One, sports fans will go to great lengths (including piracy) to find the content they're looking for.
The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be.
Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league.
Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in.
But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.
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