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☆ Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices
▼ + stars: | 2023-06-22 | by ( Stefan Sykes | ) www.cnbc.com time to read: +11 min

For companies like Target and Disney, it is unclear if boycotts will hit sales. The company said it has not changed any policy on decorations and is encouraging stores to celebrate Pride Month. Despite the mounting headlines and sustained criticism of Bud Light, corporate boycotts are "overstated," and those offended by campaigns tied to Pride Month are in the "minority," Ellis said. Bud Light appears to be an outlierIn April, the brewer ran a March Madness promotion with trans influencer Dylan Mulvaney, who shared a customized Bud Light can on Instagram. Justin Sullivan | Getty ImagesIt isn't just Bud Light — brands across the board are facing calls to boycott their goods or services.

Persons: Gene Kim, Bud Light, Anson Frericks, Starbucks baristas, Sarah Kate Ellis, Ellis, Dylan Mulvaney, Brendan Whitworth, — Alissa Heinerscheid, Daniel Blake —, Bump Williams, Busch, Frericks, Bud, Marcel Marcondes, Marcondes, Justin Sullivan, Jack Daniel's, Lawrence Glickman, Glickman, baristas, hasn't, Disney isn't, Ron DeSantis, Lindsey Roeschke, Brayden King, King, David Cliff, Nurphoto Organizations: Anheuser, Busch, Target, Disney, Starbucks, Pride Month, Target's, Pride, GLAAD, Mulvaney, CNBC, Gay, Chamber, Commerce, Cannes Lions International, Creativity, Brands, Kohl's, Nike, Adidas, Ford, Associated Press, American Studies, Cornell University, Consumer, Walt Disney Co, Florida Gov, Brand Intelligence, Morning, Northwestern University, Getty Locations: U.S, America, San Francisco , California, Oklahoma, Florida

☆ Cannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions history
▼ + stars: | 2023-06-22 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions historyDavid Droga, CEO of Accenture Song, is the most awarded creative in Cannes Lions history. In this far-reaching interview he talks to CNBC's Tania Bryer about the festival, the rise of AI and his own entrepreneurial journey.

Persons: David Droga, CNBC's Tania Bryer Organizations: Cannes, Accenture, Cannes Lions

☆ Vice Media declares Fortress Investment Group the winning bidder in bankruptcy sale
▼ + stars: | 2023-06-22 | by ( Alex Sherman | ) www.cnbc.com time to read: +2 min

(Photo by Hutton Supancic/Getty Images for SXSW)Vice Media has declared Fortress Investment Group's stalking horse bid of $225 million the winning offer for the company as it emerges from bankruptcy. Vice received multiple bids for the company, but none of them "rose to the level of being deemed a superior bid," according to an internal memo obtained by CNBC. Vice will present the sale to bankruptcy court on Friday and expects the acquisition to close then, the company said in the memo. The sale closes a chapter for the digital media company that was valued at $5.7 billion in 2017. Vice owns a series of assets including Vice News, Vice Studios, Refinery29 and an ad agency called Virtue.

Persons: Hutton Supancic, Fortress, GoDigital, Craig Greiwe, Spokespeople Organizations: Media, Investment, CNBC, Soros Fund Management, Monroe Capital, News, Vice Studios, Cannes Lions Locations: Viceland, Austin , Texas

☆ Cannes Lions 2023: Will.i.am on his latest venture FYI.AI and the future of technology
▼ + stars: | 2023-06-22 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Will.i.am on his latest venture FYI.AI and the future of technologyCNBC's Tania Bryer talks with musician, futurist and entrepreneur, will.i.am. The Black Eyed Peas founder talks about his latest venture, FYI.AI, and what the future holds when it comes to technology and the creative industry.

Persons: Will.i.am, CNBC's Tania Bryer Organizations: Cannes

☆ Bud Light rolls out new ad following the Dylan Mulvaney controversy
▼ + stars: | 2023-06-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.

Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, ”, Marcel Marcondes, “, ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney

☆ WPP CEO Mark Read on the state of the advertising market
▼ + stars: | 2023-06-22 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWPP CEO Mark Read on the state of the advertising marketJulia Boorstin sits down with WPP CEO, Mark Read, from the Cannes Lions advertising festival about where ad dollars are moving and his outlook for the rest of the year.

Persons: Mark Read, Julia Boorstin Organizations: WPP, Cannes Lions

☆ 6 ways marketing is evolving with current trends and thriving, according to CMOs at Cannes Lions
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

Cannes Lions has been trying to improve diversity, and it seems to be working. Najoh Tita-Reid, global chief marketing officer, Logitech Insider"A couple of things have changed at Cannes. It is wonderful to see Cannes take the time to be intentional about who is here, who gets to create, and whose voices are heard. I am very happy to say one of the things that's changed is that DEI is a much bigger priority." -Najoh Tita-Reid, global chief marketing officer, Logitech

Persons: Najoh Tita, Reid, Tita Organizations: Cannes Lions, Logitech, Cannes

☆ Meta's Mendelsohn in Cannes: "We're opening up more advertising options"
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeta's Mendelsohn in Cannes: "We're opening up more advertising options"Julia Boorstin sits down with Nicola Mendelsohn, Meta's Head of Global Business Group, to discuss how the company is growing its advertising solutions for tools like Reels & augmented reality.

Persons: Meta's Mendelsohn, Julia Boorstin, Nicola Mendelsohn, Meta's Organizations: Global Business Locations: Cannes

☆ Cannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president says
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president saysAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that brands have a social responsibility and controversies, such as the one caused by Bud Light's campaign, can be navigated.

Persons: Wrigley, Andrew Clarke, Mars Wrigley, CNBC's Tania Bryer, Bud Light's Organizations: Cannes, Brands

☆ Cannes Lions 2023: A.I. won’t make marketers lazy, TBWA CEO says
▼ + stars: | 2023-06-21 | by ( Karen Tso | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: A.I. won’t make marketers lazy, TBWA CEO saysTroy Ruhanen, president and CEO of advertising agency TBWA Worldwide, tells CNBC's Karen Tso that using AI won't take away from being creative in the short-term and that he doesn't "necessarily" see a recession looming based on client spend.

Persons: Troy Ruhanen, Karen Tso Organizations: Cannes, TBWA

☆ Cannes Lions 2023: Bud Light had a trigger response and alienated everyone, says GLAAD president
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Bud Light had a trigger response and alienated everyone, says GLAAD presidentSarah Kate Ellis, president and CEO of LGBTQ+ media monitor GLAAD, gives her assessment to CNBC's Tania Bryer on what went wrong for Bud Light in its recent campaign featuring Dylan Mulvaney.

Persons: Bud Light, Sarah Kate Ellis, CNBC's Tania Bryer, Dylan Mulvaney Organizations: Cannes

☆ Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +2 min

CMO Insider is the place for marketing leaders to share, commiserate, and convene. Welcome to CMO Insider, our new, enduring platform for marketing leaders to learn, share, and network. I want to tell you what to expect from this destination, and how marketing leaders can get involved. I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling.

Persons: Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Ziad Ahmed, Auli'i Cravalho, Ahmed, Cravalho Organizations: Cannes Lions International, Creativity, Cannes Lions, Mastercard, Diageo, Partners, Insider Intelligence, JUV Consulting Locations: verticals

☆ Cannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global president
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global presidentAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that AI is an opportunity but business leaders should not delegate responsibility on the issue.

Persons: Mars Wrigley, Andrew Clarke, CNBC's Tania Bryer Organizations: Cannes

☆ Marketing leaders are urged to be bold and align with purpose — as long as it's true to the brand
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +5 min

Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions. The speakers said it's important to understand your brand's context in order to decide what purpose initiatives it should align with. Marketing leaders were urged not to let external pressures — like those recently faced by Bud Light and Target — keep them from taking risks and aligning with purpose. Goodby spoke about how important it is to understand the brand "context" when creating these kinds of campaigns. "Every brand has a context ... and the context of your brand has to be taken into account," he said.

