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Thousands of virtual brands continue to flood delivery apps like Uber Eats, DoorDash, and Grubhub. IHOP is launching a third delivery-only brand – a chicken menu by a "Stranger Things" star. Partnering with Noah Schnapp and Nextbite were a seamless fit to meet the consumer target for our newest Virtual Brand." Stranger Things star Noah Schnapp helped create a virtual chicken menu for IHOP. Nextbite's other celebrity-backed virtual brands include Packed Bowls by Wiz Khalifa and 'Wichcraft sandwiches by Tom Colicchio.
A cropped version of an image shared with Rokt employees at the 2020 meeting. Buchanan told Insider. "We think it's important that we stand up and fight it," he told Insider when asked about that message. In an email, Viles told Insider that he hasn't had any day-to-day involvement with Rokt since 2020, when he did some contract work. Mert Alper Dervis/Anadolu Agency via Getty ImagesOne employee told Insider they were encouraged to post the photos and proclaim 2023 to be Rokt's "best year yet."
The Next Frontier in Farming? The Ocean.
  + stars: | 2023-03-15 | by ( Somini Sengupta | ) www.nytimes.com   time to read: +10 min
For centuries, it’s been treasured in kitchens in Asia and neglected almost everywhere else: Those glistening ribbons of seaweed that bend and bloom in cold ocean waves. Far beyond South Korea, new farms have cropped up in Maine, the Faroe Islands, Australia, even the North Sea. But even as its champions see it as a miracle crop for a hotter planet, others worry that the zeal to farm the ocean could replicate some of the same damages of farming on land. “Seaweed is not going to replace all plastic, but seaweed combined with other things can tackle single use plastic,” he said. Seaweed farms are a far cry from the rows of corn and wheat that make up monoculture farming on land.
So You Want to Turn an Office Building Into a Home? There’s an appealing simplicity to the idea of converting office buildings into housing. Basically, they did this:How to Turn a 26-story Office Building Into a 30-story Apartment Building Cut a hole through 23 floors of the building. How to Turn a 26-story Office Building Into a 30-story Apartment Building Cut a hole through 23 floors of the building. That could change with tax abatements and subsidy programs, or if outdated office buildings lose so much value that the cost of acquiring them plummets.
More than one-third of the food produced in the United States is never eaten, and all that wasted food is contributing to global warming. Rogers, who also co-founded Nest smart home systems, says Mill differentiates itself among kitchen composters by keeping food as food… turning it into chicken feed. Not only does it reduce waste in landfills, but the goal is to reduce the amount of chicken feed that needs to be produced, thereby reducing those carbon emissions as well. "We sell our feed to farmers as an ingredient to chicken feed, which actually helps subsidize the membership," Rogers said. "There are millions of people that already compost across the United States.
Wendy's had plans to open 700 locations through ghost kitchen operator Reef Technology. Wendy's Chief Financial Officer Gunther Plosch confirmed the chain's restaurant-growth projection is down as a result of slashing its ghost kitchen strategy. Wendy's said it currently has 16 Reef locations in the UK. At its peak in mid-2021, the SoftBank-backed startup operated more than 330 food trailers in the US and abroad. Jack in the Box ended its ghost kitchen partnership with Reef Technology in 2022.
Food banks are bracing for an onslaught amidst reduced resources and high prices. The food bank has already been up against high food and gas costs and increased demand. And it's not just the food banks themselves that will be affected but also the programs and partners the food banks work with. "A lot of people aren't really thinking in terms of that, that this is really, really going to hurt some of the most vulnerable populations." And while demand continues, there isn't as much food available as during the pandemic when food banks were given assistance.
GAZIANTEP, Turkey—This southern Turkish city was often hailed as the country’s food capital for its rich variety—from liver kebabs and yogurt-thickened stews to an intricate dessert known as a nightingale’s nest. After this month’s earthquakes, many of its eateries switched to simpler fare to feed thousands of people across the devastated region. Scores of restaurants, cafes and street food vendors joined spontaneous efforts to feed the city of about two million people and its neighbors immediately after the Feb. 6 earthquakes.
Taylor Futch travels the world, making pit stops along the way to work in party hostels. For the past two years I've traveled the world and worked at a variety of party hostels in Central America and Europe. Futch at a party hostel. If you plan on going to sleep at 8 p.m., I wouldn't recommend staying at a party hostel. Do you work in a party hostel and want to share your story?
