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☆ Millennials are 'quiet vacationing' rather than asking their boss for PTO: 'There's a giant workaround culture'
▼ + stars: | 2024-05-21 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +1 min

A majority, 78%, of U.S. workers say they don't take all their PTO days, and it's highest among Gen Z workers and millennials, according to a new Harris Poll survey of 1,170 American workers. That's not to say they're not taking breaks — they're just not telling their boss. Nearly 4 in 10 say they've taken time off without communicating it to their manager. "There's a giant workaround culture at play," Rodney says. "It's not exactly quiet quitting, but more like quiet vacationing."

Persons: they're, Libby Rodney, That's, Slack, Rodney, Gen Zers, millennials Organizations: Harris, Microsoft Locations: U.S

☆ Gen Z to older workers: We're just like you
▼ + stars: | 2024-05-21 | by ( Tim Paradis | ) www.businessinsider.com time to read: +5 min

The study defined Gen Z as those born between 1997 and 2012, but the research involved only Gen Zers already in the workforce, not those still in school. In its interviews, 51% of Gen Zers said salary was the most important part of a job, whereas 47% of older workers said the same. BI recently reported that more than half of Gen Z and millennial workers are living paycheck to paycheck. In the survey, 33% of Gen Z workers told researchers they expect to be promoted to leadership roles at their company, compared with only 19% of older workers. And 44% of Gen Z workers want to be in charge of others versus only 27% of those outside that generation.

Persons: —, Zers aren't, Gen Zers, aren't, Zers, Jon Veasey, Zer, Young, Deters, Gen, Gen Z, We're, Z Organizations: Service, Business, —, KPMG US Locations: Veasey

☆ 1 in 3 millennials, Gen Zers plan to tap into retirement savings to buy a home. They 'really shouldn't,' advisor says
▼ + stars: | 2024-05-21 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +1 min

Some young retirement savers say they might raid their 401(k) accounts to buy a home. To compare, only 25% of Gen X homebuyers and 16% of baby boomers plan to withdraw retirement funds for a home. "You really, really, really, really shouldn't be taking out your retirement for a house," said Stacy Francis, a certified financial planner and president and CEO of Francis Financial in New York City. Generally, early withdrawals from retirement accounts can trigger taxes and a 10% penalty, unless the account owner meets a listed exception. For both individual retirement accounts and 401(k)s, qualifying first-time homebuyers may be able to take up to $10,000 penalty-free.

Persons: Zers, X homebuyers, Stacy Francis, Roth, Francis Organizations: Real, BMO Financial Group, BMO, Francis Financial, Finance, CNBC Locations: Millennials, New York City

☆ Companies are 'unbossing' the workplace, and millennial managers are getting axed
▼ + stars: | 2024-05-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read previewCompanies are increasingly ditching middle management positions, and it could be millennials who find their jobs are most at risk. While Galvin said the intent of reducing middle management is to streamline communication between employees and senior executives, the impact could be unfairly balanced. AdvertisementMiddle management positions accounted for almost a third of layoffs in 2023, according to an analysis for Bloomberg — an increase from 20% in 2018. It just so happens that a lot of middle managers are millennials. Many current middle managers are also burned out with their teams being downsized, and an increased workload.

Persons: —, it's, Lara Milward, Joe Galvin, Vistage, Steven Baert, It's, Galvin, Chris Lovell, Chris, millennials, Lovell, Zers, Milward, Joel Wolfe, HiredSupport, Millennials, Wolfe, Shoshanna Davis, unbossing, Davis, Gen Organizations: Service, Business, Novartis, Gallup, Bloomberg —, Technologies, SoFi Technologies

☆ I bought my first home this year: 7 things I wish I'd done before getting serious about my search
▼ + stars: | 2024-05-20 | by ( Celia Fernandez | ) www.cnbc.com time to read: +9 min

When my partner and I signed a two-year lease to move into our second New York City apartment together in 2021, we agreed that the next place we lived in would be ours. New York City is where I grew up, and I am not ready to give up my status as a "passenger princess" — yes, I'm 31 and don't have a driver's license. "There are four things that go into getting a mortgage: your credit, your income, your assets, and the property," Forbes says. The application process for a program like the New York City HomeFirst Down Payment Assistance Program or the NYS AHC grant can take several months. My partner and I bought a co-op, which is very common in New York City.

