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At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .
Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, , influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook
The app's founder, Edison Chen, described it as "a space for the older generations to feel more comfortable" in an interview with D Magazine last year and somewhere "the parents of TikTok users can express themselves." AdvertisementThe spokesperson said that since the House voted on a TikTok ban, Clapper has seen 30,000 new users. While the app heavily leans on Gen X and Y, the spokesperson said Clapper is adjusting its strategy "to appeal to younger audiences." It would remind me a bit of early Vine, but a lot of content I'm being served seems to be reposted old clips scraped from YouTube and other platforms. On Clapper, I'm watching without really thinking.
Persons: , Joe Biden, Edison Chen, Chen, I'm, Zers, TikTok, Shannon Lee, Allie, Rebecca Starkey, It's, vaxxers Organizations: Service, Business, D, Pew Research Center, YouTube, Facebook
There's a massive wealth transfer underway. "It has started and it's only going to accelerate," said Liz Koehler, head of advisor engagement for BlackRock's wealth advisory business. And yet, some millennials and Generation Z may not be inheriting as much as they think. Recent reports show a growing disconnect between how much the next generation expects to receive in the "great wealth transfer" and how much their aging parents plan on leaving them. However, 55% of baby boomers who plan to leave behind an inheritance said they will pass on less than $250,000, Alliant found.
Persons: Liz Koehler, Gen Zers, Alliant, Isabel Barrow Organizations: Finance, Alliant Credit Union, Federal Reserve Bank of Boston, Edelman, Edelman Financial Locations: millennials
Knowing how to navigate those short, and slightly clumsy, conversations can actually help your career, says workplace expert Henna Pryor. A major reason people don't get promotions — or reach their "pinnacle level of success" — is because they avoid discomfort, she tells CNBC Make It. Starting small, even with seemingly inconsequential conversations with peers, can prepare you to broach more difficult conversations with your boss, she says. Make participating in conversations feel like a game: Every time you contribute to a meeting, draw a star in your notes. Don't worry if your conversations feel halting — practice will eventually grow your confidence.
Persons: Pryor, Zers who've, fixating Organizations: CNBC
Read previewYoung Americans are feeling increasingly isolated from their offices and classrooms, and these "disconnected youth" — or "opportunity youth" — may be ill-positioned for the future. Loneliness and a tough job market are leaving many Gen Zers feeling stuck, isolated, and unsupported. In fact, they're members of the disconnected youth — defined as Gen Zers who are not in school and not working. Disconnected youth are at risk of long-term stagnationMost Gen Zers — who are between the ages of 12 and 27 — are in this decisive decade. How to help disconnected youthAlthough many disconnected youth struggle with school and work, researchers cautioned against a "one size fits all" solution.
Persons: , Gen Zers, Richard Reeves, Reeves, Zers, aren't, Zers —, Jonathan Zaff, Ian Rowe, Lara Aknin, Zaff, Zer, isn't Organizations: Service, Brookings, Business, Federal Reserve Bank of Dallas, National Center for Education Statistics, Boston University, American Enterprise Institute, Partnership Locations: North America, Brookings
And there are three key reasons Gen Zers' decisive decade will shape their ongoing mental and financial health. Unhappiness can shape long-term mental healthGen Zer's mental health outcomes are shaped by their involvement in school and work, Brookings researchers said. AdvertisementAt work, many Gen Zers are struggling with anxiety, work-life balance, and burnout — more so than millennials, Gen X, and boomers. Unhappiness and social isolation are especially affecting Gen Zers who reached adolescence during the pandemic. Not all Gen Zers start on equal footingTo be sure, Gen Zers' education, work, and financial outcomes are also dependent on their life circumstances in childhood.
Persons: , Zers, Gen Zers, Ian Rowe, Gen X, Lara Aknin, it's, Zer, isn't Organizations: Service, Pew, Business, Brookings Institution, Brookings, Urban Institute, American Enterprise Institute, Research Locations: America, Brookings
Maddy Lane, a Gen Z TikToker, shared what it's like in a recent video, showing the detritus of her latest haul all over her bed. A survey of 1,000 people from January by the digital analytics platform Quantum Metric found that 64% of Gen Z respondents were buying more than they did last year. Contradictory to Gen Z beliefsCheap clothing hauls do not sit well with the much-discussed Gen Z passion for environmentalism. AdvertisementGaby Mendes, a Zoomer and founder of Talk Twenties, a media and events company for Gen Z, told BI she tries to avoid fast fashion but has her lapses. Gen Z was dubbed the "Depop generation" by Vogue Business, and makes up 90% of the app's user base.
