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As one of the first countries to the west of the international dateline, Tokyo is a full 17 hours ahead of Las Vegas. The two friends who secured tickets to Saturday’s last show said they started out as NFL fans and became “Swifties” after Kelce and Swift’s romance began. Roke Hiro (left) say they are originally NFL fans and became Swifties after Kelce and Swift began dating. Prior to her win of the coveted award, Swift was tied with Frank Sinatra, Stevie Wonder and Paul Simon, who along with her all previously won album of the year three times. Speaking at the Tokyo concert on Wednesday, she said she had planned to announce the new album at the Grammys if she won anything – and announce it in Tokyo if she didn’t win.

Persons: Taylor Swift, Swift, Travis Kelce, that’s, Kelce, Hiro, Swifties, Roke Hiro, Saki Toi, Ari Novianti, “, ”, Levi Myers, Seiko Inoue, Tricia Mears, ” “ Travis Kelce, He’s, ” Tricia Mears, CNN Swift, Welch, Patrick Smith, Frank Sinatra, Stevie Wonder, Paul Simon, she’s, – Organizations: Tokyo CNN —, Bowl, Kansas City Chiefs, dateline, Chicago Bears, NFL, CNN, Chiefs, AFC, Baltimore Ravens, T, “, Department Locations: Tokyo, United States, Japan, Las Vegas, Saitama, Indonesia, Kansas, Baltimore , Maryland

Now, if a league or network isn't doing something to appeal to younger fans, they are behind the times. Nickelodeon will air its fifth NFL game on Sunday when the Kansas City Chiefs face the San Francisco 49ers for the Vince Lombardi Trophy. Networks and leagues also continue to experiment with social media and creating more viral highlights to keep younger fans interested. “There’s just so many more tools now at our disposal to address the complex consumption habits of young fans. The pie has many more pieces to it for young fans,” Lehanski said.

Persons: Vince Lombardi, Sean McManus, “, ” McManus, they've, SpongeBob SquarePants, Patrick Star, Travis Kelce, it's, ”, Hans Schroeder, “ I’ve, Nate Burleson, Marvel, Dave Lehanski, Goofy, SpongeBob, Bruce Beck, Julie Sobieski, ESPN's, “ There’s, ” Lehanski, ___ Organizations: CBS, NFL, Nickelodeon, Kansas City Chiefs, San Francisco 49ers, CBS Sports, Media, Disney, ESPN, Atlanta Falcons, Jacksonville Jaguars, Nielsen, NHL, Big City Greens, NBA, Business Development, Innovation, Walt Disney Company, MLB Little, Williamsport, . Networks Locations: London, Williamsport , Pennsylvania

☆ Why Taylor Swift Is Being Blamed for Everything - The New York Times
▼ + stars: | 2024-02-10 | by ( Jennifer Weiner | ) www.nytimes.com time to read: +1 min

Ask the people in your life to name a woman who’s got it good, with wealth and beauty and talent and true love, and I’d bet at least a few of them would name Taylor Swift. Swift, the 34-year-old pop icon, who made history last Sunday as the only musician to win four best-album Grammy Awards, checks many of the important boxes. message boards or watching TikToks, you will notice that factions that do not agree about anything share an absolute certainty that Taylor Swift is trouble. She’s doing too much, except when she’s not doing enough, and she’s always doing it wrong. — the pretty blonde endorses Democrats.

Persons: who’s, Taylor Swift, Swift, She’s, Hashtag, she’s, I’m, Travis Kelce, Bud Light Organizations: Super Locations: Japan

Officials have weighed in on her ability to park her jet in Las Vegas airports. The Japanese Embassy in Washington posted on social media that she could make the Super Bowl in time, including in their statement three Swift song titles – “Speak Now”, “Fearless” and “Red." “If she departs Tokyo in the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” it said. If it all goes as planned she’s then expected to fly to Australia later this week to continue her tour. “This week is truly the best kind of chaos,” Swift posted Wednesday on Instagram.