Persons: We've, Dave Forbes, Forbes, you've, Z, Gen Zers, millennials, wouldn't Organizations: New, Chase, NYS, Qualtrics, National Association of Housing Cooperatives, Rocket Mortgage Locations: New York City, Riverdale, Bronx , New York, Manhattan, Midtown, New York State, New York, That's, millennials, .

☆ Why BORG drinks are dangerous for you
▼ + stars: | 2024-05-20 | by ( Terry Ward | ) edition.cnn.com time to read: +6 min

CNN —If you’ve been to a party lately and haven’t seen someone drinking a BORG, you’re likely not partying with college students. As the drink’s name suggests, “it’s intended to get you extremely drunk.”What Lembke calls the BORG’s “social contagion factor” makes it even more dangerous. BORG posts starring gallon jugs with punny names such as Captain Borgan, Our Borg and Savior, Borgan Donor and Borgan Wallen proliferate on TikTok. Thinking along those lines is part of what makes BORGs potentially dangerous to the people turning to them as a party drink, Lembke said. The fact that BORGS are usually sweetened with a diluting agent such as electrolyte drinks or water flavor enhancers only makes them more dangerous, she said.

Persons: you’ve, haven’t, you’re, BORG, ”, Anna Lembke, Sabrina Grimaldi, ” Grimaldi, “ it’s, “, Grimaldi, Kelly Xiong, Zers, Kelly, ” Xiong, Virginia, Borgan, Borg, Lembke, ” Lembke, It’s, who’s, Terry Ward Organizations: CNN, Capital Poison Center, Stanford University in, University of Pittsburgh, University of Massachusetts Amherst, National Institutes of Health, NIH Locations: Washington ,, Stanford University in California, millennials, Virginia, Tampa , Florida, United States, ” Florida, Tampa

☆ A Gen Xer who went back to school in her 50s explains why taking on student loans to advance her career was worth it — even if it means retiring later
▼ + stars: | 2024-05-20 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +5 min

Neilson, 59, went into retail management after earning a general studies degree with a business concentration. "The money that I would like to be able to contribute to a retirement account is going to go instead to pay student loans." BI has previously spoken to some other older adults who have struggled with career progression later in life. For example, Crystal, a 62-year-old, never received a college degree, and it's kept her from progressing in the workforce. "With my age, I was just not attractive on paper, and not having a college degree was always a factor, too," Crystal said.

Persons: Kris Neilson's, Neilson, it'll, She'll, I'm, it's, Crystal Organizations: Service, BI, National Bureau of Economic Research, Gallup, Lumina Foundation Locations: Neilson

☆ It's shaping up to be a tough summer for the stock market, but Nvidia could help salvage things
▼ + stars: | 2024-05-20 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we examine how this summer is shaping up to be tough for the stock market . Stocks are on track to either remain flat or turn negative going forward , according to two market vets Jennifer spoke to. The pessimism about stocks' future is due to a few factors. Some Nvidia employees are considered to be millionaires SOPA ImagesThere is, however, one company that could salvage things: Nvidia. As the key chipmaker in the space, a win for Nvidia is a win for everyone betting on AI being the future.

Persons: —, Jenny Chang, Rodriguez, Jennifer Sor, Stocks, Jennifer, It's, Jerome Powell, BI's Linette Lopez, Warren Buffett Scott Morgan, Warren, Berkshire Hathaway, Goldman Sachs, Michael Burry, John Paulson, Alyssa Powell, Gen Zers, Instagram, Vincent Sandoval, Getty, Henrik Sorensen, Tyler Le, Larry Ellison, it's, aren't, Cash, Bill Lee, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, New York Knicks, NBA, Business, Getty, Fidelity, Hamptons, Nvidia, Reuters, Berkshire, JPMorgan, Meta, Sciences, Apple, The Locations: Montauk, Berkshire, New York, London

☆ Gen Z bosses on the 6 misconceptions people have about them in the workplace: ‘We see these stereotypes getting in the way’
▼ + stars: | 2024-05-20 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +8 min

In 2024, Gen Z workers are expected to outnumber baby boomers in the American labor force for the first time. Gen Z workers know what their bosses are saying about them, and they'd like to have a word. Some leaders even go as far as saying they avoid hiring Gen Z workers, who are as old as 27 this year. Myth: Gen Z is asking for too muchMany leaders think Gen Z are entitled not just in their earning power, but what they expect out of work in general. Myth: Gen Z workers will quit because they're disloyalIt's long been true that early-career professionals are more likely than seasoned workers to change jobs quickly.

