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Tim Cook bets his legacy on augmented reality
  + stars: | 2023-06-13 | by ( Clare Duffy | ) edition.cnn.com   time to read: +11 min
David Paul Morris/Getty Images Cook speaks in front of an image of an iPhone 4S at Apple headquarters in 2011. Yui Mok/PA Images/Getty Images Tim Cook puts on a Boston Red Sox jersey before a baseball game between the Red Sox and the Detroit Tigers in June 2017. Justin Sullivan/Getty Images Tim Cook signs the box of a new iPhone X at an Apple Store in Palo Alto in November 2017. Andrew Harrer/Bloomberg/Getty Images Cook speaks via video conference at a House Judiciary subcommittee hearing on online platforms and market power in July 2020. In pictures: Apple CEO Tim Cook Prev NextFollowers of the company are divided on what the headset could ultimately mean for Cook.
Persons: Tim Cook, Steve Jobs, Cook, It’s, … it’s, , Margaret O’Mara, Andrew Burton, Phil Schiller, Jobs, David Paul Morris, Apple, Tom Williams, Marcio Jose Sanchez, Bono, Justin Sullivan, Tony Avelar, Stephen Lam, George Washington University's, Alex Brandon, Stephen Colbert, Jeffrey R, Pope Francis, Shutterstock Cook, Maddie Ziegler, AirPods, Monica Davey, James Corden, Pharrell, Beck Diefenbach, Reuters Cook, Yui Mok, Billie Weiss, Donald Trump, Jonathan, Oprah Winfrey, Win McNamee, Theresa Goh, Edgar Su, Andrew Harrer, Graeme Jennings, Noah Berger, Sajid Moinuddin, India's, Francis Mascarenhas, Brooks Kraft, it’s, Mike Bailey, , Tim Bajarin, , ” Bajarin, Bajarin, they’ll Organizations: New, New York CNN, Apple, Vision, Apple Watch, University of Washington, Washington Post, Getty, Reuters, Alamy, Homeland Security, Governmental, Flint Center, Performing Arts, Cook, CBS, Serviziofotograficoor, Primary School, Boston Red Sox, Red Sox, Detroit Tigers, American Technology, White House, Steve Jobs Theatre, Carnegie Library, Central Public Library, Bloomberg, Singapore, Apple Worldwide, Conference, Epic Games, Apple Inc, FBB Capital Partners, Jobs Locations: New York, Cupertino , California, Cupertino, Palo Alto , California, Palo Alto, San Francisco, Down, London, Washington , DC, Oakland , California, Mumbai
It's been 18 years since Jobs delivered the speech, and the lessons he shared continue to resonate. Eighteen years later, the 15-minute speech continues to resonate, offering useful advice on life and work for people of all ages. "I decided to drop out and trust that it would all work out OK," Jobs said in the speech. 'Find what you love'The second story Jobs told recounted the time he was fired from Apple. "Your time is limited, so don't waste it living someone else's life," Jobs said, adding, "Don't let the noise of others' opinions drown out your own inner voice.
Persons: Steve Jobs, Jobs, he'd, Steve Wozniak, Apple, I'm, You've Organizations: Stanford University, Apple
He writes that Apple's latest $3,500 gadget is not just a VR "headset," but a bigger tech opportunity: spatial computing. Apple at long last revealed its long-anticipated "next big thing" — its Vision Pro — two days ago at its annual WWDC. "Minority Report" come to lifeViewed with the broader lens it deserves, however, Apple's Vision Pro represents so much more. It represents the dawn of an entirely new mass market and transformational tech opportunity of so-called "spatial computing." Spatial computing is essentially the film "Minority Report" come to life, three-dimensional computing divorced from the confines of physical screens.
Persons: Peter Csathy, Nanea Reeves, Tim Cook, Ralph Lauren, Joanna Popper, Bob Cooney, Evan Helda, Pierre, Stuart Rostain, Amy Allison, Tripp, Mark Zuckerberg, Apple's, Steve Jobs, Cook, Bob Iger, Jobs, Iger, Read Organizations: Creative Media, Morning, Fearless Media, Apple, CAA, Barnum, Amazon, Spatial Computing, European VRDays Foundation, Women, Disney, Pixar, Creativie Media Locations: Malibu, Netherlands
Facebook's going for ubiquity — the platform approach — but it's not working well. For anyone who has watched Apple's pricing strategy over the years, this approach shouldn't have been a surprise. Apple's pricing choice also illustrates a distinctly different pricing strategy than the one taken by Apple's big AR/VR rival, Facebook. But Apple's approach does come with a distinct advantage over Facebook's. If Vision Pro is a dud — or takes forever to gain traction — like Quest, Apple at least won't likely burn tens of billions on its investments in it.
