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Insider spoke with 11 "micro" influencers about how they price their rates for paid sponsorships. Some "micro" influencers — those with between 10,000 and 100,000 followers on Instagram — are making thousands of dollars from brand sponsorships. Still, micro influencers face some obstacles without huge followings and business teams behind them. One method two micro influencers said they used to combat this was setting standard rates as a starting point for brand negotiations. The micro influencers are listed below, with the most recent interview first.

Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. As the year closes, here's the state of play when it comes to social shopping. From TikTok to YouTube, companies introduced features to encourage users to shop in their apps — including native checkout — and shoppable livestreams, photos, and videos. "Everybody is trying to beef up their infrastructure for social commerce," Jason Goldberg, the chief commerce-strategy officer at Publicis Groupe, told Insider. Here's the current state of play in social shopping:

☆ YouTube strategist Paddy Galloway has worked with creators like MrBeast and Preston. Here's how he says YouTubers can grow in the era of Shorts.
▼ + stars: | 2022-10-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

YouTube strategist Paddy Galloway has studied tens of thousands of YouTube videos. Here are his tips on how to grow on YouTube — especially in the age of YouTube Shorts. He's hired to help them maximize the reach on their YouTube videos, increase audience retention, and boost monetization. And he's had to help them through many changes on the platform, including the introduction of YouTube Shorts. Use Shorts as self-contained storytelling experimentsGalloway suggests not making Shorts using snippets from long-form videos, but creating bespoke, self-contained, 60-second stories.

☆ A photography creator is adapting to platforms' changing priorities with 4 diversified income streams. Here's how much he earns.
▼ + stars: | 2022-10-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

As a photo and video creator, he's had to shift his strategy as platforms' priorities have changed. In his five years as a creator, Manny Ortiz has tried his hand at both video and static photo content. Since then, Ortiz has been working mainly as a YouTube video creator, using Instagram as a complementary platform to showcase his work as a photographer. Over his four years as a full-time creator, he's had to adapt to changes in the platforms, such as Instagram's shift to Reels and YouTube's move toward short-form video. Ortiz said this can be annoying, especially for someone like him who already spends significant time editing video content for YouTube.

☆ I edit YouTube videos for creators like MrBeast. Here's a breakdown of my monthly revenue and how I land big-name clients.
▼ + stars: | 2022-10-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

David Stack, 24, works full time as a YouTube video editor under the alias Restricted Edits. This as-told-to essay is based on a conversation with David Stack, 24, a YouTube editor from Durham, North Carolina. When I started editing YouTube videos, I was just 13, and I thought it was cool how people were syncing up video-game clips to music. Since then I have been focusing on growing as a YouTube editor in terms of skills and incomeThis job has made me more of an introvert. Working with MrBeast was great, but I'd rather be a freelancerIt was a great experience, and I learned a lot.

☆ This is the DM a TikToker used to land her first sponsorship deal. She shares her tips for how to approach brands you want to work with.
▼ + stars: | 2022-09-28 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

TikTok creator Lillian Zhang landed her first paid brand deal when she had only 10,000 followers. Success came fast for Lillian Zhang, a TikTok micro influencer, after she went viral on the platform. At the same time, brands' TikTok accounts began commenting on her posts and following her. This is the DM Zhang sent, which landed her first paid brand deal:Zhang sent a job-search company this DM after its TikTok account began interacting with hers. Lillian Zhang.

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 18 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

☆ Read the 11-page pitch deck AI startup Hour One used to raise a $20 million Series A
▼ + stars: | 2022-09-23 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Israeli startup Hour One allows users to make avatars, or "virtual humans," using AI. In April 2022, Hour One announced it raised a $20 million Series A round led by Insight Partners. Here is the 11-page pitch deck they used to woo investors. They also used a pitch deck, which they sent investors after meeting them. Read through the 11-page pitch deck Hour One sent to investors to raise a $20 million Series A round:Note: The original pitch deck included videos within a PDF presentation.

