DIRS.INFO The most relevant business & tech news

☆ Nikki Haley says Trump wants to 'control' the RNC and use it as a 'piggy bank' for his legal battles
▼ + stars: | 2024-02-17 | by ( John L. Dorman | ) www.businessinsider.com time to read: +3 min

"We see him trying to get control of the RNC, so he can continue not to have to pay his own legal fees,” she told CNN. Trump's fundraising committees spent roughly $50 million in 2023 on legal fees, FEC filings show. I don't want the RNC to become his piggy bank for his personal court cases," Haley said. “Now we see him trying to get control of the RNC so he can continue not to have to pay his own legal fees,” Haley continued. "All of that is so that he has an arm to pay his legal fees.

Persons: Nikki Haley, ”, Donald Trump, Haley, Kaitlan Collins, Trump, Jean Carroll, Carroll, We've, ” Haley, Michael Whatley, Ronna McDaniel, Lara Trump, Trump's Organizations: RNC, CNN, GOP, Republican National Committee, Senate, North Carolina Republican Party, South Carolina, Republican

☆ Trump Fully Devours the Republican Establishment
▼ + stars: | 2024-02-16 | by ( Michael C. Bender | ) www.nytimes.com time to read: 1 min

Donald J. Trump is stamping out the final flashes of independence inside Republican institutions with astonishing speed, demonstrating that his power continues to expand over the new party establishment he has created. At the Republican National Committee, he is moving to replace longtime supporters with allies even more closely bound to him, including his daughter-in-law, Lara Trump. Most vividly, Speaker Mike Johnson — ostensibly the party’s top-ranking official — backtracked on an endorsement in a crucial Senate race because Mr. Trump disagreed. On Thursday, Mr. Johnson’s candidate ended his campaign less than one week after opening it. In the Senate, which has been less beholden to Mr. Trump, his influence over a failed border bill made one of the party’s most effective lawmakers, Mitch McConnell, look weak.

Persons: Donald J, Lara Trump, Mike Johnson —, Trump, Johnson’s, Mitch McConnell Organizations: Trump, Republican National Committee, House, Senate

But — astead herndon You don’t really talk — you don’t really talk about that on the first date? I don’t know how to — I don’t know if that’s the best way to phrase it. I just — they’re not for me if they’re really, really intense about it. And it is really, really important to some people and less important to others. speaker 8 I’m — I’m — I’m more pro-choice, to be honest.

Persons: ashley I’m Ashley, radia I’m Radia, ashley, astead herndon, ashley Yes, radia, we’re, we’ve, hasn’t, Donald Trump, it’s Donald Trump, Joe Biden, ashley Um, BELL, herndon, Elisa Gutierrez, Ashley, Radia, King of Prussia, elisa gutierrez, elisa gutierrez Oh, elisa gutierrez We’re, Don’t, I’m Astead Herndon, Trump, there’s, you’re, — astead herndon, Biden, It’s, that’s, I’m, COVID, didn’t —, aren’t, I’m John, astead, wasn’t, karen, Karen, karen Um, don’t, they’re, — astead, —, Pew, jess grose, Jess Grose, ” astead herndon, anna martin I’m Anna Martin, Elisa, anna martin, Jess, you’ve, astead herndon We’re, Anna, Taylor Swift, anna martin That’s, anna martin You’re, I’ve, anna martin Totally, jess grose Homophily, astead herndon Homophily, astead herndon I’m, — jess grose That’s, it’s, you’ll, anna martin Absolutely, jess grose Yes, anna martin Oh, Wariness, astead herndon Anna, anna martin Good, jess grose Oh, Jessica Grose, Anna Martin, Tom Suozzi, Republican Mazi Pilip, astead herndon He’ll, George Santos, astead herndon Donald Trump, Lara Trump, Sean Hannity, lara, Donald J, Ronna McDaniel, biden, Jason Kelce, Travis Kelce, Mama Kelce Organizations: The New York Times, Biden, Trump, Pew, “ Times, Democratic, Republican Party, Republican, The Boston Globe, Nassau, Nassau County Republican, Republican National Committee, RNC, South, GOP Locations: King, Philadelphia, herndon, astead herndon, It’s, United States, —, Boston, New, Nassau County, Israel

NEW YORK (AP) — Donald Trump is calling for a shakeup at the highest levels of the Republican National Committee. The new co-chair, Trump said, should be his daughter-in-law Lara Trump. The Republican National Committee is the governing body of the national Republican Party and runs the GOP's political machine. But make no mistake, Trump — not McDaniel — has been the real leader of the Republican Party over the last eight years. That's because the Republican president — or the Republican presidential nominee — effectively controls the RNC.