Persons: , Maddy Lane, Lane, Zers, ThredUp, Gen, TikTok, pang, Melanie Parncutt, Parncutt, Gaby Mendes, Gen Z, JADE GAO, Siena Barry, Taylor, There's Organizations: Service, Business, Bryant University, Otter Public Relations, Vogue Business, Barry Locations: cardigan
The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.
Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands
We're entering advertising's new era
  + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.
Persons: , Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London
Read previewDespite years of believing it was the only path, a Los Angeles-based millennial decided against climbing the corporate ladder. Kirra Dickinson, a 27-year-old content creator and manifestation coach, told Business Insider she spent years in technology research after graduating from UC Berkeley. Dickinson said she felt pressure to climb the corporate ladder growing up. In the video, which has over 1.1 million views, Yin said he is electing to "descend the corporate ladder" to better his health. Like some commentators on Yin's video, Dickinson said she felt "relieved" after ditching the corporate ladder.
Persons: , Kirra Dickinson, Dickinson, we're, Octavia Goredema, Zers gravitating, Goredema, Aaron Yin, Yin Organizations: Service, UC Berkeley, Business, Fidelity Locations: Los Angeles, Boston, Salesforce, Southern California, New York
The inflation-adjusted average net worth of households headed by someone age 40 or under was around $174,000 at the end of 2019. That number grew by $85,000 to hit $259,000 by the end of 2023, CAP found. But compared with where it was before the pandemic, young Americans' wealth appears to be on the come up, per CAP's analysis. Struggles to buy homes, pay off student debt and save for retirement have plagued many millennials' and other young adults' financial outlooks since they entered adulthood. But now, as the bulk of the millennial generation enters their mid-30s, they seem to be catching up.
Persons: Zers, Organizations: Center, Federal Reserve, CAP
A college enrollment crisis is likely coming this fall. It's a result of complications with the FAFSA form, along with a lower supply of high school seniors. There's also a limited supply of high school seniors right now due to lower birth rates during the Great Recession. But the immediate enrollment shock will likely come this fall — and both students and colleges will feel the impact. AdvertisementAre you a recent high school graduate not going to college?
Persons: It's, , aren't, Katharine Meyer, Gen Zers, MorraLee Keller, Keller, There's, Meyer, They're, they're, there's, Hodges University —, Zers Organizations: Service, Brown Center, Education, Brookings Institution, National Center for Education Statistics, Federal Student Aid, Education Department, National College, Hodges University Locations: Florida, New York, Texas
Millennials are anxious avocado-eaters who'll never own property, while Gen Zers are depressed snowflakes who take liberties at work. So in the spirit of finding some common ground amid all the mud-slinging, BI asked six therapists what their clients from different generations commonly talk about in therapy. Gen Alpha are also forming friendships outside their family and independent of their parents or carers, and that's reflected in what kids worry about. Diana Garcia, a therapist in Florida, works mainly with older Gen Zers between 18 and 26. MillennialsLike Gen Zers, millennials, who are in their late 20s to early 40s, also feel insecure because they compare the "perfect lives" they see on social media with their own, Owen said.
Persons: , Millennials, who'll, Gen Zers, X, It's, Gen, Gallup, we're, Israa Nasir, Generation Alpha, There's, Georgina Sturmer, Elena Popova, Amanda Macdonald, Gen Alpha, Alonso, Gen Alphas, Jill Owen, Z, Owen, Diana Garcia, Nasir, Sturmer, Gen Xers, that's, boomers, we've Organizations: Service, Alpha, Business, Gallup, Generation, Centers for Disease Control, CDC, British Association for Counselling, Psychotherapy, Therapists Locations: New York, New Jersey, Florida
A growing group of America's young people are not in school, not working, or not looking for work. They're called "disconnected youth" or "opportunity youth," and their ranks have been growing for nearly three decades. Experts say it's not just work and school; this group is often also disconnected from a sense of purpose. Palmer added that those with limited access to transportation, people with disabilities, and young parents were also more susceptible. Disconnected young people don't have that luxury."