OnlyFans creators can earn money several ways, from subscriptions to texting. Five OnlyFans models Insider spoke with had become millionaires because of their work. OnlyFans creators can earn money several ways on the platform, including paid subscriptions, pre-made photos and videos, personalized photos and videos, and texting services. Several OnlyFans creators Insider spoke with in recent months had become millionaires from the platform. Here's a breakdown of how much these OnlyFans models get paid:

☆ How much 2 creators earn through an online course teaching others how to self-repair their RV truck
▼ + stars: | 2022-09-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

For Debra and Barry Benton, RVing is all about building community — both on the road and online. They run a blog and social media community, The Virtual Campground, and an online course for fellow RVers about repairing their vehicles, called "Fix It Yourself." "That first year that we were on the road, we noticed that what you really miss when you go out and become a full-timer is that sense of community," Debra Benton told Insider. The Bentons' RV. Debra Benton.

☆ How creators and advertisers make money from user-generated content ads on platforms like TikTok
▼ + stars: | 2022-08-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. Read the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

Persons: TikTok, Read, TikTok that's, Erin Confortini, Salha Aziz, @sociallyaziz, Aziz, Joseph Arujo, Danil Saliukov Organizations: UGC, Brands, SAG, Ford, Walmart Locations: TikTok, Hollywood, Delta

The company, which helps creators make and sell merch, has raised $60 million. Spring, the merchandise company formerly known as Teespring, is the latest creator economy startup to lay off employees. On Tuesday, the company laid off a number of staffers across its growth, marketing, and other teams, including some high-level execs, according to multiple people close to the company. In partnership with YouTube, Spring created a "merch shelf" feature that lets creators sell merchandise directly below their videos. Spring is among a slew of other creator economy startups that have laid off employees in the last three months, including Cameo, Jellysmack, and Lightricks.

Some influencers have built full-time careers on TikTok by working with brands on ad campaigns. Insider spoke with 11 influencers about how they price their rates for sponsored content on the app. This is the latest installment of Insider's TikTok money logs, where creators break down how much they earn. As demand for TikTok creators has spiked, rates for sponsored content have also risen. The TikTok creators are listed in order by current follower count.

Insider spoke with 5 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

☆ How to make money on OnlyFans, according to creators
▼ + stars: | 2022-05-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

OnlyFans has boomed in the last two years, particularly for adult content creators. From DMs to selling courses, here's how creators make money from OnlyFans. OnlyFans, the subscription-based social platform, has become a lucrative way for some influencers, particularly adult content creators, to earn money. Here's our full coverage on how OnlyFans creators make money and manage their time. How OnlyFans creators make money — and how much they make:Some OnlyFans creators have built businesses offering coaching and classes:From messaging fans to shoots at LA mansions, a day in the life of an OnlyFans creator:And while the OnlyFans industry can be lucrative, it's not without problems:

☆ 'It's huge, beyond anything in my career': Publishing industry insiders explain how TikTok has sent book sales surging and how they're trying to tap into the BookTook phenomenon
▼ + stars: | 2022-03-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +8 min

In 2020 and 2021, book sales surged, reaching a near 20-year peak, according to industry data. 2021 sales of Hoover's books were up 650% over 2020 sales, with 1.9 million copies sold, according to data from NPD BookScan, the largest book sales tracker in the US. Since mid-2020, TikTok has been the driving force of an unprecedented surge in book sales, industry insiders say. The strategy of marketers has always been to push and advertise newer books, industry experts said, and those usually sell better. Then, around Halloween 2021, sales rose steadily to about 2,000 copies a week.

☆ How much an Instagram influencer with about 20,000 followers earns in a month
▼ + stars: | 2022-02-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

When Mary Margaret Boudreaux started "taking social media seriously," she had 1,500 Instagram followers. Less than a year later, Boudreaux made over $8,000 in a month and now has about 20,000 followers. She now has about 20,000 followers on Instagram and about 27,000 on TikTok. Most deals — about 80% — are for Instagram, Boudreaux said, with a small percentage of collaborations occurring on TikTok. She shares tips on how to start monetizing content, land brand deals, and grow on TikTok and Instagram.

☆ How an OnlyFans star built her income to over $21,000 per month, and why she wants to coach adult-content creators
▼ + stars: | 2022-02-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

For years before she started making adult content, Audrey Aura, a 23-year-old Australian OnlyFans model, looked up to those working in the space. Six months after starting her OnlyFans, Audrey decided to go full time, and her income grew quickly. Audrey Aura. OnlyFans content is booming, but 'people don't have the tools required to do it'As Audrey's OnlyFans content gained popularity, she noticed an uptick in direct messages from people asking for advice on how to be successful as an adult content creator. Her final goal is to eventually start a digital marketing agency dedicated to adult content creators, she said.

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