Persons: Gen, Zers, Z, Keely Antonio, Baby Boomers, Gen Z, Antonio, Ziad Ahmed, Ahmed, Booth, I'm, Ziad Ahmed Head, They're, they're Organizations: CNBC, Baby, JUV Consulting, Fortune, United Talent Agency, UTA Marketing Research, Workers

☆ The newest weight-loss hack has people turning to a highly addictive drug
▼ + stars: | 2024-05-17 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at how Zyn nicotine pouches are becoming the new weight-loss quick fix . A new weight-loss quick fix is making the rounds just in time for summer's unofficial start (Memorial Day), but this one relies on a highly addictive drug. However, one doctor Hilary spoke to has concerns about the effects of using nicotine to lose weight. Wilson, Amazon, Albany Times Union/Hearst Newspapers/Getty, Creative Crop/Getty, Tyler Le/BIOf course, you don't have to rely on a highly addictive drug to lose weight. Disney CEO Bob Iger said he's giving too much money to the Big Tech app stores that distribute Disney-owned streamers like Hulu and Disney+.

Persons: —, Michael M, Rebecca Zisser, Hilary Brueck, Mia de Graaf, Hilary, they're, They're, Wilson, Tyler Le, I'm, BI's Jordan Hart, padel, Gabby Landsverk, Jamie Dimon Jamie Dimon, Jerome Powell, Bob Iger, Bernstein, Rouco, Zers, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, HBO, Business, Getty, bros, Albany Times Union, Hearst Newspapers, Creative, CNBC, JPMorgan, GameStop, Disney, Big Tech, Hulu, Google, Big, Microsoft, Wall Street, Citi Locations: Amazon, China, Ireland, Australia, millennials, New York, London

☆ Not finding love is a top worry for 1-in-4 Gen Zers, poll shows: 3 tips for coping with the fear of being single
▼ + stars: | 2024-05-17 | by ( Renée Onque | ) www.cnbc.com time to read: +4 min

A quarter of Gen Zers polled in February noted "not finding love" as their greatest worry, according to an EduBirdie survey of 2,000 participants from the generation. Finding a life partner was one of the biggest perceived challenges for 22% of those polled — a bigger concern for them than finding meaningful career opportunities. Some Zoomers seem to be getting married at younger ages and while they're jumping the broom and starting families, a number of unpartnered Gen Zers are dealing with anxiety about their romantic future. For Gen Zers looking for love, the playing field is a little different than that of Millennials when they were in their 20's. Really assess the quality of the connections in your life because loneliness can affect you even when you're surrounded by people.

Persons: Gen Z, Gen Zers, Zers, Lisa Marie Bobby, Bobby, Anastasiya, Pochotna, It's Organizations: CNBC

☆ Meet the HIFIs: High-income earners who feel financially insecure but can't quit their luxury spending
▼ + stars: | 2024-05-17 | by ( Allie Kelly | ) www.businessinsider.com time to read: +1 min

HIFIs are people who are high income, financially insecure. They're predominantly made up of millennials and Gen Zers who want to exude wealth. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . People who fall into this category are HIFIs, individuals who are high income, financially insecure. They're predominantly made up of millennials and Gen Zers, per Sherwood News, who want to exude "old money" or "quiet luxury" but who are struggling to keep up with their lifestyle creep.

