Hong Kong CNN —NBA star James Harden expressed disbelief after Chinese fans snapped up 10,000 bottles of his own-branded wine in seconds, demonstrating the massive reach of livestreaming in the country, where basketball is loved by millions.
“How many bottles do you usually sell in a day … from one store?” Yang asked Harden, who replied: “A few cases.”Yang then told the star to watch how quickly they could sell them.
Go!” Yang told viewers.
Basketball is enormously popular in China, in no small part thanks to Chinese legend Yao Ming’s Hall of Fame NBA career.
That popularity among hundreds of millions of Chinese fans translates to lucrative sponsorship deals for the league and its star players.
Persons:
James Harden, Brother Yang, Harden, ” Yang, ” Harden, Harden’s livestream, Yao Ming’s, there’s, Daryl Morey, Hong Kong’s, ” Morey, ”, Morey –, “ Daryl Morey
Organizations:
Hong Kong CNN — NBA, Philadelphia 76ers, Tuesday, Global Times, NBA, of Fame NBA, Houston Rockets, Hong, CCTV, Rockets, Morey, 76ers, NBA.com
Locations:
Hong Kong, livestreaming, China, United States, Beijing