But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars.
In a press release accompanying its rebrand, Jaguar's chief creative officer, Sir Gerry McGovern, explained the thinking behind the rollout.
Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic.
In response to other X users asking why the ad didn’t feature any cars, Jaguar’s X account responded, “The story is unfolding.
That ethos is seen in our new brand identity today and will be further revealed over the coming months.
Persons:
Bud Light's, Lulu Cheng Meservey, grads, Sir Gerry McGovern, Adrian Mardell, ”, Rawdon Glober
Organizations:
Rostra, Jaguar, Art, Rover, Tata Motors
Locations:
U.S, Art Basel, India