NBC drew an all-time record 28.5 million viewers this year during its broadcast of the 97th annual Macy's Thanksgiving Day Parade, up 6% from last year, Variety reported Friday. Despite the trend, more than two-thirds of the parade audience, about 22.3 million viewers, tuned in via traditional TV, according to Variety. The game captured 41.8 million viewers based on Nielson data, peaking at nearly 44.3 million viewers. Fox's Packers-Lions matchup grabbed 33.7 million viewers per Nielson, the most watched Thanksgiving Day game ever for the 12:30 p.m. The game was also NBC Sports' most-streamed primetime NFL Thanksgiving game ever, with viewership led by its platform Peacock, NBC Sports said Friday.

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