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☆ Oceania wants travelers to live on its new luxury cruise ship for 6 months while it sails to 43 countries. A trip starts at $60K — see what it'll be like.
▼ + stars: | 2024-03-10 | by ( Brittany Chang | ) www.businessinsider.com time to read: +1 min

Oceania announced a 180-day 2026 world cruise from Miami to 101 ports, starting at $59,700 a person. The premium cruise brand tapped its new luxury ship, Vista, for the 43-country itinerary. Oceania's 2024 world cruise set sail in January after it sold out in 30 minutes. AdvertisementOceania Cruises wants you to spend at least $59,700 — and 180 days — living on its newest cruise ship while it sails 360 degrees around the globe. In January, its most recent world cruise on the fully booked Insignia departed from Los Angeles on a similar 180-day, 96-port journey.

Persons: — Organizations: Oceania, Service, Oceania Cruises, Norwegian Cruise Line Holdings Locations: Miami, Los Angeles, Oceania, Norwegian

Vizio would no doubt love to reclaim its spot, but the brand's new Quantum Pro 4K QLED TV (VQP65C-84) won't get it there. The Quantum Pro has its advantages, including impressive off-axis viewing and competitive gaming and motion response via its 120Hz panel. Vizio 65-inch Quantum Pro QLED 4K TV Vizio's Quantum Pro is a solid midrange 4K QLED TV with impressive viewing angles for its class. Ryan Waniata/Business InsiderMoving the Quantum Pro from the box to your TV console is relatively simple. Ryan Waniata/Business InsiderGaming with the Quantum Pro is mostly a good time, especially for brighter titles like "God of War: Ragnarok."

Persons: Vizio, Hisense, it's, Ryan Waniata, U7K, Harry Potter, there's, that's, There's, isn't Organizations: Business, Google, Quantum, Shop, Walmart, Dolby, Samsung, Sony, SmartCast, Alexa

☆ A Jeff Bezos-backed startup and Oscar Mayer want to charge you a lot more for a meatless hot dog than a meaty one
▼ + stars: | 2024-03-07 | by ( Grace Dean | Alex Bitter | ) www.businessinsider.com time to read: +1 min

Hot-dog giant Oscar Mayer is entering the plant-based industry with vegan hot dogs and sausages. They're set to cost between 40% and 60% more than the brand's traditional hot dogs, Bloomberg said. Lowering on-the-shelf prices has been a persistent challenge for plant-based meat makers. The company is launching non-animal-meat hot dogs and sausages at retailers nationwide in the US later this year, and they're set to cost between 40% and 60% more than the brand's traditional hot dogs, Bloomberg reported. A bun-length four-pack of Oscar Mayer NotHotDogs has a suggested retail price of $5.99, a spokesperson for the Kraft Heinz Not Company told Business Insider.

Persons: Oscar Mayer, —, Oscar Mayer NotHotDogs, Kraft Heinz Organizations: Bloomberg, Service, Kraft, Company, Business Locations: Washington ,

☆ American Eagle unveils strategy to grow profits, takes $94 million in impairment charges for logistics business
▼ + stars: | 2024-03-07 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

Excluding one-time items, American Eagle posted adjusted earnings of 61 cents per share. In the current quarter, American Eagle expects sales to be up by a mid-single digit percentage, which is in line with estimates of up 5%, according to LSEG. During the Covid pandemic, American Eagle spent hundreds of millions of dollars acquiring a number of shipping and distribution companies that eventually became Quiet Platforms, the retailer's internal logistics branch. Last spring, American Eagle acknowledged that Quiet Platforms wasn't performing as it had expected. To increase profits, American Eagle plans to amplify its brands by growing its namesake banner, boost Aerie's expansion and develop the activewear assortment at its Offline banner.

Persons: RetailDive, Mike Mathias, Mathias, AEO, StreetAccount, we've, rationalizing, Jennifer Foyle, there's, It's, Foyle Organizations: LSEG, Eagle, CNBC, Abercrombie, Fitch

☆ Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
▼ + stars: | 2024-03-07 | by ( Sarah Whitten | ) www.cnbc.com time to read: +6 min

This is especially important for the company's Fisher-Price and American Girl brands, which have been in the midst of their own transformations for several years. In just the last year, net global sales for American Girl were down 9%. When it comes to to the American Girl brand, Kreiz admits that the challenges "were not product driven," but rather an issue with its commercial strategy. American Girl doll by Mattel Source: Mattel"We think there's some real opportunities to continue to grow the brand and extend the story that exists within American Girl thoughtfully, and we want to do it authentically," said Silverman. Mattel executives remained tightlipped about what to expect from an upcoming American Girl movie, which currently does not have a release date.