Persons: — Donald Trump, Ronna McDaniel, McDaniel, Michael Whatley, Trump, Lara Trump, Donald Trump, handpick Ronna McDaniel, Utah Sen, Mitt Romney, she's, Trump —, McDaniel —, Steve Bannon, Charlie Kirk, Vivek Ramaswamy, MAGA, Trump's, That's, ”, Joe Biden, —, Nikki Haley, Ivanka Trump, Jared Kushner Organizations: Republican National Committee, Trump, South, North, North Carolina GOP, RNC, Republican Party, Republican, White, GOP, Department, U.S, Senate Locations: North Carolina, South Carolina, Washington, Utah, Michigan, Iowa, New Hampshire, South

☆ Trump Backs His Candidate for R.N.C. Chair, and His Daughter-in-Law for Co-Chair
▼ + stars: | 2024-02-12 | by ( Maggie Haberman | Jonathan Swan | ) www.nytimes.com time to read: +1 min

Former President Donald J. Trump on Monday night made public what he has been discussing privately for days: He has settled on someone to replace Ronna McDaniel as the chair of the Republican National Committee, and wants his daughter-in-law, Lara Trump, to be the co-chair. “The RNC MUST be a good partner in the presidential election,” Mr. Trump wrote in his statement. “It must do the work we expect from the national Party and do it flawlessly. He said he wanted his “friend” Michael Whatley, currently the chairman of the North Carolina Republican Party and the national committee’s general counsel, and “my very talented daughter-in-law, Lara Trump,” to serve as party leaders. “Lara is an extremely talented communicator and is dedicated to all that MAGA stands for,” Mr. Trump said of his daughter-in-law, who is married to his middle son, Eric.

Persons: Donald J, Trump, Ronna McDaniel, Lara Trump, ” Mr, ” Michael Whatley, “ Lara, MAGA, Eric, “ Organizations: Republican National Committee, national Party, North Carolina Republican Party, ”

“The RNC MUST be a good partner in the presidential election,” Mr. Trump wrote in his statement. “Lara is an extremely talented communicator and is dedicated to all that MAGA stands for,” Mr. Trump said of his daughter-in-law, who is married to his middle son, Eric. The Times had previously reported that Mr. Trump wanted Mr. Whatley — a supporter of his false claims about widespread voter fraud — as the next R.N.C. An election must be called to replace Ms. McDaniel when she ultimately decides to step down. But Ms. Haley is trailing Mr. Trump in South Carolina, her home state, as well as in Super Tuesday states.

Persons: Donald J, Trump, Ronna McDaniel, Lara Trump, ” Mr, ” Michael Whatley, “ Lara, MAGA, Eric, “, Ms, Whatley —, McDaniel, Whatley, Chris LaCivita, Mr, ” Ms, Trump’s, Nikki Haley, Haley Organizations: Republican National Committee, national Party, North Carolina Republican Party, ”, New York Times, The Times, U.S . Senate, Trump, South Carolina, Republican National Convention, United Nations, Mr Locations: North Carolina, South Carolina, Super, New Hampshire

SOLDEU, Andorra (AP) — Marta Bassino edged out Federica Brignone for an Italian one-two finish in a tight opening run of a women’s World Cup giant slalom Saturday. Mikaela Shiffrin sits out this weekend’s races to nurse a left knee injury and the American star could lose her lead in the overall World Cup standings to Lara Gut-Behrami. The Swiss skier won the previous GS and trails Shiffrin by 95 points. In Saturday's race, Bassino showed glimpses of her best as the Italian skier looked for her first podium result of the season. She won the World Cup title in the discipline in 2021 but has won just one World Cup race over the last three years.