Persons: Bud Light, Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Joi, Marie McKenzie, McKenzie, Gen Z, Diageo's Diezhandino, Goodby, Rajamannar, Intelligence's Enberg, Enberg Organizations: Diageo, Mastercard, Silverstein, Partners, Cannes Lions, Morning, Cannes Lions International, Insider Intelligence, BMO Locations: Spain

☆ These 'A.I. humans' are letting gamers modify their voices in real time
▼ + stars: | 2023-06-21 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Voicemod has created 20 "AI humans," digital personas that allow gamers to speak in voices other than their own. An artificial intelligence firm in Spain has unveiled a number of "AI humans" that allow people to modify their voices in video games — in real time. The voices are trained on voices from professional human voice actors. While many of today's AI algorithms allow people to submit text and receive something AI generated back, the feat of ensuring this is done in real time is much harder. The company is close to finishing a "watermarking" solution that can identify whether voices have been generated using modification systems.

Persons: Voicemod, Jaime Bosch, Bosch Organizations: CNBC, Apple, Bitkraft Ventures, Bosch, Cannes Lions Locations: Spain, Valencia, Barcelona, Europe

☆ TikTok's Blake Chandlee: 'We're growing in the high double digits'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTikTok's Blake Chandlee: 'We're growing in the high double digits'Julia Boorstin speaks with TikTok executive Blake Chandlee at the annual Cannes Lions about the company's growth, regulatory issues & advertising business.

Persons: TikTok's Blake Chandlee, Julia Boorstin, Blake Chandlee Organizations: Cannes Lions

☆ Roku CEO Anthony Wood on streaming, digital advertising, and the media competition landscape
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRoku CEO Anthony Wood on streaming, digital advertising, and the media competition landscapeRoku CEO Anthony Wood sits down with CNBC's Julia Boorstin at Cannes Lions 2023 to discuss streaming, digital advertising, media competition, and the future of content.

Persons: Anthony Wood, CNBC's Julia Boorstin Organizations: Cannes Lions

☆ Marketing firms are flocking to TikTok for advertising
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMarketing firms are flocking to TikTok for advertisingCNBC's Julia Boorstin joins 'The Exchange' to discuss the Cannes Lions International Festival of Creativity, opportunities for marketing firms to utilize TikTok, and regulatory threats facing TikTok. Boorstin speaks with Blake Chandlee, TikTok's president of global business solutions.

Persons: Julia Boorstin, Boorstin, Blake Chandlee Organizations: Cannes Lions International

☆ Pinterest CEO: 'Advertisers are looking for a place that is positive'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPinterest CEO: 'Advertisers are looking for a place that is positive'CNBC's Julia Boorstin speaks with Pinterest CEO Bill Ready from the annual Cannes Lions ad festival about the company's recent initiatives around building a positive space for advertisers along with its growth in e-commerce shopping.

Persons: Julia Boorstin, Bill Ready Organizations: Cannes Lions

☆ Bud Light is 'coming back' but controversy is an 'important wake-up call,' Anheuser-Busch exec says
▼ + stars: | 2023-06-20 | by ( Matthew Egan | ) edition.cnn.com time to read: +1 min

New York CNN —Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. Last month, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title the brand held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Marcondes struck an optimistic tone about Bud Light and said the brand will begin to go around the country to reconnect with consumers.

Persons: New York CNN —, Bud Light, ”, Marcel Marcondes, Bud, influencer Dylan Mulvaney, ” Marcondes, Busch, Adweek, Camilla Lambert, Bump Williams, Marcondes, “ It’s Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Anheuser, Cannes Lions International, Creativity, CNN, Modelo Especial Locations: New York

☆ Cannes Lions 2023: The state of the ad market
▼ + stars: | 2023-06-20 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: The state of the ad marketCNBC's Julia Boorstin sits down with MediaLink CEO Michael Kassan from the annual Cannes Lions advertising festival to discuss the state of the industry and how it is being impacted by the rise of streaming and AI.

