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☆ Don't count on mortgage rate relief to unlock the housing market, says Zillow's chief economist
▼ + stars: | 2024-09-11 | by ( Christine Ji | ) www.businessinsider.com time to read: +5 min

But while mortgage rates are one piece of the housing crisis puzzle, don't expect mortgage-rate relief to fix the locked-up housing market, according to Zillow's Chief Economist Skylar Olsen. In fact, she thinks falling mortgage rates could have a long-term effect of locking up the housing market even more. If more people are able to afford houses but existing owners aren't selling, then the housing market will remain frozen. As a result, mortgage rate relief might temporarily open up the housing market, but any relief is likely to be short-lived. Until then, don't bank on lower mortgage rates to unlock the housing market.

Persons: —, Skylar Olsen, Olsen, Freddie Mac Organizations: Service, Business, Olsen Locations: Jackson, skyrocketing

☆ How 9/11 Become Gen Z's Favorite Internet Meme, Joke
▼ + stars: | 2024-09-11 | by ( Scott Nover | ) www.businessinsider.com time to read: +13 min

On 9/11, the first meme dropped at 8:56 a.m. "That is a big fucking hole in the World Trade Center sirs!" 9/11 jokes, in other words, often have very little to do with 9/11. AdvertisementUnlike Domineau or those anonymous SomethingAwful posters, many people making and spreading 9/11 memes today are too young to remember 9/11, if they were alive at all. She says 9/11 memes have always been popular with her cohort. Domineau says it's only natural for young people to take 9/11 jokes to the next extreme.

Persons: NAEM, DogWelder, Brad Pitt's, Tyler Durden, monkeu, BUSH, Thom Yorke, THOM, Gilbert Gottfried, Jaroslav Hašek, Jan Chovanec, ike H, oke, hing, hite, ingle, alvin K, amar, laine, hatter, ike Organizations: World Trade Center, Facebook, Twitter, World Trade, United Airlines Flight, Radiohead, Empire, International, of Humor Research, ard, ust Locations: New York, Czech, pec

☆ Sergey Brin says he doesn't think Google engineers use AI for coding as much as they should
▼ + stars: | 2024-09-11 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +4 min

Read previewGoogle cofounder Sergey Brin said engineers at the tech company aren't using artificial intelligence as often as he thinks they should. Brin said he was curious about how good Google's AI model would be at Sudoku. "Because they don't honestly use the AI tools for their own coding as much as I think they ought to." As search competition continues to heat up, Google recently updated its AI Overviews, which is a feature that produces AI-generated answers in response to a Google search. Earlier this month, BI reported that junior software developers are likely to see the most immediate changes to their workflow, with AI tools potentially changing the way newbies gain developer skills.

Persons: —, Sergey Brin, Brin, David Friedberg, Chamath Palihapitiya, Jason Calacanis, David Sacks, I've, AI's, " Brin, we've, hasn't, OpenAI, Friedberg, Elon Musk Organizations: Service, Business, Google, Engineers, BI, Tesla Locations: Los Angeles, Friedberg

☆ Trump's rage was on full display during the debate. And that's great news for Kamala Harris.
▼ + stars: | 2024-09-11 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

Read previewFormer President Donald Trump's advisors and allies scripted his playbook to attack Vice President Kamala Harris during the debate. Harris baited Trump, starting by distracting Trump from talking about his favorite issue of immigration by getting him stewing about crowd size. Harris talked about how the Wharton School of Finance, Trump's beloved alma mater, has published research questioning his economic plans. He clearly seemed annoyed at the ABC News debate moderators who repeatedly interrupted the debate to fact-check his false claims. Trump's team echoed those claims online, arguing that the former president had to take on Harris, Muir, and co-moderator Linsey Davis.

