E-commerce giant Shein is sending more low-priced apparel and home goods to U.S. warehouses from China to speed up shipping times for shoppers, according to data from global trade analysis firm ImportGenius provided exclusively to Reuters.
Shein, known for its $10 tops and $5 biker shorts, until recently has made many American purchasers face wait times of up to two weeks or more to receive their goods.
The move also marks a strategy shift for Shein, which has traditionally flown goods directly from China to shoppers.
Virtually all came from China, where Shein relies on a network of suppliers to produce its expansive assortment of low-priced merchandise.
In 2022, Shein opened a warehouse in Whitestown, Indiana, where it generally stores that inventory to then be shipped to shoppers within four to seven business days.
Persons:
ImportGenius, Shein
Organizations:
Reuters, Target, Walmart, Amazon.com
Locations:
China, U.S, Whitestown , Indiana