Persons: Julia Boorstin, Michael Kassan Organizations: Cannes, Cannes Lions

The movie is projected to debut with a modest $31 million to $41 million this weekend in the U.S., according to the Box Office Pro website. That is well shy of the recent $120.5 million haul for Sony’s critically acclaimed animated hit "Spider-Man: Across the Spider-Verse." Pixar is looking to rebound from the box office disappointment of 2022 release "Lightyear," the origin story of "Toy Story" hero Buzz Lightyear. "Judging Pixar on the recent past, history would not be kind," said SVB MoffettNathanson media analyst Michael Nathanson. But the move dealt a blow to creatives who had hoped their films would be seen on the big screen, according to one Pixar director who spoke on condition of anonymity.

Persons: Athie, Leah Lewis, Pete Docter, Denise Ream, Peter Sohn, Adele Exarchopoulos, Vincent Lacoste, Jim Morris, Read, Buzz Lightyear, Pixar, Michael Nathanson, Sohn, Mario, Shawn Robbins, Robbins, Bob Chapek’s, Luca, creatives, Sohn’s, Dawn Chmielewski, Lisa Richwine, Nathan Frandino, Kenneth Li, Jonathan Oatis Organizations: Cannes Film, Pixar Animation Studios, Box, Pixar, Reuters, Walt Disney Co, Reuters Television, Comcast, Universal Pictures, Mario Bros, Sony Pictures, Pro, Disney, U.S, Cannes, Rotten, Thomson Locations: U.S, City, Los Angeles, San Francisco

☆ Silvio Berlusconi, Italy's former showman leader, dies at 86
▼ + stars: | 2023-06-12 | by ( Valentina Di Donato Barbie Latza Nadeau Laura Smith-Spark Peter Wilkinson Antonia Mortensen Rob Picheta | Valentina Di Donato | Barbie Latza Nadeau | ) edition.cnn.com time to read: +18 min

Umberto Cicconi/Hulton Archive/Getty Images Berlusconi swims at a Tunisian beach in 1984. Umberto Cicconi/Hulton Archive/Getty Images Berlusconi leaves a 1985 news conference in Paris. Franco Origlia/Hulton Archive/Getty Images Berlusconi announced in November 1993 that he would be entering the world of politics. Franco Origlia/Hulton Archive/Getty Images Berlusconi waves while attending a European Council meeting in Corfu, Greece, in June 1994. Vittorio Zunino Celotto/Getty Images Berlusconi hands the Berlusconi Trophy to AC Milan's Massimo Ambrosini in August 2011.