Persons: —, Donald Trump's, Kamala Harris, Trump, Harris, Mark Esper, Trump's, Dick, Liz Cheney, Donald Trump, David Muir, I've, Muir, Linsey Davis, Jason Miller Organizations: Service, Business, Wharton School of Finance, Trump, ABC Locations: Pennsylvania, Ohio, North Carolina

The partnership and potential future deals could boost both retailers taking a hit as consumers pull back discretionary spending, and legacy media companies that have tried to maintain profits in a challenging landscape. Paramount's partnership with Shopsense was a key component of its Upfront presentation in May, a time when media companies make their annual pitch to advertisers. The agreement comes as legacy media companies look to generate new revenue streams and find different ways to monetize their content. While media companies have relied on ad revenue for some time, it's become more important as they look to make their streaming businesses profitable. Legacy meets AIAdvertisers and media companies have been leaning into generative AI tools, such as shoppable advertising.

Persons: MTV VMAs, they'll, Shopsense, Everyone's, Bryan Quinn, Shopsense's, it's, Natalie Bastian, Bastian, Laura Taylor, John Halley, Halley, Glenn Fishback, Quinn Organizations: MTV, Paramount Global, CNBC, Paramount, Amazon, Skydance Media, Disney, Gateway, Goodway Group, Paramount Advertising

☆ Our 2 sons moved to Europe for college. We quit our jobs and followed.
▼ + stars: | 2024-09-11 | by ( Erin Liam | ) www.businessinsider.com time to read: +6 min

Read previewThis as-told-to essay is based on a conversation with Tiffany Fite, a graduate student at Masaryk University in Brno, Czech Republic. So when it was time for my sons, now 22 and 21, to think about college, we were open to different possibilities. AdvertisementAfter high school, both sons took a gap year to decide on their paths. AdvertisementIn June 2023, my husband and I resigned from our jobs and moved to Brno. I enjoy learning as an older studentA student parade in Brno, a student city in the Czech Republic.

Persons: —, Tiffany Fite, Fite, it's, We're Organizations: Service, Masaryk University, Business, American University, University of Pécs Locations: Brno, Czech Republic, Washington ,, Prague, Hungary, Europe, Idaho, Tiffany Fite Brno, It's

☆ Megabus, Coach USA Bankruptcy: Wall Street Wrecked Discount Bus Option
▼ + stars: | 2024-09-11 | by ( Emily Stewart | ) www.businessinsider.com time to read: +14 min

Stagecoach Group, a UK-based travel company, first launched Megabus in the UK in 2003 and then brought it to the US in 2006. Along with Greyhound, Megabus became one of the two mega-carriers in the United States. The intercity bus industry is not in complete disarray, but things are not going great there. Bus industry insiders also note that they're often treated as an afterthought by policymakers even though they carry tens of millions of people each year. He emphasized that bus travel can be environmentally sustainable, too, compared to everyone driving their own cars or flying.

Persons: Megabus, Andrew Savikas, Peter Pan, John Stepovy, FlixBus, Joseph Schwieterman, Schwieterman, hadn't, Scott Michael, it's, Michael, Kai Boysan, BoltBus, Fred Ferguson, who's, Ferguson, It's, They've, They're, I'd, Wanderu, Stepovy, Emily Stewart Organizations: Coach USA, Equity, USA, Stagecoach Group, Greyhound, North America, DePaul University, Stagecoach, Fullington Trailways, US, United Motorcoach Association, FlixMobility, Flix, American Bus Association, Lake Holdings, Alden Global Capital, Atlantic City, Day, Labor, Business Locations: Los Angeles, Chinatown, Busbud, United States, Asia, Flix North America, Wanderu, Philadelphia, Dallas, Chicago, Cleveland, Boston, New York, FlixBus

☆ My name is hard to spell, so I gave my kids names that are impossible to mess up
▼ + stars: | 2024-09-11 | by ( Bethaney Phillips | ) www.businessinsider.com time to read: +4 min

But on the other hand, I have had to spell my name for people my entire life. "Their name is X, but we spell it Y" is a phrase I have heard infinite times. It informed how I named my own kidsWith my own kids' names, there were strict spelling criteria: they had to be easy to spell and easy to pronounce. AdvertisementWith our rules in mind, we named them Copper and Colt, which are easy to read, say, and spell. But considering we gave them the gift of never having to spell their names to others, it's a small price to pay.

