New York CNN —McDonald’s is hoping a new value menu will win back customers that have been put off by its higher prices.
On Friday, the fast-food chain unveiled the “McValue” menu, a new, budget-friendly category that will roll out at US restaurants on January 7, 2025.
Also on the McValue menu are more in-app offers, plus local food and drink deals organized by its franchisees.
But the dollar menu proved relatively unpopular compared to the far more successful $5 value meal, which rolled out this summer.
The McValue menu will replace what’s left of it.
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