BYD unveiled three new cars for its Fang Cheng Bao brand on April 16, 2024, in Shenzhen.
SHENZHEN – Chinese electric car company BYD is rapidly expanding its lineup to include vehicles that compete with traditional automakers in the mass market, Tesla on the premium end and Jeep in the off-road segment.
BYD on Tuesday unveiled three new cars for its Fang Cheng Bao brand: an off-road "Leopard 8" SUV, a "Super 3" SUV geared toward city driving and a "Super 9" sports car.
BYD launched its Fang Cheng Bao brand last summer with a focus on "personalized needs of consumers," particularly in off-road vehicles and sports cars.
The brand's first vehicle, a hybrid-powered off-road SUV called "Leopard 5," launched in November with a starting price of about 290,000 yuan ($40,845).
Persons:
BYD, Fang Cheng Bao, Tesla
Organizations:
BYD
Locations:
Shenzhen, SHENZHEN, Beijing