Persons: —, Bethany, it's, Phillips, I'm, I've, I'm weirdly, didn't, She's, Josh, We've Organizations: Service, Business

Read previewVice President Kamala Harris and former President Donald Trump met for their first debate on Tuesday night. Kamala Harris made a point to shake hands with TrumpFor the first time since 2016, the two presidential candidates shook hands on the debate stage. "Kamala Harris, good to debate with you," the vice president could be heard saying. AdvertisementThat's a choice, given the performative aspects of a high-stakes presidential debate. AdvertisementFormer President Donald Trump and Vice President Kamala Harris during the ABC News presidential debate.

Persons: —, Kamala Harris, Donald Trump, Harris, didn't, Trump, Roe, Wade, Sen, JD Vance, Thomas Matthew Crooks, Joe Biden, Biden Trump, Biden, Putin, Vladimir Putin Organizations: Service, National Constitution Center, Business, Trump, ABC, ABC News Trump, Washington Post, United Locations: Philadelphia, Butler , Pennsylvania, Atlanta, United States, Ukraine, Poland, Pennsylvania

☆ Amazon is opening Fresh supermarkets after yearlong stall — but many locations remain vacant
▼ + stars: | 2024-09-11 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +9 min

In this article AMZN Follow your favorite stocks CREATE FREE ACCOUNTWorkers stock shelves at an Amazon Fresh grocery store in Seattle, Washington, US, on Thursday, May 2, 2024. As part of the Fresh store redesign, Amazon created a more colorful layout and added Krispy Kreme donut and coffee stalls. "We like the early results a lot," Jassy said on the company's first-quarter earnings call in April, referring to the revamped Fresh stores. Amazon declined to comment on the status of the Fresh stores that remain unopened. "You walk into the Amazon Fresh store in Roseville and it feels like you're in a stainless steel wine cellar," Thill said.

Persons: David Ryder, Joe Knowles, Bensalem, it's, Andy Jassy's, Jassy, CNBC it's, It's, Ted Weill, AlbaneseCormier, Weill, they've, Brent Thill, Thill Organizations: Amazon, Bloomberg, Getty, CNBC, Foods, Walmart, Jefferies, Anadolu, Mart, Shoppers, Aldi, Rancho Mirage Locations: Seattle , Washington, US, Philadelphia, Bensalem , Pennsylvania, California , Illinois, Maryland , New Jersey, Virginia, Illinois, California, Amazon's, U.S, Woodland, Los Angeles, San Mateo , California, United States, Pennsylvania , New Jersey , New York , Florida, Washington, Florida, Mirage , California, Palm Springs, Italian, Sacramento, Roseville, Amazon

☆ I watch the NFL and other live sports for free with this easy, old-school hack. You can, too.
▼ + stars: | 2024-09-11 | by ( Alistair Barr | ) www.businessinsider.com time to read: +1 min

NFL season opened with a stealth bomber fly-over in Kansas City last week. Digital TV antennas offer a cost-effective way to watch live sports without pricey subscriptions. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe NFL season opened last week with a stealth bomber soaring over the Kansas City Chiefs' stadium while Coco Jones belted out The Star-Spangled Banner.

Persons: CivicScience, —, Coco Jones Organizations: Service, Kansas City Chiefs, TiVo, Business Locations: Kansas City

Read previewIt's officially a "Love Story" between Taylor Swift and Vice President Kamala Harris. The superstar singer endorsed Harris for president on Tuesday night, minutes after the end of the debate between the vice president and former President Donald Trump. She signed off her post with the phrase: "Taylor Swift, Childless Cat Lady." When questioned on Swift's Harris endorsement, Trump said he had "no idea" about it. AdvertisementMany Democrats have been frothing at the mouth for a Swift endorsement given her unique cultural sway and loyal fandom.

