At McDonald’s, which has repeatedly boasted about its ability to raise menu prices without denting sales, executives are finally acknowledging that customers need a break. But his focus on affordability marked a shift from just a few months ago, when he boasted that US menu prices, which went up as much as 10% in 2023 alone, weren’t deterring sales. On TikTok, it’s a common refrain for McDonald’s customers to say the company has gone too far, charging more than $3 for a single hash brown in some locations. Still, up until recently, McDonald’s found most customers were still willing to pay. Kempczinski said McDonald’s would double down on its “D123” strategy, which prices some items between $1 and $3.

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Persons: Chris Kempczinski, Kempczinski, didn’t, ”, McDonald’s, y’all y’all, “ we’re, “ Organizations: New, New York CNN — Corporate Locations: New York, Darien , Connecticut, United States, Darien, America, Des Moines