Persons: Rome, Rome CNN — Silvio Berlusconi, Christ, ”, Berlusconi, Milan’s, Benito Mussolini, “ Il Cavaliere ”, Milan, Giorgia Meloni, Matteo Salvini, Silvio Berlusconi, Alessandra Benedetti, Eric Vandeville, Indro Montanelli, Umberto Cicconi, Italy's, Michel Clement, Francis Apesteguy, Veronica Lario, Franco Origlia, Langevin Jacques, Sygma, Cesare Previti, Pope John Paul II, Bill Clinton, Hillary Clinton, Veronica, William Stevens, Barbara, Eleonora, Oscar Scalfaro, Patrick Hertzog, Romano Prodi, Alberto Pizzoli, Giuseppe Cacace, Gregorio Borgia, Associated Press Berlusconi, Vittorio Zunino Celotto, Massimo Ambrosini, Claudio Villa, Dan Kitwood, preliminarily, Filippo Monteforte, Alessia Pierdomenico, Remo Casilli, Reuters Berlusconi, Giuseppe Lami, Angelo Carconi, Emanuele Cremaschi, Tiziana Fabi, Luigi Brugnaro, Renato Brunetta, Piero Cruciatti, Hungary’s Viktor Orban, Britain’s Boris Johnson, Donald Trump, “ Berlusconi, ” Severgnini, ” Meloni, Claudia Greco, Prodi –, –, Berlusconi’s, Ignazio La Russa, “, Gianfranco Fini –, FILIPPO MONTEFORTE, Vladimir Putin, Volodymr Zelensky, Nobel, salesmanship ’, Jesus Christ, Severgnini, il, salesmanship, Francesca Pascale, Del, Pavarotti, ” Berlusconi, Marina, Carla Dall’Oglio, Luigi Organizations: Rome CNN, Milan’s San Raffaele, Forza Italia, Freedom, Italian, Getty, Canale, AC Milan, Berlusconi, Romano, Associated Press, Associated, Bloomberg, Reuters, Venice, Anadolu Agency, RAI, Media, Milano, Milan –, world’s, Forza Italia Party, Forza, soccer team, Northern League Party, European, Union coalition, Sporting, della, PM, “, ”, Del Monaco Locations: Milan, Paris, AFP, Naples, Italy, Rome, Corfu, Greece, Tatanto, Cannes, France, Italy's, Venice, Italy's Senate, Monza, Lombardy, ”, L’Aquila, Milan’s, Italian, Europe, Ukraine

☆ Jennifer Lawrence says comedy 'No Hard Feelings' lured her back to acting
▼ + stars: | 2023-06-12 | by ( Hanna Rantala | ) www.reuters.com time to read: +2 min

Producer Jennifer Lawrence poses. REUTERS/Sarah Meyssonnier/File PhotoLONDON, June 12 (Reuters) - Oscar-winner Jennifer Lawrence credits her new R-rated comedy "No Hard Feelings" for making her want to get back to work. Lawrence, 32, who took a two-year break from acting between 2019 and 2021 and had a son in early 2022, found the script too good to pass up. "So, I quickly changed my tune and we were on set four months later," Lawrence, who also produced the movie, saidIn "No Hard Feelings" Lawrence plays Maddie, an Uber driver who finds herself car-less and at risk of losing her home. "No Hard Feelings" will be in cinemas globally from mid-June.

Persons: Jennifer Lawrence, Sarah Meyssonnier, Lawrence, Maddie, Uber, Percy, Gene Stupnitsky, Maddy, Andrew Feldman, Jen, Andrew, Hanna Rantala, Bill Berkrot Organizations: Cannes, Harvard, Thomson Locations: Cannes, France, London

☆ Lupita Nyong’o wears custom silver breastplate to 2023 Tony Awards
▼ + stars: | 2023-06-12 | by ( Leah Dolan | ) edition.cnn.com time to read: +3 min

CNN —Attending the 2023 Tony Awards in New York Sunday night, Lupita Nyong’o arrived in timeless formalwear: a sharp black velvet dinner jacket and flared trousers. Nyong’o was wearing a custom breastplate cast and molded on her body by Misha Japanwala, a Pakistani artist and designer whose subversive sculptures are already increasingly attracting an impressive celebrity clientele. (An exhibition of Japanwala’s work is also currently on display at the Hannah Traore art gallery in New York.) Misha Japanwala's work "asks viewers to see the body exactly as it is," the artist writes on her website. Japanwala’s work, however, presents a very different picture.

Persons: Lupita Nyong’o, Nyong’o, Misha Japanwala, Hannah Traore, Misha Japanwala's, Nyong'o, Steve Eichner, Ford, Bella Hadid, Rihanna, breastplates, Yves Saint Laurent, Claude Lalanne, Lalanne, ’ breastplates, Japanwala’s, Japanwala, ” Nyong’o, ” Organizations: CNN, Cannes Film Locations: New York, Pakistani, ribcage, Couture, Greece

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