Dana White’s diplomatic ambitions were clear, if complicated: Un-cancel Bud Light.
As the chief executive of the Ultimate Fighting Championship, Mr. White was the arena-filling, Trump-loving, perpetually smirking public face of a multi-billion-dollar sport.
more than 15 years earlier, was plainly hoping that a renewed affiliation might help its cause.
Publicly, Mr. White appealed to friends across the conservative media, defending Bud Light’s parent company in interviews with Sean Hannity, Tucker Carlson and Charlie Kirk.
“The fact that Anheuser-Busch wants to be in business with me?” Mr. White said, arguing that this alone demonstrated the success of the backlash.
Persons:
Dana, Bud, White, ’, —, Bud Light, Bud Light’s, Sean Hannity, Tucker Carlson, Charlie Kirk, “, Mr
Organizations:
Trump, Anheuser, Busch