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Startups are testing ways to help creators connect with fans and make money. Business Insider is highlighting 11 community-focused startups, from Patreon to Discord. "If you want to become a sustainable creator, you can't just rely on AdSense anymore," Jim Louderback, creator-economy expert and former CEO of VidCon, told Business Insider. Luckily for them, there's an entire ecosystem of creator-economy and consumer-tech startups with the mission to do just that. This story is available exclusively to Business Insider subscribers.
Persons: Jim Louderback, Organizations: Business Locations: Patreon
VIX options contracts averaged nearly 760,000 daily, surpassing the record set in 2017, according to Cboe Global Markets (CBOE.Z), data as of Nov. 27. Such investors are "looking at trading VIX options as a way to potentially monetize their thinking", he said. Reuters GraphicsThe rise in VIX options trading is a change from 2022 when investors were reducing equities exposure and hoarding cash, according to CBOE data. With the VIX averaging 17 this year, VIX options' trading volume as a share of overall options volume is at 1.76%, the highest since 2020 - a much more volatile year when the VIX averaged 29, according to a Reuters analysis based on Trade Alert data. Timing profit-taking on VIX options in an environment where jumps in the volatility index are fleeting can be difficult, said Roni Israelov, chief investment officer at NDVR.
Persons: Carlo Allegri, Mandy Xu, That's, Joe Ferrara, JJ Kinahan, Seth Hickle, Roni Israelov, Laura Matthews, Saqib Iqbal Ahmed, Megan Davies, Chizu Organizations: New York Stock, REUTERS, . Federal, Cboe Global, Gateway Investment Advisers, Reuters, Trade, Thomson Locations: Manhattan, New York City , New York, U.S, Indiana, New York
Major League Pickleball is requesting that players consent to compensation reductions of 40% in return for a reduction of work obligations, according an email sent to players that was obtained by CNBC. It comes as professional pickleball has seen rapid growth in nearly every category and as Major League Pickleball and Professional Pickleball Association are on the cusp of signing an on-again, off-again, on-again merger agreement. The MLP email notes the PPA has also been communicating with its players and has made similar requests for player compensation reductions. Reactions have been mixed among professional pickleball players. Two-time Major League Pickleball champion Thomas Wilson, however, said players are paid "more than fairly even with the cuts."
Persons: Thomas Wilson, League Pickleball, Brooks Wiley, Steve Kuhn, Dink Pickleball, pickleball, Jillian Braverman, Wilson, Laura Vossberg Gainor Organizations: MLP Mesa Premier League, USA, League, CNBC, MLP, PPA, Professional Pickleball, Twitter Locations: Mesa , Arizona
The decision Monday by District Judge Timothy Kelly allows the FTC to move ahead with a proposal banning Meta from profiting off data it collects from users under the age of 18. The package of potential restrictions would represent some of the most significant impositions on Meta’s business since the 2020 privacy order that resolved a federal probe into the company’s Cambridge Analytica privacy fiasco. Meta had previously called the FTC proposal “a political stunt” that singles out Meta “while allowing Chinese companies like TikTok to operate without constraint on American soil.”The FTC declined to comment on the ruling. It’s unclear when the FTC may finalize its proposed rules, Gallant added, but it could occur in the spring of 2024. Meta could still attempt to challenge any eventual FTC rule changes in federal court.
Persons: Timothy Kelly, Meta, , Kelly, Paul Gallant, TD Cowen, Gallant Organizations: Washington CNN, Federal Trade Commission, FTC, Meta, Court, District of Columbia, Appeals, DC Circuit Locations: Cambridge
It’s holiday season. That means layoffs for some
  + stars: | 2023-11-28 | by ( Jeanne Sahadi | ) edition.cnn.com   time to read: +8 min
But they bring an extra bite when they are carried out during the holiday season. How does your employer’s severance policy compare? US employers are under no legal requirement to provide severance unless you are under a contract that provides for it. Check your employer’s severance policy: See if your employer has posted its severance policy on the company’s internal site. That’s a big jump from the average that employees pay today for workplace health coverage: 28% of the total cost for family coverage and 17% for single coverage.