Persons: — Marta Bassino, Bassino, Alice Robinson, Norway’s Thea Louise Stjernesund, Mikaela Shiffrin, Lara, Shiffrin, Petra Vlhova, Canada's Valerie Grenier, ” Organizations: Swiss, Cortina d’Ampezzo Locations: SOLDEU, Andorra, Italy, France

☆ The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
▼ + stars: | 2024-02-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultraweal thy . Developing and filming a Super Bowl ad typically runs 50% to 60% more than a regular one. AdvertisementFor some first-time Super Bowl advertisers, the commercial is a jumping-off point for a bigger campaign, writes BI’s Lauren Johnson. The Super Bowl is also a calendar staple for the ultrawealthy, writes BI’s Madeline Berg. A record 68 million Americans are projected to bet $23.1 billion on the Super Bowl, according to the American Gaming Association.

Persons: —, Taylor Swift, Travis Kelce, Patrick Smith, Emily Stewart, that’s, Ryan Joe, Lara O’Reilly, Ryan, BI’s Lauren Johnson, RYU, BI’s Madeline Berg, Elon Musk, Rupert Murdoch —, VistaJet, BI’s Taylor Rains, Grace Kay, it’s, BI’s Juliana Kaplan, Cork Gaines, Usher, David Rosenberg, Quants, Getty, David Butow Here’s, Tesla, Sissie Hsiao, Bard, Gemini, Uber, Dara Khosrowshahi, Lucas Jackson, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, ign, Super, Elon, Private, American Gaming Association, San Francisco 49ers, Kansas City Chiefs, Renaissance Technologies, Man, AHL, UBS, Google, Reuters, Merchants, Conference, PepsiCo Locations: Sun Valley, YOLO, New York, London

☆ I made Rachael Ray's lucky 7-layer dip, and it's the perfect game-day appetizer
▼ + stars: | 2024-02-09 | by ( Lara Walsh | ) www.businessinsider.com time to read: +1 min

I made Rachael Ray's lucky seven-layer dip to see if it was worth serving at a Super Bowl party. The list of ingredients was long, but the dip was pretty easy to make and really tasty. With a few modifications, I think Ray's dip would be a hit appetizer. AdvertisementAs a new football fan who can credit the Taylor Swift effect for getting me into the game, my Super Bowl highlight has always been the food. When I was tasked with bringing a dish to a Super Bowl party this year, I decided to make Rachael Ray’s lucky seven-layer dip for the first time.

Persons: Rachael Ray's, —, Taylor Swift, Rachael Ray’s Organizations: Bowl, Service, Super, Food Network

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

American ski racer Mikaela Shiffrin will skip giant slalom and slalom races this weekend in Andorra to give her knee more time to mend. Shiffrin, who’s chasing her sixth overall World Cup title this season, was hurt in a crash nearly two weeks ago during a downhill event at Cortina d’Ampezzo, Italy. Although she avoided major damage to her left knee, she said she’s dealing with an MCL sprain along with a sprain of the tibiofibular ligament. She added that she continues to recover from a bone bruise she suffered at the start of the season. “I really want to do this right,” Shiffrin said Wednesday of her recovery.

Persons: who’s, She's, Shiffrin, Lara, “, ” Shiffrin, It’s, Sofia Goggia, who've, Petra Vlhova, Alexis Pinturault, Corinne Suter, Aleksander Aamodt Kilde, she's, Lena Duerr Organizations: Cortina d’Ampezzo, Cortina, Sofia Locations: Andorra, Italy, Colorado, Switzerland, Milan, Norwegian, “

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

☆ Investors can expect 'surgical' rate cuts in second half of 2024, says FS Investments' Lara Rhame
▼ + stars: | 2024-02-05 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInvestors can expect 'surgical' rate cuts in second half of 2024, says FS Investments' Lara RhameGreg Branch, Veritas Financial Group managing partner, and Lara Rhame, FS Investments chief U.S. economist, join 'Squawk Box' to discuss the latest market trends, the Fed's rate path decision, strong January jobs report, and more.

Persons: Lara, Greg Branch, Lara Rhame Organizations: Investments, Veritas Financial Group, FS Investments

☆ ‘How To Have Sex’ director Molly Manning Walker on her explosive film and sparking debate in the UK
▼ + stars: | 2024-02-02 | by ( Thomas Page | ) edition.cnn.com time to read: +8 min

CNN —Molly Manning Walker learned she was a two-time BAFTA nominee at the unholy hour of 5 AM. That’s not to say Manning Walker is a world apart from the young subjects of her film. The film, Manning Walker’s first feature, was a hit at last year’s Cannes Film Festival, where it won top prize in the Un Certain Regard competition. Courtesy MUBICNN: For better or for worse, there’s a lot about “How To Have Sex” that’s distinctly British. Director Molly Manning Walker and actress Mia McKenna-Bruce pose during the 76th Cannes Film Festival, May 19, 2023.