Persons: Barbie, Ynon Kreiz, Fisher, Price, Kreiz, He's, Greta Gerwig, Josh Silverman, Margot Robbie, It's, company's Fisher, Capital, Mattel, Silverman, Lisa McKnight Organizations: Warner Bros, Mattel, Barington Capital, American Girl, CNBC, Sinfonietta, Sunday's, American, Fisher, Disney, Paramount Locations: American

☆ Why is a South American beer brand going viral? The answer's simple: Star Wars
▼ + stars: | 2024-03-06 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

In 2003, the brand edited ads into a broadcast of the Star Wars trilogy. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThe latest brand getting attention on social media isn't Stanley — it's a South American beer creatively edited into a Star Wars broadcast 20 years ago. On X, formerly known as Twitter, users started sharing clips from the original Star Wars trilogy last week. The clips look normal — until a bottle or can of Cerveza Cristal beer suddenly appears in the shot.

Persons: —, isn't Stanley — it's, Cristal, Obi, Wan Kenobi, Luke Skywalker, Wan, 🛸, ," the Organizations: Wars, Service, Star Wars Locations: American, Chile, pic.twitter.com

☆ Here are the top small cap picks from UBS if market rally keeps broadening out
▼ + stars: | 2024-03-05 | by ( Hakyung Kim | ) www.cnbc.com time to read: +3 min

Small-cap stocks have had a shaky start in 2024, but UBS thinks the sector is worth looking at as a potential broader market rally could boost the sector. Year to date, the Russell 2000 index of small companies is up 2% while the S & P 500 has gained 6.6%. "We view the expectations around interest rates coming down as incrementally a more supportive backdrop for SMID stocks," UBS analyst Joseph Parkhill wrote in a note last week, referring to small- to mid-cap stocks. With these factors in mind, UBS analysts compiled their list of high conviction, small- and mid-cap names which the bank believes have a unique investment thesis behind them. U.S.-traded shares of Zurich-based On have surged more than 22% in 2023, bringing the past 12 months' rally to 45%.

Persons: Russell, Joseph Parkhill, Roger Federer, Jay Sole, Brody Preston, Preston, WAL, Joshua Chan, There's, — CNBC's Michael Bloom Organizations: UBS, Federal, LSEG, Western Alliance Bancorp Locations: ., Zurich, Phoenix, Aramark, Wall

☆ I shopped at Crate & Barrel for the first time and saw how the brand's quiet luxury is boosting sales
▼ + stars: | 2024-03-05 | by ( Talia Lakritz | ) www.businessinsider.com time to read: +1 min

I shopped at Crate & Barrel for the first time at the brand's new Flatiron location. With elevated basics in neutral colors, the store is nailing quiet luxury. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementWith a 23% increase in sales during the company's last fiscal year, Forbes reported, Crate & Barrel's housewares are in high demand. This story is available exclusively to Business Insider subscribers.

Persons: —, Forbes Organizations: Service, Business

☆ Sam Smith opens Vivienne Westwood’s Fall-Winter 2024 show in Paris
▼ + stars: | 2024-03-04 | by ( Leah Dolan | ) edition.cnn.com time to read: +5 min

The discombobulating outfit was, in fact, the opening look of Vivienne Westwood’s Fall-Winter 2024 show in Paris — a collection that has proved divisive online. “Vivienne Westwood will be turning in her grave watching Sam Smith in this get up,” wrote one disgruntled fan on X. While many online lamented how Kronthaler’s latest season has “defiled” and “tainted” Westwood’s fashion reputation. The 1990s era of Vivienne Westwood was defined by shape and silhouette, as demonstrated here with Linda Evangelista walking the Fall-Winter 1995 show in Paris. Kronthaler's first solo show for Vivienne Westwood at Paris Fashion Week felt more aligned with the brand's popular 90s silhouettes.

