DIRS.INFO The most relevant business & tech news

☆ The two words Apple never mentioned at its iPhone 16 event
▼ + stars: | 2024-09-10 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —Apple is wedging AI into its phones like a new U2 album no one asked for. However, given the “Apple Intelligence” highlights the company previewed in June and officially rolled out Monday, investors and customers alike may want to temper their expectations. Even Apple seemed to hedge a bit: It never mentioned the words “artificial intelligence.”The new tools look … fine. Munster expects iPhone sales will exceed Wall Street’s estimates in the coming quarters. The always image-conscious Apple knows better than to fall into the “AI” trap, even if its whole pitch for the new iPhone is AI.

Persons: CNN Business ’, you’ll, Siri, You’ll, ”, Gene Munster, Justin Sullivan, Tim Cook, ChatGPT, Apple Organizations: CNN Business, New York CNN, Apple, Deepwater Asset Management, Munster, Apple Intelligence, Wall, of Hospitality Marketing, Management Locations: New York, Valley, Silicon Valley

☆ Marketers are living in an AI advertising minefield
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar

☆ AI's big marketing problem: People don't want to hear about it
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

☆ Brands should avoid this popular term. It’s turning off customers
▼ + stars: | 2024-08-10 | by ( Erika Tulfo | ) edition.cnn.com time to read: +4 min

A study published in the Journal of Hospitality Marketing & Management in June found that describing a product as using AI lowers a customer’s intention to buy it. “Way before people even heard about AI, those movies shaped people’s perception of what robots that run by AI can do to humanity,” he said. …and a lack of transparencyAnother part of the equation influencing customers is the perceived risk around AI – particularly with how it handles users’ personal data. This lack of transparency is something that Gursoy warns has the potential to sour customers’ perceptions towards brands they may have already come to trust. “Rather than simply putting ’AI-powered’ or ’run by AI,’ telling people how this can help them will ease the consumer’s fears.”

Persons: ”, Dogan Gursoy, ’, ChatGPT, Gursoy, …, “ Organizations: CNN, of Hospitality Marketing, Management, Taco Bell, Washington State University, “, Google, Hollywood

☆ Falling Domestic Fares and an A.I. Arms Race: What Travelers Can Expect in 2024
▼ + stars: | 2024-01-18 | by ( Christine Chung | ) www.nytimes.com time to read: +21 min

Arms Race: What Travelers Can Expect in 2024 At the start of what promises to be a very busy year, we look ahead at what you’re likely to encounter. With 2023 in the rearview mirror, we look ahead at what travelers will face in 2024. At United Airlines, for example, smarter software can offer rebooking options and issue food and lodging vouchers when a flight is canceled, rather than just rebooking a flight. United Airlines has suspended its flights indefinitely, said Josh Freed, a United spokesman. This year, travelers are expected to choose faraway places and board small ships, according to Virtuoso, the consortium of luxury travel agencies.

Persons: Chanelle, Hayley Berg, ” Ms, Berg, “, Robert W, Mann Jr, ”, Chad Burt, Oren Etzioni, Gilbert Ott, Hopper, Greg Forbes, Delta’s, Neville Pattinson, Mr, Pattinson, biometrics, Laura Lindsay, Joshua Smith, Smith, Laurel Brunvoll, Michael Zeiler, Airbnb, We’ve, Jamie Lane, ‘, ’ ”, Jan Freitag, “ We’ve, David Whiteside, Brian Kelly, Guy, Leigh Rowan, “ There’s, Kelly, Rowan, ” Mr, James Thornton, Sharm el Sheikh, Khaled Ibrahim, Harry Rubenstein, Rubenstein, Eyal Carlin, Josh Freed, Jack Ezon, Tom Marchant, Beth McGroarty Organizations: World Tourism Organization, International Air Transport Association, Analysts, Express Global, ”, airfare, University of Washington, United Airlines, Transportation, Administration, Salt Lake, International Airport, Denver International Airport, Delta Air Lines, U.S . Customs, Border Protection, La Guardia Airport, Los Angeles International Airport, biometrics, Thales, Air, American Airlines, Global, “, —, MidX Studios, LivSmart Studios, Hilton, Hyatt Studios, Accor Hotels, Boston University, Visa, Mastercard, Walmart, Target, Savanti, Chase, Intrepid Travel, Amisol Travel, East Travel Alliance, United, Consumers, Ki’ama, Wellness, Global Wellness Institute Locations: United States, Point.me, Salt, North America, London, Rome, Tokyo, Cancún, Las Vegas, Cayman Islands, Polynesia, Europe, Norway, Denmark, Air Canada, Bergen, Flam, Scandinavia, Italy, France, Malta, Slovenia, Maryland, Spain, Portugal, Britain, Egypt, India, Mexico ; Cape Girardeau, Mo, Niagara Falls, N.Y . Texas, Burnet, Sulphur Springs, New York, Vienna, Marriott, Israel, Jordan, Oman, Oman —, Tunisia, Northern Africa, Sharm, Cairo, Amisol Travel Egypt, Jerusalem, Tel Aviv, Ramle, Kimberley, Western Australia, Mitre, Patagonia, Ki’ama Bahamas, Bahamas, South Africa, Hudson, Tuxedo Park, N.Y, Malibu , Calif, Mexico

☆ Airbnb has banned 30 listings where slaves lived or worked, but travelers and the company itself say the platform has other bias issues to address
▼ + stars: | 2022-12-23 | by ( Robert Davis | ) www.businessinsider.com time to read: +4 min

The move comes about four months after the company received backlash for listing an 1830s slave cabin in Mississippi. Some travelers and experts say the company still has work to do to reduce instances of bias and discrimination. But some say there are other bias issues on Airbnb’s platform that still need to be addressed. Airbnb defined its booking success rates as a measure of how often people from different perceived racial backgrounds can successfully reserve an Airbnb listing where the host must confirm the booking. The audit sampled 750,000 random reservation requests and found that Black travelers had a 91.4% booking success rate compared to 93.4% for Latinos and 94.1% for Whites.

Search resuls for: "of Hospitality Marketing"

6 mentions found