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Top related persons:
Roblox - 1 we'll - 1 Stephanie Latham - 1 Christina Wootton - 1 Michael Guthrie - 1 Latham - 1 Ben Fox - 1 David Vesper - 1
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Roblox
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Business - 1 Walmart - 1 Warner Bros . Pictures - 1 HUGO - 1 Meta - 1 Yahoo - 1 Google - 1 Social - 1

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3 mentions found


☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
  + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.
Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox
☆ French antitrust body tells Meta to change conditions for access to ad verification
  + stars: | 2023-05-04 | by ( ) www.reuters.com   time to read: +1 min
PARIS, May 4 (Reuters) - France's anti-trust watchdog on Thursday gave Facebook-owner META (META.O) two months to change its access rules for ad verification partners, saying the company was potentially taking unfair advantage of a dominant market position in online advertising. Ad verification companies offer services including measuring how many views online ads receive, detecting fraudulent online traffic, and ensuring client ads do not appear on websites harming their brand, such as pornographic sites. The case was brought by Adloox, a small, independent French ad verification company, which sought unsuccessfully to be granted access to Meta's data for these services from 2016 to 2022. Adloox complained to the competition authority last year, and the authority found that the barrier to entry created by Meta constituted an "immediate and grave" harm to Adloox specifically, as well as to the independent ad verification sector as a whole. Reporting by America Hernandez, writing by Tassilo Hummel, editing by Silvia AloisiOur Standards: The Thomson Reuters Trust Principles.
☆ The 19 most promising advertising and marketing tech startups of 2022, according to VCs
  + stars: | 2022-09-27 | by ( Lara O'Reilly | Elizabeth Pham Janowski | Julie Bort | ) www.businessinsider.com   time to read: +24 min
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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