Persons: it's, Apple, Facebook's, Steve Jobs, gizmo Organizations: Apple, Facebook, Quest VR, Quest, Microsoft
New York CNN —Months after Apple unveiled a privacy change that threatened Facebook’s core advertising business, the social networking company rebranded as Meta and shifted its focus to virtual reality. Apple (AAPL) on Monday unveiled its mixed reality headset, the Vision Pro, in one of its most ambitious product launches in years. On Thursday, just days before WWDC, Meta CEO Mark Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. Apple on Monday unveiled its first-ever virtual reality headset, challenging Facebook-owner Meta in a market that has yet to gain widespread consumer adoption. Apple chose not to focus on the term “virtual reality,” nor did it show off disembodied avatars without legs inhabiting a virtual world, as Meta did initially.
Persons: Tim Cook, Mark Zuckerberg, Steve Jobs, Meta, Josh Edelson, Morgan Stanley, “ We’re, ” Sheeva, ” Eric Alexander, Apple, , Julie, Forrester, Zuckerberg, that’s, Alexander, ’ ”, It’s, D.A, Davidson, Tom Forte, Forte, Blackberry, ” Forte Organizations: New, New York CNN, Apple, Meta, Vision, Microsoft, Google, VR, Facebook, Getty, Street, IDC, ” Sheeva Slovan, Reality Labs, CNN, Apple's, WWDC, Disney Locations: New York, AFP,
Oftentimes, commencement speakers conclude their speeches with something to the effect of, "now go out and change the world." Taking smart risks can ultimately lead to revolutionary ideas, says John Crowley, executive chairman of Amicus Therapeutics, a biotechnology company. But if your ultimate career goal is to change the world, you may be setting yourself up for disappointment. "Very few people have changed the world," Crowley tells CNBC Make It. Crowley says that smart risk-takers avoid setting lofty, broad goals, opting instead for clear, tangible goals.
Persons: John Crowley, Crowley, they've, , Bill Gates, Paul Allen, Steve Jobs, Steve Wozniak, Kelly Evans Organizations: Amicus Therapeutics, CNBC, Novazyme Pharmaceuticals, Genzyme Corporation, Microsoft, Apple
Top Apple reporter Mark Gurman noted there are no photos of Tim Cook wearing the Vision Pro headset. At the end of a busy day covering Apple's latest gadget, reporter Mark Gurman noticed something strange: There were no images of CEO Tim Cook or other Apple executives wearing the company's new Vision Pro headset. "Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. Steve Jobs with the first iPhone APThis time, the Vision Pro device was shown on the faces of various models, who were mostly women. Various theories are being floated on why Cook and other Apple executives haven't been pictured wearing the devices.
Persons: Mark Gurman, Tim Cook, Mark Zuckerberg, Steve Jobs, Cook, haven't, Zac Hall, Apple, he's, Phillip Shoemaker Organizations: Apple, Morning, VR, Apple App
Isaacson, who had special access to Jobs, thinks Jobs would have loved Apple's Vision Pro headset. Isaacson said Apple's mixed-reality headset is a "big leap" for human-computer interfaces. The late Apple CEO and cofounder Steve Jobs would love Apple's new Vision Pro headset if he were alive, Walter Isaacson, who wrote Jobs' biography, said Tuesday during an interview on CNBC. Apple unveiled its new mixed-reality headset on Monday at the company's World Wide Developer's Conference. Apple Vision Pro is a "big leap" for human-computer interfaces, Isaacson said.
Persons: Walter Isaacson, Steve Jobs, Isaacson, Jobs, Apple's, Apple Isaacson, Siri, Organizations: Apple, CNBC, Aspen Institute, Tulane University . Apple, Apple Watch
Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday. The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro. Vision Pro has been years in the making, reportedly with some setbacks and product-design compromises along the way. Yet, it may have one fatal flaw — the Vision Pro was just another pair of nerd goggles that would make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday. "This sounds like the disappointed crowd from Wii sports," a tweet about the viral video said.
Persons: Insider's Nicholas Carlson, Insider's Alistair Barr, Apple's, barreling, gwyneth paltrow, Anne Hathaway, It's, Steve Jobs, — Robert Evans, Robert Evans Organizations: Vision, Morning, Worldwide, Twitter, Wii, Apple Locations: Cupertino
Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday. The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro. Vision Pro has been years in the making, reportedly with some setbacks and product design compromises along the way. Yet, it may have one fatal flaw — the Vision Pro is just another pair of nerd goggles that will make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday. And ever since the announcement, people have been relentlessly mocking Apple's first major product launch in over eight years.