Persons: Gen Zers, — Organizations: Service, Sherwood News, DINKs Locations: millennials, Sherwood

☆ 1 in 7 Gen Z credit card users are ‘maxed out’
▼ + stars: | 2024-05-17 | by ( Matt Egan | ) edition.cnn.com time to read: +5 min

CNN —Ariel Barnes plunged into a credit card debt spiral in college, and a decade later she’s yet to escape. Barnes, a manager of gift processing at Jackson State University, has maxed out seven credit cards and is struggling to make minimum payments on $30,000 of credit card debt. Roughly one in seven (15.3%) Gen Z credit card borrowers have maxed out their credit cards, according to new research from the Federal Reserve Bank of New York. For instance, the median Gen Z borrower’s credit limit is just $4,500, compared with $16,300 for Millennials and $21,800 for Gen X, the NY Fed said. There’s never a good time to carry a credit card balance, but right now is arguably the worst time.

Persons: CNN — Ariel Barnes, Barnes, ” Barnes, Baby Boomer, Xers, ”, “ I’ve, Zers, Ted Rossman, Gregory Daco, ” Daco, haven’t, X, it’s, There’s, That’s, Daco, CNN’s Alicia Wallace Organizations: CNN, Jackson State University, Federal Reserve Bank of New, Fed, NY Fed, Bankrate.com, Wall, NY, Federal Locations: Jackson , Mississippi, Federal Reserve Bank of New York

☆ A financial therapist was $19,000 in debt in her 20s. Loud budgeting helped her pay it off in 1 year.
▼ + stars: | 2024-05-17 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +4 min

Read previewThe average American has $104,215 of debt, and paying it all off is a daunting task. Amanda Clayman, a financial therapist who hosts Fresh Produce Media's Audible series "Emotional Investment," once found herself in the same predicament: she owed $19,000 in credit card debt. AdvertisementClayman told Business Insider that paying off the debt took a little over a year. AdvertisementClayman's reframing not only helped her pay off her debt quickly, but it also brought her closer to her friends. No more smiling through expensive mealsOnce she started engaging with her debt, Clayman realized that she had to change some of her spending habits.

Persons: —, Amanda Clayman, Clayman, Clayman's, Zers Organizations: Service, Business Locations: New York City

☆ Blue-collar jobs are booming. White-collar jobs, not so much.
▼ + stars: | 2024-05-15 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +14 min

Now, she told me, blue-collar work is an oasis in the fake-email-job desert, with a newfound social cachet. In a survey conducted in late 2021, 67% of blue-collar workers said they believed the pandemic changed how people viewed their jobs, and 75% of white-collar workers agreed. AdvertisementNow, the economy is adding blue-collar jobs at a rapid clip. There is a tendency — particularly among white-collar workers — to look at blue-collar work through rose-colored glasses, to romanticize the hard work and skills it requires. The labor market hasn't completely reversed course; blue-collar jobs may be booming, but a bachelor's degree is still often a prerequisite for roles with high pay and numerous benefits.

Persons: Alyssa DeOliveira, didn't, DeOliveira, Chris Collins, Collins, Steven Kurutz, influencers, Eames, Bernie Sanders, Elise Gould, she's, it's, moratoriums —, Gould, Frankie Giambrone, Giambrone, Biden, Lael Brainard, Scott Gove, Michael Kaye, Gove, there's, he's, Sam Pillar, Jeff Goldalian Organizations: Walmart, UPS, Business, The New York Times, Economic, Bureau of Labor Statistics, National Economic Council, Teamsters Union, United Auto Workers, Teamsters Locations: Boston, Tennessee, New York City

☆ Tesla, Google, and Microsoft won't stop laying people off. Here's why that could backfire.
▼ + stars: | 2024-05-12 | by ( Tim Paradis | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The recent quip on Blind came from a worker at a large tech company commenting on word of more job cuts at Google. There's little doubt that for some tech workers, this gallows humor feels spot-on after waves of layoffs at some of the industry's biggest names — including Google, Microsoft, and Tesla. Elon Musk told staff last month that Tesla will lay off 10% of its workers. Advertisement"They think that their brand is bulletproof," Cascio said, referring to big-name tech companies.

