Industry pros told BI both stars' personal and professional lives will likely be damaged as the battle continues. Blake Lively and Justin Baldoni's reputations are likely to face even more damage as their legal battle intensifies, crisis PR and legal experts say. Baldoni's 87-page lawsuit rebuts Lively's claims in detail, offering a different perspective on the Times' bombshell story. ADThe text messages included in Baldoni's lawsuit cast Lively's claims in a different lightBaldoni at the world premiere of "It Ends with Us" in August. ADThe lawsuit, obtained by BI, stems from the complaint Lively previously filed with the California Civil Rights Department.

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Persons: Justin Baldoni, Blake Lively's, Blake Lively, Justin Baldoni's, rebuts Lively's, Lively, Mike Fahey, Baldoni's, Fahey, Erik Bernstein, Bernstein, Lively's, Evan Agostini, Evan Nierman, Camron Dowlatshahi, Baldoni, Nierman, that's, Bryan Freedman, Freedman, Weinstein, Nathan Congleton, Scott A, NBC's, It's Organizations: New York Times, Industry, Times, Fahey Communications, Bernstein Crisis Management, BI, MSD Lawyers, Hollywood, NBC, Getty, California Civil Rights Department Locations: Los Angeles, New York