Persons: — Will, Taylor Swift's, Travis Kelce, Swift, ”, “, Kelce, she’s, ” Swift Organizations: TOKYO, Super, Kansas City Chiefs, Chiefs Locations: Tokyo, Haneda, Las Vegas, Washington, Asia, Los Angeles, Australia, Instagram

☆ Taylor Swift's world tour is a promotional windfall for the NFL as it tries to grow its international fanbase
▼ + stars: | 2024-02-10 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Taylor Swift is en route to support Travis Kelce in the Super Bowl after her Tokyo concert. Some of Swift's fans in Tokyo were wearing Kelce's Kansas City Chiefs jersey. Swift's tour is welcome marketing for the NFL as it works to scale internationally. Executives said in the announcement that the NFL intends to increase the number of international games annually to break into new international markets. Tokyo itself has been home to more international NFL games than any other city in the world.

Persons: Taylor Swift, Travis Kelce, —, Travis Kelce's, repping, Swift, it's Organizations: Super, Kansas City Chiefs, NFL, Service, Kansas City Chiefs merch, Chiefs, Tokyo, Kansas City, New York Times, Times Locations: Tokyo, Japan, Spain, Madrid, Kansas, Kansas City , Missouri

☆ How to be a power couple like Taylor Swift and Travis Kelce
▼ + stars: | 2024-02-10 | by ( Madeline Holcombe | ) edition.cnn.com time to read: +6 min

Both at the top of their respective industries, Swift and Kelce have become the latest model of a power couple. It isn’t always easy to be part of a power couple, however. Have discussions about what is important to each of you as individuals, as well as the life you are building as a couple, O’Neal said. This mission statement also needs to be clear about who each individual is and what the expectations are of the relationship, Cantor said. A key to a good power couple is prioritizing the relationship and finding ways to lift your partner up when you are on top of the world, O’Neal said.

Persons: Chads, —, Taylor Swift, Travis Kelce, Swift, “, ” Kelce, Monica O’Neal, ” O’Neal, Caitlin Cantor, ” Cantor, O’Neal, ”, Cantor, we’ve, Barack Obama, Michelle Obama, Jay, Z, Kelce Organizations: CNN, Kansas City Chiefs, Chiefs, Super, “, Psychological, Psychology, ” Locations: Boston, Philadelphia

☆ Is Taylor Swift Actually Increasing N.F.L. Ratings?
▼ + stars: | 2024-02-10 | by ( Ben Blatt | Francesca Paris | ) www.nytimes.com time to read: 1 min

Ever since Taylor Swift started dating the Kansas City Chiefs’ Travis Kelce, she has elevated him into a new tier of celebrity. The league said that regular-season viewership was up 7 percent from last season, according to Nielsen data. Two of the four highest-rated “Sunday Night Football” games this season were attended by Swift. Just because we could, we did a little digging (OK, maybe too much digging) into just how real the “Swift effect” is. We found that the answer, like dating as a celebrity, is complicated.

Persons: Taylor Swift, Kansas City Chiefs ’ Travis Kelce, Swift Organizations: Kansas City Chiefs, Nielsen, Football

☆ DraftKings and FanDuel are set to be the big Super Bowl winners amid record betting activity fueled by Taylor Swift
▼ + stars: | 2024-02-10 | by ( Filip De Mott | ) www.businessinsider.com time to read: +3 min

Read previewSports betting companies are set to score big at this weekend's Super Bowl, with DraftKings and FanDuel leading the rush, Bank of America said in a Friday note. Sunday's game will see the Kansas City Chiefs play against the San Francisco 49ers, paving the way for blowout betting activity. DraftKings and FanDuel stand to benefit the most from this weekend of big betting, BofA equity strategists led by Shaun Kelley wrote. AdvertisementSports betting industry players are also positioned to benefit from the expected attendance of Taylor Swift, whose presence may kick betting activity into a higher gear, BofA wrote. Some examples of these proposition bets — wagers not tied to the game's outcome — include DraftKings' "how you get the girl," where Kelce scores a touchdown in each half.

