So you would find these really, really high-end sneakers — like, $1,000 sneakers — ​​on there for $150." Related stories"We started selling five or 10 sneakers a day, and then I just started doing basic math," said Zapata. She shadowed a friend who was also starting to do live Whatnot shows. Courtesy of Val ZapataThe majority of her sales now come from live Whatnot shows. After just one month on Whatnot, Zapata says she did enough in sales to quit her insurance job in September 2022.

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