Persons: Charles Schwab, “ We’ve, , Andrew Challenger, Challenger, Randstad, let’s, Tiffany Aliche, Aliche, , Ann Minnium, You’re Organizations: New, New York CNN, Citigroup, Vice Media, Continental, Challenger, National Labor Relations Board Locations: New York
But those assurances have rung hollow as advertisements have continued to be placed on accounts posting hate speech and conspiracy theories. “Elon introduced unique risks,” marketing industry veteran Lou Paskalis, the founder and chief executive of marketing consultancy AJL Advisory, told CNN. “It’s self-destructive for any advertiser to be associated with him,” Sonnenfeld told CNN. His endorsement of the post came as the progressive watchdog Media Matters issued a report that indicated advertisements for major brands appeared next to neo-Nazi hate speech on X. Legal experts have told CNN that the lawsuit is deeply flawed and could open the billionaire up to embarrassing revelations during the discovery process.
Persons: Elon Musk’s, Brian McCarthy, Musk, George Soros —, X, “ Elon, Lou Paskalis, ” Jeffrey Sonnenfeld, ” Sonnenfeld, , Ted Boutrous, Boutrous, ” CNN’s Clare Duffy Organizations: CNN, NFL, Walmart, State, The New York Times, Washington Post, The, Mondelēz International, Ritz Crackers, Twitter, Defamation League, Apple, Disney, IBM, Paramount, Fox Sports, Paris, Warner Bros ., AJL, Yale School of Management, Media, Media Matters, Ted Boutrous CNN Locations: Wendy’s, White
Late in the first season of Netflix’s “Squid Game” — two-year-old spoiler alert, I guess — an elaborate, deadly contest among 456 needy contestants is revealed to be an entertainment for the viewing pleasure of a handful of crass, wealthy “VIPs,” who watch the gruesome proceedings wearing golden animal masks. You could look at that situation and see a dramatization of the way a decadent system exploits desperate souls. Or you could look at it and say: All that production effort and they couldn’t monetize the show for a bigger audience? For everyone in the latter group, there is now “Squid Game: The Challenge.” The reality spinoff, whose first five episodes premiered Wednesday on Netflix, keeps the drama’s kaleidoscopic set design, its outfits and many of its competitions. It gets rid of the messy murder business — sort of — along with most of the uncomfortable ideas.
Persons: , What’s Organizations: Netflix
Athletes in 2023 have continued building lucrative careers off the field in media and entertainment. Business Insider is making a list of the top agents and managers helping athletes land these deals. Please submit nominations for the list using this form by December 4. Business Insider is looking for nominations for the top agents and managers helping athletes develop careers as content creators. Check out our 2022 version of this list for an idea of the types of agents and managers we're looking to include.
Persons: Organizations: Service, Netflix Locations: Hollywood
TikTok, accused of elevating pro-Palestinian content, blamed “unsound analysis” of hashtag data. Some Instagram and Facebook users circulated a petition accusing the platforms’ parent company, Meta, of censoring pro-Palestinian posts, which Meta attributed to a technical bug. Antisemitic content swarmed onto X, the platform formerly known as Twitter and run by the billionaire Elon Musk. The major tech companies have long offered some degree of access, but researchers said that now seems to be shrinking. TikTok has been accused of amplifying pro-Palestinian videos through its powerful algorithmic feed and of failing to address antisemitic content.
Persons: TikTok, Elon Musk, Linda Yaccarino, “ We’re, , Megan A, Brown, , Sacha Baron Cohen, Debra Messing, Musk, Osama bin Laden, America ”, Isabelle Frances, Wright, Moustafa Ayad, Ms, Frances, Jamie Favazza, Meta, Sukrit Venkatagiri, standwithIsrael Organizations: Facebook, Tech, Meta, Twitter, University of Michigan, IBM, Institute for Strategic, Swarthmore College Locations: Israel, United States, U.S, Beijing
The Chinese internet giant has recently started to allow some content creators with more than 100,000 followers to put part of their videos behind a paywall on Douyin, TikTok's sister app in China, the person said, declining to be named as the feature was still undergoing testing. The paywall is the latest in a long list of features ByteDance has implemented to monetize its Douyin app, which now has more than 800 million users. Local media outlet Sina showed screenshots of a notification window on Douyin informing content creators that ByteDance is entitled to 30% of their earnings as commission. Content creators get to set their own prices for their videos without ByteDance interference, according to Sina. Another Chinese media Jiupai News reported that some content creators have started to charge 12 yuan ($1.6) for a 44-minute long video on the platform.
