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☆ I ran my first marathon. Here are 6 things I did that set me up for success, and 1 that nearly sabotaged me.
▼ + stars: | 2024-11-05 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

The 2024 New York City Marathon was the first marathon I ever ran. AdvertisementAfter years of spectating at the New York City Marathon, I finally ran my first one in 2024. I signed up because completing a marathon, especially as a runner living in New York, felt like a big bucket-list accomplishment. Julia PugachevskyInitially, I didn't have a time goal; I just wanted to be able to run the whole marathon. I set up things to look forward toHolding up a sign my friend made me at our post-marathon dinner.

Persons: carbo, —, Julia Pugachevsky, Deadlifting, squats, Brooks Glycerin, Michael Mazzara, I've, Hokas, Brooks, Gu, Pugachevsky, Jena Brown, me carbo, Milica McDowell, I'd, Julia Pugachevsky I'm Organizations: York City Marathon, Service, New York City Marathon, Gatorade Locations: York, spectating, New York, Brooks, Central Park, caffeinated

☆ I always keep these 7 high-protein foods in my kitchen. They make it easy to follow my '4/5' rule, which helped me lose 35 pounds.
▼ + stars: | 2024-11-02 | by ( Rachel Hosie | ) www.businessinsider.com time to read: +5 min

A high-protein diet helped me lose 35 pounds and stay in shape for six years. Staple foods like chicken, Greek yogurt, and chickpeas make following the rule easy. AdvertisementEating a high-protein diet helped me lose 35 pounds six years ago, cut my body fat percentage in half, and keep the weight off. So, I developed a simple strategy for eating enough protein, which I call the "4/5" rule. Here are some of the high-protein foods I always buy to make following the 4/5 rule easy.

Persons: chickpeas, —, Nichola Ludlam, Raine, dollop, Rachel Hosie, con, Chili con carne, Chickpeas, I'm Organizations: Service Locations: Bolognese

☆ I'm running my first marathon. A sports dietitian helped me put together the perfect meal plan.
▼ + stars: | 2024-11-02 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

This is something I've been looking forward to as I prepare to run my first marathon on November 3. So I consulted Jena Brown, a sports dietitian specializing in endurance racing, who reviewed my plan for the week and suggested improvements. She told me I should aim for roughly 8-12 grams of carbs a day per kilogram of my body weight. After my shorter runs this week, I got a berry smoothie with 55g carbs and 27g protein (from protein powder). Cut down on fiber, fat, and spiceI used regular, refined flour pasta and blended pesto with cottage cheese to make the sauce.

Persons: Carbo, It's, carbo, tenderly undressing, Jena Brown, Julia Pugachevsky Brown, Brown, Ezekiel, Julia Pugachevsky, hydrating, I've, seltzer Organizations: Service, New York Times, Gatorade Locations: carbs

☆ Nestlé and L'Oréal are betting on a longevity supplement made from pomegranate juice
▼ + stars: | 2024-10-25 | by ( Hilary Brueck | ) www.businessinsider.com time to read: +9 min

Urolithin A supplement company Timeline has investments from both Nestlé and L'Oréal. This year, the conversation quickly turned to the supplement du jour, the compound that has drawn investment from both Nestlé and L'Oréal: Urolithin A. Starting in 2008, Rinch's supplement company, Amazentis, funded over a dozen studies on urolithin A, including some relatively large, placebo-controlled trials in people — a rarity in supplement research. Urolithin A has also captured the attention of longevity researchers, who are typically more skeptical about products promising to make you young again. Timeline was on the agenda at this year's ARDD, an annual longevity research conference held in Copenhagen in August.

Persons: —, There's, Urolithin, Hilary Brueck, Chris Rinsch, Rinsch, Johan Auwerx, Amazentis, Auwerx, He's, Mark Hyman, Dave Asprey, Gwyneth Paltrow's, Will Cole, Dominic Denk, Denk, wouldn't, Timeline's, Andrea Maier, it's, Maier Organizations: Service, VC, Business, Frankfurt University Hospital, National University of Singapore Locations: Gstaad, Swiss, skincare, urolithin, Davos, Copenhagen, Germany, Switzerland, Nestlé

☆ Why Gen Z Loves Expensive Groceries, Treats, and Snack Foods
▼ + stars: | 2024-10-14 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +10 min

In a McKinsey survey in February, groceries represented the top category that Gen Z and millennial respondents said they planned to splurge on, outpacing restaurants, travel, and fitness; in 2017, Gen Xers were the top spenders on groceries, followed by boomers. In June, Bank of America reported that its Gen Z customers spent more at premium grocery stores than any other generation. The trend picked up steam with Gen Z. Millennials and Gen Zers are driving demand for vegetarian and vegan food. In a recent YouGov survey for Whole Foods, 70% of Gen Z respondents indicated they were willing to pay more for high-quality foods. Related storiesTo be sure, Gen Z isn't the first generation to serve up food as a status symbol.