Persons: —, FanDuel, Shaun Kelley, Kelley, Taylor Swift, BofA, Travis Kelce's, Swift, FanDuel isn't, Goldman Sachs, it's, Research Ben Andrews, Jim Chanos Organizations: Service, Bank of America, Kansas City Chiefs, San Francisco 49ers, Business, 49ers, Chiefs, NYSE, Leisure, Research

☆ Call them Chiefties? Meet the uber-fandom created when Taylor Swift entered her Travis Kelce era
▼ + stars: | 2024-02-10 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +9 min

Jessica Simpson wears Dallas Cowboys quarterback Tony Romo's jersey number at a 2007 Eagles-Cowboys football game in Texas. LM Otero/APA swift understandingSwift first appeared at a Chiefs game in September before the now-couple confirmed their romance. Fans display signs in support of Taylor Swift during a Raiders-Chiefs football game in Kansas City in December. Amid the chaos of every day life – she has four kids – Swift’s music provides an escape. Taylor Swift celebrates with fans at the Dolphins-Chiefs football game in Kansas City in January.

Persons: Jessica Simpson, Tony Romo, Romo, Simpson, Todd Chance, Taylor, Travis Kelce, “, ” Chance, Chance, Swift, They’re Chiefties, Tony Romo's, LM Otero, Chance’s, Harold, Todd, ’ ”, ”, Taylor Swift, Jamie Squire, Megan Jennings, Jennings, –, ” Jennings, “ She’s, Danielle Griffith, Taylor immerses, ” Griffith, Neilson, Donna Kelce, Travis, Jason, “ I’ve, CNN’s Lisa Respers, ” Kelce, “ I’m Organizations: CNN, Dallas Cowboys, Philadelphia Eagles, Cowboys, Kansas City Chiefs, Chiefs Kingdom, NFL, Chiefs, Swift, Eagles, “ Wolfpack, Super Bowl, Bowl, Raiders, Kansas City, Dolphins, Facebook Locations: Chiefs Kingdom, Texas, Missouri, Kansas, Kansas City, Swiftie, CNN’s Lisa Respers France

HENDERSON, Nev. (AP) — The Super Bowl represents a natural ending point to the season, one for which every team in the NFL strives. “Listen,” Reid acknowledged this week, “every team is going to be a little bit different. The two biggest decisions staring at the Chiefs involve what to do with Chris Jones and L'Jarius Sneed. Jones, the All-Pro defensive tackle, has been a part of each of their Super Bowl runs, and the Chiefs would love to keep him around the next few years. The Chiefs probably would have the cash available for Jones if they didn't also want to sign Sneed to a long-term deal.

Persons: HENDERSON, ”, Andy Reid, Travis Kelce, Patrick Mahomes, ” Reid, “, Chris Jones, L'Jarius Sneed, Jones, Sneed, ’, Brett Veach, Chris, Donovan Smith, Willie Gay Jr, Derrick Nnadi, Tershawn Wharton, Tommy Townsend, ” Veach, Nick Bolton, Creed Humphrey, Trey Smith, Justin Reid, Charles Omenihu, ” Mahomes, Reid, Clark Hunt, hasn't, ” Hunt, haven’t, ” Kelce, Taylor Swift, I've, I'm Organizations: NFL, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super Bowl, Hollywood Locations: Nev, Las Vegas

☆ The odds that Travis Kelce proposes to Taylor Swift post-Super Bowl are heavily against you. You can bet on it anyway.
▼ + stars: | 2024-02-10 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

"It's been pretty incredible," Tim Williams, director of public relations for BetUS told Business Insider. "This is the very first time we've seen any off-field prop bets challenge or even overtake the half-time show." Propositions, or prop bets unrelated to gameplay are largely prohibited in the US. At BetOnline, the site offers 89 wagers — a reference to Swift's "1989" album — solely around Swift and Travis Kelce. Nobody is getting rich off of these prop bets, however, according to Williams.

