Toys R Us, which went bankrupt years ago, will open up to 24 stores in the US.
It was the first big-box toy store ever created, according to History — and a far cry from other toy stores at the time.
Using their advertisements, celebrity collaborations, and their mascot Geoffrey the Giraffe, Toys R Us sold thousands of toys like Mr.
Its jingle, "I don't want to grow up, I'm a Toys R Us kid.
There's a million toys at Toys R Us that I can play with," was the soundtrack for kids from the 1980s to the early 2000s.
Persons:
—, Charles Lazarus, Geoffrey the, There's, Yehuda Shmidman
Organizations:
Service, WHP
Locations:
United States