Persons: Insider's Nicholas Carlson, Insider's Alistair Barr, Apple's, AppleVisionPro, barreling, gwyneth paltrow, that's, Anne Hathaway, It's, Steve Jobs, — Robert Evans, Robert Evans Organizations: Vision, Morning, Worldwide, Twitter, Wii, VR, Apple Locations: Redfin, Cupertino
Apple has chosen AR/VR as the next big area to pursue with its new Vision Pro glasses. The product, which was shown off during an extensive demo by Apple on Monday, is called Apple Vision Pro (AVP). It represents years of research and the first major Apple product launched without the guiding hand and showmanship of the late Steve Jobs (if one doesn't count the Apple AirPods or Watch as major new products, and I do not.) And the Vision Pro isn't likely to have one either. Apple's Vision Pro can be used for FaceTime conversations AppleWith just their eyes, consumers already have large-screen viewing and playing experiences with 4K monitors on their walls connected to excellent video game consoles.
Persons: Apple, Michael Gartenberg, Steve Jobs, Apple —, it'd Organizations: Apple, Apple Vision Pro, Meta, Microsoft, iTunes Ping, AVP, Mac, Consumers Locations: Patagonia
You may think Apple's new headset is ridiculous, but you should cheer the company anyway. Innovation is expensive, difficult, and risky — and the only way to create a better future. And I don't think creating "eyes" on the outside of my goggles to make me look friendlier is going to change that. I do think there are certain communities and applications that might see fast adoption of Apple's goggles — gaming, for example. So I'm not ready to write off Apple's goggles yet.
Persons: Steve Jobs, Apple, I'm, It's Organizations: Vision
Apple sure kicked Meta's butt today, right?
  + stars: | 2023-06-05 | by ( Nicholas Carlson | ) www.businessinsider.com   time to read: +5 min
It sure seems a lot better than Meta's headset, if the marketing is to be believed. The setup looked like this:Meta's headset doesn't look quite as sleek as Apple's new Vision Pro. On Monday, Apple announced plans to launch a competing product called the Vision Pro. Here's Apple's Vision Pro…Apple Vision Pro AppleApple Vision Pro AppleHere's Meta's headset…The Meta Quest 3 is expected this fall. So maybe that's why, even though Apple wiped the floor with Meta on Monday, Meta stock was down less than Apple's.
Persons: Chris Cox, Justin Sullivan, Cox, Meta, it's, isn't, That's, they've, It's, Steve Jobs Organizations: Apple, Facebook, Meta, Tech, Apple Apple Locations: Meta's
Club holding Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding the technology giant's unrivaled hardware-and-software ecosystem into a new realm of computing. Of course, some investors may not be wowed by the Vision Pro. Vision Pro — Apple's first new major piece of hardware since the Apple Watch in 2014 — joins a fledgling field of mixed- and virtual-reality headsets. Bottom line More important than anything announced Monday, we're finally getting a glimpse of Apple's vision for this next-generation computing platform. It's too early to tell where Apple's headset business will be in five or 10 years.
Persons: Morgan Stanley, Steve Jobs, it's, Tim Cook, Cook, Apple, , Bob Iger, we're, It's, Jim Cramer's, Jim Cramer, Jim, Brittany Hosea, BRITTANY HOSEA Organizations: Apple, Apple Vision, Developers Conference, Vision, Pro, Apple Watch, Meta, PlayStation, Club, Disney, Vision Pro, CNBC, Getty, Afp Locations: Cupertino , California, AFP
It'll be the company's first major new product since the first Apple Watch in 2014. Apple's goggles are expected be sleekly designed and capable of toggling between totally virtual or augmented options, a blend sometimes known as "mixed reality." Magic LeapDaniel Diez, Magic Leap's chief transformation officer, said there are four major questions Apple's goggles will have to answer: "What can people do with it? The anticipation that Apple's goggles are going to sell for several thousand dollars already has dampened expectations for the product. But those forecasts were obviously made before it's known whether Apple might be releasing a product that alters the landscape.
