AdvertisementUniversal released "Wicked" on the same day as Paramount's "Gladiator II."
The coincidental release date has seen the movies dubbed "Glicked" — an echo of "Barbenheimer."
They will have to make over $2 billion to compete with "Oppenheimer" plus "Barbie."
There's a new "Barbenheimer" in town, as two other highly anticipated blockbusters, "Wicked" and "Gladiator 2," have premiered on the same day.
Related Video A real-life Barbie Dreamhouse opens in MalibuThis created a cultural moment, dubbed "Barbenheimer," that breathed life into a struggling industry as cinemagoers approached the films as a double bill.
Persons:
Oppenheimer, Barbie Dreamhouse, cinemagoers, Barbie, Paramount's, w8vhOkU6GY
Organizations:
Warner Bros, Universal, Teens
Locations:
Malibu