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☆ A solid start to earnings season will be put to the test in the week ahead
  + stars: | 2023-04-29 | by ( Zev Fima | ) www.cnbc.com   time to read: +14 min
The biggest week of this earnings season showed us that things aren't as bad as many feared. The week ahead of earnings, including several more Club names, should tell us more. The results are always important, but it's the guidance and management commentary we will really hone in on to better understand the path ahead. In Amazon's case, a solid first quarter for its AWS cloud business was overshadowed by management seeing a material slowdown in April. ET: Nonfarm Payrolls Looking back It was the biggest week of this earnings season for the Club as several of our mega-cap holdings and industry bellwethers reported results.
☆ Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.
  + stars: | 2023-04-29 | by ( Katie Balevic | ) www.businessinsider.com   time to read: +3 min
Bud Light and its parent company faced boycott calls for partnering with trans influencer Dylan Mulvaney. But a new poll found a majority of American beer drinkers favor brands partnering with trans influencers. A majority of beer drinkers also favored brands hiring more inclusive talent, per Morning Consult. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. Bud Light sales were down 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.
☆ Trump, who was notably silent on recent Bud Light boycott, owns up to $5 million in Anheuser-Busch stock, records show
  + stars: | 2023-04-28 | by ( Joshua Zitser | ) www.businessinsider.com   time to read: +3 min
After Bud Light partnered with transgender TikToker Dylan Mulvaney, right-wingers launched a boycott. But former President Donald Trump has been missing from the conversation. It turns out that he's an investor in Anheuser Busch InBev — the company that produces Bud Light. While the former president has been quiet about the Bud Light outrage, his son, Donald Trump Jr., has called for the boycott to end. Nikki Haley, a Republican presidential candidate, has repeatedly misgendered Mulvaney in speaking out against the Bud Light partnership.
☆ Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
  + stars: | 2023-04-28 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +3 min
Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.
☆ Fact Check-Claim Budweiser beverages were banned from Oktoberfest stems from satire
  + stars: | 2023-04-26 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +1 min
The claim that beverages by Budweiser, a brand owned by brewing company Anheuser-Busch, have been banned from the Oktoberfest beer festival in Munich, Germany stems from a satirical website, but some have mistaken it as authentic online. Budweiser has never been served at the beer festival, a spokesperson for the event told Reuters. “Budweiser Brands Won’t Be Welcome at Oktoberfest For The 1st Time in 75 Years,” reads one post (here) and (here). A spokesperson for Oktoberfest told Reuters that Budweiser brands have never been served at the beer festival. A spokesperson for the festival told Reuters that Budweiser, a lager brand, has never been served at the beer festival.
☆ The Risks Brands Take When Touching on Social Issues
  + stars: | 2023-04-26 | by ( Suzanne Vranica | Patrick Coffee | ) www.wsj.com   time to read: 1 min
Some customers criticized Bud Light for its recent partnership with social media star Dylan Mulvaney. Photo: Drew Angerer/Getty ImagesThe outcry over Anheuser-Busch InBev SA’s partnership with a transgender advocate could cause brands to rethink whether and how they address contentious social issues, putting in question an increasingly common strategy for marketers as they try to reach younger consumers. Anheuser-Busch’s trouble began when the world’s largest brewer enlisted social media star Dylan Mulvaney to help generate some publicity for its Bud Light beer brand during the annual March Madness college basketball tournament.
☆ Bud Light sales are falling, but distributors say they’re sticking by the brand
  + stars: | 2023-04-26 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.
☆ 2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer
  + stars: | 2023-04-25 | by ( Amanda Holpuch | Julie Creswell | ) www.nytimes.com   time to read: +1 min
The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer. Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave. Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, were on leave, the company said in a statement. “We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands’ activities,” Anheuser-Busch said in a statement. “These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
☆ Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
  + stars: | 2023-04-25 | by ( Charles Homans | ) www.nytimes.com   time to read: +1 min
The backlash and subsequent scrambling provide a lesson in the newly unsettled politics of corporate America. In the past decade, major companies have leaned into liberal social politics that are increasingly anathema to their longstanding allies in the Republican Party and the consumers who vote for them. Bud Light’s trials this month have underscored the difficulty of straddling that divide. Ms. Heinerscheid’s efforts reflected the company’s aspirations of shoring up years of eroding market share among consumers in predominantly liberal urban areas. Ms. Heinerscheid did not respond to a request for comment.
☆ Fact Check-Bud Light did not erect a ‘lol CRYBABIES’ billboard
  + stars: | 2023-04-24 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +2 min
Bud Light did not erect a billboard that reads: “lol CRYBABIES.” The clip appears to stem from a TikTok video account that creates digitally edited video clips. The marketing company that currently operates the billboard at that location also told Reuters that the present advertiser is Disney Plus. The clip appears to show a blue and white billboard advertising Bud Light with the words “lol CRYBABIES” emblazoned across the sign. A spokesperson for Anheuser-Busch, the beverage’s parent company, told Reuters that no such billboard was produced by Bud Light or Anheuser-Busch. Bud Light parent company Anheuser-Busch told Reuters that no such billboard was produced by the company.