Persons: , Destiny, She's, she's, They're, Kristen Lewis, Lewis, hadn't, there's, Sen, Tim Kaine, who's, Joseph, he's, hasn't, he'd, Ashley Palmer, Palmer, Sarah Nunley, Nunley, Veronica, There's, Lucchesi, they're Organizations: Service, Business, Federal Reserve Bank of Dallas, Social Science Research Council, Survey, University of Minnesota's, National Center for Education Statistics, Walmart, Texas Christian University, Ivy League Locations: Florida, Alabama, Indiana, Silicon Valley, YOLO, Texas
Some budgeting apps work by auto-transferring money to your savings account. Financial therapist and podcast host Amanda Clayman said these apps make you disengaged from your money. Budgeting apps make it easier for you to transfer money into savings accounts without having to think about it. While some people credit budgeting apps as useful tools, they're far from the best way to save money in the long term, according to Amanda Clayman, a financial therapist and host of the Audible series "Emotional Investment." According to Clayman, apps that automatically move money to your savings account can be great for short-term goals like planning for an upcoming vacation.
Persons: Amanda Clayman, , Clayman, she's, Zers, millennials Organizations: Service, Business
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how the latest GDP data has shifted the expectations of where the economy is headed. Now, the economy will need some type of event (see: bubble popping) for rate cuts to become an option anytime soon, Miskin said. Energy price shocks could bring the world economy to a "vulnerable moment," chief economist Indermit Gill warned.
Persons: , TikTok, they're, you'd, Jia Feng, It'll, Insider's Madison Hoff, It's, Jerome Powell, Anna Moneymaker, BI's Filip De Mott, Jamie Dimon, Matt Miskin, Miskin, Mark Zuckerberg, C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Guess what's, Indermit Gill, Alphabet's, Redmond, Tyler Le, Doug McMillon, execs, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Reserve, stagflation, JPMorgan, Wall Street, John Hancock Investment Management, Galatioto Sports Partners, Bank, Google, Big Tech, Microsoft, Health, Linkedin, YouTube, ExxonMobil Locations: Chevron, New York, London
AdvertisementAs a potential US TikTok ban looms, Gen Zers are contemplating what app might take its place. A potential TikTok ban loomsThe US Senate passed a bill on Tuesday that could see TikTok removed from app stores. It's unclear if such AI tools would convince Gen Z to scroll on Instagram and use it more often. AdvertisementJaxson Whittle, an older Gen Z, told BI he holds a different opinion. "No hate to them, but I don't think it's the move for Gen Z at the moment."
Persons: Young, , Zers, Joe Biden, They'd, Gabrielle Yap, Instagram, Josie doesn't, Gen, Hibaq Farah, TikTok, Farah, Tabitha Mae, I'm, I've, Yap, Kat, It's, Sophie Lund, Yates, Hargreaves Lansdown, Jaxson Whittle, TikToker Cassandra Marie, Gen Z, she's Organizations: Service, Senate, Business, Pew Research Center, Meta, Facebook, BBC, YouTube, Gen Locations: TikTok
"It resonates with both millennials and Gen Zers, which I think indicates that Gen Z is feeling the same 'girl-boss' pressures that millennials famously grew up with," said Casey Lewis, a social media trend forecaster. "I'm a millennial and I grew up like I needed to maximize every minute of the day," Lewis said. And yet, even in cases where women are now breadwinners, the division of labor at home has barely budged, the Pew report found. "But we also live in an environment of layoffs and rising costs, so not being productive isn't really an option," she added. Even though you're not reading the news, you're still seeing how the economy is impacting peers.
Persons: Taylor Swift, “ Midnights, Kevin Mazur, Gen Zers, millennials, Casey Lewis, Eve Rodsky, Taylor, Lewis, That's, Heather Boneparth, Gen Organizations: Crypto.com Arena, Poets Department, Pew Research Center, U.S . Bureau of Labor Statistics Locations: Los Angeles
The big storyTick-tock on TikTokChelsea Jia Feng/BITikTok's time in the US could soon be on the clock. When it's all said and done, a TikTok ban could be in place before the week's end. Business Insider's Peter Kafka explains why the TikTok ban, while more imminent than ever, still has a long way to go . A TikTok ban would benefit one familiar face in social media, though, writes BI's Katie Notopoulos . YouTube Shorts, too, stand to grab more attention after a TikTok ban.
