Taylor Swift performs onstage during "Taylor Swift The Eras Tour" at Olympiastadion in Munich, Germany, July 27, 2024.
Taylor Swift's endorsement of Vice President Kamala Harris in a Tuesday night Instagram post drove at least 337,826 visitors to Vote.gov, a government website that directs users to state-specific voting information, a spokesperson for the U.S. General Services Administration told CNBC.
Swift released her endorsement minutes after the conclusion of the first debate between Harris and former President Donald Trump.
Last year, Swift posted a similar link to the Vote.gov website to motivate her followers to register to vote.
The website experienced a 1,226% traffic boost in the hour after Swift's 2023 post, NPR reported last year.
Persons:
Taylor Swift, Taylor, Taylor Swift's, Kamala Harris, Swift, Harris, Donald Trump, Tim Walz, Vote.gov
Organizations:
U.S . General Services Administration, CNBC, NPR
Locations:
Olympiastadion, Munich, Germany, Vote.gov