Persons: Florence Lo, ByteDance, Bytedance, Douyin, Josh Ye, Miral Organizations: REUTERS, Jiupai, Reuters, Thomson Locations: HONG KONG, China, Douyin, Sina
Here are Goldman's top tech stock picks into year-end
  + stars: | 2023-11-16 | by ( Brian Evans | ) www.cnbc.com   time to read: +3 min
Goldman Sachs is naming a list of stock picks – including some notable tech behemoths – that could strike the perfect balance of risk and reward as the year winds down. The stock is rated buy, and Goldman has a 12-month price target of $190. Goldman's 12-month price target of $59 implies upside of nearly 10% from Wednesday's close. UBER YTD line Uber shares in 2023 Finally, Google-parent company Alphabet stock has climbed roughly 54% from the start of the year. Goldman's $384 price target suggests upside of 15% from Wednesday's close.
Persons: Goldman Sachs, Eric Sheridan, Sheridan, Goldman, Sheridan's, Meta, CNBC's Michael Bloom Organizations: Tech, Nasdaq, Web Services, Google Locations: Wednesday's
Spotify launches podcast ad marketplace in 5 countries
  + stars: | 2023-11-16 | by ( ) www.reuters.com   time to read: +1 min
The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. The Spotify Audience Network, first launched in 2021, is available in nine countries such as Germany and the United States for podcast publishers and creators to monetize their content. After investing over a billion dollars to build up its podcast business with 5 million titles and 100 million podcast listeners, Spotify is focusing on boosting advertisement revenue from the format. "The Spotify Audience Network addresses these two challenges head on." In the latest third quarter, the company's advertising revenue was up 16% from an year earlier and podcast advertising revenue grew in a double-digit range.
Persons: Brendan McDermid, Brian Berner, Supantha Mukherjee Organizations: New York Stock Exchange, REUTERS, Rights, Spotify, Network, Thomson Locations: New York, U.S, Rights STOCKHOLM, Sweden, India, Germany, United States, Stockholm
ValueAct Capital has taken a significant stake in Disney (DIS) and has been in dialogue with Disney's management, the Activist Spotlight has learned. It operates through two segments, Disney Media and Entertainment Distribution; and Disney Parks, Experiences and Products. Activist Commentary: ValueAct has been a premier corporate governance investor for over 20 years. ValueAct began buying Disney this summer during the WGA and SAG strikes and it is one of the firm's largest positions. This certainly gives the Disney board an alternative they were not expecting.
Persons: ValueAct, Warner, Mason Morfit, Wordle, Bob Iger, Iger, Satya Nadella, Steve Ballmer, Nelson Peltz, Ken Squire Organizations: ValueAct, Disney, Business, Disney Media, Entertainment, Disney Parks, Warner Bros, Paramount, Netflix, WGA, SAG, Microsoft, Adobe, New York Times, Spotify, Century Fox, ESPN, Hulu, Athletic, Trian Partners, 13D Locations: Salesforce
New York CNN —Former President Donald Trump’s social media venture Truth Social is burning cash and piling up losses so rapidly that accountants warn it might not survive unless it soon completes a long-delayed merger, according to corporate filings. Trump Media and Digital World said the filing of the financial documents on Monday mark a key step forward towards finalizing their merger. That merger is key for the survival of Trump Media as it would unlock hundreds of millions of dollars in funding. The SEC filings indicate Trump Media lost $59.1 million in 2021 before posting a net profit of $50.5 million in 2022. Still, Digital World, the blank-check firm seeking to merge with Trump Media, is bullish on the venture.
Persons: Donald Trump’s, Elon Musk, Trump, “ TMTG, , Devin Nunes, ” Trump, Matthew Kennedy, TMTG, ” Kennedy, Kennedy, Matthew Tuttle, Donald Trump, Donald J, CNN’s Chris Isidore Organizations: New, New York CNN, Trump Media & Technology, SEC, Social, Trump, Trump Media, ” Trump Media, Big Tech, Renaissance, Tuttle Capital Management, Facebook, Securities and Exchange Commission Locations: New York
New York CNN —YouTube will soon require disclosures on videos that contain content generated by artificial intelligence and could mislead viewers. YouTube is just the latest platform to introduce rules meant to make AI-generated content more transparent. TikTok added a new label for AI-generated content earlier this year and said users must disclose when content depicting “realistic scenes” is created or edited with AI. YouTube introduced, for example, a feature that lets creators add AI-generated video or image backgrounds to vertical videos and tools to help creators draft outlines for videos. The platform also noted that synthetic or AI-generated content that violates its community guidelines will be subject to the same restrictions or removals as other videos.
