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On Tuesday, after weeks of rumors, Equinox announced a new partnership with Australian beauty brand Grown Alchemist — meaning its long-beloved Kiehl's products are getting the boot.
"It's been 13 years," Julia Klim, Equinox's VP of strategic partnerships and business development, told Women's Wear Daily of its Kiehl's deal.
Advertisement(Full disclosure from Madeline Berg: I am an Equinox member and have little attachment to the Kiehl's lineup. )
AdvertisementEvery passionate online niche has two sides, and some brave souls have posted their excitement about the new products, alleging that it was actually Kiehl's products that were watered-down.
Persons:
—, Equinox, moisturizers, It's, Julia Klim, Equinox's, Women's, Madeline Berg, commenter, Kiehl's
Organizations:
Service, Business, pepsi