Preston Arsement is a YouTuber and founder of media company TBNR, which runs 18 YouTube channels.
In December 2022, he hired a brand partnerships manager to negotiate brand deals in-house.
In late 2022, Arsement made a move to scale his organization further, and began negotiating partnerships in-house.
And other social-media personalities have brought brand deals in-house like Israeli YouTuber Nas Daily and travel creators Yes Theory.
"The competition, if there there is any, goes to the other talent that are part of the TBNR brand," Arsement said.
Persons:
Preston Arsement, he's, Arsement, Brianna, Keeley, TBNR, Forbes, Tyler Wentz, Nas, onboarding Wentz, Wentz, Tyler, they're, It's
Organizations:
Preston, Night, TBNR, GameStop
Locations:
Dallas, TBNR