Persons: Jade Lily, TikToker, smoothies, Kourtney Kardashian, Katy Perry, Lily, Gen Xers, CreditKarma, Zers, Gen Z's, Millennials, Z, Gen, Neeru, Andrea Hernández, We're, Barbara Kafka, Hernández, Erewhon, Hailey Bieber, Bella Hadid, Sofia Richie, Nate Rosen, Mary Kate, Ashley Olsen, McDonald's, Britney Spears, Nina Dobrev, Shawn Mendes, Prebiotic sodas, Camila Cabello, Gen Zers, Poppi, It's, Rosen, Caesar, That's, Paharia Organizations: McKinsey, Bank of America, Inc, Foods, Arizona State University, New York Times, Pepsi, Brands, idc, Associated Press, Good Culture, Fast Company Locations: Angeles, tocos, Los Angeles

☆ Everything our editors bought for Amazon October Prime Day 2024
▼ + stars: | 2024-10-10 | by ( Aksha Mittapalli | Aksha Mittapalli Is An Editorial Intern For Select On Nbc News. She Is A Senior At Nyu | Double Majoring In Journalism | ) www.nbcnews.com time to read: +17 min

Whether we're stocking up on familiar favorites or taking advantage of big discounts, NBC Select editors made good use of Prime Day. Below are all the products we added to our carts this October Prime Day. I never don’t have extra bottles in my apartment and I always like to stock up on it during Prime Day. I always buy basics on Prime Day, so this was a no-brainer to throw in my cart last minute. To round up this list, I asked editors what they bought for Prime Day and why they bought each product.

Persons: – Lindsay Schneider, – Mili, La, I’ve, – Cory Fernandez, bobby pins, – Lauren Swanson, they’re, Mili, Zoe Malin, – Rebecca Rodriguez, – Aksha, – Bianca Alvarez, Ana Luisa, Anker, Aksha, – Ella Morrissey, – Nikki Brown, Rosalie Sparaco, It’s comfy, they’ve, – Ashley Morris, – Zoe Malin, – Jordan Bowman, I’m, TikTok Organizations: NBC, La Roche, Apple, Amazon, July’s, Prime, Facebook, Twitter Locations: Poppi

That’s why I’ll continue updating this article throughout October Prime Day, which is halfway over — if you haven’t started shopping, what are you waiting for? SKIP AHEAD Best Prime Day deals | More Prime Day sales | Best sales at other retailers | How I found the best Prime Day deals | Why trust NBC Select? Best Prime Day salesHere are the best Prime Day sales to know about. Best Prime Day home essentials salesBest Prime Day beauty and wellness salesBest Prime Day tech salesBest Prime Day grocery salesBest Prime Day home salesBest Prime Day kitchen salesBest Prime Day pet supplies dealsBest sales at other retailersHow I found the best Prime Day dealsAll of my recommendations above are based on NBC Select’s previous coverage and reporting. I’m an associate updates editor for NBC Select who's covered deals and sales for five years.

Persons: I’ve, ”, Sadhana Daruvuri, “, Lindsay Schneider, shea butters, Rosalie Sparaco, You’re, It’s, Rebecca Rodriguez, Alexa, you’ll, Bianca Alvarez, deodorant, Ashley Morris, TikTok Organizations: NBC, Deal, Bath, Alexa, AA, Wellness, Giftable Tech, Facebook, Twitter Locations: —, New York City

☆ I'm a model in my 30s who still books jobs playing teenagers. Here are the skincare secrets I swear by.
▼ + stars: | 2024-10-09 | by ( Amber Gibson | ) www.businessinsider.com time to read: +5 min

I'm a model in my 30s who often books jobs playing teenagers. I believe having a consistent skincare routine is key to maintaining youthful, radiant skin. As a model in my 30s, my agent still regularly submits me for jobs playing teenagers. In fact, research suggests that poor sleep can have various effects on the skin, including fine lines, wrinkles, and dark circles. But because I'm relegated to what will get through a TSA checkpoint, I'm super discerning of what I buy.

