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Who is trans advocate Dylan Mulvaney?
  + stars: | 2023-04-13 | by ( Scottie Andrew | ) edition.cnn.com   time to read: +7 min
She became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. But when she started posting videos sponsored by Bud Light, Olay and Nike, her accounts became flooded with anti-trans hate. After cultivating a sizable following during the pandemic, Mulvaney came out as a trans woman in March 2022. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. Mulvaney says she tries to tune out anti-trans hateDylan Mulvaney presented an award at the PFLAG National 50th Anniversary Gala in March.
A satirical article about brewing company Anheuser-Busch firing its entire marketing team for partnering with transgender social media influencer Dylan Mulvaney appears to have been taken seriously by some users online. “Anheuser Busch Fires Its Entire Marketing Department After "Worst Mistake In Bud Light History”," read a Twitter post with 1.2 million views at the time of writing (here). A spokesperson for Anheuser-Busch told Reuters that the company has not fired its entire marketing team for collaborating with Dylan Mulvaney, however. Reuters could not find any news publications reporting that the company fired its marketing team following its partnership with Mulvaney. Claims Anheuser Busch fired its marketing department after a partnership with Dylan Mulvaney are not true and were originally published by a satirical website.
[1/5] Javier Ramiro, Co-Chief Scientific Officer of Spanish indoor hops farming start-up Ekonoke controls the plantation of hops in Alcobendas, Spain, March 23, 2023. "We're on a mission to save the world's beer," Ines Sagrario, chief executive and co-founder of Ekonoke, told Reuters. Strict hygiene measures such as protective clothing for staff ensure the space remains pest-free, taking the pesticides on which traditional farming often depends out of the equation. The most obvious challenge indoor farming faces, he said, is its high energy cost. "Demand from breweries is quite inelastic; you can't make beer without hops and they don't want to produce less," Sagrario said.
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.
A spokesperson for brewing company Anheuser-Busch told Reuters that online claims its CEO apologized for its collaboration with social media influencer Dylan Mulvaney are false. “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Reuters also could not find any credible news outlet reporting that the CEO of the company had apologized for the partnership. The claim that the company apologized appears to have originated from a satirical website called Dunning-Kruger-Times (here). The claim that Anheuser-Busch’s CEO apologized for company’s partnership with Dylan Mulvaney was originally published by a satirical website.
“I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). “I can confirm that these statements are inaccurate and there is no truth to them,” a spokesperson for Anheuser Busch told Reuters in an email. Anheuser Busch did once have a high-ranking executive named August Anheuser Busch III (here), (here) , who stepped down in 2011 (here). The article claiming that Anheuser Busch’s CEO has resigned was satirical.
An article about Budweiser, a brand owned by brewing company Anheuser-Busch, losing $800 million in one day following its collaboration with transgender social media influencer Dylan Mulvaney stems from a satirical website but has been mistaken as authentic online. The claim originated from a satirical website called Patriot Party Press (here). The stock price graphic for Anheuser-Busch’s parent company AB InBev SA shows no significant losses visible in the first few days of April (here), (here). On Monday, its stock price had dropped 2.8% to $64.96 at the closing bell but rose again to $65.50 on April 11 as of this article’s writing. An article about Budweiser losing $800 million in one day was originally published by a satirical website.
Trans TikTok star Dylan Mulvaney posted a video that was sponsored by Bud Light. Angry with the beer brand's LGBTQ marketing, right-wingers have filmed themselves destroying cans. Now conservatives, angry with the brand's association with Mulvaney, started taking out their rage on beer cans. Meanwhile, others — like TikTok user ramrebel1500 — are calling for peace and for people to stop destroying beer cans just to make a point. The Bud Light boycott, however, is linked to a deeper, more sinister anti-trans sentiment brewing on the right.
"A reopening in China also serves as a catalyst for accelerating revenue growth and upside in IRM's ITRenew business," he wrote. "We believe IRM's pricing power and expanding growth portfolio will drive attractive organic revenue growth," he added. ... Reopening in China also serves as a catalyst for accelerating revenue growth & upside in IRM's ITRenew business. ... IRM's revenue mgmt strategy is translating into healthy storage pricing trends. ... We believe IRM's pricing power and expanding growth portfolio will drive attractive organic revenue growth."
Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.
SunnyD is being turned into a boozy beverage
  + stars: | 2023-03-10 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —SunnyD, the flavorful orange drink chugged from childhood by millennials, is embracing one of its more collegial cocktail combinations. There’s now a vodka seltzer version of the drink that was created because of “popular demand,” the brand said. SunnyD Vodka Seltzer becomes the latest entrant into the canned cocktail craze that has customers thirsting for flavor-packed adult beverages over their malt-based seltzer siblings. The vodka seltzer is 4.5 percent alcohol by volume, has 0 grams of sugar and only 95 calories. SunnyD was sold to Harvest Hill Beverage Company in 2017, the privately owned manufacturer of Juicy Juice, with sales of the orange drink growing more than 30% since 2019.
Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices
  + stars: | 2023-03-02 | by ( Peter Stiff | ) www.wsj.com   time to read: 1 min
Brewer AB InBev said revenue rose in the U.S. thanks to higher selling prices and its strategy to push into more premium brews. Budweiser brewer Anheuser-Busch InBev SA reported a fall in sales volumes for the fourth quarter as drinkers in North America bought less of the company’s beer amid rising prices. The drop comes as companies across the consumer-products industry grapple with how much they can raise prices to offset rising costs without deterring shoppers. For much of the past year, AB InBev said drinkers weren’t giving up their brews despite inflation’s bite, though that trend appeared to end in the last quarter.
Best Buy — The consumer electronics retailer shed 1.9% after its fiscal year earnings and revenue guidance came in lighter than expected. Best Buy said it expects a sales decline of 3% to 6% for the year, citing the macro environment. Macy's — The retailer advanced 7.3% after beating expectations on per-share earnings and meeting them on revenue, according to Refinitiv. JPMorgan downgraded the stock to neutral from overweight Thursday and said the company's expectations are too high. On Semiconductor — The semiconductor maker dropped 7.2% following a downgrade to outperform from strong buy by Raymond James.
The US dollar is at a crossroads
  + stars: | 2023-03-02 | by ( Nicole Goodkind | ) edition.cnn.com   time to read: +7 min
New York CNN —Wall Street investors are reaching for their neck braces in preparation for yet another volatile swing in stock markets: A surging US dollar. What’s happening: The US dollar “finds itself at a significant crossroads yet again,” said Krosby. Don’t forget the debt ceiling: Another significant threat to the dollar is looming in Congress — the ongoing debt ceiling fight. “It would certainly undermine the role of the dollar as a reserve currency that is used in transactions all over the world. Initial claims have come in lower than expected in recent weeks and remain well below their pre-pandemic levels.
AB InBev beats profit expectations despite selling less beer
  + stars: | 2023-03-02 | by ( ) www.reuters.com   time to read: +1 min
BRUSSELS, March 2 (Reuters) - Anheuser-Busch InBev (ABI.BR), the world's largest brewer, expanded its profit by slightly more than expected in the fourth-quarter despite selling less beer, notably in North America and Asia. However, it more than compensated for the decline with higher prices. The company's core profit - earnings before interest, tax, depreciation and amortisation - rose 7.6% on a like-for-like basis to $4.95 billion, above the 7.1% gain expected by analysts in a company-compiled poll. The Belgium-based company said that core profit would grow in 2023 in line with its medium-term outlook range of 4% to 8%, with revenue expanding at a higher rate than profit. Reporting by Philip Blenkinsop; Editing by Sudip Kar-Gupta and Christopher CushingOur Standards: The Thomson Reuters Trust Principles.