Persons: It'll, Apple, Steve Jobs, hasn't, Mark Zuckerberg, Tim Cook, Cook, it's, Sergey Brin, Daniel Diez, Magic, Dan Ives, Zuckerberg, Leap's Diez Organizations: Apple, Apple Watch, Meta, Google, Microsoft, Wedbush Securities, CCS Insight Locations: Cupertino , California, Italy, San Francisco
Today, Apple is launching itself into a whole new area of gadgets. No one seems to care, with Apple reportedly projecting low sales the first year. Just about 16 years ago — on June 29, 2007 — the Internet was introduced to a new micro-celebrity. The fact remains that behind him on that day 192 months ago, a line curled around the block. Did you even know, before you opened this post, that today, Apple is launching another massive new product?
Persons: Greg Packer, Dima Gavrysh, REMY, Steve Jobs's, Hasan Chowdhury, Dan Ives, Siri Organizations: Apple, Press, LA, Associated, Reuters, Developers, Bloomberg, Wedbush Securities Locations: New York, France, Cupertino
Elizabeth Holmes wanted an Apple flag flown at half-mast after Steve Jobs died, per "Bad Blood." Elizabeth Holmes ordered a specially made Apple flag to be flown at half-mast at Theranos' headquarters after Steve Jobs died, according to a book. According to "Bad Blood," they wanted to fly an Apple flag at half-mast in the grounds of the Theranos building in Palo Alto. A Theranos employee volunteered to try to find an Apple flag to buy but couldn't find one. According to "Bad Blood," Theranos employees could pinpoint which chapter of the book Holmes was up to based on the period of Jobs' career she appeared to be imitating.
Persons: Elizabeth Holmes, Steve Jobs, John Carreyrou's, couldn't, Holmes, who's, Sunny Balwani, Elizabeth, Sunny, Theranos, Walter Isaacson's, Jobs, Balwani, Rupert Murdoch, Balwani didn't Organizations: Apple, Wall Street, CNBC, Walgreens Locations: Palo Alto, Texas
Theranos founder Elizabeth Holmes started serving her 11-year sentence on May 30. John Carreyrou's "Bad Blood" said Holmes ordered communal dinners, helping keep staff working late. Staff surveillance reportedly involved monitoring arrivals and having assistants add them on Facebook. Ordering communal dinners was reportedly one of several unusual tactics Holmes, who tried to model herself on Steve Jobs, would use to both inspire and intimidate Theranos employees. According to the book, Holmes' assistants would track the arrival and departure time of workers each day, while IT staff would monitor the software being on employees' computers.
Persons: Elizabeth Holmes, John Carreyrou's, Holmes, Steve Jobs, Carreyrou, Bryan Organizations: Staff, Facebook, Wall, Journal, The Locations: Bryan , Texas
Elon Musk gave Walter Isaacson full access for a new biography. According to the story, Licht gave Alberta hours and hours of on the record interviews over the fall of 2022, through the winter, and into the spring. Licht took Alberta on a train ride. Another really famous example is Steve Jobs allowing Walter Isaacson into his life in a way he'd never done before. All of which leads me to something really exciting on the horizon for us readers: Walter Isaacson's forthcoming biography of Elon Musk.
Persons: Elon Musk, Walter Isaacson, I'm, Chris Licht, Tim Alberta, Licht, Michael Eisner, James Stewart, Stewart, Rupert Murdoch, John DeLorean, Richard Branson, Dick Fuld, Rudy Giuliani, Nikki Haley, Steve Jobs, Jobs, Walter Isaacson's, Isaacson, Musk, Ackbar Organizations: CNN Locations: The, Alberta
Patrick O'Neill worked closely with the disgraced Theranos CEO Elizabeth Holmes. "Seeing those people be brought to justice is a comfort," he says of Holmes going to jail. I hadn't heard about Theranos before Elizabeth Holmes approached TBWA/Chiat/Day, the ad agency where I was a creative director, in 2012. Working with Holmes closely, I felt like she had to bring herself down to earth to communicate with me. Elizabeth Holmes and the Theranos story are now so well-known that when people ask me what my story is, I have to decide whether I'm going to talk about it.
Persons: Patrick O'Neill, Elizabeth Holmes, Holmes, TBWA, Steve Jobs, I'd, Theranos, Elizabeth, we'd, Apple weren't, We'd, It's, Errol Morris, Martin Schoeller, Elizabeth's, hadn't, I've Organizations: Morning, Starco Brands, Apple, Visa, Olympics, Walgreens, Wall Street, Forbes, Wall Locations: Theranos, Arizona, Silicon
Nvidia's cofounders told WSJ they came up with the idea for the company over breakfast at Denny's. The company, worth $1 trillion, makes graphics cards for gaming and chips that power AI tech. Nvidia with well-positioned to profit off the AI arms race, Insider previously reported. "We were not good customers," Nvidia cofounder Chris Malachowsky told the Journal. You can read more about Nvidia's founding over at The Wall Street Journal.