Persons: —, Elon Musk, Tesla, Sundar Pichai, Pichai, Sandra Sucher, Harvard Business School who's, Wayne Cascio, who's, Cascio, Rich Otto, he'd, Harvard's Sucher, Zers, Caroline Ogawa, Ogawa, That's, Gartner's Ogawa Organizations: Service, Google, Microsoft, Tesla, Business, Bloomberg, Harvard Business School, University of Colorado, LinkedIn, Gartner, Social Locations: University of Colorado Denver, Silicon

☆ Gen Z is getting hit hard by inflation
▼ + stars: | 2024-05-12 | by ( Krystal Hur | ) edition.cnn.com time to read: +8 min

For Gen Z, it was the Covid-19 pandemic. Why are we seeing that Gen Z is tapping into their credit more than their Millennial counterparts 10 years ago? Most Gen Z consumers are not homeowners. And so I think that’s been a big cause of what’s been driving a lot of that financial strain that Gen Z consumers have seen. The key is to not use the personal loans to pay off credit card debt and then run your credit card bills right back up after you do that.

Persons: TransUnion, Zers, Millennials, Gen Zers, Bell, Charlie Wise, we’ve, haven’t, You’re, Rishi Sunak, Hanna Ziady, Anna Cooban, Philip Jefferson, Loretta Mester, Jack, Neel Kashkari Organizations: CNN Business, Bell, New York CNN, Gross, Office, National Statistics, Bank of England, P, Federal, Cleveland Fed, Depot, US Labor Department, Cisco Systems, US Commerce Department, National Association of Home Builders, Index, Minneapolis, Walmart, Applied, Co, Baidu, Board Locations: New York, Kingdom, Wells Fargo

☆ From the boardwalk to the altar: T-shirt, shorts, bikinis and boot sellers are now dressing brides
▼ + stars: | 2024-05-12 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +8 min

“The move into wedding wear makes sense so long as it’s not a distraction from their core business,” Stichter said. “For these bridal collections to land with Gen Z, It’s important that these brands tap into the way that Gen Z shops. Gen Z is always online, but 97% of US Gen Z still shop in-store,” Rees said. With wedding dresses in particular, one trend that emerged during the pandemic was the popularity of black wedding gowns. Boot Barn has a new western-themed wedding collection of bridal dresses, cowboy boots, hats and accessories priced mostly at $400 and below.

Persons: Gen Zers, Taylor Swift, ”, Janine Stichter, Millennials, ” Stichter, ” Carey Collins Krug, “, won’t, Allyson Rees, Gen Z, ” Rees, Gen, they’re, Rees, it’s, ” Lisa Zlotnick, “ There’s, Isha Nicole, ” Nicole Organizations: New, New York CNN, Abercrombie, Fitch, Abercrombie & Fitch Co, CNN, “ Locations: New York, California, Los Angeles, Las Vegas

☆ It's hard to resist the pull of the 'good old days,' nostalgia researcher says—here's why
▼ + stars: | 2024-05-11 | by ( Renée Onque | ) www.cnbc.com time to read: +1 min

While making breakfast in my kitchen this week, I heard the sound of someone cleaning a window which instantly reminded me of a scene from the movie, "Coraline." Even when we aren't looking for it, nostalgia finds us. Nostalgia is "a wistful or excessively sentimental yearning for return to or of some past period or irrecoverable condition," according to Merriam-Webster. It's a "mixed emotional experience, so when we're nostalgic, we may experience a sense of loss and longing. We talked to Abeyta, who studies nostalgia, to get to the bottom of why the emotion is so desirable and if it's actually good for us.

Persons: Webster, It's, Andrew Abeyta, Abeyta, it's Organizations: Merriam, Rutgers University Locations: Camden , N.J

☆ Gen Z is bringing back digital cameras and the post-night-out photo dump
▼ + stars: | 2024-05-09 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Digital cameras are regaining popularity among Gen Z, who seek authentic, unfiltered experiences. Profits from digital cameras are projected to grow by $1.4 billion between now and 2028. But things may have come full circle because digital cameras are back for Gen Z. AdvertisementLike Facebook albums but coolerDespite plummeting between 2018 and 2021, profits from digital cameras in the electronics industry since then have been steadily increasing. Business Insider's Amanda Krause named digital cameras one of the "quiet status symbols" you will likely see everywhere in 2024.

