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☆ Here's the pitch deck that dating app IRLY, cofounded by internet star Cameron Dallas, used to raise its pre-seed round
  + stars: | 2022-11-29 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
The video-dating app IRLY just brought on the Vine superstar Cameron Dallas as a cofounder. The company also announced a pre-seed funding round of 475,000 Canadian dollars. IRLY shared the pitch deck it used to raise the round. Shortly after, Dallas got in touch with the founders of IRLY — the Canada-based university students Connor Rose and Laura Rollock — on LinkedIn. IRLY had raised its pre-seed round before getting in touch with Dallas, at the start of 2022.
☆ A TikTok star breaks down how much it costs to make stunt videos, like welding 2 cars together and sending a GoPro down a water hole
  + stars: | 2022-11-24 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
Here's how much he spent on "First Double-Sided Prius" and "GoPro Down A Treacherous Water Hole." While creators like him may earn a lot, Sawyer said, they also spend a lot — and not only on videos. Sending a GoPro camera down a water holeThe idea for this video came when Sawyer saw a post on TikTok showing a water canal in Oregon. In total, Sawyer spent about $2,500 on it, including an estimated $300 on gas he put into the car he rented once in Oregon. The series made him $1,456 from ads on his long-form YouTube video and about $3,750 from creator funds on TikTok and YouTube Shorts.
☆ How much money a YouTuber with 1 million subscribers earns, according to 4 creators
  + stars: | 2022-11-24 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Four creators with 1 to 2 million subscribers shared how much they made from ads. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year on their long-form videos. Starting early 2023, creators who have 1,000 subscribers and 10 million views on short-form videos over the previous 90 days will also become eligible. Insider has spoken with dozens of YouTube creators about how much each of them earned from the platform. Four YouTube creators we spoke with had between 1 million and 2 million subscribers.
☆ 7 top brands to pitch as a micro influencer, from Dunkin' to Mejuri
  + stars: | 2022-11-23 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Micro influencers are creators with up to 100,000 followers on a platform like YouTube or TikTok. Insider spoke to 21 micro influencers to determine the seven top brands to partner with. Today, several micro influencers are earning more than six figures annually, such as Seattle, Washington-based creator Emma Cortes. Still, not all brands recognize the work of micro influencers and compensate them monetarily. Insider spoke to 21 micro influencers to determine the best brands to work with.
☆ An influencer manager who has done $327,000 in deals this year shares the exact email template he uses to pitch brands
  + stars: | 2022-11-18 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
In 2020, Christian Di Bratto was a senior in high school and had a part-time job as a hockey instructor. The key to a successful cold email, Di Bratto said, is including a personalized first line. To craft a good personalized line, Di Bratto generally looks at a person's LinkedIn for their work experience or education. To maximize his output, he uses an automated system that allows him to send out dozens of cold emails at once. He puts together a list of people at his target companies that have job titles like "influencer marketing manager," "brand partnerships manager," or "PR manager."
☆ How to get a YouTube video editor job and how much they earn
  + stars: | 2022-11-16 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. The jobs in the YouTube space range from "YouTube producer," to "thumbnail designer," or "video editor." How to become a YouTube video editorBecoming an established editor often depends on building the right connections. Rhyze explains how he sets his rates as an editorA good video editor also knows that editing for YouTube is very different than editing other forms of video entertainment. Read how much Vulpis he makes per month, and the differences between filmmaking and YouTube editingOther YouTube jobs: Thumbnail designerBeing a video editor is not the only way to build a career working "behind the scenes" of a YouTube video.
☆ Creators outside of the US feel frustrated after being shut out of ways to make money on Instagram and TikTok
  + stars: | 2022-11-15 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
Like many creator funds and bonus programs, TikTok Pulse is only available in the US. TikTok followed suit in October with the rollout of TikTok Pulse, a program to share ad revenue with creators. Like other creators, Downer, who makes short-form videos primarily on TikTok, YouTube, and Instagram, was excited to hear the news. TikTok Pulse, like many other bonus programs and creator funds, is only available to US users. Creator funds and bonuses would provide peace of mind in a tough economyIt's been "very irritating" to not have access to the majority of creator funds, said Mia Wells, a UK-based fashion creator on TikTok and Instagram.
☆ My agency make 5 figures a month managing famous gamers' social media. Here's how I built it aged just 20.
  + stars: | 2022-11-15 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
Two years later, his agency, Fuji Media, has 57 clients and makes five figures a month. Here's how much he makes and his tips to grow a client base and work with big creators. This as-told-to essay is based on a conversation with Anthony Fujiwara, 20, a social-media manager from Los Angeles, California. The remaining clients work with four other editors I work with as contractors. I called the accounts things like, "Viral Fortnite Moments," "Viral Apex Moments," and, "Viral Twitch Moments."
☆ How an Instagram micro influencer built 6 income streams and how much she earns from each
  + stars: | 2022-11-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
Her career was built mostly on brand partnerships, but she's been working to diversify her income. Here's how much she earned from six income streams — and how much she spent — in September. Kirsty Ip, a food influencer from Vancouver, British Columbia, is among those moving away from brand collaborations to feel more secure. She is also considering making a course about influencer marketing for aspiring creators to add another stream of income. Ip created her YouTube channel in 2017 but posted only a few videos before abandoning it to focus on Instagram content.
