Rolex is taking over watch retailer Bucherer, giving the luxury giant more control over how its watches are sold, the WSJ reported.
After the news, shares of Watches of Switzerland tanked 21%.
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Bucherer, a 135-year old watch retailer based in Switzerland, runs more than 100 stores, with more than half selling Rolex products.
In any case, the luxury watch market at large has gone through its own downturn in 2023.
Persons:
Patek Philippe, Audemars, It's
Organizations:
Rolex, Service, Wall
Locations:
Switzerland, Wall, Silicon, London