In reality, however, Apple may not have to worry too much if it does have to reduce its reliance on Google for search on its devices.
In other words, Apple hopes that AI can intelligently answer queries and support user needs by understanding what actually matters to users.
Related storiesPart of Apple Intelligence also involves a revamped Siri, Apple's chatbot that users can supercharge by offering permission to connect to OpenAI's industry-leading technology, ChatGPT.
It's unlikely to find a deal as lucrative as the one it got with Google on search anytime soon, either.
AdvertisementStill, Apple's bet on AI gives it a chance to present consumers with an alternative way to search the internet.
Persons:
—, Hugh Langley, Tim Cook, Siri, Apple's, ChatGPT, it's, Monday's, OpenAI
Organizations:
Service, Google, Business, Apple, Apple Intelligence, company's, Conference
Locations:
Washington, Silicon