☆ Meta, Cameo, and Twitter are 3 of the latest creator economy companies to be hit with layoffs. Here are 22 that have cut staff recently.
  + stars: | 2022-11-10 | by ( Sydney Bradley | Amanda Perelli | Geoff Weiss | ) www.businessinsider.com   time to read: +2 min
Insider is keeping tabs on which creator economy companies are cutting back on staff. For more than a year, the creator economy was a red-hot industry flowing with new players, big deals, and massive investments. According to Crunchbase, funding for VC-backed creator economy startups topped $939 million in 2021. These sunny days are coming to a halt, however, as creator economy startups grapple with a looming recession. As the creator economy responds to the changing markets, Insider is keeping track of which companies are laying off staffers.
☆ How much money 8 YouTube creators earn per 1,000 views
  + stars: | 2022-11-09 | by ( Amanda Perelli | Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +2 min
8 creators shared how much money they made per 1,000 YouTube views with Insider. YouTube creators can monetize their content through Google-placed ads on their videos when they join the YouTube Partner Program, or YPP. Insider spoke with eight YouTube creators in a variety of content categories to understand how their ad revenue has changed over the past year. The creators broke down their average RPM rates in October 2021 compared to October 2022. Here are their RPM rates, in order of lowest to highest:Insider verified all of the earnings figures and RPM rates with documentation.
☆ YouTube salaries revealed: How much it pays employees for engineering and more roles
  + stars: | 2022-11-08 | by ( Ashley Rodriguez | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Insider analyzed YouTube job listings to see how much the company offers to pay US hires. YouTube is offering base salaries ranging from $83,000 to $425,000 across 48 November job listings. "It's at a very high level within the YouTube organization," said Bridget Dolan, managing director of Shopping Partnerships, talking about the YouTube Shopping team. Insider analyzed dozens of November job listings at YouTube to see what the company offers new hires in the US. Here were the US salary ranges in the job postings at YouTube (remote eligible jobs are denoted with an asterisk):
☆ 19 real media kit examples that influencers use to get brand sponsorships
  + stars: | 2022-11-08 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 19 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):
☆ TikTok's early ad-revenue payments have underwhelmed some creators: 'I'm 6 cents richer today'
  + stars: | 2022-11-07 | by ( Dan Whateley | Tanya Chen | Marta Biino | ) www.businessinsider.com   time to read: +5 min
TikTok creators are receiving their first payments from its new ad-revenue sharing program Pulse. TikTok has begun sharing ad revenue with creators as part of the rollout of its Pulse program. Dvorak said he joined the Pulse program about a week ago, and expects payments to go up. Competition to build out monetization tools for short-form video creators is heating up. YouTube is also in the process of rolling out an ad-revenue share program for its TikTok competitor Shorts.
☆ TikTok is starting to share ad revenue with creators, and some early payments have ranged from pennies to $17
  + stars: | 2022-11-04 | by ( Dan Whateley | Tanya Chen | Marta Biino | ) www.businessinsider.com   time to read: +5 min
TikTok creators are receiving their first payments from its new ad-revenue sharing program Pulse. TikTok has begun sharing ad revenue with creators as part of the rollout of its Pulse program. View counts and revenue for every 1,000 video views (RPM) from the program appear somewhat variable, resulting in some payouts ranging from pennies to $17, according to seven creators who shared their payment information with Insider. Dvorak said he joined the Pulse program about a week ago, and expects payments to go up. Competition to build out monetization tools for short-form video creators is heating up.
☆ Many YouTubers are excited about getting Shorts revenue, but industry insiders say not to expect big payouts
  + stars: | 2022-11-03 | by ( Marta Biino | Tom Dotan | ) www.businessinsider.com   time to read: +7 min
YouTube announced in September it would start sharing ad revenue with creators on Shorts in 2023. Then, a week later, YouTube announced that in 2023 it would begin sharing ad revenue from Shorts with creators. For short-form content, YouTube will allocate an undisclosed amount of ad revenue to record labels to secure music licensing. Industry insiders warn that creators should temper expectationsWhile creators are hopeful about the payouts to come from YouTube Shorts, some industry insiders say they should quell their excitement and worry that expectations might not be met. There is an intentionality that comes with selecting and watching a long-form video that the endless scroll of a vertical feed doesn't allow for.