Persons: —, Taylor Swift, Kamala Harris, Harris, Donald Trump, Swift, Cat Lady, Sen, JD Vance's, Tim Walz, " Walz, Trump, Swift's Harris, Swift's, Kamala —, X —, Joe Biden, Marsha Blackburn, Scott, Brittany Mahomes, Patrick Mahomes, Travis Kelce, Stevie Wonder, John Legend, Charlie XCX Organizations: Service, Business, MSNBC, Democratic, Truth, Kansas City Chiefs, Fox Business, Democratic National Convention, Minnesota Gov Locations: America

☆ From dentists to lawyers, professionals are looking for ways to save time using AI. You could be missing out.
▼ + stars: | 2024-09-11 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +1 min

More workers are finding ways to use AI technologies to save time on the job. Go to newsletter preferences Thanks for signing up! AdvertisementIf you're not using AI technology at work, you could be missing out. That's because a growing number of workers across the globe are using AI tools like ChatGPT on the job — and many say doing so is saving them precious time. In recent years, a growing number of professionals in other fields, like dentistry and law, are also leveraging AI to save time.

Persons: They've, —, It's Organizations: Service, Business

☆ Jamie Lee Curtis said the secret to her 40-year-marriage is a 'really good dose of hatred'
▼ + stars: | 2024-09-11 | by ( Erin Liam | ) www.businessinsider.com time to read: +4 min

Read previewJamie Lee Curtis said the key to her 40-year-long marriage with filmmaker Christopher Guest is not to leave — even when they hate each other. This story is available exclusively to Business Insider subscribers. She added that "perseverance, patience, gentleness, and a really good dose of hatred" is what she thinks makes a marriage work. Avigail Lev, a San Francisco therapist, previously told Business Insider that couples can follow psychologist John Gottman's "magic ratio of 5:1." A representative for Curtis didn't immediately respond to a request for comment from Business Insider sent outside business hours.

Persons: —, Jamie Lee Curtis, Christopher Guest, Curtis, Marlo Thomas, Phil Donahue, Thomas, Donahue, I'm, Annie, Avigail Lev, John Gottman's, Gottman, Lev, Curtis didn't Organizations: Service, Creative, Business, People, Stone, Science, Business Insider Locations: San Francisco

☆ Starbucks' new CEO hints the chain may have become a little too convenient
▼ + stars: | 2024-09-11 | by ( Alex Bitter | ) www.businessinsider.com time to read: +1 min

Starbucks' new CEO published an open letter about the chain on his second day on the job. Go to newsletter preferences Thanks for signing up! AdvertisementNew Starbucks CEO Brian Niccol wants you to stop by your local Starbucks store — then, maybe, kick back, hang around, order a second coffee, and chat with your fellow customers. That's something fewer people are doing these days, Niccol said in his first public message as Starbucks' top executive. "We're committed to elevating the in-store experience — ensuring our spaces reflect the sights, smells and sounds that define Starbucks," Niccol said in the open letter released on Tuesday.

Persons: Brian Niccol, —, Niccol, We're Organizations: Starbucks, Service, Business

☆ What you need to know about Kamala Harris' 'opportunity economy'
▼ + stars: | 2024-09-11 | by ( Kwan Wei Kevin Tan | Joshua Nelken-Zitser | ) www.businessinsider.com time to read: +7 min

Read previewVice President Kamala Harris says she has a plan for America's middle class— building an "Opportunity Economy" to help them succeed. "Vice President Harris grew up in a middle class home as the daughter of a working mom. She believes that when the middle class is strong, America is strong," the Harris campaign wrote in a section titled "Build an Opportunity Economy and Lower Costs for Families." But just what exactly is Harris looking to do when she says she's going to build up the middle class through her "Opportunity Economy" agenda? During the debate, Harris accused Trump of only wanting to offer tax breaks to the richest people, while Trump countered by saying Harris lacked a detailed plan.

Persons: —, Kamala Harris, Harris, Donald Trump, she's, Biden, Trump, Alice Tecotzky, Goldman Sachs Organizations: Service, Business, Trump, American, Biden, Pharma, New York Times, Siena College Locations: America, North Carolina

☆ After having my legs amputated, I thought I'd never compete again. I just won a medal at the Paralympics.
▼ + stars: | 2024-09-11 | by ( Stuart Lieberman | ) www.businessinsider.com time to read: +6 min

Yet all the things I've seen and the feedback I've received from those back home following or watching have been exceptional. AdvertisementTo be three-hundredths of a second out of the silver-medal position was tough, but I had a really good race in the VL2 200-meter canoe event. The flesh-eating disease caused the bacteria to multiply, kill my tissue, and ultimately require my legs to be amputated. All I thought about was if I could get out of the hospital and lead a normal life moving forward. AdvertisementInstead, be more generic and say: Alright, what does my disability really mean?