Persons: Sam Smith, trudging, fanny, Mel Gibson’s, Vivienne Westwood’s, Andreas Kronthaler, —, Pascal Le Segretain, Vivienne Westwood, Alexander McQueen, John Galliano, Gen, ”, Linda Evangelista, PL, Kronthaler, Kate Moss, “, Vivienne Westwood's, Giovanni Giannoni, Bella Hadid, Kronthaler's Organizations: CNN, Westwood, PL Gould, Vogue, Penske Media, Paris Fashion, Financial Times Locations: Paris, Sharpie

☆ The real story behind Coco Chanel's collaboration with the Nazis, as featured in 'The New Look'
▼ + stars: | 2024-03-03 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +8 min

Apple TV+ "The New Look" shines a light on Coco Chanel's murky history as a Nazi informant and spy. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Juliette Binoche and Emily Mortimer as Coco Chanel and Elsa Lombardi in "The New Look." Roger Do Minh/Apple TVHow deep the fashion icon's Nazi collaboration ran was made public for the first time in "Sleeping with the Enemy: Coco Chanel's Secret War," by Hal Vaughan, published in 2011. AdvertisementChanel, who died in 1971 at 87, continued her relationship with Von Dincklage after the war for several years.

Persons: —, France's, Coco Chanel that's, Chanel, Todd A, Christian Dior, Juliette Binoche, Emily Mortimer, Coco Chanel, Elsa Lombardi, Roger Do Minh, Hal Vaughan, Vaughan, Dreyfus, Alfred Dreyfus, Hulton, Baron Hans Günther Von Dincklage, Von Dincklage, Spatz, André Palasse, Pierre, Paul Wertheimer, Chanel didn't, Parfums Chanel, Modelhut Coco Chanel, Winston Churchill, Bettmann, Duke of Westminster, Walter Schellenberg, Schellenberg, Vera Bate Lombardi, Lombardi —, Chanel's, Churchill, Baron Louis de Vaufreland, Per Vaughan, Wertheimer, James Andanson, Dincklage, Baron von Dincklage Organizations: Apple, Nazi, Service, Deutsch, Hotel Ritz, Abwehr, AFP, Getty, British, Paris, Chanel Locations: Nazi, Paris, German, British, Germany, French, Britain, Madrid, Churchill, Switzerland

☆ Elon Musk claimed Teslas would appreciate in value post-purchase, but predictably, they've lost value
▼ + stars: | 2024-03-03 | by ( Katie Balevic | ) www.businessinsider.com time to read: +2 min

Elon Musk's claim that his Teslas would appreciate in value has flopped. Tesla's attempts to drive up sales have stalled with its EV market share dropping from 80% to 56%. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementElon Musk once claimed his Teslas would climb in value post-purchase, a rare feat in the auto industry. Teslas have largely depreciated in value, CNN reported.

Persons: Elon Musk's, —, Elon Musk, Musk, Tesla Organizations: EV, Service, CNN, AAA, Business

☆ Starbucks founder Howard Schultz says company is at an 'inflection point'
▼ + stars: | 2024-03-02 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Read previewHoward Schultz wants Starbucks to go on a soul-searching journey. AdvertisementSchultz wrote in the letter titled "The Soul of a Brand" that Starbucks is at an "inflection point." The way to do so is for the brand to return to its core values and rediscover its "soul." Schultz said leadership should address Starbucks' systemic issues and come back to the brand's core values, Schultz said. The founder and former CEO of Starbucks faced criticism for his anti-union mentality.

Persons: —, Howard Schultz, Schultz, Gen Z Organizations: Service, Business, Starbucks

☆ Is Tesla's Cybertruck the new status car?
▼ + stars: | 2024-03-01 | by ( Grace Kay | Madeline Berg | ) www.businessinsider.com time to read: +8 min

Tesla's Cybertruck isn't the kind of car that goes unnoticed. The Cybertruck isn't your average pickupMusk has been hyping up the Cybertruck since it was announced in 2019. AdvertisementFrom the start, it's been clear the Cybertruck isn't geared toward your traditional pickup truck market. But it's not exactly your typical luxury status car, eitherWhile the Cybertruck isn't a traditional pickup, it's not exactly a luxury car. "The finance geeks are just, they're beside themselves of how much they admire" Musk, Chesterfield said.