☆ Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender Influencer
  + stars: | 2023-04-23 | by ( Ginger Adams Otis | Lauren Weber | Jennifer Maloney | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergAnheuser-Busch InBev SA said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a personalized Bud Light can to transgender activist and influencer Dylan Mulvaney as part of a promotion for the beer brand’s March Madness contest.
☆ Anheuser-Busch executive takes leave following boycott calls over transgender influencer partnership
  + stars: | 2023-04-23 | by ( ) www.cnbc.com   time to read: +2 min
The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.
☆ Anheuser-Busch Shake-Up After Transgender Influencer Was Featured on Beer Can
  + stars: | 2023-04-22 | by ( Ginger Adams Otis | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
☆ Anheuser-Busch Executive Takes Leave After Transgender Influencer Was Featured on Beer Can
  + stars: | 2023-04-22 | by ( Ginger Adams Otis | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
☆ Have a Cold Bud Light, Not a Woke One
  + stars: | 2023-04-22 | by ( Anson Frericks | ) www.wsj.com   time to read: 1 min
Journal Editorial Report: The week's best and worst from Kim Strassel, Kyle Peterson and Dan Henninger. Images: Reuters/Shutterstock Composite: Mark KellyAnheuser-Busch is losing customers over Bud Light’s partnership with transgender activist Dylan Mulvaney , but the company’s problem is more fundamental. The brewer has fallen in line with other companies engaged in “stakeholder capitalism,” which prioritizes broad social issues over shareholder value. I worked at Anheuser-Busch for 11 years, rising to U.S. president of sales and distribution before leaving in 2022. The firm was focused on increasing shareholder value and did so in part by offering a high-quality and, at the time, decidedly apolitical product: Bud Light.
☆ Anheuser-Busch facilities face threats after Bud Light backlash
  + stars: | 2023-04-20 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +8 min
New York CNN —Several Anheuser-Busch facilities received threats last week, a company spokesperson confirmed, following weeks of backlash against Bud Light because it sponsored two Instagram posts from a transgender woman. Mulvaney’s timeline shows one previous post that is also marked as a Bud Light partnership. Siegfried Anthony/STAR MAX/IPx 2023/APMulvaney is among many social media personalities that Bud Light partners with, Anheuser-Busch said in a statement to CNN last week. “F**k Bud Light, F**k Anheuser-Busch,” he said. Anheuser-Busch (BUD) is set to report its first-quarter financial results, including revenue, on May 4.
☆ Luxury stocks are on a tear and now there's an index to follow the 1%
  + stars: | 2023-04-20 | by ( Bob Pisani | ) www.cnbc.com   time to read: +2 min
Luxury stocks are on a tear, and they are pulling away from the other 99% of the world. Birinyi Associates sees an opportunity. LVMH is the largest luxury firm in the world. Rubin and Birinyi have created two new indexes to monitor all this money: the "1% Index" that consists of 16 luxury stocks, and the "99% Index" made up of 18 stocks that is, well, where the rest of us shops. Since the beginning of April, the 99% is making a comeback: The 1% vs. the 99% (since April 1) 1% index: + 3% 99% index: + 12% Source: Birinyi Associates What's happening?
☆ Fact Check-Screenshot saying Bud Light sales are down 80% stems from satire website
  + stars: | 2023-04-18 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +2 min
An article about Bud Light sales being down 80 percent and its entire marketing team being fired following the brand’s collaboration with transgender influencer Dylan Mulvaney stems from a satirical website. Mulvaney’s sponsorship with Bud Light triggered a conservative backlash. An Anheuser-Busch spokesperson told Reuters via email that the claim that sales were 80% down was not true. Reuters has debunked other claims related to the Mulvaney, including one saying the company CEO resigned (here), or apologized (here). A screenshot that says Bud Light sales are down 80% stem from a satire article.
☆ Fact Check-Anheuser-Busch stock did not hit 52-week high after boycott over sponsorship with trans influencer
  + stars: | 2023-04-17 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +2 min
In other posts, users said: “So, while the Qrackheads are out there shootin’ up cases of ‘woke’ Bud Light and puttin’ Coors in their Koozies instead… Anheuser-Busch stock just hit a 52-week high?! However, Reuters data shows that the stock hit a nearly-62-week high on March 31, before the boycott, and since April 1, U.S.-listed Anheuser-Busch Inbev SA shares have dipped. Graphics showing Anheuser-Busch Inbev SA stock prices can be seen on the websites of Reuters (here) and Google Finance (here). Reuters has previously debunked claims related to the Bud Light partnership with Mulvaney (here), (here), (here), (here). Anheuser-Busch Inbev SA stock did not hit a 52-week high following a boycott prompted by Bud Light’s partnership with Dylan Mulvaney.