☆ Read the 20-page pitch deck Kyra, a creator platform, used to raise a $15 million Series A
  + stars: | 2022-11-03 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
It plans to use the funds to launch Kyra Platform, a service to connect brands and influencers. If they accept, they are required to post a video on TikTok and link to that video on Kyra. There is no exclusivity required of the creator — they can work on different platforms or with their own manager in addition to being on Kyra Platform. It began shifting its focus to the short-form video platform in 2019, after two years of operating primarily as a content studio on YouTube. Read 20 pages of the pitch deck Kyra used to raise a $15 million Series A round:
☆ Many YouTubers are anticipating big payouts from Shorts, but other industry insiders warn they should cool their expectations
  + stars: | 2022-11-01 | by ( Marta Biino | Tom Dotan | ) www.businessinsider.com   time to read: +7 min
YouTube announced in September it would start sharing ad revenue with creators on Shorts in 2023. Then, a week later, YouTube announced that in 2023 it would begin sharing ad revenue from Shorts with creators. For short-form content, YouTube will allocate an undisclosed amount of ad revenue to record labels to secure music licensing. Industry insiders warn that creators should temper expectationsWhile creators are hopeful about the payouts to come from YouTube Shorts, some industry insiders say they should quell their excitement and worry that expectations might not be met. There is an intentionality that comes with selecting and watching a long-form video that the endless scroll of a vertical feed doesn't allow for.
☆ 4 ways an Instagram influencer grew from 4,000 to 140,000 followers in just 3 months
  + stars: | 2022-11-01 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
In May, Jaden Versluis started posting regularly on Instagram to grow his reach and his business. On top of running his own accounts on TikTok and Instagram, Jaden Versluis works as a manager for other creators, primarily in the fitness industry. For two months he exclusively posted Reels, Instagram's short-form videos, after he heard that the platform would shift its focus to video content. One of them, signed in August, paid him $12,000 for a TikTok video and three Instagram Stories. For instance, the caption of an Instagram video showing affordable travel destinations asks, "What's another place that is cheap to travel to?"
☆ Read the 12-page pitch deck that content studio Jubilee used to raise $1.1 million to expand beyond YouTube and TikTok
  + stars: | 2022-10-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Jubilee is a media company best known for its YouTube videos about empathy. See the pitch deck that persuaded investors to bet on Jubilee and its new venture. In September, the media company Jubilee announced a $1.1 million seed-plus round, led by Strong Ventures and with the support of several angel investors. "We were really strategic to actually look for angel investors who had tech experience," Lee said. Read through 12 pages of the pitch deck Jubilee used to raise its $1.1 million seed-plus round:Note: Four slides containing confidential information were removed at Jubilee's request.
☆ See the pitch deck media company Jubilee used to raise $1.1 million
  + stars: | 2022-10-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Jubilee is a media company best known for its YouTube videos about empathy. See the pitch deck that persuaded investors to bet on Jubilee and its new venture. In September, the media company Jubilee announced a $1.1 million seed-plus round, led by Strong Ventures and with the support of several angel investors. "We were really strategic to actually look for angel investors who had tech experience," Lee said. Read through 12 pages of the pitch deck Jubilee used to raise its $1.1 million seed-plus round:Note: Four slides containing confidential information were removed at Jubilee's request.
☆ How an Instagram micro influencer built 6 income streams and how much she earns per month
  + stars: | 2022-10-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
Her career was built mostly on brand partnerships, but she's been working to diversify her income. Here's how much she earned from six income streams — and how much she spent — in September. Kirsty Ip, a food influencer from Vancouver, British Columbia, is among those moving away from brand collaborations to feel more secure. She is also considering making a course about influencer marketing for aspiring creators to add another stream of income. Ip created her YouTube channel in 2017 but posted only a few videos before abandoning it to focus on Instagram content.
☆ 3 strategies a tech creator is using to fight the economic downturn after losing over $10,000 in brand deals
  + stars: | 2022-10-26 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
His business skyrocketed in 2021, but he's lost more than $10,000 in brand deals since June. In November and December 2021, he made $17,453 and $26,616, respectively, almost entirely from brand deals. But he's seen advertising revenue for his brand deals fall by 30% to 50%, he said. The downturn began in June, when one of his brand deals was scaled back from $13,000 to $6,000. That month, his income from brand deals was $8,863, less than half what it had been at its peak.
☆ An OnlyFans creator shares the exact posting schedule that makes her 6 figures
  + stars: | 2022-10-24 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
Belle Grace left a job in healthcare to build a business as an adult-content creator. Just before the pandemic, in January 2020, Belle Grace — who uses a stage name for safety reasons — decided to try posting on OnlyFans out of curiosity. "In April I made a new page, and that's when the name Belle Grace came in. For example, Belle Grace will ask them to choose a suit of cards: $5 for spades or $8 for hearts. Most of the products are related to her OnlyFans content and range in price from $10 to $300.
☆ A software engineer has built his TikTok side hustle to over 500,000 followers. Here's how much he earns.
  + stars: | 2022-10-24 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Matt Upham, who has 522,000 followers on TikTok, 113,000 on Instagram, and 56,000 on YouTube, got his big break on social media after four years of trial and error. Upham, who's based in San Francisco, started out in 2016 with photography accounts on Instagram, then briefly tried personal-finance content before finding success during the pandemic with coding and tech content on TikTok. Now most of his content covers general tech news and tips, including advice on how to get tech and coding jobs. Although he got his start with photography, Upham now focuses primarily on short-form video — which he repurposes on TikTok, YouTube Shorts, and Instagram Reels. Upham's income has come mainly from partnerships with brands — a side of the business that has suffered amid the slowing economy.
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