drunk and annoying at that work happy hour than you remember," TikToker Jack Lawler advised.

Persons: —, Zachary Timms, Timms, Zachary Timms He's, Shadé Smith, I've, Ara, Kharazian, TikToker, TikToker Jack Lawler, Brown, Gen Zers Organizations: Service, Business Locations: Houston, New York, NYC's, Irish

☆ Gen Zers and millennials are skipping the doctor's office because they can't afford the bills
▼ + stars: | 2024-04-04 | by ( Allie Kelly | ) www.businessinsider.com time to read: +4 min

She has health insurance, but couldn't afford to pay the $1,800 cost of her insulin pump prescription, she said. And, Gen Zers reported avoiding medical appointments at more than twice the rate of boomers. Over a quarter of Gen Zers and millennials, however, say they do not have sufficient coverage to meet their needs, per the report. Because Gen Zers and some millennials are newer to the workforce, many of them are working these entry-level roles. Eight in 10 Gen Zers also said they are stressed on a daily basis — more than other generations, the report found.

Persons: —, Zers, Grace Cochran, Cochran, millennials, Gen Xers, Gen Zers, aren't Organizations: Service, Wakefield Research, Federal

☆ Gen Xers think they'll need $1.56 million to live comfortably in retirement, a survey found
▼ + stars: | 2024-04-04 | by ( Ayelet Sheffey | Juliana Kaplan | ) www.businessinsider.com time to read: +4 min

According to the survey, Americans set their sights on $1.46 million as the magic number to make them feel comfortable in retirement. And it differs by generation — both Gen Z and millennials said they would feel comfortable retiring with over $1.6 million, Gen X thinks $1.56 million, and boomers think $990,000. For example, the majority of Gen Z, millennials, and Gen X survey respondents expect the US will enter a recession this year — with one-third of adults saying they don't feel financially secure. Gen X is also facing their own tough economic plight as the "forgotten generation." Millennials and Gen Zers both started saving earlier for retirement than their Gen X peers and are more confident that they'll be financially prepared for retirement.

Persons: —, millennials, X, Gen X, That's, X's, Gen Z, it'll, Xers, that's, it's, Millennials, Zers, Gen Xers Organizations: Service, Northwestern Mutual, Business, Fidelity Investments, Wall Street, Social Security, Security

☆ Gen Zers and millennials love Cartier watches, with a few differences
▼ + stars: | 2024-04-04 | by ( Amanda Krause | ) www.businessinsider.com time to read: +4 min

Millennials and members of Gen Z both love Cartier watches, but they prefer different styles. But online, fashion preferences have become more like a battle between millennials and members of Gen Z. Advertisement"There's a joke that millennials love the Cartier Panthère, and Gen Z loves Cartier Baignoires right now," Trang Trinh, a watch aficionado who runs the TikTok account Girls O'Clock, told Business Insider. Millennials vs. Gen Z: Cartier editionSo, why do millennials love the Panthère style? Panthère watches retail for prices between $3,300 and $134,000, and Baignoires cost between $6,900 and $102,000.

Persons: Millennials, Gen, Cartier, —, Gen Z, Sotheby's, Charlie Chaplin, Keith Richards, Pierce Brosnan, Trinh, It's Organizations: Service Locations: millennials

In particular, the researchers looked at a group dubbed "disconnected youth," who aren't working and are also not in school. As of 2022, disconnected youth comprised 13% of this age group; that share has been rising overall since 1998, according to calculations from the Federal Reserve Bank of Dallas. AdvertisementYounger Americans are facing stagnant incomesThe Dallas Fed found that, even after a post-pandemic dip, the rate of disconnected youth has increased since the end of the 1990s. AdvertisementAnd the number of young adults with no income has been on the rise; in 1990, around one in five young adults said they had no wage or salary income. Are you or were you a "disconnected youth," or supporting one?

Persons: —, Louis, Gen, Zers, Louis Fed's, Louis Fed, William M, Rodgers III, Rodgers Organizations: Service, Louis Federal Reserve's Institute for Economic Equity, Business, Federal Reserve Bank of Dallas, Dallas Fed, Federal Reserve's Survey, Consumer, Louis Fed, National Health, Blacks, Louis, Louis Fed's Institute for Economic Equity

☆ Broke Gen Zers are skipping first dates and meeting each other virtually instead
▼ + stars: | 2024-04-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

However, virtual dating can't replace the chemistry and spark of an in-person meeting. Carlotta Cattelani, the UK country manager at the dating app Fruitz, told BI that meeting virtually makes dates more accessible. AdvertisementA virtual date is a less formal chance to see if your match is searching for the same things you are, Cattelani said. She warns that speaking virtually cannot entirely replace meeting someone in person, so FaceTime dates should be used sparingly. It's easier to be "catfished" on social media, she said, because virtual dates cannot replace the chemistry, body language, and eye contact you might experience in real life.

Persons: Gen Zers, —, Z, Tina Wilson, Zers, Wilson, takeout, they're, Eunice, They're, you've, I've, Baker, I'm, Carlotta Cattelani, Cattelani, it's, Sebastian Garrido, Carrie Berk, Berk Organizations: Service, Business, BI Locations: Toronto

☆ Shein made $2 billion in profits last year. That's a lot of fast fashion.
▼ + stars: | 2024-04-01 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +4 min

That beats the fiscal year of rival fast fashion company H&M. AdvertisementIt appears we consumed quite a bit of fast fashion last year. AdvertisementFor a generation of shoppers who say they like to be environmentally conscious, that's a lot of fast fashion — an industry that relies on cheap labor but comes with a heavy environmental cost. Still, it was a recognition from the fast fashion giant that it knows who its audience is and what they care about. But for now, it's onward and upward for fast fashion.

Persons: Zers, millennials, —, Barron's, It's, Shein, Janus, Jadrian Wooten Organizations: Service, Financial Times, United Nations Environment, New, Virginia Tech, Sheffield Hallam University, & $ Locations: Zara, England, Guangzhou, China

☆ 25% of Gen Zers say they'll need a therapist to deal with tax filing stress—here's the first step to take to make it easier
▼ + stars: | 2024-04-01 | by ( Annie Probert | ) www.cnbc.com time to read: +4 min

You will receive a W-2 form from your employer if you worked for a paycheck or earned at least $600 in 2023. You can find the 1099-INT form by logging into your bank account and following directions to tax documents. But even if you don't get a form from your exchange, "that doesn't mean you don't need to report it," says Pianoforte. The IRS's frequently asked questions on crypto transactions is also helpful for answering more detailed questions about how to report crypto on your taxes. Form 1098-TIf you're paying college tuition, a 1098-T form will help determine which education-related tax credits you're eligible for.

Persons: doesn't, Pianoforte, filers, Read, haven't, you've, Douglas Boneparth Organizations: Internal Revenue Service, NEC, cryptocurrency, CNBC, Bone

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