Persons: Taylor Swift, —, She's, Tim Williams, Williams, Taylor, Swift, Travis Kelce, Will Donald Trump, Will Kelce, BetOnline, BetUS, that'll Organizations: Super, NFL, American Gaming Association, Service, BetUS, Business, BI Locations: Costa Rica, Panama, BetOnline

☆ Is Patrick Mahomes the greatest QB ever? The Kansas City Chiefs superstar is making his case at age 28
▼ + stars: | 2024-02-10 | by ( Samuel Joseph | Sam Joseph | ) edition.cnn.com time to read: +10 min

The NFL has a host of candidates that can lay claim to this title, but Patrick Mahomes is already making his case, just seven seasons into his NFL career. This was supposed to be the year where a few cracks might be appearing in the Chiefs dynasty, but we have been taught to never bet against the Kansas City quarterback. “He has become an international star, but he’s also elevated Kansas City alongside him,” Nate Taylor, Chiefs writer for The Athletic, told CNN Sport. Kansas City has a new international airport, it’s very nice. Gregory Shamus/Getty ImagesWith a 14-3 overall playoff record, Mahomes has already matched Hall of Fame quarterback Peyton Manning’s postseason win total for his entire career.

Persons: Patrick Mahomes, Travis Kelce, Mahomes, Jamie Squire, I’ve, ” Nate Tice, podcaster, ” Patrick Mahomes Sr, –, “, ”, Tice, he’s, ” Nate Taylor, ’, Terrance Williams, Taylor, He’s, “ He’s, Steph Curry’s, ’ ”, Tom Brady, Brady, Vince Lombardi, Gregory Shamus, Peyton Manning’s, Joe Montana, ” Tice, Jason Behnken, Kelce, Lamar Jackson, Sarah Stier, “ Patrick’s Organizations: CNN, NFL, Football, Kansas City Chiefs, Chiefs, Star, Kansas City, CNN Sport, The Athletic, AFC, Super, Philadelphia Eagles, of Fame, Mahomes, Miami Dolphins, Buffalo Bills, Baltimore Ravens Locations: Kansas, America

Super Bowl Sunday in Las Vegas will feature the Kansas City Chiefs against the San Francisco 49ers. The two teams from the Midwest and West Coast will face off in the Super Bowl for the second time in five seasons. Sunday’s game is a rematch of Super Bowl LIV in 2020, when the Chiefs beat the 49ers. But football isn’t the first thing that comes to mind for all schools set to be represented in the Super Bowl. When it comes to schools in the two states represented in the Super Bowl, California wins out.

Persons: Taylor Swift, Travis Kelce, –, Kansas City –, Stanford – Organizations: Kansas City Chiefs, San Francisco 49ers, Midwest, Super Bowl, Bowl LIV, Chiefs, 49ers, San, Kansas City, University of Oklahoma, University of Georgia, Football Playoff, University of Florida, University of Michigan, Wolverines, Super, ., Best National Universities, Stanford, U.S, Harvard, University of Pennsylvania, Duke, Golden State, – UCLA, USC, University of Missouri, Missouri University of Science, Technology, . News, State, Missouri Locations: Las Vegas, Missouri, California, West, Kansas, San Francisco, U.S

☆ Taylor Swift, Travis Kelce, and the return of the love story
▼ + stars: | 2024-02-09 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +10 min

These details are based on the many fan accounts attempting (with mixed success) to confirm exactly what happened when Taylor Swift embraced Travis Kelce after the Kansas City Chiefs qualified for the Super Bowl. im so fucking happy for taylor swift. AdvertisementTravis Kelce kissing Taylor Swift after the Chiefs qualified for the Super Bowl. Taylor Swift and Travis Kelce going on a date. Love stories that blend chivalry and feminism are on trendMorley said Swift and Kelce's love story is also the right mix of old-school and progressive.

Persons: I've, Taylor Swift, Travis Kelce, Kelce, taylor Organizations: Business, Kansas City Chiefs, Super, SIX, e

☆ Why Quinta Brunson actually loved having fewer episodes for 'Abbott Elementary' season 3
▼ + stars: | 2024-02-09 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

The "Abbott Elementary" creator is also busy with the show's third season, which premiered Wednesday. After winning the Emmy Award for best actress in a comedy series in January, she’s now in the thick of “Abbott Elementary” season three. Many broadcast series saw reduced episode counts in the post-strike television season, and "Abbott Elementary" season three clocks in at 14 episodes — eight less than season two. Brunson in "Abbott Elementary" season three. "Abbott Elementary" season three airs Wednesdays at 9 p.m.

