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Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. Katie Siegel didn't get onto TikTok thinking she'd get a book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said.
Persons: Katie Siegel, Charlotte Illes, Siegel, Katie Siegel didn't, she'd, TikTok, Shannon Plackis, Plackis, perusing, Vida Engstrand, Siegel's, BookTok, Barnes, Noble, Michelle Schusterman, that's, preneurs, I've, creatives Organizations: Kensington Books, The New York Times Locations: Kensington, The
Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said. The two decided to work together on a proposal, and a few months later, Siegel had a six-figure, two-book contract with Kensington Books.
Persons: Katie Siegel, Charlotte Illes, Siegel, Katie Siegel didn't, she'd, TikTok, Shannon Plackis, Plackis, perusing, Vida Engstrand, Siegel's, BookTok, Barnes, Noble, Michelle Schusterman, that's, preneurs, I've, creatives Organizations: Kensington Books, The New York Times Locations: Kensington, The
The BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. From authors to stores, the book world is turning to TikTok to drive sales and build community. Still, while authors might feel pressure to try TikTok, industry experts say it's better to focus on craft than marketing. Aster is one of the hundreds of authors who are benefitting from the success of TikTok and its book-related hashtag #BookTok. But TikTok's influence on publishing has also dialed up the pressure on authors to be marketers, as well as writers.
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