Persons: —, I'm, I've, Dr, Dennis Gross, Amber Gibson, Nateur, Stella's, puffy, Patty Huang, Gibson, hasn't Organizations: Service, TSA, Grace, Shop Locations: de, American, Seattle, San Diego

☆ 14+ best Amazon October Prime Day kitchen deals
▼ + stars: | 2024-10-08 | by ( Cory Fernandez | Cory Fernandez Is A Commerce Editor For Select On Nbc News. | ) www.nbcnews.com time to read: +7 min

SKIP AHEAD Best Prime Day kitchen deals | More Prime Day kitchen sales | Best kitchen sales at other retailers | How I picked the best kitchen deals | Why trust NBC Select? Best Prime Day kitchen deals4.7-star average rating from 1,275 reviews on AmazonLowest price in three monthsNinja makes some of the best air fryers on the market, including this multifunctional option with buttons on the front that let you easily control its settings. Best Prime Day kitchen salesHere are the best Prime Day kitchen sales to know about. Best kitchen sales at other retailersCrate & Barrel: Up to 20% espresso and coffee machines from Breville, Cuisinart, KitchenAid and Miele. Target: Target Circle Week deals kitchen appliances Walmart: Up to 30% off on kitchen appliancesHow I found the best Prime Day kitchen dealsAll of my recommendations above are based on NBC Select’s previous coverage and reporting.

Persons: I’ll, Ninja, fryer, Chefman, cappuccinos, TikTok Organizations: NBC, Big Deal, Wellness, Bath, Giftable Tech, Deal, Facebook, Twitter

I spent weeks combing through thousands of discounts to find the best October Prime Day deals under $50 — each one I recommend below is highly rated, at least 20% off and at its lowest price in at least three months. SKIP AHEAD Best Prime Day deals under $50 | More Prime Day sales under $50 | Best sales under $50 at other retailers | How I picked the best deals under $50 | Why trust NBC Select? Best Prime Day deals under $504.5-star average rating from 110,503 reviews on AmazonSlice, chop and dice vegetables using this chopper. Best Prime Day sales under $50Here are the best Prime Day sales under $50 to know about. I’m an updates editor at NBC Select who has covered deals and sales for Prime Day, Black Friday and Cyber Monday for the past three years.

Persons: I’ll, ”, Zoe Malin, TikTok Organizations: NBC, Big Deal, Apple, Samsung, Google, Walmart, Wellness, Bath, Giftable Tech, Deal, Facebook, Twitter

☆ Invasion of the dogs: How surging canine ownership is reshaping cities and businesses
▼ + stars: | 2024-10-05 | by ( Juliana Kaplan | Eliza Relman | ) www.businessinsider.com time to read: +14 min

The Dog Bar — a sprawling dog venue in Saint Petersburg, Florida —has had at least six (human) proposals, and one wedding. AdvertisementVirtually all US pet owners now say their furry companions are part of their family — up from 86% of dog owners and 78% of cat owners in 2006. "The dog today is not the dog of 10 years ago," Bobby Boivin, the co-owner of Boo's Dog Bar in Sarasota, Florida, said. And so we do that once or twice a year at Dog Bar." After adopting two puppies, he fell in love with a dog bar in his neighborhood.

Persons: —, Saint Petersburg , Florida —, It's, Kendal Kulp, Bobby Boivin, Stephanie Marble, Marble, Kyle Cissel, aren't, Cissel, Tara Downs, she's, Fred Metzler, Metzler, Luke Silverman, Stephanie Chez, Silverman, Kevin Knutson, Knutson, Kulp, they'd, That's, that's Organizations: Service, National Association of Realtors, Wall Street, American Pet Products Association, IKEA Locations: Saint Petersburg , Florida, Asheville , North Carolina, Sarasota , Florida, Florida, Santa, Washington, DC, Colorado, St . Petersburg , Florida, Sephora, Minnesota, Wagbar

I’ll frequently update this list leading up to October’s Prime Day sale on Oct. 8 and 9. SKIP AHEAD Best early Prime Day deals | More early Prime Day sales | Best sales at other retailers | How I picked the best early Prime Day deals | Why trust NBC Select? Best early Prime Day kitchen deals4.3-star average rating from 68,314 reviews on AmazonThis microwave popcorn maker is one of my favorite kitchen gadgets. Best early Prime Day salesHere are the best early Prime Day sales to know about. Best sales at other retailersHow I found the best early Prime Day dealsAll of my recommendations above are based on NBC Select’s previous coverage and reporting.

