Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard.
This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving.
Fernando Machado, CMO of NotCo, a plant-based food company, is known for his bold campaigns at Burger King and Activision Blizzard.His repertoire has often tackled current social issues like LGBTQ rights and representation of other minoritized groups.
In an conversation with Insider, Machado explains what most marketers overlook and how they can align their DEI strategies with agency partners.
At Burger King, we had agencies sign a pledge to reach certain targets [around diversity], but only because we had targets ourselves.
Persons:
Fernando Machado, Burger King, Machado, you've, It's, Burger, victimize
Organizations:
NotCo, Activision Blizzard, Burger King, Activision
Locations:
Burger