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☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
▼ + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.

☆ Elon Musk says he doesn't plan to give his kids control of his companies
▼ + stars: | 2023-05-23 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

Elon Musk said he's found potential successors for his companies if "something happens to me unexpectedly." The billionaire said he doesn't plan to hand over his companies or voting shares to his kids. Musk dispelled rumors earlier this month that he would bring in a new Tesla CEO. Elon Musk says he doesn't plan to hand over his companies to his kids any time soon. The Tesla CEO did not respond to a request for comment from Insider ahead of publication.

Persons: Elon Musk, he's, Musk, X, X's, Grimes, Steve Jobs, Bernard Arnault, Rupert Murdoch —, I've, Musk's, Zach Kirkhorn, Tesla, James Murdoch —, —, Tom Zhu, he'd, Dan Ives Organizations: Morning, Reuters, Twitter, Street Journal, Musk Locations: China, North America, Europe

☆ Apple execs were reportedly skeptical on headset, with one likening it to a 'science project'
▼ + stars: | 2023-05-18 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +3 min

Apple's headset project suffered from CEO Tim Cook's "distant" approach and lacked the confidence of key company executives at times, Bloomberg reported Thursday. Cook isn't alone in keeping his distance, Bloomberg reported. Top executives including Apple software chief Craig Federighi and hardware executive Johny Srouji have both shown concern about the project, Bloomberg reported. Federighi seemed "wary" and kept his distance, Bloomberg reported citing people familiar, and Srouji compared the headset effort to a "science project." Apple made the decision to sell the headset product at cost as opposed to at a loss, as it originally planned to do, Bloomberg reported.

☆ Microsoft CEO Nadella talks concerns around A.I. and its impact on jobs, education
▼ + stars: | 2023-05-17 | by ( Ashley Capoot | ) www.cnbc.com time to read: +3 min

Lawmakers, thought leaders and developers have been puzzling over how to regulate emerging generative AI technology since it exploded into public consciousness following the release of OpenAI's viral chatbot ChatGPT late last year. The buzz around the technology has sparked a red-hot AI arms race between major tech companies like Google and Microsoft, the latter of which is a longtime partner of OpenAI. Nadella said AI development is happening quickly, but that people remain integral to the process. But Nadella said he believes AI will also create new jobs. "Steve Jobs had this beautiful, beautiful line, right, which is 'computers are like the bicycles for the mind,'" Nadella said.

☆ Apple says your iPhone will soon be able to speak in your voice with 15 minutes of training
▼ + stars: | 2023-05-17 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

That includes "Personal Voice," which will replicate your voice through AI in 15 minutes. If you have an iPhone or iPad, you'll soon be able to hear it speak in your own voice, Apple announced Tuesday. The Personal Voice feature in use. It's not the first time Apple has ventured into the AI voice market, as iPhone users will be familiar with Siri. It's not clear exactly when Personal Voice will be available, but Apple says it'll be before the end of the year.

☆ Ex-Apple Engineer Indicted in Crackdown on Flow of Restricted Tech to China, Russia
▼ + stars: | 2023-05-16 | by ( Sadie Gurman | Dylan Tokar | ) www.wsj.com time to read: 1 min

The Steve Jobs Theater on the grounds of Apple Park corporate headquarters in Cupertino, Calif. Photo: Andrej Sokolow/dpa/ReutersWASHINGTON—A former Apple engineer has been charged with trying to steal the company’s self-driving-car technology, U.S. authorities said Tuesday, one of a series of actions aimed at dismantling what they say are illicit networks providing Russia and China with access to trade secrets and restricted items such as aircraft parts and battlefield equipment. Weibao Wang, 35 years old, a software engineer at Apple from 2016 to 2018, was charged with six counts of theft or attempted theft of the company’s “entire autonomy source code,” tracking systems, architecture designs and descriptions of hardware behind the technology, the Justice Department said in an indictment.