Persons: Tesla's Cybertruck, Kim Kardashian, Pharrell Williams, Jay, Hayley, Justin Beiber, Wiz Khalifa, Ivan Drury, Edmunds, it's, Tesla, Elon, Winston Chesterfield, Barton, It's, Chesterfield, it's Tesla's, hasn't, Ford, Jim Farley, Brian Moody, Mercedes, Ben Affleck, Cameron Diaz, Will Smith, Oprah Winfrey, Morgan Freeman, Steven Spielberg, Drury, Musk, it'll, Moody, Kyle Conner Organizations: Business, Ford, Royce, Twitter, YouTube Locations: Instagram, London

☆ Every Sky Miles member on a Delta flight got a free Virgin Voyages cruise, courtesy of Richard Branson himself
▼ + stars: | 2024-03-01 | by ( Joey Hadden | ) www.businessinsider.com time to read: +3 min

Delta passengers received a free Virgin Voyages cruise from San Juan on a recent flight. The free Caribbean voyage was offered to all adult Sky Miles members aboard the flight. Branson and Virgin staff members surprise passengers at the gate. A Virgin Voyages cruise is worth the priceGetting a free Virgin Voyages sailing is truly like winning a golden ticket. A snapshot from the author's Virgin Voyages cruise.

Persons: Richard Branson, Sky Miles, —, they'd, Cruise, Willy Wonka, Branson, CHRIS, San Juan —, Joey Hadden Organizations: Sky, Service, Virgin, Delta, Jackson Atlanta International Airport, DELTA AIRLINES, Sky Miles, Virgin Staff, Virgin Voyages, BI Locations: San Juan, Atlanta, Caribbean, Hartsfield

☆ A lawyer who works with dozens of content creators shares 3 red flags to watch in brand deals and the email templates she uses to get sponsorships
▼ + stars: | 2024-03-01 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +12 min

Why You Should Work With Us:Our combined platforms have a strong social media presence, with over 85,000+ followers across all platforms. We plan to promote the event heavily on our social media channels and via email. We're open to discussing different ways to showcase your brand, such as featuring Delola on dedicated social media posts, or through email marketing campaigns. 🙂Why You Should Work With Me:We have a strong social media presence, with over 23,000+ followers across all platforms. Our engagement rates are through the roof - with email open rates averaging between 40-70%, and 15% of our social media followers regularly engaging with our account.

Persons: —, Taylor, Tieman, she's, It's, RAGGEDYTIFF, We're, Delola, ove J Lo, ould, ove, hank, tim, hou Organizations: Service, Business, UGC, Bank of America, Legalmiga, pla, acc Locations: Los Angeles, Instagram, Latina, LA

☆ HomeGoods has become 'a bit of a cult,' TJX CEO says
▼ + stars: | 2024-02-29 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

HomeGoods is the housewares and furnishings brand in TJX's off-price retail family. "It's become a bit of a cult," TJX CEO Ernie Herrman joked about the brand's popularity on TikTok. AdvertisementAnyone who has ever set foot in a HomeGoods store has likely walked out with at least one thing they hadn't planned on purchasing. HomeGoods is the housewares brand in the TJX off-price retail family, which includes megastars T.J. Maxx and Marshalls, plus the outdoorsy Sierra. Advertisement"It's become a bit of a cult," TJX CEO Ernie Herrman joked during the company's fourth-quarter earnings call on Wednesday.

Persons: HomeGoods, It's, Ernie Herrman, —, Herrman, housewares Organizations: Service, HomeGoods, Marshalls, TJX Locations: Maxx, HomeGoods

☆ The ultimate way to quietly flaunt your wealth is still the $995 white tank top from Prada
▼ + stars: | 2024-02-28 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

Read previewI can almost guarantee that you own a white tank top. First debuting in 2022, Prada's signature white top is a lot like every other tank on the market. All Prada tank tops are also made entirely of cotton, according to the brand's website. Prada's tank top: the ultimate status symbolYou can't get more casual than a white tank top, so the style might not scream luxury when you first look at it. But even with a Prada logo stamped on the front, isn't a white tank top still just that?