How TV dinners changed American cooking, forever
  + stars: | 2023-02-24 | by ( Kate Sammer | ) www.cnbc.com   time to read: +1 min
American frozen food aisles wouldn't be as jam-packed if it wasn't for the TV dinner. Our desire for convenience in the kitchen has fueled a wave of food innovations, and it all began with the TV dinner. The TV dinner's promise of a hot-and-ready meal in under 25 minutes laid the groundwork for convenience-centric meal options to become the norm today. "Convenience foods are always going to be important for the consumer," said Phyllis Levy, the former executive director of new ventures at Campbell Soup Company . Watch this video to find out how TV dinners ushered in a new age of convenience in American kitchens, and how they led to a pandemic-era boom in frozen food sales.
Inside California's tiny-home takeover
  + stars: | 2023-02-24 | by ( Kelsey Neubauer | ) www.businessinsider.com   time to read: +8 min
For the state with the most dire housing shortage, the move could be a game changer — eventually. As the US grapples with a massive housing shortage, one possible solution is playing out in California right now — and the state may have struck gold. Oregon, Maine, and Nebraska, as well as cities like Miami, have enacted laws similar to California's. There's been opposition to ADUs from homeowners worried about the density of their neighborhoods and sometimes the aesthetics of the structures. Ultimately, the housing shortage could be alleviated, she said.
The tech sector has already cut nearly 100,000 jobs this year. But for tech workers who were sold on the glamorous lifestyle these companies have provided over the last few decades, this is a blow to their self-image. It's unfortunate, Govindarajan said, but he added that these tech companies have disrupted other industries like photography, automobiles, and department stores. "There are many industries the tech sector disrupted where people got laid off. But now it's the turn of the tech sector itself," he told Insider.
As fast-food chains spread across the US after World War II, new roadside restaurant brands needed to stand out. So restaurant chains turned to architecture as a key tool to promote their brand and help create their corporate identity. Luke Sharrett/Bloomberg/Getty ImagesBut the fast-food architecture of today has lost its quirky charm and distinctive features. Googie style fell out of fashion in the 1970s as fast-food style favored dark colors, brick and mansard roofs. But in the effort to modernize, some say fast-food design has became homogenized and lost its creative purpose.
Chipotle Mexican Grill is launching a new spinoff, called Farmesa Fresh Eatery, in a California ghost kitchen. And, "when the time is right," Lawton said, Chipotle will use its loyalty program database to attract potential Farmesa customers. When opened, the Santa Monica location will be Kitchen United's 24th ghost kitchen. For Chipotle, Kitchen United's model allows the restaurant chain to test out the new brand with reduced risk. For now, Chipotle's chief purpose with the location is simply to learn, but that doesn't mean Farmesa won't grow.
Chipotle is launching a virtual restaurant brand featuring "California-inspired" bowls. The virtual restaurant makes its debut later this month in a ghost kitchen in Santa Monica, California. Farmesa will operate at the Kitchen United Mix food hall at Third Street Promenade, a tourist-heavy outdoor retail center in Santa Monica. Kitchen United is a Pasadena, California-based ghost kitchen operator with locations all over the US. Chipotle's new concept, Farmesa, is opening later this month at ghost kitchen/food hall Kitchen United Mix.
The homes span from a tiny escape in Nashville, Tennessee to an off-the-grid dome in Terlingua, Texas. In addition to being able to use the pool, guests can take advantage of the light breakfast that is offered. Julia E. Steele / AirbnbThis tiny home has been on Airbnb's list of top listings several times over the years. Domeland: Off-grid Adobe Dome near Big Bend - Terlingua, TexasThis adobe dome in Terlingua, Texas is close to Big Bend National Park. Trevor Reichman / AirbnbThis dome is an earthen structure powered by solar power and is close to Big Bend National Park in Texas.
Instead of using kitchen vans, Wonder is preparing chef-driven meals from a storefront. Lore, who cofounded the e-commerce site Jet.com and sold it to Walmart, had plans to expand Wonder to a fleet of 1,000 kitchen vans. Storefronts can offer consumers up to 30 food brands for delivery from one location, while the van model was limited to two menus per van. ClusterTruck, a Midwest ghost kitchen that controls everything from the food recipes to delivery, is another model similar to Wonder. Still, Lore sees the value of marketing Wonder's food brands on delivery apps.
