Costfoto | Nurphoto | Getty ImagesAn inflation-fueled sales slump hit the toy industry in the first half of 2024, but one company is gaining market share brick by brick.
On Wednesday, Lego said revenue during the first six months of the year jumped 13%, reaching 31 billion Danish kroner, or about $4.65 billion.
Last year, Lego saw a trend of consumers "trading down" or opting for lower-priced sets, while still buying the same volume as the year before.
Lego has continued to build on pandemic-era growth with a diverse slate of products that cater to kids and adults alike.
Sales in the U.S. and Europe remain strong, Christiansen noted, while China sales are flat.
Persons:
Niels Christiansen, Christiansen, Barbie, Harry Potter
Organizations:
Nurphoto, CNBC, Epic, Mattel, Hasbro, Star, Sustainability
Locations:
Shanghai, China, Danish, U.S, Europe