Persons: —, Prada, that's, Miuccia Prada, Raf Simons, Victor Virgile, Kaia Gerber, Hunter Schafer, Tiziana Fabi, It's, There's, Prada Milano, Raimonda Kulikauskiene, Loewe, Miu Miu, what's, it's, Charli D'Amelio, Kendall Jenner, Ncuti, influencers, @dadouchic, it's Prada Organizations: Service, Target, Business, Prada, Vogue, Milan, prada, Harper's, MTV, Variety Locations: Italian, Milan

☆ Eggo unveils breakfast-themed rental home for National Pancake Day: Here's how to book your free stay
▼ + stars: | 2024-02-27 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

The popular frozen waffle brand Eggo has unveiled the Eggo House of Pancakes, a home that has received a makeover both inside and out to make it appear like a stack of flapjacks. The Gatlinburg, Tenn. home will be available to prospective guests beginning Feb. 28 — also known as National Pancake Day. The kitchen at the Eggo House of Pancakes comes stocked with an assortment of the brand's products. Guests at the House of Pancakes will arrive to a fully-stocked fridge full of Eggo pancakes. The company said that it chose to make the home pancake-themed instead of waffle-themed because Gatlinburg is the "pancake capital of the South."

Persons: — Organizations: Eggo Locations: The Gatlinburg, Tenn, Gatlinburg

In short, it's safe to say that if you're looking for the best chinos for men, Bonobos has the pair you want. We named Bonobos the best overall in our guide to the best chinos for men — and for good reason. Between the two fits, I personally like the skinny pair more because it fits my body type better. The author in the original Skinny Stretch Chinos. A solid pair of chinos like Bonobos will sharpen your look when worn with whatever you already own.

Persons: Bonobos, —, Slim, Chinos, David Slotnick, Amir Ismael, I've, Ralph Lauren, chinos, I'm Organizations: Business, Clarks, Rec Locations: Chino, Bonobos

When we saw Everlane's new collection, the messages in our style team's Slack group started flying. As always with Everlane, the thing that took us aback was how brilliantly they executed a collection that turns trendy pieces into ultra-practical staples. But this drop absolutely nailed it by releasing our favorite pieces in organic colors like sage green, sandy brown, and oyster white. Ashley Phillips, former style editor, reviewed Everlane's ReKnit mules and wrote: "This is my first pair of Everlane shoes with the brand's ReKnit material, and I love it! I really like that these mules have a cushioned footbed and a low, sturdy block heel that's easy to wear all day."

Persons: Everlane, it's, Everlane We've, Mary Jane shoes, Sally Kaplan —, —, Everlane's Mary Janes, they've, beachy, Ashley Phillips Organizations: Business Locations: cardigan

☆ Ikea is betting you'll come to its coworking space in a mall, then shop at one of its stores
▼ + stars: | 2024-02-26 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Ingka Group, which runs most Ikea stores, is leading the charge. One mall that Ingka recently acquired in the English city of Brighton included an Apple store and a Zara store. It added an Ikea store in the mall where a now-closed department store used to stand. The Ikea stores in these malls are often smaller than one of the brand's typical warehouses, which tend to be located in their own buildings on the outskirts of cities. In the US, Ikea has also opened some showroom-style stores built around complete setups for bedrooms, kitchens, and other rooms.

Persons: —, Hej, Cindy Andersen, Ingka's Anderson, Ikea's Organizations: Wall Street, Service, Ikea, Ingka, Apple, Business Locations: Swedish, Malls, California, San Francisco, English, Brighton, Zara, London

Elena Perova | Istock | Getty ImagesJust ahead of the holiday season, Walmart had encouraging news for inflation-weary shoppers: Prices on food and other staples were falling instead of rising. But the retail giant backpedaled this week, saying higher prices on many grocery items and household staples like paper goods have stuck. Food prices climbed 2.6%, fueled by a 5.1% jump in prices for food away from home, a category that includes restaurant meals and vending machine purchases. That gives their makers the ability to keep raising prices to mitigate higher costs, even as their volume drops. Even some of the biggest U.S. brands have signaled that consumers' tolerance of higher prices has worn thin.