Persons: Quinta, Taika Waititi, Abbott, Brunson, —, Quinta Brunson, she’s, Waititi, Mel Brooks, ”, “ Abbott, Gilles Mingasson, Jalen, Jason Kelce, Brandon Graham, Josh Segarra, Kimia, Benjamin Norris, “, castmates, I’ll Organizations: Quinta Brunson, Service, ABC, Philadelphia Eagles Locations: Philadelphia

Historically, Asian Americans have been stereotyped as more brains than brawn or treated as foreigners in U.S. sports. Growing up Asian and Black American or “Blasian” in Orange County, California, Remigio didn't feel a sense of belonging. Historically, in U.S. sports, Asian American men have been treated as outsiders and their masculinity questioned. Asian Americans are always kind of troubling and in this liminal space of a black-white binary, even in sports.”Arnaldo, who co-edited the book “Asian American Sporting Cultures,” said it makes business sense for the NFL to try to appeal to Asian American spectators. There are at least two dozen NFL players of Asian or Pacific Islander descent, according to AMAZN HQ, an online hub curating news on Asians and Asian Americans in sports.

Persons: Nikko Remigio, Travis Kelce, Taylor Swift, haven't, grandpa —, ”, Remigio, HEE, Manumalo, Troy Polamalu, Tua Tagovailoa, Muasau, Jake, “, ” Muasau, “ They’re, ” Remigio, Constancio Arnaldo Jr, ” Arnaldo, Eugene Chung, Younghoe Koo, Camryn Bynum, Bynum, Instagram, they're, Tang Organizations: Nikko, Super Bowl, Kansas City Chiefs, NFL, The League, Las Vegas, Pacific, Asian American Foundation, New York Giants, Tennessee Titans, Pittsburgh Steelers, Miami Dolphins, University of Nevada, Sporting, Football, NBA, Major League Baseball, Korean, The Institute, Diversity, Pacific Islanders, Atlanta Falcons, South, Minnesota Vikings Locations: Las Vegas, Philippines, Kansas, Pacific, Hawaiian, Hawaii, Tua, he's, Orange County , California, Asia, Mexican American, South Korea, California, Berkeley, Phoenix, @ttangAP

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

THE HAGUE (AP) — Dutch music producer DJ Tiësto has withdrawn from performing at Sunday's Super Bowl due to an undisclosed family matter. “It was a tough decision to miss the game, but family always comes first,” the 55-year-old wrote on X. The Grammy-winning musician was selected as the first ever in-game DJ, slotted to warm up the crowd before kickoff and throughout the game. He previously performed at the 2004 Summer Olympics in Athens and at the Las Vegas Grand Prix. American DJ Ryan Raddon, better known as Kaskade, will replace Tiësto during Sunday’s game.

Persons: DJ Tiësto, Verwest, Singer Usher, Reba McEntire, Tiësto, Annika Backes, ”, Ryan Raddon, Travis Kelce, Taylor Swift, Swift Organizations: HAGUE, San Francisco 49ers, Kansas City Chiefs, Las Vegas, Prix, Chicago, Embassy, Washington , D.C Locations: Las Vegas, New York, Athens, America, Kansas, Tokyo, Washington ,, Nevada

☆ The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
▼ + stars: | 2024-02-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultraweal thy . Developing and filming a Super Bowl ad typically runs 50% to 60% more than a regular one. AdvertisementFor some first-time Super Bowl advertisers, the commercial is a jumping-off point for a bigger campaign, writes BI’s Lauren Johnson. The Super Bowl is also a calendar staple for the ultrawealthy, writes BI’s Madeline Berg. A record 68 million Americans are projected to bet $23.1 billion on the Super Bowl, according to the American Gaming Association.