Persons: Nvidia's cofounders, Nvidia cofounders Jensen Huang, Chris Malachowsky, Curtis Priem, Huang, Alan Diaz, Bard, Matthew Fox, Mark Zuckerberg's, Steve Jobs, Steve Wozniak Organizations: Nvidia, Morning, Wall Street, WPP, Facebook, Mark Zuckerberg's Harvard, Apple, Jobs Locations: San Jose , California
Insider turned to Disney CEO Bob Iger's 2019 book for insight on how he navigates challenges. As Florida's largest attraction with more than 70,000 jobs, Walt Disney World is crucial to both the company and the state. During his first tenure at Disney, Iger orchestrated the $4 billion acquisition of Marvel without a single leak. Under predecessor Disney CEO Michael Eisner, board members said they worried that Marvel was "too edgy" and "would tarnish the Disney brand." File photo of Disney CEO Bob Iger.
Persons: Ron DeSantis, Bob Iger's, Walt, Robert Iger, Iger's, Bob Chapek, DeSantis, Donald Trump, Disney, Iger, Steve Jobs, Jobs, Bob Iger, Chris duMond, Neilson Barnard, Scott Miller, Miller, that'd, Biden, he's, gunning, Charles Sykes, Paul Hennessy, Michael Eisner, Marvel, Harris, There's, Griffin, George Lucas, Roy Disney, Walt Disney's, he'd, they've, Lucas Organizations: Disney, Florida Gov, Morning, Walt Disney, Republican Gov, Walt Disney Co, Walt Disney Company, ABC, Pixar, Marvel Entertainment, LucasFilm, Century Fox, Marvel, Apple, Getty, Democrat, Bloomberg, Walt Disney World, Board, GOP, Reuters, Republicans, Harvard, Independents, Twitter, Bauer, Jobs, iTunes, Lucasfilm Locations: Florida, Orlando, Shanghai, American, China
Nvidia chips have been at the heart of major tech tends from video games to self-driving cars, to cloud computing, and now AI - artificial intelligence. Born in Taiwan, Huang moved to the United States as a child, earning engineering degrees at Oregon State University and Stanford University. Its first big hits were specialized chips to power high-intensity motion graphics for computer games called graphics processing units (GPUs). Even then, Huang did not think of Nvidia as just a chip company. "Computer graphics is one of the most complex parts of computer science," Huang told an audience in Silicon Valley in 2021 while receiving a lifetime achievement award.
Persons: Jensen Huang, I've, Huang, grunting, Inc's, Jeff Bezos, Steve Jobs, ChatGPT, Stanford University . Huang, selfies, Curtis Priem, Chris Malachowsky, Andrew Ng, Yuvraj Malik, Samrhitha, Stephen Nellis, Ben Blanchard, Matthew Lewis, Sonali Paul, Jacqueline Wong Organizations: Nvidia Corp, Apple Inc, Oregon State University, Stanford University, Nvidia, Valley's Sequoia Capital, BET, Taiwan Semiconductor Manufacturing, Intel, Thomson Locations: Taiwan, United States, Taipei, Silicon Valley, Bengaluru, San Francisco
Elizabeth Holmes set to report to prison
  + stars: | 2023-05-30 | by ( Catherine Thorbecke | ) edition.cnn.com   time to read: +3 min
CNN —Elizabeth Holmes is set to report to prison on Tuesday, capping off a stunning downfall for the disgraced founder of failed blood testing startup Theranos. Holmes was sentenced to more than 11 years in prison last November, after she was convicted months earlier on multiple charges of defrauding investors while running the now-defunct startup. Holmes was once an icon in the tech world, serving as a posterchild for the limitless ambitions and potential of Silicon Valley. Holmes and Balwani were first indicted together nearly five years ago on the same 12 criminal charges. This month, Davila ordered Holmes and Balwani to pay restitution of roughly $452 million to victims of their crimes.
Elizabeth Holmes reported to a Texas prison Tuesday to begin serving her sentence of more than 11 years. The Theranos founder was convicted on four counts of fraud and conspiracy last year. Eight years after infamous blood-testing startup Theranos began to implode, its founder, Elizabeth Holmes, is now in prison. On Tuesday afternoon, Holmes reported to a minimum-security women's prison in Bryan, Texas, about 100 miles from Houston, where she grew up, to begin serving her sentence of 11.25 years, with an additional three years of supervised release. Balwani reported to a California prison in April to begin his nearly 13-year sentence.
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