Persons: Elena Perova, John David Rainey, Coke, James Quincey, Gregory Daco, airfares, Tyson, Fernando Fernandez, Arun Sundaram, Kraft Heinz, Chocolate, Hershey, Edward Jones, Brittany Quatrochi, Sundaram, Pringles, Kellanova, Heinz, Stefani Reynolds, Brad Thomas, CFRA's Sundaram, Thomas, Frederic J, Brown, Oscar Mayer, Greg Melich Organizations: Istock, Walmart, CNBC, Federal, Depot, Pew Research Center, Maine Foods, Unilever, Nestle, Bloomberg, Getty, Planters, Target, Kroger, AFP, U.S, PepsiCo, Frito, Evercore ISI Locations: Hershey , Pennsylvania, North America, Washington ,, Rosemead , California

☆ How Nicole + Felicia created 9 celebrity looks, from Taylor Swift's Eras Tour ball gowns to Jennifer Lopez's Golden Globes dress
▼ + stars: | 2024-02-25 | by ( Amanda Krause | ) www.businessinsider.com time to read: +1 min

Janelle Monáe wears Nicole + Felicia at the 2024 pre-Grammy Gala. Gilbert Flores/Getty ImagesThough the two-piece set was custom-made for Monáe, Chang said it was inspired by the Nicole + Felicia F/W 2024 evening collection. Nicole + Felicia created a black bralette adorned with the brand's signature florals, a high-waisted skirt, and a rose-covered choker that extended down Monáe's back. "I think that's what made the whole gown really special," Chang said of the latter piece. And while floral embellishments are usually crafted from soft fabrics in pastel shades, Nicole + Felicia aimed to do something different.

Persons: Florals, Janelle Monáe's, Janelle Monáe, Nicole, Felicia, Gilbert Flores, Chang, — Chang Organizations: Monáe's

☆ How Hermès became the ultimate status symbol
▼ + stars: | 2024-02-24 | by ( Madeline Berg | ) www.businessinsider.com time to read: +11 min

A cashmere throw blanket splashed with the letter H. For years, Hermès' iconic products have been coveted by those in the know. Now, its shares are also hot commodities, with their performance outpacing bigger luxury brands like Louis Vuitton owner LVMH and Gucci-maker Kering. "Brand equity is much more diluted than Hermès'," Herzog said of brands like Gucci and Louis Vuitton. Hermès is 'fairly recession-proof'Keeping it simple has helped Hermès hold its own as luxury brands start to lose their shine after a multiyear spending boom. It also announced it will expand the Saint Junien facility in New Aquitaine (also France) which makes Kelly and Birkin bags.

Persons: Hermès, Louis Vuitton, LVMH, Kering's, hasn't, it's, Axel Dumas, Simeon Siegel, Siegel, Birkin, —, waitlists, Edward Berthelot, there's, Hitha Herzog, Nicole Pollard Bayme, Kelly, Versace, Herzog, Gucci, Saint Laurent, Bernstein, Luca Solca, Chanel, Solca, Winston Chesterfield, Barton, That's, Williamsburg , Brooklyn —, Axel, Pierre, Alexis Dumas —, Bernard Arnault's LVMH, Dumas, Barton's Chesterfield, They've, Cousins Axel Dumas, Alexis Dumas, Rodrigo Vaz, Thierry Hermès, they've, We're Organizations: BMO Capital Markets, Capri Holdings, North, Gucci Locations: Hermès, London, China, France, Louviers, Ardennes, New Aquitaine, Aspen , Colorado, Naples, Florida, Nanjing, Princeton , New Jersey, Williamsburg , Brooklyn

☆ How Hermes Became the Ultimate Status Symbol
▼ + stars: | 2024-02-24 | by ( Madeline Berg | ) www.businessinsider.com time to read: +11 min

Now, its shares are also hot commodities, with their performance outpacing bigger luxury brands like Louis Vuitton owner LVMH and Gucci-maker Kering. "The curse of retail is everyone chases more," Simeon Siegel, a senior retail analyst at BMO Capital Markets, told Business Insider about luxury brands. "Brand equity is much more diluted than Hermès'," Herzog said of brands like Gucci and Louis Vuitton. Hermès is 'fairly recession-proof'Keeping it simple has helped Hermès hold its own as luxury brands start to lose their shine after a multiyear spending boom. It also announced it will expand the Saint Junien facility in New Aquitaine (also France) which makes Kelly and Birkin bags.

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