Persons: —, Taylor Swift, Travis Kelce, Patrick Smith, Emily Stewart, that’s, Ryan Joe, Lara O’Reilly, Ryan, BI’s Lauren Johnson, RYU, BI’s Madeline Berg, Elon Musk, Rupert Murdoch —, VistaJet, BI’s Taylor Rains, Grace Kay, it’s, BI’s Juliana Kaplan, Cork Gaines, Usher, David Rosenberg, Quants, Getty, David Butow Here’s, Tesla, Sissie Hsiao, Bard, Gemini, Uber, Dara Khosrowshahi, Lucas Jackson, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, ign, Super, Elon, Private, American Gaming Association, San Francisco 49ers, Kansas City Chiefs, Renaissance Technologies, Man, AHL, UBS, Google, Reuters, Merchants, Conference, PepsiCo Locations: Sun Valley, YOLO, New York, London

☆ Watch what you say about Taylor Swift around your kids. Why it’s important
▼ + stars: | 2024-02-09 | by ( Analysis Dr. Katie Hurley | ) edition.cnn.com time to read: +5 min

Rapper Eminem stands on the field before the January 14 game between the Detroit Lions and Los Angeles Rams. Kevin Mazur/TAS23/Getty Images for TAS Rights ManagementOwn your narrativeDespite near-constant media scrutiny and rumors, Swift continues to own her narrative. This is a great lesson for young girls and women of all ages who can feel judged and criticized by others. There’s not a single reason to take that away from the many young fans who look up to her. She is the author of five books, including “No More Mean Girls: The Secret to Raising Strong, Confident, and Compassionate Girls.”

Persons: CNN —, Eminem, Taylor Swift, Travis Kelce’s, Kevin Sabitus, Kelce, I’ve, tween, Swift’s, shouldn’t, Swift, David Eulitt, It’s, Lana Del Rey, Valerie Macon, Kevin Mazur, doesn’t, Katie Hurley, Strong, ” Organizations: CNN, San Francisco 49ers, NFC, Detroit Lions, Kansas City Chiefs, Chiefs, Los Angeles Rams, Super, Denver Broncos, Getty, Mutual, Teen, MetLife, Management, Compassionate Locations: AFP, East Rutherford , New Jersey

☆ Taylor Swift Gives Kansas City Its Own Love Story
▼ + stars: | 2024-02-09 | by ( Julie Bosman | ) www.nytimes.com time to read: +1 min

Prayer candles adorned with the faces of Travis Kelce and Taylor Swift gaze out from shop windows. Kansas City, Mo., has lost its mind, and happily so. Swift, who since last summer has been dating Mr. Kelce, the Chiefs’ star tight end, and occupying a regular place at football games, restaurants in Kansas City and Mr. Kelce’s $6 million mansion in the suburbs. Most important in the minds of Kansas City residents is a Super Bowl victory over the San Francisco 49ers. Could Kansas City, a place that is often left out of the national conversation, see its fortunes and economy buoyed because of Ms.

Persons: Travis Kelce, Taylor Swift, Swift, Kelce, Kelce’s Organizations: Kansas, Chiefs, Super, San Francisco 49ers Locations: Kansas City, Mo, Kansas

☆ Taylor Swift will lead to more betting on the Super Bowl, with one sportsbook benefiting in particular, analyst says
▼ + stars: | 2024-02-09 | by ( Hakyung Kim | ) www.cnbc.com time to read: +2 min

Penn Entertainment's ESPN Bet sports betting service could prove to be a winner at the Super Bowl on Sunday — helped by the Taylor Swift effect, according to Bank of America. Morgan Stanley analyst Stephen Grambling calculates Swift could lead to about a 10% rise in viewership. These include proposition, or "prop," bets that aren't tied to the final score, such as "How many times will Taylor Swift be shown on camera during the telecast of the game?" or "Will the MVP mention Taylor Swift in his speech?" ESPN Bet especially could benefit because, compared with other sports betting platforms, it "may have a higher proportion of female bettors," Kelley wrote.