☆ Agnellis' Exor eyes further healthcare investment for expansion
  + stars: | 2023-04-17 | by ( Giulio Piovaccari | ) www.reuters.com   time to read: +2 min
After completing the sale of its reinsurer PartnerRE, Exor has around 6.5 billion euros in cash available for investments, including 5 billion euros for acquisitions. It has already said its M&A activity would mainly focus on healthcare, luxury and technology businesses. Through its venture capital arm Exor Ventures, Exor was also developing partnerships with healthcare companies at an early stage of their development, Elkann said. NEW CHAIRMANExor is the single largest investor in carmaker Stellantis and has controlling stakes in companies including Ferrari (RACE.MI), CNH Industrial (CNHI.MI) and soccer club Juventus (JUVE.MI). It said its profit rose to 4.227 billion euros ($4.64 billion) last year, from 1.717 billion euros in 2021 mainly due to the net gain it booked from the 8.6 billion euro sale of PartnerRe.
☆ Exor picks Nohria as new chairman to succeed World Bank nominee Banga
  + stars: | 2023-04-17 | by ( ) www.reuters.com   time to read: +2 min
Netherlands-based Exor has proposed Nitin Nohria as its new non-executive chairman, it said in a statement as it presented its full-year results. It said its profit rose to 4.227 billion euros ($4.64 billion) last year, from 1.717 billion euros in 2021. The holding company's net asset value (NAV) amounted to 28.233 billion euros at the end of 2022, 9.1% lower then a year earlier. Exor proposed an ordinary dividend of 100 million euros, or 0.44 euros per share. Exor said that in the first months of 2023 it had increased investments in its private funds strategies by 400 million euros and committed for a further 300 million euros.
☆ Lindsay Graham rips Marjorie Taylor Greene's defense of the accused Pentagon leaker, calling it 'one of the most irresponsible statements she can make'
  + stars: | 2023-04-17 | by ( Natalie Musumeci | ) www.businessinsider.com   time to read: +3 min
Sen. Lindsey Graham criticized Rep. Marjorie Taylor Greene's defense of the accused Pentagon leaker. Graham called Greene's stance "irresponsible" and one that puts America "in serious danger." Marjorie Taylor Greene🇺🇸 (@RepMTG) April 13, 2023"Jake Teixeira is white, male, christian, and antiwar. Hours after Graham's criticism of Greene, Greene posted a doctored image of him on Twitter holding a Bud Light can that featured a photo of trans influencer Dylan Mulvaney. Marjorie Taylor Greene🇺🇸 (@RepMTG) April 16, 2023Conservatives have blasted Bud Light's recent partnership with Mulvaney and have called for a boycott of the brew.
☆ Donald Trump Jr. calls for an end to the conservative-led boycott of Bud Light and 'iconic' Anheuser-Busch over a partnership with trans influencer Dylan Mulvaney
  + stars: | 2023-04-16 | by ( John L. Dorman | ) www.businessinsider.com   time to read: +4 min
Donald Trump Jr. expressed opposition to a conservative boycott of Bud Light and Anheuser-Busch. Conservatives have blasted Bud Light's partnership with popular trans influencer Dylan Mulvaney. Trump Jr. on his podcast "Triggered" praised Anheuser-Busch as an "iconic" company. The boycott began when many conservatives became incensed that Bud Light partnered with Mulvaney, a transgender TikTok influencer, during this year's NCAA basketball tournament. Mulvaney, who has over 10 million followers on TikTok, also showcased a personalized Bud Light can that was sent to her by the company.
☆ Behind the Backlash Against Bud Light’s Transgender Influencer
  + stars: | 2023-04-14 | by ( Amanda Holpuch | ) www.nytimes.com   time to read: 1 min
Some conservative commentators and celebrities began calling for a boycott of Bud Light after the beer was featured in a social media promotion by a transgender influencer, Dylan Mulvaney. After Bud Light’s sales slumped and the brand found itself thrust into the nation’s culture wars, Anheuser-Busch, the beer’s brewer, announced on Tuesday that two of its executives were taking a leave of absence. Ms. Mulvaney is popular on TikTok, where she has more than 10.8 million followers and has been documenting her transition online. The controversy began on April 1, when she posted a video on her Instagram account, where she has 1.8 million followers, to promote a Bud Light contest. Ms. Mulvaney, 26, celebrated one full year of her “Days of Girlhood” series in March with a live show at Rockefeller Center called “Dylan Mulvaney’s Day 365 Live!”
☆ Fact Check-Video of Bud Light cans being ‘steamrolled’ predates sponsorship with trans influencer
  + stars: | 2023-04-13 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +2 min
In April, Mulvaney’s sponsorship with Bud Light (here), a beer brand owned by Anheuser-Busch, triggered transphobic commentary and a conservative backlash (here). A tweet posted with the video of beer cans said, “The Bud Light Boycott is in full gear. Thousands of cases being steamrolled after it was revealed that just one sip of Bud Light turns you Trans” (here). The video was taken in February, however, at least a month prior to Mulvaney’s sponsorship with Bud Light. Reuters has previously debunked claims that have circulated online in response to the Mulvaney and Bud Light partnership (here), (here), (here), (here).
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