Persons: I’ve, I’ll, It’s, petrolatum, You’ll, it’s, you’re, —, popper, fryer, Lindsay Schneider, TikTok Organizations: NBC, October’s, Alexa Voice, Amazon, Bluetooth, Wellness, Bath, Giftable Tech, Deal, Facebook, Twitter Locations: California

Persons: I’ve, I’ll, It’s, petrolatum, popper, fryer, Lindsay Schneider, TikTok Organizations: Deal, NBC, October’s, Alexa Voice, Amazon, Bluetooth, Wellness, Bath, Giftable Tech, Facebook, Twitter Locations: California

☆ Consumers have crowned Wawa the nation's No. 1 convenience store chain
▼ + stars: | 2024-10-01 | by ( Nicolas Vega | ) www.cnbc.com time to read: +3 min

The popular Philadelphia chain topped the American Consumer Satisfaction Index's first ever convenience store study, which ranked Americans' favorite spots to refill their gas tanks and their stomachs. The most popular convenience stores, the study found, are the ones that have focused on making food — and making it well — as consumers focus more on the in-store experience when deciding where to fill up. "The companies that are ultimately going to succeed are the ones that offer the most satisfying experience to consumers," he says. "The ones that keep consumers coming in and even going out of their way to visit those locations." Use code EARLYBIRD for an introductory discount of 30% off, now extended through September 30, 2024, for the back-to-school season.

Persons: Wawa's, Forrest Morgeson, Murphy USA, Morgeson Organizations: CNBC, Casey's, Cumberland Locations: Philadelphia, Wawa

☆ This woman has been on 17 cruises in the past year. Here are her 9 tips for first-time, budget, and solo cruisers.
▼ + stars: | 2024-09-29 | by ( Brittany Chang | ) www.businessinsider.com time to read: +10 min

So far, she's been on 17 sailings — 11 with Norwegian Cruise Line and some back-to-back — since she left the US one year ago. If you're a first-time, budget, or solo cruiser, Thomas has nine suggestions for you, from sailing solo to finding the cheapest cruise. Thomas suggests travelers wanting to achieve loyalty status should test two or three companies before settling on a favorite. In 2024, Norwegian Cruise Line introduced solo interior, ocean view, and balcony cabins on top of its existing "studios" designed for single travelers. Norwegian Cruise LineSome cruise companies charge solo travelers a "single supplement" fee to compensate for lost revenue on dual occupancy cabins.

Persons: Shirene Thomas, —, Thomas, Villa Vie's, she's, Brittany Chang, Taylor Rains, she'll, there's, Pieter De Boer, it's, Jason Liberty Organizations: Villa, Service, Cruise Lines International Association, Sea Cruises, Norwegian Cruise Line, Cruise, Cruise Line, Firenze, Business, Facebook, Royal, upcharges, Royal Caribbean, Oasis Class, Seas Locations: Wilmington , North Carolina, Norwegian, CocoCay, —, New Orleans, Barcelona, Florida's Port Canaveral

☆ A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.
▼ + stars: | 2024-09-21 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +5 min

The 70-year-old, who stood at 5'3", weighed 200 pounds after years of mindless snacking and was on blood pressure medication. Fast-forward eight years, and MacDonald is a 78-year-old fitness influencer with 1.9 million followers who can hip thrust 235 pounds. MacDonald started going to the gym five times a week, where she would do 15 minutes of cardio on a machine, followed by free weights. MacDonald shared some of her biggest tips for getting fit and losing weight at any age. I knew I wanted to lose weight, but I wanted also to get strong," she said.

Persons: —, Joan MacDonald's, MacDonald, Joan MacDonald, 45lb, I'm, I've, it's, Will McLaren, MacDonald didn't, You've Organizations: Service, Business, Centers for Disease Control, Research, Preventive Medicine

☆ Can money buy happiness? It really depends
▼ + stars: | 2024-07-28 | by ( Andrea Kane | ) edition.cnn.com time to read: +7 min

(CNN) — Can money buy happiness? “This notion that money cannot buy happiness is just, like, patently false,” social psychologist Elizabeth Dunn recently told CNN Chief Medical Correspondent Dr. Sanjay Gupta on his podcast Chasing Life. “Money can absolutely buy happiness,” said Dunn, the coauthor of “Happy Money: The Science of Happier Spending.” “And if you hear anyone say money can’t buy happiness, I would say, tell them to try giving some of it away.”You can listen to the full episode here. “Don’t just buy things you like all the time without even thinking about it,” Dunn said. “And if so, could you use money to buy your way out of it?”Dunn said her research showed that buying time is a great and underutilized way to turn money into happiness.

