New York CNN —Taco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell. Taco Bell didn’t immediately respond for comment. Taco John’s has owned the trademark in every state except New Jersey since 1989. “If the case was litigated to the end, Taco John’s could have suffered a significant public-relations loss. By bowing out of the court fight at this point, given the low probability of winning, Taco John’s can work to control the court of public opinion around the issue.

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Persons: “ We’ve, Taco, Jim Creel, Taco Bell, Creel, Taco John’s, Josh Gerben, ”, “ Organizations: New, New York CNN, Taco Bell, US, Taco John’s, Taco, of Restaurant Employees, CORE, CNN Locations: New York, Taco, New Jersey