Persons: Gen Z, Zoomers, —, Amanda Krause, Gen Zers, Khurram, Hermione Whitehead, Whitehead, Kellie Whitehead, Hermione's, Kellie, Sharmin, Z's, It's, Greg Morrison Organizations: Service, Facebook, Gen, Revenue, Olympus, Bryant University, MXML, Zoomers Locations: Germany

That's because, taken together, the two primary Social Security funds are set to only be able to pay out full benefits through 2035; the Old-Age and Survivors Insurance Trust Fund, one of the main funds comprising Social Security, will start getting depleted in 2033. AdvertisementIn other words, the moment that today's older Gen Xers are ready to retire, their Social Security benefits could start to shrink. Gen Xers — born from 1965 to 1980 — have been deemed the country's "neglected middle child" by the Pew Research Center. And among the different generations, Gen Xers were the most likely to report that they were feeling financially insecure. That could set the stage for the new crop of Gen X retirees to arrive in an already-precarious retirement economy.

Persons: —, Gen X, Xers, Gen Xers —, YouGov —, Gen Xers, X, Gen Zers, Gen, Michele Raneri, aren't, Xer Organizations: Service, Gen, Social Security, Insurance Trust Fund, Business, Security, Pew Research Center, of Congress, Millennials, TransUnion, Survey, Alliance, Lifetime, Income

☆ Less booze, more healthcare: How the spending habits of today's millennials compare to boomers 30 years ago
▼ + stars: | 2024-05-08 | by ( Madison Hoff | ) www.businessinsider.com time to read: +8 min

In the intervening 33 years, how young adults spent their money changed dramatically. Millennials are spending a lot more on healthcare and rented housingHealth insurance spending stands out between the average young adult in 1989 versus in 2022. Based on average data, young adults were spending roughly 60% more on apartments and other rented housing. Before adjusting 1989 data for inflation, young adults in 2022 spent 304% more on fresh fruits than young adults in 1989. Based on our analysis, the average young adult in 2022 was spending more on nonalcoholic beverages and less on alcoholic beverages than the average young adult in 1989.

Persons: —, Harry Met Sally, millennials, Gen Zers, Grace Hill, Gen Organizations: Service, Nintendo Game, Business, Bureau of Labor Statistics, Labor, BLS, Pew Research Center, CPI, Gallup Locations: Millennials

☆ I tried the app TikTokers could embrace if a ban becomes reality — I'm not convinced it will attract Gen Zers
▼ + stars: | 2024-05-07 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

The app's founder, Edison Chen, described it as "a space for the older generations to feel more comfortable" in an interview with D Magazine last year and somewhere "the parents of TikTok users can express themselves." AdvertisementThe spokesperson said that since the House voted on a TikTok ban, Clapper has seen 30,000 new users. While the app heavily leans on Gen X and Y, the spokesperson said Clapper is adjusting its strategy "to appeal to younger audiences." It would remind me a bit of early Vine, but a lot of content I'm being served seems to be reposted old clips scraped from YouTube and other platforms. On Clapper, I'm watching without really thinking.

Persons: —, Joe Biden, Edison Chen, Chen, I'm, Zers, TikTok, Shannon Lee, Allie, Rebecca Starkey, It's, vaxxers Organizations: Service, Business, D, Pew Research Center, YouTube, Facebook

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ The great wealth transfer has started — but millennials, Gen Z may not inherit as much as they anticipate
▼ + stars: | 2024-05-07 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

There's a massive wealth transfer underway. "It has started and it's only going to accelerate," said Liz Koehler, head of advisor engagement for BlackRock's wealth advisory business. And yet, some millennials and Generation Z may not be inheriting as much as they think. Recent reports show a growing disconnect between how much the next generation expects to receive in the "great wealth transfer" and how much their aging parents plan on leaving them. However, 55% of baby boomers who plan to leave behind an inheritance said they will pass on less than $250,000, Alliant found.

Persons: Liz Koehler, Gen Zers, Alliant, Isabel Barrow Organizations: Finance, Alliant Credit Union, Federal Reserve Bank of Boston, Edelman, Edelman Financial Locations: millennials

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