Persons: Product Management Jennifer Flannery O’Connor, Emily Moxley, ” Flannery O’Connor, Moxley Organizations: New, New York CNN, YouTube, Google, Product Management, Facebook, Creators, YouTube’s Locations: New York, United States
In its first fiscal year ending Dec. 2022, TMTG, Truth Social's parent company, lost over $50 million on $1.4 million in sales. Given that origin story, Truth Social has branded itself as a safe haven from "Big Tech censorship," a vision that must be realized for Truth Social to maintain any sort of competitive advantage, according to the filing. Trump returned to X, the platform formerly known as Twitter, in August, though he has said Truth Social is still his primary social media platform. Trump's presence on Truth Social started as a boon for the company but has now become a crutch. But even the former president's loyalty to Truth Social may not be enough to keep the platform afloat on its own.
Persons: Donald Trump, Joe Biden's, DWAC, Devin Nunes, Nunes, Trump, Elon Musk Organizations: Acquisition Corporation, Trump Media, Technology Group, Trump, Republican, DWAC, Securities and Exchange Commission, Truth, Twitter, Facebook, U.S . Capitol, Big Tech, Tesla
Truth Social is the alternative social media platform backed by former President Donald Trump, who posts on it several times a day. If the merger does not happen, the DWAC filing warned, TMTG might be unable to "fully develop" Truth Social. Trump returned to X in August, though he has said Truth Social is still his primary social media platform. Trump's presence on Truth Social started as a boon for the company but has now become a crutch. But even the former president's loyalty to Truth Social may not be enough to keep the platform afloat on its own.
Persons: TMTG, Donald Trump, DWAC, Devin Nunes, Nunes, Trump, Elon Musk Organizations: Trump Media, Technology Group, Truth, SEC, Securities and Exchange, Trump, Republican, DWAC, Twitter, Facebook, U.S . Capitol, Big Tech, Tesla
Some social media users say tech platforms are unfairly removing pro-Palestinian content. AdvertisementAdvertisementThe watermelon emoji, meanwhile, gained traction as a symbol of protest on social media in 2021 after another outbreak of violence between Israel and Hamas. At the time, pro-Palestinian activists said social media platforms were restricting pro-Palestinian content and deleting accounts. The watermelon is not the only workaround to social media algorithms that have surfaced over the past few weeks. Social media users have also resorted to alternative spellings of words like "Palestinians" (like shifting it to P@lestinians or P*les+in1ans) to evade algorithmic detection.
Persons: , Jourdan Louise, Louise, she'll, ike Organizations: West Bank, Service, Meta, Intercept Locations: Gaza, Israel, Palestinian, Instagram, Palestine
Disney has offered to pay Comcast $8.6 billion to take full control of Hulu. Disney is already in the process of rolling out a unified app that'll make Hulu's general entertainment content available in Disney+ . "With Hulu firmly in the Disney fold, they can create their own mini-bundle with kids and family (Disney +), general entertainment (Hulu), and sports (ESPN). The valuation also has to take into account that Hulu contains an entire Disney basic cable network, FX on Hulu. Netflix is set to spend $17 billion on entertainment content in 2024, while Disney is poised to spend $15 billion.
Persons: Bob Iger's, , Bob Iger, Hulu —, what's, Comcast's NBCUniversal, pare, he's, Jonathan Miller, Brian Roberts, there's, Bernstein, Laurent Yoon, Read, Jordan Helman, Max, Puck, Disney, Bernstein's Yoon Organizations: Disney, Comcast, Hulu, Service, YouTube, News, Century Fox, Marvel, Netflix, Integrated Media, ESPN, ABC, LightShed Partners, Warner Bros, Wall, Paramount Global, Paramount, Showtime, HBO Max, Macquarie Equity Research, Media, Disney Disney, Hollywood Locations: Disney, Hulu, Canada, India, Hollywood
His peer pushed back and Luebben started tossing around ideas on his trip home from the event. The newfound revenue stream helped him save up enough money to feel comfortable quitting his six-figure sales job in March 2022. He broke down the two main ways to make money podcasting, and how he turned his podcast into a six-figure business that replaced his 9-to-5 income. How to make money from podcasting: Affiliate linking and advertisingThere are two main ways to make money from a podcast: affiliate linking, which is what Luebben did, and ads. To grow a podcast audience you first have to commit to uploading episodes consistently.