Persons: —, Blake Haxton, I'm, it'd, I've, you'll, necrotizing, I'd, medaling, it's, — I'm Organizations: Service, Paris, Business, Brandywine Global Investment Management, Paris Paralympics, Olympic, Olympics, USA Locations: Ohio, Scioto, Brandywine

☆ A day in the life of an American startup founder in Singapore who juggles timezones, 8 employees, and WhatsApp chats with hundreds of customers
▼ + stars: | 2024-09-11 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

As a startup founder, no day is exactly the same. This is a relatively new part of her daily routine, and something she used to think was "impossible" to make time for as a startup founder. A typical day: Communicating with customers, paring down meetings, and saving admin for the eveningA chunk of Jiang's day consists of interacting with Peek customers via WhatsApp chat. In general, she says she has "way fewer meetings" as a startup founder than she did in the corporate world. Jiang and her partner, who is also a startup founder, also block out one night a week — Thursday — to set work aside and "just hang out," she said.

Persons: —, Sherry Jiang, Jiang, Peek, I'm, she's, they're, I've, Sherry Jiang Jiang Organizations: Service, Google, Business, Vally, Peek, Singapore, UC Berkeley, Amazon, LinkedIn Locations: Singapore, West Coast, Asia

☆ A debate with bad blood
▼ + stars: | 2024-09-11 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

When discussing immigration, Harris took a shot at Trump's rallies, saying that people leave them early " out of exhaustion and boredom ." Trump responded with his own attack about Harris' rallies, but his demeanor also took a noticeable turn for the remainder of the debate. And while the two candidates basically don't agree on anything, Harris took one page out of Trump's book. The vice president had some noticeable facial expressions during the debate , something the former president has been known for. The Harris campaign said following the debate the vice president would participate in another one in October .

Persons: —, we're, Saul Loeb, Kevin Dietsch, Kamala Harris, Donald Trump, Harris, Trump, Jon Stewart, Insider's Brent D, Griffiths, David Muir, Linsey Davis, Roe, Wade, Elon Musk, Taylor Swift, Walz, Alex Brandon, Rebecca Zisser, Jamie Dimon's, Goldman Sachs, greenlights, Dan Ives, Ives, Brooks Kraft, Apple, Millennials, TikTok doesn't, Antony Blinken, Volodymyr Zelenskyy, Megan Thee, Dan DeFrancesco, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Trump, White, JPMorgan, Apple, Brooks, Brooks Kraft LLC, Getty, YouTube, EV, UK Foreign, MTV, MTV . Locations: —, Ukraine, New York, London

☆ Hostages were killed by Hamas the night before IDF reached tunnel, Israel says
▼ + stars: | 2024-09-10 | by ( Raf Sanchez | Raf Sanchez Is A Foreign Correspondent For Nbc News. | ) www.nbcnews.com time to read: +3 min

TEL AVIV — The six hostages recently found dead in Gaza were executed by Hamas the night before Israeli forces reached the tunnel where they were being held, government officials said Tuesday night. The IDF said it reached that tunnel and made the gruesome discovery on Aug. 30. AK-47 magazines and shell casings were found nearby, Israeli officials said. "It was a hard moment to see the bloodstains on the floor," said Rear Admiral Daniel Hagari, an IDF spokesperson. That's when about 1,200 people were killed in Israel and 250 people taken hostage.