Persons: Molly Manning Walker, reveller, Manning, Manning Walker, ”, Malia, who’ve, Tara, Mia McKenna, Bruce, Manning Walker’s, You’ve, you’ve, It’s, I’d, haven’t, Lara Peake, Enva Lewis, they’re, Thomas Vinterberg, VALERY HACHE, that’s, “, ’ ” Organizations: CNN, Sundance Film, Cannes, Cannes Film, Getty Locations: British, Park City , Utah, Magaluf, Majorca, Spain, Greece, Australia, ”, America, Malia , Greece, AFP

☆ Steady unemployment rate means 'we might not even get three cuts' from Fed: Unlimited's Bob Elliott
▼ + stars: | 2024-02-02 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSteady unemployment rate means 'we might not even get three cuts' from Fed: Unlimited's Bob ElliottBob Elliott, Unlimited CEO and Lara Rhame, FS Investments Chief U.S. Economist, joins 'Closing Bell Overtime' to talk the day's market action.

Persons: Bob Elliott Bob Elliott, Lara Rhame Organizations: FS Investments, Economist

☆ Dry January is over, but are ‘sober drinks’ a healthy way to keep it going?
▼ + stars: | 2024-02-01 | by ( Amanda Musa | ) edition.cnn.com time to read: +10 min

Dry January “was the perfect eye-opener.”Now sober, Montejano has adopted several tactics to keep herself on track: talking to a therapist, journaling and drinking nonalcoholic beverages like mocktails. By comparison, a 12-ounce glass of beer contains about 5% alcohol, according to the CDC. “The nonalcoholic beverages have a lot of the cues that are associated with real alcoholic beverages,” she said. “Are you reaching those goals with nonalcoholic beverages?” she said. Ultimately, going sober can have social ramifications, so it’s important to surround yourself with people who can support you.

Persons: Corrina Montejano, Montejano, “, ”, Ginger Hultin, nonalcoholic, Hilary Sheinbaum, Molson Coors, ” Sheinbaum, Hultin, Dr, Lara Ray, Dana Ellis Hunnes, you’re, Hunnes, Ray, they’re, Sanjay Gupta, I’ve, ’ ”, “ You’ve, Journaling, ” Montejano Organizations: CNN, US Centers for Disease Control, Heineken, Molson, US Department of, Tobacco Tax, Trade Bureau, UCLA, World Health Organization, ” WHO, UCLA Medical Center, US Food and Drug Administration, mocktails, CNN Health Locations: San Francisco, Seattle

☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
▼ + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.

Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes

☆ Roku is set to announce Publicis exec Jay Askinasi as its next ad-sales boss
▼ + stars: | 2024-01-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Roku is set to announce Jay Askinasi as its new ad-sales boss, sources say. Askinasi will join from PMX, a division of the ad giant Publicis Groupe. Askinasi fills the role left vacant by Alison Levin, who left for NBCUniversal last year. AdvertisementThe streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter. Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit.

Persons: Jay Askinasi, Alison Levin, —, Charlie Collier, Roku Organizations: Groupe, Askinasi, NBCUniversal, Service, Business Locations: PMX

“How to Have Sex” is not didactic, however, which is what makes it so effective. And it starts out so fun, like a more innocent and realistic “Spring Breakers.”Parties on screen rarely feel as fun as they’re supposed to — the joy often looks a little forced. This is something Skye makes her feel self-conscious about while also trying to push her to get rid of on the trip. There is a hard turning point when things stop being fun in “How to Have Sex,” when one morning Tara is missing from both hotel rooms. “How to Have Sex,” a MUBI release in select North American theaters Friday, has not been rated by the Motion Picture Association.

Persons: Molly Manning Walker, Mia McKenna, Bruce, Enva Lewis, Lara Peake, Walker, Romeo, Badger, Shaun Thomas, Tara, He’s, Skye, Paddy, Samuel Bottomley, you’ve, she’s, McKenna Organizations: MTV Beach, Motion Locations: Skye, Greece

This is Insider's fourth-annual list recognizing the diverse up-and-coming marketing talent who will define the industry for years to come. These marketers sit below CMO level and represent a variety of roles and backgrounds, from digital media to creative. They come from brand giants like Coca-Cola, General Mills, and LG Electronics, as well as startups like Liquid Death and Mercury. But all show the potential to be the industry leaders of the future. Scroll on to see the 14 rising stars of brand marketing, listed alphabetically.

