Tim Cook, chief executive officer of Apple Inc., at the opening of the new Apple BKC store in Mumbai, India, April 18, 2023.
Apple shares hit a record high Monday as the company prepares to launch a number of new updates and products, including its widely anticipated mixed-reality headset, at its annual Worldwide Developers Conference.
The new headset from Apple would mark new investment into a technology that has been fraught with disillusionment.
When Facebook rebranded as Meta in October 2021, it drew attention to VR and the metaverse headsets.
But since then, sales for existing VR headsets have underperformed, usage has been worse and the anticipated explosion in successful VR software companies isn't yet a reality.
Persons:
Tim Cook, —, Kif Leswing
Organizations:
Apple Inc, Apple, Developers, Nasdaq, Facebook, Meta, VR
Locations:
Mumbai, India