Persons: , Caitlin Clark's, Chelsea Jia Feng, ByteDance, Joe Biden, it's, Business Insider's Peter Kafka, Michael Beckerman, TikTok, hawking, BI's Lindsay Dodgson, outperforming, Katie Notopoulos, Merrill Lynch, Tyler Le, Andy Sieg's, Merrill, Lindsay Hans, Eric Schimpf, It's, Steve Cohen's, Grzegorz Wajda, Hokyoung Kim, Nordstrom, Tesla, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Nike, Bloomberg Intelligence, YouTube, Big Tech, New York Stock Exchange, NYSE, Chelsea, Getty, Walmart, BI, Costco, Amazon, Motors, Spotify Locations: Americas, TikTok, Merrill, China, American, New York, London
But Gen Z workers ages 18 to 24 are the most likely to let those messages pile up. More than a third, 36%, of Gen Z workers say they have over 1,000 unread emails in their inbox, compared with 18% of office workers overall. They're also more likely than other age groups to say they've sent an email they regret, with 1 in 5 Gen Z professionals saying they "very often" regret the emails they send. "Gen Z's communication preferences are heavily influenced by the prevalence of instant messaging platforms and social media," he says. On the other hand, "the structured and formal nature of email communication may feel unfamiliar and more complicated to many [Gen Zers]," Touma says.
Persons: Gen, They're, they've, Gen Z, Esteban Touma, Zers, Touma Locations: Babbel
Higher life expectancy rates mean that some Gen Zers might be retired for 50 years, says UBS. A portfolio needs to beat inflation by 2 percentage points to retire well, the bank said. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementGen Zers could spend up to 50 years in retirement — so they should start investing as soon as possible, according to UBS. Typical investing wisdom posits that a retired person's portfolio should aim to keep pace with inflation.
Persons: Zers, , Lee Wen Ching, Wen Ching, Andrew J, Scott, We've, we'd Organizations: UBS, Service, Michelin Locations: Swiss
@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.
Persons: , Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London
AdvertisementThe majority of so-called "peak boomers" have $250,000 or less in assets , according to a recent report, write Juliana Kaplan and Ayelet Sheffey. If you're a bit surprised by the dire economic situation of peak boomers, I wouldn't blame you. Older boomers had the benefit of employer-subsidized retirement plans before a shift in the workforce left younger boomers to fend for themselves. Alistair Berg/Getty ImagesPeak boomers' retirement struggles might end up being a wake-up call for younger generations. There will be plenty of lessons learned from peak boomers entering retirement without the safety net of a pension.
Persons: , blowup Jacob Wackerhausen, Jenny Chang, Rodriguez, Juliana Kaplan, Ayelet Sheffey, that's, we've, boomers, Alistair Berg, Xers, Gen Zers, Bryan Erickson, Jane Street, Chowdhury, Elon Musk, they'd, Tesla, Tony Stubblebine, Nick Little, Dani Widell, BI's Emily Stewart, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Business, Service, Social Security, Security, Google, Wall Street, JPMorgan, Detroit Police Department, Tesla, BI, Verizon Locations: Covid, China, Europe, Airbnb ., America, New York, London, Chicago
Rising insurance costs could keep homeownership out of reach for many. AdvertisementAdding to that, as the climate crisis escalates, it's likely homeowners insurance will only become more expensive. The climate crisis is causing homeowners' insurance costs to riseThe average American homeowner pays $1,915 a year in insurance costs — about $160 a month — per NerdWallet. For instance, insurance rates increase in states with more severe natural disasters. Have you chosen to rent or move because of homeownership costs?
Persons: Laura Longero, Zers Organizations: Service, Business, Federal Reserve, Insurance, Farm, Allstate, Casualty Insurance, US Bureau of Labor Statistics Locations: Oklahoma, California, California , Florida, Texas, Florida
It's not necessarily that I'm spending less money, but I'm way more intentional about how I spend it. But my generation has to choose between these things; having fun in your 20s is harder now. Sandke said she wants to enjoy her 20s and she builds fun activities into her budget. My savings also go toward fun things I'm looking forward to in the near future. I want to look back on my 20s and feel I was responsible with my money and had fun.
Persons: , Emma Sandke, I've, It's, Sandke, Roth, I'm Organizations: Service, Business, Boston Locations: Boston
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