Persons: General Mills Organizations: Business, LG Electronics

☆ For Europe and NATO, a Russian Invasion Is No Longer Unthinkable
▼ + stars: | 2024-01-29 | by ( Lara Jakes | Christina Anderson | ) www.nytimes.com time to read: +1 min

President Vladimir V. Putin of Russia once proclaimed the dissolution of the Soviet empire “the greatest geopolitical catastrophe of the 20th century.” At the time, back in 2005, few expected him to do anything about it. But then came Russia’s occupation of Abkhazia and South Ossetia from Georgia in 2008, its backing for Ukrainian separatists and the annexation of Crimea in 2014 and, most resoundingly, the full-scale invasion of Ukraine in 2022. Now, with the rise of former President Donald J. Trump, who in the past has vowed to leave NATO and recently threatened never to come to the aid of his alliance allies, concerns are rising among European nations that Mr. Putin could invade a NATO nation over the coming decade and that they might have to face his forces without U.S. support. That could happen in as few as five years after a conclusion of the war in Ukraine, according to some officials and experts who believe that would be enough time for Moscow to rebuild and rearm its military.

Persons: Vladimir V, Putin, Donald J, Trump Organizations: Ukrainian, NATO Locations: Russia, Abkhazia, South Ossetia, Georgia, Crimea, Ukraine, NATO, Moscow

Lawmakers in more than a half-dozen U.S. states are pushing laws to define antisemitism, triggering debates about free speech and bringing complicated world politics into statehouses. Bill supporters say that more than 30 states have adopted the definition in some way over the years. Since the Israel-Hamas war erupted, several states have passed resolutions condemning Hamas and voicing support for Israel. Some protesters gathered in the capitol in Indiana this month before the House unanimously advanced a bill incorporating the definition there. How colleges are acting to prevent or stop antisemitism on campus has become a hot-button issue across the country.

Persons: ”, Esther Panitch, Brian Kemp, Kenneth Stern, Stern, “, Israel, Bill, —, Brian Hauss, they're, Fred Deutsch, Lara Freidman, Ruwa, Yaqoub Saadeh Organizations: Democratic, Georgia's, Republican Gov, Holocaust, Alliance, Bard Center, Jewish Voice, Peace, CAIR, Defamation League, Israel, U.S . State Department, American Jewish Committee, U.S . Congress, American Bar Association, ACLU, Rep, Republican, Foundation for Middle East, Georgia State Rep, Eastern Student Association, Indiana University – Purdue University Indianapolis, Harvard, University of Pennsylvania Locations: statehouses, Israel, Gaza, Georgia, Indiana, South Dakota, New York, Iowa, Virginia, U.S, Palestinian

☆ Pregnancy forced me to confront my toxic relationship with alcohol
▼ + stars: | 2024-01-26 | by ( Lara Gibson | ) www.businessinsider.com time to read: +4 min

After knowing I was pregnant I realized all my social events were based around alcohol. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementWhen the two lines flashed up on my pregnancy test three months ago, I knew my life was never going to be the same again. I expected sickness, tiredness, and strange cravings, but one thing I didn't imagine was that pregnancy would force me to confront my toxic relationship with alcohol. It's still early days, but I'm seriously considering keeping up my sobriety long after my pregnancy is over.

Persons: —, I've, I'd, It's, I'm Organizations: Service

☆ Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
▼ + stars: | 2024-01-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business. It bought first-party data platform Epsilon in a $4.4 billion 2019 acquisition. "We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer in an interview. "There's no such thing as AI without great data and we have connected, proprietary data, and we're a platform company," she added. Publicis said it plans to invest 100 million euros, around $109 million, in building the AI platform in 2024.

Persons: Groupe, execs, Publicis, CoreAI, Sapient, Carla Serrano, Serrano, Michael Farmer Organizations: Business, Madison, reckons, Microsoft, Labs, Epsilon, WPP, Havas, Publicis Groupe, Google, Tech

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

Search resuls for: "lara"

25 mentions found