Persons: Sanjay Gupta, —, “, Kanye West, Elizabeth Dunn, Dunn, ”, ” Dunn, There’s, “ Don’t Organizations: CNN, University of British, Ikea . Pay Locations: University of British Columbia, Canada

☆ America's 7-Eleven stores are about to get a Japanese makeover
▼ + stars: | 2024-07-27 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

AdvertisementThese convenience stores also double up as pit stops that live up to their name by offering customers access to ATMs and printers, as well as other services like bill payments and buying concert tickets. That said, Americans who want to enjoy some of the Japanese 7-Eleven magic closer to home won't have to wait much longer. America's 7-Elevens get a Japanese makeoverThe stores in the US will soon get a fresher variety of food similar to their Japanese counterparts. Related storiesAs Isaka told Bloomberg in February, that strategy is now all about getting "fresh food" on shelves. That process is being helped by Warabeya Nichiyo, a key food supplier for 7-Eleven Japan, as it looks to build its third plant in the US, costing $81.5 million.

Persons: —, Lawson —, Elevens, Ryuichi Isaka —, Isaka, Warabeya Nichiyo, she'd Organizations: Service, Business, YouTube, Holdings, Speedway, Bloomberg, Street Journal Locations: Haneda, Narita, North America, Tokyo's Asakusa, Dallas, American, Tokyo, Japan, Orange County , California

☆ My husband and I have been vegetarian for almost 50 years. We don't miss meat, and we get our protein from beans, chickpeas, and morning smoothies.
▼ + stars: | 2024-07-19 | by ( Louisa Rogers | ) www.businessinsider.com time to read: +5 min

Read previewI stopped eating meat by default. Then, when my husband and I got married, we stopped eating meat altogether — and almost 50 years later, we're still eating a vegetarian diet, though we occasionally eat fish. AdvertisementAnimal agriculture is responsible for 60% of greenhouse gas emissions and 83% of the world's farmland, and we've found that we really don't miss eating meat anyway. I don't like the taste of that either, but with a whopping 25 grams of protein per tablespoon, it's worth it. If you're a regular meat eater, you can start by eating less meat and more vegetables.

Persons: —, we're, that's, we've, I've, miso Organizations: Service, Business

It's your last chance to shop Amazon Prime Day deals on tech, beauty products, vacuums and more. SKIP AHEAD The best Prime Day deals | More Prime Day sales to check out | The best sales at other retailersWant more from our everyday experts, straight to your inbox? Other Amazon Echo smart speakers are also on sale during Prime Day, including the Echo Spot ($44.99) and Echo Dot ($24.99). Best Prime Day salesHere are the best Prime Day sales to know about. Best Prime Day clothing, shoes and accessories salesBest Prime Day tech salesBest Prime Day home and kitchen salesBest Prime Day pet supplies salesBest Prime Day beauty and wellness salesBest Prime Day travel salesBest Prime Day food and beverage dealsPrime Day: Best sales at other retailersFrequently asked questions When does Amazon Prime Day end?

Persons: I’ve, they’re, It’s, Chamberlain, They’re, fanny, —, Siri, Differin, dermatologists, shea, Alexa, Lindsay Schneider, Mili, it’s, you’ll, Chili Crisp, Zhong, TikTok Organizations: Amazon, NBC, AA, AAA, Apple, Netflix, Apple TV, Hulu, Spotify, Apple Music, Sirius XM, Chengdu Crunch, Amazon Prime, Wellness, Facebook, Twitter Locations: Chili, Zhong Sauce

☆ 3 things I learned about longevity while visiting the Nicoya Peninsula of Costa Rica, one of the world's Blue Zones
▼ + stars: | 2024-07-05 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Read previewThere's more to see on the white sand beaches of Costa Rica's Nicoya Peninsula than the beautiful jungle coastline. As one of the world's original Blue Zones, residents there live longer, healthier lives than the global average. Locals I spoke to said the Blue Zone lifestyle is real, but it's fading. Related storiesMaintaining a Blue Zone lifestyle in a modern-day world doesn't happen automatically — it takes daily effort and intention. In speaking with them, it became clear that Blue Zone living makes wellness a routine built into daily life, and simple habits are best for that.