There is perhaps no Zoom meeting less satisfying than one scheduled on a cold weekday morning to talk about food — specifically, the food that one ought to eat in Paris. And so was the Paris culinary scene, driven by that thrilling hunt for places both new and old, French and not, an obsession among natives and tourists alike. As with a similar list we made for New York — and as part of our ongoing T 25 series, which has surfaced significant and memorable travel destinations, buildings, interiors, art, fashion and books — we wanted to name the essential Parisian dishes to eat right now. The final list, which appears in unranked alphabetical order below and covers most arrondissements, isn’t what we expected, nor is it like the myriad Parisian food rankings we’ve all encountered before. Above all, it speaks to the fact that great food — particularly in Paris, particularly right now — looks forward and backward at once: That’s what makes eating there (and debating where to eat there) so deliciously freewheeling.
Persons: I’d, Dominique Ansel, Dorie Greenspan, Moko Hirayama, Omar Koreitem, Aude, Mercerie, Daniel Rose, Jessica Yang, Pierre Hermé, chou, — Kurt Soller Organizations: New York Locations: Paris, New, 11th, Marie, America, France, Italy, Africa, Asia, Philippines
GAZIANTEP, Turkey—Before Monday’s earthquakes, Gaziantep was a busy and prosperous border city, a haven for refugees fleeing conflict in neighboring Syria. In good weather, crowds strolled its green parks, shopped in a suburban-style mall and hung out in a plaza at the foot of an ancient citadel. Today, Gaziantep is a ghost town. With thousands of buildings destroyed or damaged and no electricity or running water, many residents fled. Those who remain are sleeping in cars, schools or the street, despite freezing winter weather.
I'm a Gen Z worker, and to some extent, I understand why millennial bosses find us daunting (here's Insider's guide to dealing with Gen Z workers, btw). That power fuels a lot of Gen Z stereotypes: doing things our own way, valuing work-life balance, and not having job loyalty. Burton/Getty images; Robyn Phelps/InsiderGen Z + Great Resignation = overinflated job titles. Here's what to know:My brilliant colleague Aki Ito breaks down how some job titles have become overinflated, like "senior executive vice president." Title inflation also appeases Gen Z.
ARI Legacy Sleepers builds luxurious, custom sleeper cabs for long-haul truckers. ARI Legacy Sleepers builds spacious, feature-packed sleeper cabs complete with toilets, showers, kitchens, TVs, and other amenities to make life a bit comfier for when truckers are off the clock. Although high-end tiny homes and camper vans are a relatively new trend, ARI Legacy Sleepers has been cramming big-time amenities into pint-sized spaces since 2001. Customers can choose from a variety of sizes and floor plans, or they can work with ARI to design a fully custom sleeper from the ground up. Keep scrolling to take a closer look at some of ARI Legacy Sleepers' creations.
Marco Goetz has worked on some of the world's largest cruise ships as an executive chef. "On land, your daily routines are more organized — you know what is coming," Goetz told Insider. The art of the buffetGuests are served food in the Marketplace buffet onboard the cruise ship MSC Virtuosa. Throughout the cruise, buffet options are adjusted in accordance with guests' nationalities, Goetz told Insider. But, cruise ship workers receive living quarters (most chefs have their own cabin) and meals for free.
There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of them. This week brings the launch of Otherland’s ’90s-inspired candle collections, Ikea’s stunning collab with Sabine Marcelis and Le Creuset’s new matte navy cookware. Shop our favorite new releases below, but be fast — they’re prone to selling out. The $90 device comes in black, white, brushed steel and brass, so it’s also easy to match to your kitchen fixtures. Loungewear-meets-streetwear from the expertsUggIf anyone knows a thing or two about creating comfortable things to wear, it’s Ugg.
The US cow population fell 3% last year while beef cows decreased to their lowest level since 1962, according to the Department of Agriculture. The total cow population in the country fell 3% to 89.3 million in 2022, according to a Department of Agriculture cattle inventory report published Tuesday. The number of milk cows rose slightly but beef cows plunged 4% to just under 29 million – the lowest total since records started in 1962. The fall in US cow numbers will likely be felt in diners and kitchens, with lower beef supplies encouraging farmers to raise prices and those then being passed on to Americans buying burgers or steaks. "What Tuesday's report solidifies is that not only do we have 'fewer' beef cows in the industry than compared to years past, but also that we have the fewest beef cows ever recorded," DTN livestock analyst ShayLe Stewart said.
Most jobs onboard cruise ships require grueling hours, cramped cabins, and no days off. Insider talked to 5 cruise workers about the best and worst parts of their jobs. Insider spoke with five cruise ship workers including a dancer, musician, chef, and photographer about the best and worst parts of their jobs. And nearly all cruise workers — with entertainers being a notable exception — do not have protected days off until their contract is complete. For many, the unique jobs available on cruise ships are a more intriguing alternative to 9-to-5 desk jobs.
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