☆ Elizabeth Holmes is going to prison, but the fate of her favorite accessory — the iconic black turtleneck — still hangs in the balance
▼ + stars: | 2023-05-11 | by ( Nidhi Pandurangi | ) www.businessinsider.com time to read: +3 min

There's a "new" Elizabeth Holmes in town, at least according to The New York Times. But did her teardown kill the black turtleneck? In March 2015, Glamour magazine asked Elizabeth Holmes about her style and ran a story about her called "Meet the $9 Billion Woman: Career Advice From Theranos Founder Elizabeth Holmes." Posters of Hulu's "The Dropout" feature Amanda Seyfried as Elizabeth Holmes, clad, of course, in the signature turtleneck look. Deep down, I don't think Homes killed the black turtleneck — not really.

☆ 10 Things in Tech: Androids v. iPhones in ‘Succession,’ AI tools besides ChatGPT, and a check signed by Steve Jobs
▼ + stars: | 2023-05-09 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

It's reportedly frustrating customers who are prompted to add a tip when they haven't interacted with the people they're tipping. Before I begin discussing eradicating tipping culture (and replacing it with a living wage for workers), let's dive into today's tech. But the hype cycle around generative AI — that started with ChatGPT — threw them a lifeline. AI tools — besides ChatGPT — to boost your productivity. A $175 check signed by Steve Jobs is up for sale.

☆ Apple's co-founder says AI will make it easier for 'bad actors' to get away with more convincing scams
▼ + stars: | 2023-05-09 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

Apple's co-founder Steve Wozniak warned AI could be used to get away with more convincing scams. This is because tools like ChatGPT can produce text that sounds as intelligent as a human, he said. Wozniak recently signed an open letter calling for a pause on the development of AI. Apple's co-founder warned that AI could make it easier for "bad actors" to get away with very convincing scams, the BBC reported Tuesday. He also said individuals should take responsibility for anything that is generated by AI and then posted in the public realm.

☆ A $175 check signed by Apple cofounder Steve Jobs, who famously disliked giving his signature, is up for auction, where the top bid has already hit nearly $30,000
▼ + stars: | 2023-05-08 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

A $175 check signed by Steve Jobs in 1976 is up for auction. Apple memorabilia has done well at recent auctions; in February, a first-gen iPhone sold for more than $63,000. The artifact is a check from 1976, the year the company was founded, that's signed by late Apple cofounder Steve Jobs. The auction house, RR Auction, expected the check to fetch $25,000, more than 142 times the check's original value, but it has already blown past that estimate. In February, another factory-sealed original iPhone sold for over $63,000 at auction, more than 100 times its original price.

☆ A $175 check signed by Steve Jobs is up for auction—it’s 'expected to fetch $25,000' or more
▼ + stars: | 2023-05-07 | by ( Megan Sauer | ) www.cnbc.com time to read: +2 min

But if you find one signed by Apple co-founder Steve Jobs, it might be worth extra cash. RR Auction, a Boston-based organization that sources and sells historical autographs, manuscripts and artifacts, is auctioning off a $175 check signed by Steve Jobs in July 1976. The check is expected to fetch $25,000," over 142 times its original worth, according to the company's press release. In 1974, Jobs left his role as a video game designer and reconnected with Steve Wozniak, a former high school friend. When Jobs was kicked out of Apple in 1985, he started a rival computer company called NeXT.

☆ Airbnb CEO says he changed how he ran the business during the pandemic and now follows a simple rule Steve Jobs used
▼ + stars: | 2023-05-05 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +3 min

Airbnb CEO Brian Chesky told the "This Week in Startups" podcast the pandemic forced him to change how he runs the company. Now, Chesky said the company follows a principle Steve Jobs held at Apple — to never work on more than the CEO can focus on. "We were like staring into the abyss," Chesky told host Jason Calacanis. According to Chesky, a few people who famously worked closely with Steve Jobs during his time at Apple ultimately proved instrumental in reshaping how Airbnb runs. Chesky told Calacanis Ive used to tell Jobs it was important for Jobs himself to be personally involved with product development.

☆ Katie Cotton, Who Helped Raise Apple’s Profile, Dies at 57
▼ + stars: | 2023-05-04 | by ( Richard Sandomir | ) www.nytimes.com time to read: +1 min

Katie Cotton, who as Apple’s longtime communications chief guarded the media’s access to Steve Jobs, the company’s visionary co-founder, and helped organize the introduction of many of his products, died on April 6 in Redwood City, Calif. She was 57. Her death, in a hospital, was confirmed by Michael Mimeles, her former husband. He did not give a cause but said that she had experienced complications from heart surgery she underwent a few years ago. Ms. Cotton, who built a culture of mystery by saying relatively little, if anything, to reporters, joined Apple in 1996 and began working with Mr. Jobs the next year, soon after he returned to the company after 12 years away. Apple was in poor financial shape at the time, but Ms. Cotton worked with Mr. Jobs to engineer a striking turnaround.