Persons: —, aren't, Pollolandia, Costa Organizations: Service, Business, Blue, Central American Locations: Costa, Nicoya, Costa Rica, Paquera, Montezuma

☆ My family of 5 went camping in Maine. Having a kid-friendly campsite made things easier.
▼ + stars: | 2024-06-29 | by ( Conz Preti | ) www.businessinsider.com time to read: +5 min

That said, my husband and I moved our family from Brooklyn to Maine to spend more time outside. We spent a long weekend at a camping ground in southern Maine, and the kids absolutely loved it. They are already asking to go camping again, and I'm wondering why we didn't do this earlier in their lives. There was a huge playset for little kids and all kinds of games, such as ping pong, foosball, and petanque. We went in late May, which is still low season for Maine, and the pond was packed with people.

Persons: I'm, — Organizations: Service, Business Locations: Brooklyn, Maine, Huttopia Maine, Huttopia

☆ My family’s from the Greek island of longevity, where people often live to 100—here's 1 unexpected food we always eat
▼ + stars: | 2024-05-26 | by ( Diane Kochilas | ) www.cnbc.com time to read: +5 min

To me, one unexpected food is at the top of the list of traditional ingredients: honey. On Ikaria, it's considered one of the island's secret ingredients for longevity, and many Ikarians start their day with a spoonful. When I'm in the States, I shop for Greek honey either in local Greek and Middle Eastern food stores or online. I stir it into herbal, green and black teas and use it a lot in smoothies with Greek yogurt. Sometimes I mix a spoonful of Greek honey into a little sparkling water and add some mint or citrus slices for a refreshing homemade soda.

Persons: —, Honey, it's, It's, Diane Kochilas, butters, dill Locations: Greece, Dijon, Crete, marinades

☆ Inside Chef Carla Hall's fridge, from Costco staples to the one thing she always buys on sale
▼ + stars: | 2024-05-20 | by ( Lizzy Briskin | ) www.businessinsider.com time to read: +6 min

Hall's fridge is a trove of fun finds, from condiments we know and love to fancy European butter and an ample supply of eggs. AdvertisementA peek inside Carla Hall's fridge. Carla HallSundae fixingsCarla Hall's fridge had a few ice-cream flavors. "The one thing that I get when it's on sale is any kind of European-style butter," Hall said. AdvertisementMystery leftoversIf you're curious about the container with reddish contents in the center of Hall's fridge, join the club.

Persons: —, Carla Hall, Hall's, Carla Hall Sundae, Carla Hall's, Tyler Le, Ben, She's, Grey Poupon, Heinz, Grey Poupon Dijon, Amaro, amaro, unsalted Organizations: Service, Business, QVC, Walmart, Safeway, Costco Locations: gander, Washington ,, Jeni's, Tillamook, Southern

☆ Is America ready for a $400 pineapple? Luxury fruit is now a thing
▼ + stars: | 2024-05-19 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +9 min

The Rubyglow pineapple –— bred for its distinctive red exterior and its sweetness — costs $395.99 at Melissa’s Produce, a California-based seller of specialty fruit and veggies. It took Del Monte, a wholesaler which sells a variety of produce but specializes in pineapple, a decade and a half to develop the red-hued fruit. And yet, there’s interest in premium fruit — enough to convince Del Monte to bring the Rubyglow, which is grown in Costa Rica, stateside. Courtesy Fresh Del MonteThe Pinkglow was never supposed to be a grocery list staple, said Melissa Mackay, VP of marketing in North America at Del Monte. Melissa’s started with 50 pineapples, according to Robert Schueller, director of public relations at Melissa’s Produce.

Persons: Del, ”, Cindy van Rijswick, “ there’s, Cotton Candy, McIntosh, Jim Luby, Patrick T, Fallon, Luby, Lane Turner, Oishii, Hiroki Koga, Jerod Harris, Melissa Mackay, “, It’s, Melanie Zanoza Bartelme, pricey, Hailey, Strawberry, it’s, Melissa’s, Robert Schueller, ” Schueller, Bo Corley, ” Corley, Corley Organizations: New, New York CNN, “, University of Minnesota, Getty, Rabobank, Citrus, Boston Globe, Vox Media, Del, Mintel, Melissa’s Locations: New York, California, Del Monte, China, United States, America, Costa Rica, AFP, Minnesota, Beverly Hills , California, North America, Erewhon, Angeles, Las Vegas, Southern California

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