Persons: —, Taylor Swift, Travis Kelce, Shaun Kelley, Morgan Stanley, Taylor, Stephen Grambling, Swift, Grambling, Kelley, Clark Hunt, CNBC's, aren't, — CNBC's Michael Bloom Organizations: Penn, ESPN Bet, Bank of America, Kansas City Chiefs, NFL, Chiefs, ESPN Locations: Las Vegas, U.S

☆ NFL jersey sales: See whose jerseys were the most popular this season
▼ + stars: | 2024-02-09 | by ( Alex Matthews | Alex Leeds Matthews | ) edition.cnn.com time to read: +3 min

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season. Mahomes’ jersey sales had a strong start this season, following his 2022 NFL and Super Bowl MVP awards. But while punching a ticket to the Super Bowl helps sell jerseys, it’s not the only thing that drove jersey sales. But over the course of the entire season, Travis Kelce’s brother Jason and his Philadelphia Eagles teammate Jalen Hurts’ jerseys consistently ranked higher in jersey sales. Following that first appearance, he ranked in the top 10 jersey sales another six times in the latter half of the season.

Persons: Christian McCaffrey, Brock Purdy, Patrick Mahomes —, McCaffrey, Mahomes, it’s, Travis Kelce’s, Taylor Swift, Seth Schlechter, Jason, Jalen, Jason Kelce’s, CJ Stroud’s, Micah Parsons, Parsons, CeeDee Lamb Organizations: San Francisco 49ers, Kansas City Chiefs, NFL, 49ers, Chiefs, Super, Super Bowl, CNN, Philadelphia Eagles, Houston Texans, Cincinnati Bengals, Dallas Cowboys, Cowboys, Green Bay Packers, Sunday’s Super Bowl

☆ How Donna Kelce encourages her two NFL sons the night before a big game: 'I go back and get a little nostalgia'
▼ + stars: | 2024-02-09 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +1 min

She's the mother of two NFL champions, and her son Travis will play in the Super Bowl on Sunday as his Kansas City Chiefs vie for another title. "The night before [a big game], I will text my sons and will give them a little encouragement, send them a little funny picture of when they were younger, depending on what team they're playing with or whatever," Kelce told TODAY on Wednesday. A little levity can go a long way in helping to reduce anxiety and promote relaxation, research shows. "I try not to bother them on game day because they're a little busy and I don't think I'm going to get through," said Kelce. For what it's worth, Travis recently claimed he has "no jitters" ahead of his third Super Bowl appearance, and his first since he started publicly dating pop star Taylor Swift.

Persons: Donna Kelce, Travis, Kelce, It's, Jennifer Breheny Wallace, Taylor Swift Organizations: NFL, Kansas City Chiefs, University of California, Davis, CNBC

Tim McGraw — his name also the title of one of Swift's early breakout hits — delivered the game ball. Swift joined other Philly luminaries Patti LaBelle and John Oates as 2008 World Series anthem singers. Hackash said the team mostly worked through Swift’s family, including her parents Scott and Andrea, to snag an appearance. Her first Reading game was kind of a stepping stone to get something on tape to send to the Sixers. Former Sixers manager of game operations Kathy Drysdale said in 2002 that Swift’s voice caught her attention immediately on a tape submitted by Scott Swift.

Persons: Taylor Swift, Swift, Francis Scott Key, Travis Kelce, belting, ”, Stone, “, ” Swift, —, Tim McGraw —, Patti LaBelle, John Oates, Bucky, askew, Rob Hackash, Hackash, Scott, Andrea, ” Hackash, Allen Iverson, Kathy Drysdale, Scott Swift, ” Drysdale, Matt Cord, ” Cord, ‘, Jeremy Carroll, Tim McGraw, Kelce, ___ Organizations: PHILADELPHIA, The U.S, NASCAR, Philadelphia Phillies, Phillies, Philly, Reading Phillies, Baseball, Reading, Swifts, Sixers, 76ers, Reading Eagle, Wyomissing High, Former Sixers, Wells, Center, ”, Lincoln Financial, Philadelphia Eagles, Eagles, Kansas City Chiefs Locations: , Pennsylvania, The, Wyomissing , Pennsylvania, Nashville, Texas, South Carolina, Pennsylvania, Philly

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