Persons: Brian Luebben, Luebben, I'm, he'd, Academy didn't, He's, I'd, you'd, Joe Rogan, he's, That'll Organizations: Action Academy, Academy, NEC, Action Academy Community, Athletic Greens
He worked his way up to making six figures, he said, but his income didn't necessarily make him wealthy. Using the 'money dials' spending philosophy to save $25,000 in one yearWhen Luebben got serious about saving, he started tracking his expenses to understand exactly where his money was going. He learned about a budgeting philosophy called money dials , coined by personal finance expert Ramit Sethi, and decided to implement it. Money dials are essentially spending categories like travel, health, food, and experiences that you can either turn up or down. Sethi encourages everyone to take the time to understand what money dials are the most important to them.
Persons: Brian Luebben, Luebben, Ramit Sethi, Sethi, spender, He'd, Brian Luebben Luebben, Academy didn't, He's, haven't Organizations: Academy, Action Academy Community Locations: Smyrna , Georgia, Georgia
He had spoken against TikTok's Creator Fund. Victoria Paris, a 24-year-old full-time influencer, previously told Insider that she earned just over $40,000 from TikTok's creator fund in 2021. He also had spoken against the TikTok Creator Fund. Steve Granitz/Getty ImagesShawn Owens, 27, said the creator fund isn't set up to benefit micro-influencers like himself. Despite having 70,000 followers and plenty of viral moments, Owens said he "never made any substantial money from the Creator Fund."
Persons: TikTok, , Hank Green, TikTokers, MrBeast, Paris, Steve Granitz, Shawn Owens, isn't, Owens Organizations: Service, TikTok's, Creator, Creativity, TikTok Locations: France, Germany, TikTok, Victoria Paris
NEW YORK, Nov 6 (Reuters Breakingviews) - Elon Musk does well when his back is against the wall. His investment in X now fills the longshot role, which leaves him little to lose. Grok, as it is called, has “real-time access to info via the X platform,” Musk noted in a post, which gives it a “massive advantage” over other AI models. Although the product is still being tested, Musk says it already can out-compute OpenAI’s GPT-3.5 and Meta Platforms' (META.O) Llama 2. X may be near, or already has hit, rock bottom, right where Musk often does his best work.
Persons: Elon, Tesla, Musk, ” Musk, Linda Yaccarino, X, Billionaire Elon Musk, Jeffrey Goldfarb, Sharon Lam Organizations: Reuters, Twitter, New York Times, Microsoft, New, Billionaire, OpenAI, Thomson
Sequence gives subscribers access to GLP-1 medications such as Novo Nordisk's Wegovy and Ozempic. Schenk said the concern about the drop in WW's average revenue per user "seems overblown" and has created a buying opportunity for the stock. Stabilizing core business WW has been focused on stabilizing its core weight loss business. Both developments are a positive for WW's Sequence business. Schenk estimates that around 6 million current or lapsed WW subscribers would qualify for treatment with obesity medication.
Persons: Sima Sistani, Morgan Stanley, Lauren Schenk, Eli Lilly, Schenk, Lilly, Novo Organizations: International, Nordisk's Wegovy, FDA, 3Q, and Drug Administration, Novo Nordisk Locations: Friday's, Novo
Paramount Global's stock moved higher in extended trading Thursday after it reported strong revenue and subscription trends in its third-quarter earnings report. In the third quarter, streaming service Paramount+ saw 2.7 million net additions to its 63 million total subscriber count. Adjusted for one-time items, earnings per share were 30 cents during the period. "Looking ahead, we remain on the path to achieving significant total company earnings growth in 2024." Paramount and other media stocks closed higher Thursday as streaming device maker Roku surged 30% following its own stellar earnings report.
Persons: Bob Bakish, Roku, there's, Bakish, Naveen Chopra, Chopra, we've, Simon & Schuster Organizations: Paramount, Columbia, CBS, Showtime, BET, Nickelodeon, SAG, WGA, Netflix, KKR, CNBC PRO Locations: Hollywood , California
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