Persons: Hersh Goldberg, Rafah’s Tal, It's, Daniel Hagari, Mickey Mouse, Hagari, Goldberg, Carmel Gat, Eden Yerushalmi, Alexander Lobanov, Almog, Sgt, Ori Danino, Benjamin Netanyahu, ”, Shai Dickman, Gat, Carmel, “ Organizations: Israel Defense Forces, AK, IDF, Israel’s, Health Ministry Locations: TEL AVIV, Gaza, Rafah’s Tal Al Sultan, Israel

☆ Raygun, viral Australian Olympic breakdancer, ranked No. 1 in the world by sport's governing body
▼ + stars: | 2024-09-10 | by ( Minyvonne Burke | Minyvonne Burke Is A Senior Breaking News Reporter For Nbc News. | ) www.nbcnews.com time to read: +3 min

Australian Olympic breakdancer Rachael Gunn, who went viral during the Paris Games, was ranked number one in the world by the sport's governing body. "Raygun ranked world number one after Paris Olympics controversy — how funny is this? The Paris Games as well as the Olympic qualifier events in Shanghai, China, and Budapest, Hungary, did not contribute to the ranking. "In alignment with the Olympic Qualification System, ranking events were intentionally not held between 31 December 2023 and the Olympic Games Paris 2024. Gunn defended her Olympic performance in a recent interview with the Australian current affairs show "The Project," saying that she wanted to "bring out some Australian moves and themes."

Persons: Rachael Gunn, Gunn, Raygun, she's, It's Organizations: Paris Games, Continental, Olympic, Paris, Olympic Games, BK, Olympics Locations: Shanghai, China, Budapest, Hungary

A SpaceX capsule carrying four private citizens blasted off early Tuesday on a five-day mission that is set to include the first spacewalk carried out by an all-civilian crew. The mission, known as Polaris Dawn, lifted off at 5:24 a.m. ET from Launch Complex 39A at NASA’s Kennedy Space Center in Florida. Isaacman, who previously funded and took part in the first all-civilian SpaceX mission to orbit in 2021, is bankrolling the Polaris Dawn mission in partnership with SpaceX. As such, all four astronauts will wear and test newly designed spacesuits during the spacewalk.

Persons: Polaris Dawn, Jared Isaacman, Scott “ Kidd ” Poteet, Sarah Gillis, Anna Menon, Isaacman, Gillis Organizations: SpaceX, Polaris, NASA’s Kennedy Space Center, Space, Air Force Locations: Florida

☆ Apple's AirPods just challenged over-the-counter hearing aids
▼ + stars: | 2024-09-10 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

Read previewApple has the over-the-counter hearing aid market in its sights — and execs in the audiology space are likely sitting up straight after Monday's announcement by the tech giant. The AirPods Pro 2 — first launched in 2022 and refreshed in 2023 — will soon feature a "clinical-grade, over-the-counter Hearing Aid feature" via a software update slated for the fall, Apple said. Related storiesThe AirPods Pro 2 retail for $249, while over-the-counter hearing aids can range from $99 to $3,000, according to the National Council on Aging (NCOA). Apple's new hearing-focused features for the AirPods Pro 2 are multifaceted. AdvertisementThe Hearing Aid feature on AirPods Pro 2 can boost voices, media, and phone calls, Apple says.

Persons: —, Apple, Johns Hopkins, Dr, Nicholas Reed Organizations: Service, Business, Apple, Food and Drug Administration, Street, World Health Organization, WHO, National Council, Aging, AirPods Locations: Germany, Japan

☆ A retired boomer who gets $1,662 in Social Security moved in with roommates to afford her medical bills: 'It's the only way I can afford to live comfortably'
▼ + stars: | 2024-09-10 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +8 min

Still, getting by even in a one-stoplight town is challenging, given her $1,662 in Social Security only goes so far. "I now have roommates for the first time in my life, but it's a way to live comfortably," Marion said. AdvertisementRising costs and losing incomeMarion's father was in the military, and her family moved around the country as a child. She relied on Social Security Disability Insurance payments to keep her afloat, which were much less than her salary. She said her sister and her boyfriend are better off financially, as they get small pensions on top of their Social Security.

Persons: —, Marion, Marion's, She's, you've Organizations: Service, Business, Social Security, Nutrition, Social Locations: Washington, Ohio, Germany, Massachusetts , Florida , Michigan, Texas, Seattle, Mechanicsburg

☆ CNBC Daily Open: Did Apple’s shiny new things uplift markets?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +3 min

Justin Sullivan | Getty Images News | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: Pro Max, Justin Sullivan, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Pro, Apple, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

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