☆ How to know if your leadership style is more like Elon Musk or Steve Jobs — and what each of their strengths and weaknesses are
▼ + stars: | 2023-04-30 | by ( Christopher Myers | ) www.businessinsider.com time to read: +11 min

Isaiah Berlin, a prominent 20th-century philosopher and historian, popularized the foxes and hedgehogs metaphor in his 1953 essay "The Hedgehog and the Fox." By understanding this metaphor, modern business leaders can harness the strengths of both foxes and hedgehogs to navigate an increasingly complex and rapidly changing world. Leadership lessons from history: Xerxes and ThemistoclesExamining historical figures through the lens of the foxes and hedgehogs metaphor can provide valuable insights into the strengths and weaknesses of different leadership styles. Modern business titans: Steve Jobs and Elon MuskIn the world of technology and entrepreneurship, Steve Jobs and Elon Musk represent the quintessential hedgehog and fox, respectively. Isaiah Berlin's foxes and hedgehogs metaphor provides modern business leaders with a valuable framework for understanding and implementing effective leadership styles.

☆ Benioff vs. Benioff
▼ + stars: | 2023-04-28 | by ( Ashley Stewart | Ellen Thomas | ) www.businessinsider.com time to read: +29 min

Within Salesforce, Benioff riffs are at times met with backlash from an angry workforce. "You're not going to fire your family during times of need," a former Salesforce executive told Insider. "I don't think they understand Ohana," Benioff told Insider. "Look, we have to be the example of stakeholder capitalism," Benioff told Insider. A 'New Day' at Salesforce"I use the Japanese principle of shoshin, beginner's mind," Benioff told Insider in a phone interview in March.

☆ A psychologist says people who have 'decision fatigue' in the workplace look incompetent and careless. Here's how to know if you have it and what to do instead.
▼ + stars: | 2023-04-24 | by ( Sherry Walling | ) www.businessinsider.com time to read: +5 min

She writes that decision fatigue is energy depletion that leads to impaired judgment. When decision fatigue shows up in our personal relationships, it's perceived as carelessness. To help you be more present in your personal and professional relationships, here are some tips to prevent decision fatigue. Both can lead to decision fatigue. Unlike physical exhaustion, which is palpable, decision fatigue is sneaky.

☆ I used AI to create my professional headshots and the results were either great or hilarious
▼ + stars: | 2023-04-22 | by ( Rebecca Knight | ) www.businessinsider.com time to read: +6 min

A TikTok featuring an AI service promising studio-quality headshots for $17 intrigued me. So when I saw this TikTok about an AI service that promises low-cost, studio-quality headshots, I was intrigued. Without further ado, here are some of the greatest hits, along with a smattering of commentary:Rebecca Knight in an AI headshot. Rebecca Knight AI form. Rebecca Knight in AI form.

☆ Artificial Intelligence in the Garden of Eden
▼ + stars: | 2023-04-21 | by ( Peggy Noonan | ) www.wsj.com time to read: +1 min

I took my grade-school son, enthralled by Apple computers, to see Steve Jobs speak at a raucous convention in New York almost a quarter-century ago. Which made me think of Adam and Eve in the garden, Adam and Eve and the fall, at the beginning of the world. God told them not to eat the fruit of the tree, but the serpent told Eve no harm would come if she did, that she’d become like God, knowing all. When God rebuked them, Adam blamed Eve and Eve blamed the serpent. They were banished from the garden into the broken world we inhabit.

☆ Tesla investors call for 'distracted' Elon Musk to be reined in as they worry he's 'overcommitted'
▼ + stars: | 2023-04-21 | by ( Grace Kay | Sam Tabahriti | ) www.businessinsider.com time to read: +5 min

Tesla investors called for Elon Musk to be reined in an open letter, citing the CEO's many commitments. A group of Tesla investors is calling for Elon Musk to be reined in, saying the CEO has been distracted by commitments to his other companies like Twitter. "The Board allowed the CEO to be overcommitted at a time when the company faces critical challenges," the letter stated. Tesla and Musk didn't immediately respond to requests for comment from Insider ahead of publication. Gerber's name is not listed on the open letter.

