Wondery hopes the interest generated from its marketing campaigns will help it turn podcast ideas into intellectual property that spans different media.
Photo: WonderyIn a shopping mall in Los Angeles’ Century City, a 1,200-square-foot room has been painted green, covered in Christmas decorations and filled with an espresso bar, a cotton candy stand, and a step-and-repeat for photoshoots.
An actor dressed in a furry green suit makes an appearance on weekends.
The Grinch’s Holiday Green Room, as it is called, is one of L.A.’s latest “pop-up experiences,” the kind usually deployed to build excitement around big-budget TV shows and movies.
Persons:
Wondery
Organizations:
Los Angeles ’
Locations:
Los Angeles, City