AB InBev's sales and earnings declined in China due to a strict zero COVID policy that was suddenly dropped in December. In the United States, AB InBev's largest market, profit and revenue increased, largely because of price increases, although those same increases, along with harsh winter weather in December, cut into beer sales in volume terms. REUTERS/Toby Melville 1 2Brewers have raised beer prices in response to higher energy and raw materials costs, and both Heineken (HEIN.AS) and Carlsberg (CARLb.CO) have warned of reduced beer consumption in Europe because of the increases. For the whole year, core profit growth was 7.2%. AB InBev also increased its full-year dividend to a proposed 0.75 euros from 0.50 euros in each of the past two years.
Molson Coors has been told to pull an advert that implies rival light beers "taste like water." The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. The 15-second spot shows a man cycling up a hill before stopping and pouring an "extremely lite beer" on himself. In 2019 AB InBev was sued by Molson Coors over a Super Bowl ad campaign highlighting the use of corn syrup in the brewing process for Miller Lite and Coors Lite. Molson Coors and AB InBev didn't immediately respond to requests for comment from Insider made outside normal working hours.
The optimism about inflation and the U.S. economy is quickly waning on Wall Street, and the early 2023 rally for stocks is fading. The market was under pressure again on Friday after a hotter-than-expected reading for personal consumption expenditures, sending rates higher and stocks lower. Economic updates Next week brings a new round of economic indicators to see how the sticky inflation is affecting consumers and business. Other looks at the economy will come through key earnings reports. Speech by Fed Governor Christopher Waller Friday: 9:45 a.m. Markit Services PMI 10:00 a.m. ISM Services PMI 3:00 p.m.
The latest Fed projection for the so-called terminal rate — the level where the rate hikes stop — was just over 5%. Before this past week, those intraday levels hadn't been seen since November 2022. ET: ISM Services Looking back January's hot reading on core PCE on Friday was the most influential economic number of the past week. In Club earnings this past week, Nvidia (NVDA) was certainly the highlight. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.
Molson Coors should no longer compare its rivals' beers to drinking water, a regulatory body says. "We believe light beer should taste like beer, not water, and we are well within our right to share that belief," a spokesperson said. "We have appealed the NAD's decision and will proudly continue to make light beer that tastes like beer." The ad highlighted the fact that Anheuser-Busch's Bud Light isn't made with corn syrup, which Molson Coors said unfairly targeted Miller Lite and Coors Light. The court sided with Molson Coors, but a federal appeals court later overturned the ruling in favor of Anheuser-Busch.
Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims. BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined that Molson Coors Beverage Co. should stop marketing its light beer products by implying that those produced by rivals have little or no flavor. Molson Coors plans to appeal, according to Chief Communications Officer Adam Collins. A final decision in the Molson Coors case should come down next month, she said. In 2019, Molson Coors sued AB InBev over a Super Bowl campaign highlighting the fact that Miller Lite and Coors Light use corn syrup in the brewing process.
A former biotechnology investor and executive, Ramaswamy will pursue the Republican nomination in what is shaping up to be a crowded field. A political outsider, Ramaswamy rose to prominence in 2021 as the author of "Woke Inc: Inside Corporate America's Social Justice Scam". But Ramaswamy's contrarian message made him popular in conservative political circles and a regular guest on cable TV shows. Ramaswamy co-founded Strive with former Anheuser-Busch Inbev SA executive Anson Frericks, who will continue to run the firm. Reporting by Isla Binnie in New York; Editing by Simon Cameron-MooreOur Standards: The Thomson Reuters Trust Principles.
Kickoff for Super Bowl LVII is at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers' eyeballs. Fox said it raked in a record amount of Super Bowl ad revenue this year. Absent this year will be crypto companies. Last year, four cryptocurrency companies shelled out millions for commercial spots during the big game.
Squeezed by inflation, people are drinking at home again. The shift is causing whiplash for companies like Budweiser brewer Anheuser-Busch InBev SA, which had to pivot during the pandemic when consumers were stuck at home in lockdown and then flocked back to bars and restaurants when restrictions were lifted. Consumers in December said they were dining out less and eating at home more than they had over the past year, and they planned to eat at home even more in the coming month, according to a survey across 15 countries by Ipsos, a survey-based research company. AB InBev, which charts consumer trends through online panels, has received similar feedback.
The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.
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