☆ Tim Cook uses a 1-sentence mantra to process criticism—without it, he 'wouldn't be able to function'
▼ + stars: | 2023-04-20 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

When Cook took the helm of the tech giant in August 2011, he faced widespread skepticism that he could effectively fill Steve Jobs' shoes, he recently told GQ. The criticism didn't stop there — Cook has since faced backlash for his pay package, Apple's return to work policy and his idea of innovation. Cook even faced criticism from Jobs himself, according to Walter Isaacson's 2011 biography "Steve Jobs." Cook himself has a net worth of $1.9 billion, according to Forbes — much of that due to Apple's financial success. I think he was a once-in-a-hundred-years kind of individual, an original by any stretch of the imagination," Cook told GQ.

MUMBAI, April 18 (Reuters) - About 300 people queued at Apple's (AAPL.O) store in Mumbai on Tuesday, as fans took selfies with Chief Executive Tim Cook, who inaugurated the first retail store run by the tech giant in India, underscoring the importance of its market. "We are so excited to open ... our first store in India." People flocked to the store from across India, hoping to be among the first to enter, in an opening event featuring local music and folk dancers. Some queued outside from the previous night to get their hands on Apple products, even though they are available online in India. [1/8] Apple CEO Tim Cook interacts with people as Deirdre O'Brien, Apple's senior vice president of Retail and People looks on, during the inauguration of India's first Apple retail store in Mumbai, India, April 18, 2023.

☆ Video shows Apple CEO Tim Cook at Coachella
▼ + stars: | 2023-04-17 | by ( Grace Mayer | ) www.businessinsider.com time to read: +1 min

In a TikTok video, Apple CEO Tim Cook was shown walking around Coachella over the weekend. In 2022, Cook was seen standing front-row at Harry Styles's Coachella set. Apple Ceo Tim Cook made an appearance at Coachella this weekend. In 2022, a video posted to Twitter showed Cook standing front-row at pop singer Harry Styles' Coachella set. Cook, who took over as Apple's CEO in 2011 after Steve Jobs, has talked about his love for music in the past.

☆ Succession's huge plot twist is more realistic than you'd think – the departure of a powerful CEO like Logan Roy really can cause wild share price swings
▼ + stars: | 2023-04-15 | by ( Ryan Hogg | George Glover | ) www.businessinsider.com time to read: +5 min

There's real-life precedent that shows why a CEO can cause huge share price swings when they depart. He was portrayed as an omnipotent boss of the group, reflected in a cratering share price upon his death in the episode that aired April 9. But there is real-life precedent for a company's share price collapsing on news of a powerful CEO's ill-health. The power of Logan RoyThere are downsides to a stock being so closely linked to a powerful CEO like Jobs, Musk, or Roy. Indeed, there have been examples of a share price rally following the death of a CEO, because investors see it as a company decoupling from a deadweight boss.

☆ Meet China's 10 richest tech billionaires, from the CEO of ByteDance to the 'Steve Jobs of China'
▼ + stars: | 2023-04-15 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

ByteDance's founder is the richest tech billionaire in China. These are the 10 richest Chinese billionaires in tech, per Bloomberg's 2023 Billionaire Index. He is one of many Chinese billionaires who got rich from starting successful tech giants. These Chinese billionaires are also navigating policies in their own country. From the CEO of ByteDance to the founder of WeChat, here are the 10 wealthiest Chinese tech billionaires.

☆ Howard Marks says rock-bottom rates are history, bitcoin has its uses, and AI won't replace the best investors. Here are his 8 best quotes from a new interview.
▼ + stars: | 2023-04-15 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +3 min

Howard Marks says interest rates won't return to zero anytime soon. The billionaire investor warns the ballooning US federal debt may cause problems in the future. Marks says AI won't replace the best investors, and the banking fiasco shone a light on bitcoin. (Marks was warning that continued growth in the US federal debt will likely have serious consequences down the line.) It should be harder and harder and harder to run money and be paid highly for producing inferior.

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